- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaults to hourly option filters when limiting the date range to show up to four days of behavioral dat ...
- Travel Tops In Email Marketing ROI
Email Marketing Daily, Jess Nelson - Monday, September 21, 2015
Marketers may want to look at the travel industry for tips on how to boost their email-marketing campaigns, given the industry's sucees with email open rate and click-through rate. ...
- What 'Marginal' ROI Reveals
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
Matthew Whitehead explains how calculating the overall return on investment -- the total revenue divided by the total spend -- can teach marketers where to spend marketing budgets. He tel ...
- AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change
Mobile Marketing Daily, Ben Frederick - Thursday, July 16, 2015
Mobile attribution and analytics platform AppsFlyer has a workaround in place for the coming Facebook policy change on November 4: real-time ROI reports. Facebook is dropping personal data, including devi ...
- Nielsen Rolls Out Analytics, ROI Packages For Mid-Markets
MediaDailyNews, Erik Sass - Wednesday, June 24, 2015
Nielsen is looking to expand its business with new offerings targeting middle-market clients with lower-priced data analytics. The service should allow middle-market companies to evaluate various marketing strategies in ter ...
- Brands Making Investments See Positive ROI From First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2015
Surprising, but true -- brand marketers are only now admitting they see the promise of first-party data in advertising and marketing campaigns. They say it's the foundation of their relationshi ...
- The Times' Tablet Audience Searches More, Facebooks Less
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Developed in partnership with comScore and the Keller Fay Group, Project Footprint closely tracked the online and offline activities of 70 multiplatform subscribers to The "Times" over the course ...
- Simulmedia Debuts Data-Driven Platform To Optimize Media
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2015
Launching a new advertising system, based on what it claims is the "largest footprint of linear TV inventory," Simulmedia is starting a new data-driven targeting and measurement platform to rea ...
- Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Unilever hopes to grow its global e-commerce sales by 40% in 2015 in an effort to reach more customers through digital channels. The move is part of its cost-cutting strate ...
- Calculating ROI Isn't Simple; Here Are Steps To Get Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2015
People make big mistakes when calculating return on investment (ROI). Joe Knight explains the most common mistakes people make when calculating ROI using a big purchase like a fleet ...
- 3 Ways To Measure Your Return On Advertising Dollars, And What Works Best
Marketing Daily, Todd Crawford - Thursday, March 19, 2015
Sounds great, right? Well, the catch is that there are a few ways to calculate ROAS and it is important to understand the nuances so you can determine what wor ...
- CBS To Supply Metric 'Audit' For TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 17, 2015
Trying to get closer to what digital media has been delivering and promoting for marketers, CBS says it will provide a performance-based metric "audit" for TV advertisers when it com ...
- Why Transactional Brand Building Gets the Oscar for "Best Big Picture" Approach
MAD, Michelle Cardinal - Monday, February 23, 2015
The Oscars got me thinking about what marketers expect consumers to do after viewing their ads during a big event. The question that still lingers is "Was it worth it ...
- Guardian Seeks To Measure Native's Value To Brands
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
"Challenging" is the word Guardian Labs Managing Director Anna Watkins uses to describe its first 12 months. With the bar set high, the publisher believes it can command even bigg ...
- The Chase For ROI In Sports
Marketing: Sports, Seth Leeds - Thursday, February 19, 2015
We can't fault you; we've all been trained to do it. In every business, large or small, we continue chasing it. When will we realize what we might be looki ...
- Correcting: Quiznos, Visa Are Turning To Digital In A Big Way
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
Ooyala's blog, Videomind, reports that Quiznos will leave TV altogether and advertise only online and in print and Visa will, for the first time, spend more than half of i ...
- If We're Not Going To Use Digital's Metrics After All, Time To Bring In TV Metrics?
London Blog, Sean Hargrave - Wednesday, February 4, 2015
Digital marketing was supposed to be all about metrics, but even social ninjas are now saying it should be measured rather than counted. In other words, the metrics brands we ...
- Twitter To Expand Promoted Tweets, Pressured To Up ROI
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 3, 2015
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed on as the first platforms ...
- Increase Your ROI With Zero-based Budgeting
Marketing: CPG, Till Dudler, David Holtmann - Tuesday, January 27, 2015
Today's consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions. ...
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 8, 2015
IgnitionOne began rolling out Thursday what will become a series of features aimed at improving cross-device campaigns. The first provides insight into the influence that mobile advertisements have on deskt ...
- Facebook CPMs Up 700% While ROI Doubles
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Overall Facebook advertising costs and ROI have seen an increase from last year, Kenshoo stats from November have found. The figures show there was an aggregate average 700 percent increa ...
- Social Media Marketers Frustrated With ROI, Lack Of Buy-In
The Social Graf, Erik Sass - Friday, November 21, 2014
A decade into the social media era, the question of return on investment remains largely unanswered. At least that's the message I get from the most recent "Social Business Benchmar ...
- CFOs Question Marketers' Ability To Prove ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
The vast majority of finance directors feel they are unable to quantify the return on investment (ROI) that their organisation receives from its marketing spend, according to research carried o ...
- Rise Of Consultancies Fuelling Consolidation
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Publicis' admission that competition from consultancies fuelled its $3.7bn capture of Sapient reflects marketers' growing need for technical expertise amid mounting pressure to shift from creative-led campaigns to ROI. T ...
- Content Attribution And The Hidden ROI
SearchBlog, Laurie Sullivan - Tuesday, November 4, 2014
One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don't know the worth. Content may ea ...
- How To Calculate Landing Page ROI
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 31, 2014
Formstack has put together a short guide to calculating the return on investment of a landing page using Google Analytics. Step one is to define the audience to discover t ...
- How To Improve Content ROI
Content Marketing Insider, Colby Horton - Friday, October 31, 2014
I recently reviewed the "2015 B2B Content Marketing" report by the Content Marketing Institute and was astounded to read that 70% of B2B marketers create more content year over yea ...
- Half Of Marketers Unsure Of Technology's ROI
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
The findings from The CMO Council's "Quantify How Well You Unify" report found that more than half (54%) of the respondents admitted their marketing technologies are either "not producing ROI ...
- Unilever Ups Digital Spend, Which 'Outperforms' Traditional Channels
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
FMCG giant Unilever has upped its digital marketing spend from 17 percent in 2013 to 20 percent in 2014 as it places an increased focus on targeting consumers via mobil ...
- TV Marketers Need To Embrace Digital Thinking
MediaDailyNews, Thiru Arunachalam - Wednesday, September 10, 2014
The TV networks spend upwards of a billion dollars every year to get viewers to watch their shows. Surprisingly, almost none of that can be directly connected to driving actu ...
