- Engagement Matters. Emotion Sells. Data Fuels.
MAD, Mitch Brandow - Monday, March 14, 2016
A while back I was chatting with the CMO of a major consumer brand. The topic turned to social media, and he told me how he had just had ...
- Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too much about the wrong people. Focus on the personas who are in-market and able to convert, not just t ...
- Deloitte Study Shows CMO Spend Will Increase, Improvement Needed On Results
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Deloitte's CMO practice leadership has weighed in on a recent CMO Survey report, sponsored by the consultancy, conducted bi-annually for the past eight years by Duke University's Fuqua School ...
- Media Auditor Says GroupM Deal Lacks Transparency And Hurts Clients, Media Companies
MAD, Steve McClellan - Thursday, February 18, 2016
Media Auditor John Billett, chairman of UK-based IDComms has issued a highly critical missive of a GroupM Entertainment programming deal with the UK's Channel 4, claiming that the arrangement mak ...
- Social Must Learn To Turn Income Into Outcome
London Blog, Sean Hargrave - Thursday, February 18, 2016
A tiny 3% of CMOs are enthusing over social. Is it because the channel is burning marketing budget but reporting in vague communications terms? ...
- Marketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
Mediapsssst, Richard Whitman - Wednesday, February 17, 2016
Social media spending is expected to increase to 20.9% of marketing budgets in five years. But currently just 11.5% of marketers can prove positive ROI on their social efforts. ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing Growth
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2016
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop and mobile. Globally, paid search slowed by 75% in the fourth quarter of 2015, according to the Adobe Digit ...
- Radio ROI Compelling Advertisers
Research Brief, Jack Loechner - Wednesday, January 20, 2016
According to a recent Nielsen "sales effect study," examining radio's return on ad spend in four retail categories, every dollar spent in radio advertising could generate up to $17 ...
- Lead Nurturing Upgraded By Email Marketing
Email Marketing Daily, Jess Nelson - Friday, January 8, 2016
Email was the overwhelming favorite in a survey of 156 marketing professionals titled marketing director to CMO, with 79% of respondents saying email marketing was the best marketing channel f ...
- Medialets, Millward Brown Digital Integrate Assets In Bid To Improve Mobile Measurement
MAD, Steve McClellan - Monday, January 4, 2016
The firms are integrating Medialets' ad-trafficking platform Servo with MBD's research panel Ignite Network. Medialets can identify specific devices that are served ads. With the integration, MBD is able ...
- Two In Three Find It Hard To Calculate ROI On Mobile Marketing
Around the Net In MAD London, Sean Hargrave - Friday, December 18, 2015
Despite the rapid growth of mobile advertising, up to 65% of the UK's most senior marketers find it "quite hard" to show a clear return on investment when it com ...
- Personalized Marketing Lacks The Correct Tools
Email Marketing Daily, Jess Nelson - Thursday, December 17, 2015
Less than 10% of marketers say they have the correct tools to deliver personalized one-to-one marketing, according to a white paper commissioned and released Thursday by Kahuna Mobile. ...
- IAB UK Is Right To Call Social A 'Teenager' -- Time It's Grounded Until It Can Act Like An Adult?
London Blog, Sean Hargrave - Wednesday, December 16, 2015
The latest IAB UK figures have given social the "teenager" label. It's time the channel is grounded until it can talk about ROI instead of "likes" and "shares." ...
- Impact Radius Acquires eBay Enterprise's Clearsaleing Attribution Business
Real-Time Daily, Tobi Elkin - Wednesday, December 2, 2015
Impact Radius on Wednesday announced it had acquired the Clearsaleing marketing attribution business of ebay Enterprise. The acquisition expands Impact Radius' portfolio of media tracking and
analytics products. ...
- Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2015
Rentrak and Millennial Media are launching a new product where advertisers can retarget TV commercials to mobile devices. The companies say marketers can measure results to see their specific retu ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterprise predictive marketing software. Predictive Campaigns leverages data and predictive intelligence to automate marketing campaigns and recommend the be ...
- Vodafone Uses Science To Calculate Marketing ROI
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
Vodafone took inspiration from pharmaceutical companies as it sought to put testing at the heart of the business and take its brand research "to the next level." Speaking at ...
- Is Artificial Intelligence The Future Of Email Marketing?
Email Marketing Daily, Jess Nelson - Tuesday, October 27, 2015
Persado on Tuesday announced the expansion of its Persado Go platform to six new industries, allowing marketers to increase engagement and ROI through Persado's automatically generated email subject
lines. ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 50% incorporate video into email marketing, according to a study. That means marketers are missing out on a simp ...
- Facebook Named Most Effective Social Channel By Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
Facebook has been named as the most effective advertising platform by industry executives, according to a new report from eMarketer. Executives from 29 companies graded the "Big Three" social platform ...
- Data Analytics Ups ROI For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Incorporating data analytics into your email marketing campaigns is one of the most beneficial strategies for increasing ROI, reports a study from the Aberdeen Group. Marketers that utilize analytics a ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop's PowerUp Rewards, which today celebrates its five-year anniversary. ...
- Four In Five Will Increase Social Spend, But Nearly Half Can't Measure ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure of how to measure its effectiveness, according ...
- If You Can't Measure Social ROI, Is It Wise To Ask For More Budget?
London Blog, Sean Hargrave - Wednesday, October 14, 2015
Four in five marketers are going to spend more on social content, but nearly half can't measure its ROI. A recipe for disaster? ...
- Magazine Industry Guarantees Ad Effectiveness
Publishers Daily, Erik Sass - Tuesday, October 13, 2015
Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee return on investment for print advertising, with a promise of additional free advertising placements to make good any shortfall ...
- Social Must Measure Business Meaning Of Emoji Reactions - No Just Counting 'Wows'
London Blog, Sean Hargrave - Tuesday, October 13, 2015
Social may soon get "reaction" emojis -- let's hope they are a route to better metrics and not the metric themselves. ...
- Moving Beyond Branding: Holding TV Accountable For ROI
MediaDailyNews, Boaz Cohen - Tuesday, October 13, 2015
Advertisers want and need results that can be tied directly to ROI and sales. As video budgets continue to shift from TV to online, it's about time we hold ...
- Automation Tops Marketers' ROI Expectations Table
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
Technologies that facilitate content marketing will remain the most important marketing technology for B2B marketers in the U.S., according to a September 2015 Spear Marketing Group survey. The two technologi ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
RTBlog, Sean Hargrave - Thursday, October 1, 2015
Research shows that B2B marketers in the U.S. hold content, SEO and automation in the highest regard. Put them together and what do you have -- programmatic native? ...
- Retail Marketers Ill-Prepared For Holidays, Behind In Mobile Execution
Email Marketing Daily, Jess Nelson - Tuesday, September 29, 2015
Black Friday is eight weeks away and holiday marketing is in full swing. According to a study released today by Campaigner, email marketing ranks as the top strategy for providi ...
