- Understanding Return On Ad Spend Is Key To Attribution
RTBlog, Tobi Elkin - Wednesday, April 26, 2017
Going beyond the last-click model is key to improving digital ad measurement and to understanding attribution. As a metric, what does return on ad spend mean to marketers? ...
- Email Smashes Direct Mail On ROI
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 24, 2017
Direct mail has many strong attributes, including higher recall and engagement than email, Marketing Profs reveals. However, the relatively lower cost of email means it smashes direct mail on ...
- Email Crowned King Of ROI, Again
EuroMail, Sean Hargrave - Monday, April 24, 2017
Investing in email gives a massive return of thirty-eight pounds for every pound pumped in, compared to seven for direct mail. Which would you rather achieve? ...
- One-Third Of Marketers Still Struggle With How To Use Data
SearchBlog, Laurie Sullivan - Tuesday, April 4, 2017
While 56% say they have little to no insight into social advertising performance trends and return on investments for their campaigns, 60% have little to no insight into how the ...
- SEMPO Study Points To Verifying ROI As Greatest Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2017
Social media advertising is the fastest-growing digital marketing segment, but search engine optimization and paid search still lead when it comes to investments. The biggest challenge involves quantifying return ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the sales effectiveness and unduplicated reach f ...
- Disney Determines Long-Term Impact Of Its MultiPlatform TV
Marketing Insider: Cross-Channel, Ray Schultz - Monday, March 20, 2017
A Disney study examines the interplay between multi-platform TV and paid search. ...
- Email Marketing Just Got A Massive ROI Blessing In Disguise
EuroMail, Sean Hargrave - Wednesday, March 15, 2017
So bounces and unsubscribes are up, but those who remain are shopping more and spending more. What's not to like? ...
- Should Digital Media Sellers Adopt A Single Global Viewability Standard?
RTBlog, Tobi Elkin - Monday, March 6, 2017
While the big news last week was Snap's IPO, the news that matters is the mounting pressure on social media platforms and publishers to assure marketers that their budgets a ...
- Ad Tech Firms Team Up On Real-Time Analytics For Programmatic Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Metamarkets and Rubicon Project have teamed up to help media buyers on Rubicon's platform gain access to Metamarkets' interactive analytics dashboards. The goal is to help Rubicon buyers discover, targe ...
- Mobile Email Drives Call Conversions
Around The Net In EU Email Marketing, Sean Hargrave - Monday, February 13, 2017
FIfty-four percent of emails are read on smartphones compared to desktop. However, it's interesting to see that even though emails are ready on smartphones, they only account for 20% ...
- 2017: The Year of Performance Marketing { Rowan Tonkin, Head of Sales & Marketing at Anaplan. }
Search & Performance Marketing Daily, editor -
Two major trends that will continue this year are the move toward account-based marketing in the B2B space and greater personalization in B2C marketing operations. Here are five ways markete ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2017
Facebook's mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on Android devices a higher return on investment (ROI) compar ...
- DMA Report Shows Email Most Highly Rated By Marketers, Again
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
According to this year's results, email marketing remains in robust health. According to the Customer Acquisition Barometer 2015, the vast majority (84%) of marketers use email. Email was rated ...
- Deadly Venom and Lifetime Value
MAD, Jason Carmel - Thursday, January 12, 2017
The best book on marketing analytics that I've read is not about marketing analytics at all, but rather about snakes, scorpions, spiders, and jellyfish. In Venomous, biologist Christie Wilcox wal ...
- Marketers Seek Email Info During Holidays
Email Marketing Daily, Jess Nelson - Friday, January 6, 2017
Email marketing was the most read-about and sought after marketing tactic among professionals in the industry during the busy holiday season, according to a recent study. ...
- ROI Stats Are In -- Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social
EuroMail, Sean Hargrave - Friday, January 6, 2017
Email is named top of the league for ROI by eConsultancy once again, as the majority of marketers find that mobile, social, display and affiliates only offer average or po ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of Security
RTBlog, Tobi Elkin - Thursday, December 22, 2016
Jay Friedman, COO at programmatic media firm, Goodway Group, makes a bold prediction: Return on ad spending (ROAS) will decline for all parties in the ad -ech ecosystem, especially provide ...
- Email Is An ROI Leader
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 19, 2016
Email marketing has proven year after year to be an extremely important channel for retailers. Those who do it right enjoy not only more business, but both higher customer engageme ...
- Email Smashes Social, Again, As Buy Buttons Fail And Inboxes Deliver
EuroMail, Sean Hargrave - Friday, December 16, 2016
Email is at it again. After driving one in five sales over Black Friday and Cyber Monday, it is now proving three times more cost-effective -- as social is drivi ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analytics and data management, with variables like seasonality. Adobe says that "existing models of forecasting provide
low accuracy." ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising can drive strong return on media investment results for marketers, according to a study commissioned by Turner Broadcasting. Resul ...
- When Last Click Attribution Isn't Enough
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Attribution is the single biggest challenge for a brand manager, James Brohamer, Brand Advertising Manager, Overstock.com explained during the EIS panel "Data Discipline: Success Stories in Balancing Segmentation, Scale a ...
- TV Gives Better ROI Than Digital, Coca-Cola's CMO Says
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
Coca-Cola's chief marketing officer Marcos de Quinto says TV spend remains "critical" to the brand, resulting in greater sales than any digital channel. Speaking at a Beverage Digest event, ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strategy (TFQ), showed that marketers, when doubling their programmatic investments, can increase sales up to 6% and raise marketi ...
- Digital Video Advertising's Perception Gap
VidBlog, P.J. Bednarski - Tuesday, October 18, 2016
Digital video does as good a job selling as it does building brand awareness. Many marketers believe that. Most still don't. ...
- Fewer Marketers Spend More On Programmatic, Even As ROI Rises
Real-Time Daily, Laurie Sullivan - Monday, October 3, 2016
Marketers will spend more to run ads through programmatic channels, but a study conducted in September shows a rise in the number who choose not to transact programmatically: 24% ...
- OMMA Programmatic: A Q4 Temperature Check On Quality, Price, And Availability
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
The consensus at a panel during OMMA Programmatic is that prices are definitely going up for programmatic media. Of course media pricing often rises in Q4 -- but this yea ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech firm SourceKnowledge. ...
- Email Still Delivering Strong ROI, EMarketer Report Shows
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobi ...
