- Seismic Shift In Targeted Ads, Media
Marketing Daily, Randall Beard - Monday, December 14, 2009
The airline industry has produced a brilliant success that has the potential to turn the advertising and media business upside down: yield management. ...
- Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off)
Online Media Daily, Mark Walsh - Wednesday, December 9, 2009
Nearly two-thirds of chief marketing officers plan to increase social media budgets in the next year, but they are also expecting more in return, according to a new study. T ...
- Dell Turns Twitter Into Cash
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 8, 2009
Over a couple of years, computer maker Dell says it used Twitter to generate over $6.5 million in orders for PCs, accessories, and software. The third-largest maker of PCs start ...
- ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers
Online Media Daily, Laurie Sullivan - Wednesday, December 2, 2009
Information Resources Inc. (IRI) has entered into strategic partnerships with [X + 1] and Dynamic Logic to better support consumer product goods (CPGs) and retail industries through data analysis a ...
- The Efficient Frontier of Display ROI: UGC, Porn, & Torrent Sites?
Online Media Daily, Paul Knegten - Tuesday, December 1, 2009
I'm liking a lot of the comparisons I'm hearing of media buying and selling to stock trading on Wall Street. Whether you choose to
call them pork bellies ...
- SEMPO Survey: Faltering Economy Drives Demand For Search Pros
Online Media Daily, Laurie Sullivan - Monday, November 23, 2009
In-house search engine marketers raked in the bucks this year. The faltering economy had a direct influence on the success of search marketing. It helped to drive up demand f ...
- Understand The True ROI Of Online Marketing
Marketing Daily, Dan Eggleston - Friday, November 13, 2009
How to address the over-attribution dilemma in digital media. ...
- Want to Boost Marketing ROI?
Marketing Daily, Chris Rebholz - Thursday, November 12, 2009
Talk to your fulfillment provider. ...
- Clear Channel Doubles Up On Integrated Marketing Team, Taps Reichig To Oversee Outdoor Assets
MediaDailyNews, Joe Mandese - Monday, November 9, 2009
In another hire of a top media sales and marketing executive, Clear Channel has recruited Debbie Reichig as senior vice president-business development and marketing of its Clear Channel Outdoor Holdin ...
- ROI Expectations Too High
Performance Insider, John Hayes - Friday, November 6, 2009
When advertisers come in to purchase any type of advertising they are excited and motivated, as they should be -- and it is these feelings that can make them delusion ...
- CIMM Goes Public, Sort Of: Inadvertently Posts Official RFPs
MediaDailyNews, David Goetzl, Joe Mandese - Tuesday, October 27, 2009
Following months of speculation and the inadvertent circulation of
draft proposals, the media research industry got its first genuine look at what the TV industry's new Coalition for Innovati ...
- Interpublic Taps NYT's Graham To Lead 'Performance' Communications At Initiative
MediaDailyNews, - Monday, October 26, 2009
In a major push into what it calls "performance-based communications," Interpublic's Initiative unit this morning announced that Jeffrey Graham has joined as worldwide director-performance, a new position on the agency ...
- Interpublic Taps NYT's Graham To Lead 'Performance' Communications At Initiative
Online Media Daily, - Monday, October 26, 2009
In a major push into what it calls "performance-based communications," Interpublic's Initiative unit this morning announced that Jeffrey Graham has joined as worldwide director-performance, a new position on the agency ...
- Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost Effects
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Online media may be generating all the buzz on Madison Avenue these days, but the traditional medium of consumer magazines are both more effective, and more cost efficient in influenci ...
- Study: Companies Focused On Marketing Accountability
Marketing Daily, - Wednesday, September 9, 2009
Companies have stepped up their emphasis and focus on marketing accountability practices, according to a new survey by the Association of National Advertisers and Synovate's Marketing Management
Analytics. ...
- Study: Bing Shows Signs Of Positive ROI For Marketers
Online Media Daily, Laurie Sullivan - Wednesday, August 12, 2009
Digital agency Organic released findings that suggests Bing could prove a better use for marketing dollars than its predecessor Microsoft Live Search. Better results could free up some clients' budg ...
- Budgeting For ROI
Marketing Daily, Gray Hammond - Tuesday, August 11, 2009
Here are some ideas to get off the cost-cutting treadmill and ensure your marketing budget is realistic and accountable. ...
- Don't Become An ROI Measurement 'Victim'
Marketing: Sports, Jon Last - Tuesday, August 11, 2009
As sports property holders and their agencies face louder and more incessant demands from sponsors/partners to demonstrate return on their marketing investment, it becomes all too easy to fall in ...
- Targeting the 'Propensity To Buy'
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Advertising and marketing's dependence on technology has prompted Innovation Interactive to spend the past six months integrating a suite of applications and a behavioral targeting platform developed by Netmining in ...
- Email Testing Layers Peeled Back
Research Brief, Jack Loechner - Wednesday, July 29, 2009
According to the eROI newest study on the Use of Analytics in Email Marketing Campaigns, of the 37% of marketers who don't test their email campaigns, 33% say it's becau ...
- Small Effort, Big Gains: Winning With Analytics
Marketing Daily, Avinash Kaushik - Wednesday, July 8, 2009
I call it caring about people who care enough about you to visit your site so many times. Why care about everyone else? ...
- Mobile Phone Proves Useful Tool For Ace Hardware
Online Media Daily, Mark Walsh - Tuesday, July 7, 2009
Consumers who viewed an Ace Hardware mobile campaign in the week leading up to Memorial Day were 30% more likely to have visited an Ace retail outlet than those w ...
- Report: Top Ecommerce Sites
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
Fast load-time; no fancy Flash animation; well-placed contact information; clearly priced seasonal product purchases one click away. For whatever reason, flower e-tailer ProFlowers.com successfully "converted" a higher ratio of visito ...
- You Can Measure Return On Sponsorship
Marketing: Sports, Larry Albus - Tuesday, June 23, 2009
Buyers of sports and other sponsorships must -- and can -- assess their partnerships based on actual outcomes rather than intermediate outputs. Instead of measuring the amount of time ...
- The Bottom Line Of Local Search
Online Media Daily, Laurie Sullivan - Tuesday, June 9, 2009
Roughly half of businesses that buy search ads directly from Google and other Internet search companies don't come back the following year, but there are ways to curb that tren ...
- 7 Myths Of Metrics
Marketing Daily, Gray Hammond - Wednesday, June 3, 2009
To measure the right things the right way, we need to beware of cultural traps within our organizations. Here are several, with my observations. ...
- 5 Changes Ad Agencies Must Make ... Now
Marketing Daily, Amir Haque - Thursday, May 28, 2009
As big advertisers cut spending, a new approach will help agencies survive -- even thrive -- during the economic downturn. ...
- Proof: Think Big, by Starting Small
Media Magazine, Rob Reif - Friday, May 1, 2009
It is more crucial than ever for advertisers to make sure they are getting maximum bang for their buck. One way is to implement an effective geotargeted campaign. ...
- Microsoft Steps Up Value Attacks On Apple
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 13, 2009
...
- Resale Values Fall 6% For Chrysler Vehicles
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
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