- Marketing Pros Focus On Cost Control, ROI
MediaDailyNews, David Goetzl - Wednesday, June 26, 2013
A survey from the Association of National Advertisers indicates that procurement professionals remain heavily focused on keeping costs down when evaluating agency selection and compensation. But they want ROI ...
- Programmatic And Your ROI: Does It Really Help?
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 12, 2013
An iMedia Connection blog post this morning spelled out why programmatic buying might actually be hurting your return on investment (ROI), not improving it. "The problem with ad exchanges ...
- 5 Steps To Measuring Real ROI From Social
Marketing Daily, Scott Anderson - Tuesday, May 14, 2013
Marketers have more routes to deliver a greater volume of information to a larger audience than ever before. As the possibilities continue to evolve, tracking marketing activities against business val ...
- Meredith Extends Ad Guarantees
MediaDailyNews, Erik Sass - Monday, April 29, 2013
Meredith Corp. is expanding its Sales Guarantee program, allowing more advertisers to take advantage of Meredith's promise to deliver a certain level of return on investment. The Sales Guarantee progr ...
- Trade Shows Good, But Measurement Bad
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Not that you don't get leads from shows, but what do you do with them? A lot of marketers don't know, according to a new study from the Chief Marketi ...
- Marketers Still Grappling With Media Proliferation
Marketing Daily, Karl Greenberg - Monday, March 4, 2013
Accountability -- reliable ROI -- is the number one concern in this year's Association of National Advertisers Top Concerns Survey, whose results were garnered from an online poll in Decemb ...
- Twitter Opens Up Advertising API
Online Media Daily, Mark Walsh - Wednesday, February 20, 2013
Twitter has announced the long-awaited opening up of its Ads API, a step expected to increase advertising on the microblogging platform and accelerate the company's revenue growth. Twitter said i ...
- WPP's Compete Shifts Search Focus From Intent To Behavior
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather than intent. Introduced Monday as ...
- GSK Reevaluates Media Agency Roster
Raw, Steve McClellan - Thursday, February 7, 2013
Pharmaceutical giant GlaxoSmithKline is reevaluating its media agency roster, which could lead to a consolidation review, according to sources. The company spends an estimated annual $1 billion on ads globall ...
- Marketers To Boost Social Ad Spend In 2013
Online Media Daily, Mark Walsh - Tuesday, January 29, 2013
Social media has long been synonymous with "owned" or "earned" media -- the kind you don't actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates th ...
- Social Media Engagement Correlates with Purchases
The Social Graf, Erik Sass - Monday, January 21, 2013
A concrete method for measuring return on investment for social media remains elusive, but recent research initiatives may be bringing such an answer within range. In one recent study schedul ...
- Search: Higher Budgets Proving Better ROI
Online Media Daily, Laurie Sullivan - Thursday, January 10, 2013
Online sales revenue driven by paid search in the U.S. rose 23% in 2012, compared to last year -- along with a 16% increase in clicks and 20% in sal ...
- Facebook Poised To Deliver Social ROI
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 19, 2012
Yahoo is apparently very nervous about a new Facebook at ROI program that directly correlates clicks to retail purchases via Denver-based market firm Datalogix. As the marketer's product is sol ...
- Magazines Have Better ROI Than Web, TV
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
Magazines show a higher average ROI than any other media channel involved, including television, internet and newspapers, a Magonomics study by Mindshare and PPA has found. Mindshare analysed econometric da ...
- Google Product Listing Ads Help Up ROI
Online Media Daily, Laurie Sullivan - Thursday, November 1, 2012
Digital agencies have begun to verify the benefits from Google product listing ads. Sales revenue rose 607% for retailers managing such ads through Kenshoo, while increasing the amount spent ...
- Social Media Generates Bookings And ROI
Marketing: Travel, Ryan Bifulco - Tuesday, October 30, 2012
Everyone agrees that social media is important and on the rise. But I still come across so many skeptics on a weekly basis when it comes to getting support f ...
- Are Our Results Good? Find Out If Your Engagement Rates Stack Up
Marketing: Health, Daniella Koren - Friday, October 26, 2012
Relationship marketing (RM) programs are powerful tools that help consumers make educated healthcare decisions. We have been creating and evaluating RM programs for over 10 years. Since the beginning, ...
- Marketers Up New Media Spend, but Question its ROI
VidBlog, Daisy Whitney - Tuesday, July 17, 2012
Digital advertising venues offer a plethora of data for marketers to mine, but there's still not enough to prove ROI, including for online video. That's the finding of a surv ...
- CPG Shopper Based Analytics Delivers Nearly Triple Ad Investment
Research Brief, Jack Loechner - Friday, June 22, 2012
According to research from Nielsen Catalina Solutions, consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertisi ...
- Facebook, ARF Search For Better Online Metrics
Online Media Daily, David Goetzl - Tuesday, June 12, 2012
Facebook will be launching a competition in conjunction with the ARF to develop groundbreaking measurement concepts. An overarching goal is developing platforms and standards to furnish ROI metrics for a ...
- ROI Important For National Brands At Local Ad Level
Research Brief, Jack Loechner - Tuesday, June 5, 2012
The Marketing team at Balihoo recently concluded a study of marketing professionals at over 270 national brand companies to better understand the role of local marketing and ROI metrics ...
- MEC Debuts Analytics Tool To Optimize Media Sales
MediaDailyNews, Steve McClellan - Tuesday, May 22, 2012
MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across all paid, owned and earned med ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben & Jerry's as it is to the next advertiser. Jay Curley, integrated marketing manager, tells us that using Twitt ...
- Nielsen: Internet Marketing Can Top Traditional Models
Online Media Daily, Wayne Friedman - Thursday, March 29, 2012
Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz into the mix. ...
- Marketing Departments Suffer A Dearth Of Big Data
Research Brief, Jack Loechner - Thursday, March 29, 2012
According to the Columbia Business School and the New York American Marketing Association's Marketing Measurement in Transition Study, marketers' desire to be data-driven is not yet matched by a consiste ...
- Social Tools On Facebook Up Brand Money, Metrics
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
Several companies have begun releasing tools that optimize Facebook ads and content. Wildfire and Adaptly, along with PowerReviews, separately built out services that can identify ROI, determine the lifetime wor ...
- Marketers Like Social Media but Don't Spend Much Time On It; ROI Remains Iffy
The Social Graf, Erik Sass - Thursday, February 9, 2012
Most businesses are adopting social media for marketing purposes, reflecting a generally positive sentiment about its utility, but that doesn't necessarily translate into high priority when it comes to allocati ...
- Marketing + Licensing: BFFs In An ROI World
Marketing: Entertainment, Alison Hill - Thursday, January 19, 2012
Marketing costs, licensing earns-at least, that used to be the conventional wisdom. Once upon a time, when I worked at Turner, the gorgeous promotional poster for a "Gone With t ...
- Social Media ROI Metrics Still Chaotic
Online Media Daily, Laurie Sullivan - Wednesday, January 18, 2012
Brand marketers continue to struggle with determining ROI for social media campaigns. Most admit to gaining positive ROI on campaigns, but a study released Wednesday from Wildfire, a social med ...
- Marketing Executives Expect Measurable Campaigns; Few Can Deliver
Research Brief, Jack Loechner - Friday, January 6, 2012
State of Marketing Measurement Survey shows that while 82% of marketers say their executive management expects every campaign to be measured, less than a third can effectively evaluate the R ...
