- Procter & Gamble Taps Canadian Olympic Athletes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada has unveiled its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the nation in London. T ...
- Twitter, Locog Work To Stymie Ambush Marketers
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 14, 2012
The social medium has agreed not to allow non-sponsors to buy promoted Twitter ads based on Games-related tags like #London2012. Locog is concerned that digital platforms like Twitter might ...
- 'Standard' Redesigns Site, Adds Social Elements
Around the Net In OMD Europe, Nina Lentini - Thursday, March 8, 2012
Hoping to double its 4.1m uniques over the next year, the Evening Standard has redesigned its website and launched a section dedicated to the Olympics as well as a 'Goi ...
- USA Basketball Gets New Logo
Marketing Daily, Karl Greenberg - Friday, February 24, 2012
USA Basketball has unveiled a new logo that will be worn by all USA Basketball teams including the men's and women's national teams at the London Games this summer. T ...
- Nike Gets Razzed For Olympic Hoops Look
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
While Nike deserves credit for trying to get as much marketing mileage as it can out of the upcoming Olympics in London, especially given that archrival Adidas has an ed ...
- Samsung's Social Media Campaign Personalizes Olympics
Online Media Daily, Steve McClellan - Thursday, February 16, 2012
Samsung, a global Olympic sponsor for the 2012 Summer Olympics in London, is launching a multiplatform social media campaign designed to personalize the Olympic experience for viewers. The program ...
- NBC, Google Kick Off Olympic Research Initiative
MediaDailyNews, Wayne Friedman - Monday, February 13, 2012
Continuing its research efforts around the Olympics, NBC will debut a new research initiative for the 2012 London Olympics with the help of Google and comScore. It focuses on findi ...
- British Airways Bows Olympic Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
British Airways will use social media to debut its London 2012 Olympic advertising campaign, including Google+. The first ad, under the "To Fly. To Serve" tagline will debut on Facebo ...
- Brazil, The Next Sports Marketing Heaven
Marketing: Sports, Roberto Bruni - Tuesday, January 31, 2012
Brazil will host the World Cup of Soccer in 2014 and the Olympics in 2016. The fact that two of the most important sports events will be taking place ...
- Pantene Signs 11 Well-tressed Olympians
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
In the U.S., TV and print ads will rely heavily on swimmer Natalie Coughlin, an 11-time Olympic medalist. P&G says she is the first American female athlete to win s ...
- MetroPCS Sponsors USA Basketball
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
MetroPCS is launching a marketing program with USA Basketball called the Dream Tour. The grass roots road show visits 15 cities over the next seven months, starting in Orlando. ...
- P&G Brings Back 'Moms' To Olympics
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
P&G says it plans also to raise $5 million to help establish and sustain youth sports programs around the world via a portion of sales and donations from its maj ...
- Procter & Gamble Brings Back "Thank You Mom"
Raw, Karl Greenberg - Friday, January 13, 2012
Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Thank You Mom" campaign for the London 2012 Olympic Games. The company first launched it for the Vancouver Wint ...
- NBC, Panasonic Team For 3D TV Summer Olympics
Around the Net In Media, Phyllis Fine - Tuesday, January 10, 2012
Want to watch track stars run virtually around your living room? For the first time ever, Olympics fans will be able to see their favorite athletes televised in 3D form ...
- P&G's Gillette Launches Olympic Bid
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Procter & Gamble's Gillette brand has signed 24 athletes from 18 countries as sponsored participants in the 2012 Olympic Games in London. Roger Federer of Switzerland, Ryan Lochte of t ...
- Despite 'Uncertainties' Publicis' Levy Plans 5% Growth
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Group CEO Maurice Levy confirmed last week that some clients cut back on ad spending late in 2011 to reach their profit goals for the year. The days ...
- London Olympics Volunteers Get Social Media Guidelines
The Social Graf, Erik Sass - Friday, January 6, 2012
The London Olympics, scheduled for July 27-August 12, will be an impressive logistical feat, judging by the sheer numbers of personnel involved. In addition to 13,500 troops on guard dut ...
- London Olympics Out To Ambush 'Ambush' Marketers
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
The 2012 Olympic Games begin in fewer than 250 days, which means that athletes, Olympic organizers and marketing partners are making final plans for their arrival in London. So, to ...
- IOC Makes Noise With Campaign Targeting London Olympics
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 29, 2011
Usain Bolt, Michael Phelps, Kerri Strug, the U.S. Men's Olympic Basketball Team, Jesse Owens and a bevy of other Olympic and Paralympic athletes are featured in "Show Your Best," ...
- Kellogg 'Teams' Up for 2012 Olympics
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
For its marketing as a sponsor of the U.S. Olympic and Paralympic Team for the 2012 games in London, Kellogg Company is working with seven Team USA athletes. ...
- Samsung, 24 Hour Fitness On Olympics Social
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
Tony Wells, CMO of 24 Hour Fitness, understands that it no longer makes sense for a company, especially one with a relatively small budget like his to roll out ...
- British Airways Taxis For London '12 Takeoff
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Frank van der Post, managing director of brands and customer experience at the international carrier, joked that he needed to get approval from the U.S. Olympic Committee before taking t ...
- Shawn White Gets Behind Chewing Gum
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Forget perfume, apparel, a new snowboard line, or a ski resort. Olympic snowboarder Shaun White is backing Whitemint, a new flavor by Kraft Foods' Stride. Packages feature the Olympian's. Al ...
- Cyclist Is Final Member Of BMW's Olympic Lineup
Marketing Daily, - Friday, September 16, 2011
Earlier this year, a couple of months back, actually, BMW announced a lineup of Olympic athletes that, together, are part of the BMW Performance Team. The athletes get funding, Bimm ...
- Olympics Are One Year Away, But Marketers Are Off And Running
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Most of the official marketing partners of the International Olympic Committee, the U.S. Olympic Committee and the London Organizing Committee for the Olympic Games are marking the one-year-to-go date ...
- BMW: Multi-tier, Multi-year Sponsorship Of Team USA
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It will advertise the Olympics partnerships next year around a global pillar of innovation and technology. "We have committed to advertise during the Summer Games next year and we a ...
- McDonald's Has Olympic-sized Plans For London
Marketing Daily, Aaron Baar - Wednesday, July 20, 2011
"The Olympic Games bring the world together unlike any other event," said McDonald's global marketing officer Dean Barrett during the webcast. "This one-year-out date is important for us because f ...
- For NBC, Pyeongchang Means Less Ka-Ching
Around the Net In Media, Phyllis Fine - Wednesday, July 6, 2011
Now that Pyeongchang, South Korea has been named host to the 2018 Winter Olympics, writes David Lieberman, Comcast's NBC Universal can expect to lose even more money from its recent ...
- IOC Tells Athletes To Tweet Away
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 27, 2011
The International Olympic Committee has determined that all athletes at next year's London Olympics can blog and Twitter away -- as long as it is not done for commercial purpose ...
- Olympic Committee Sets Social Media Rules for Athletes
The Social Graf, Erik Sass - Monday, June 27, 2011
The International Olympic Committee is looking to leverage social media drive engagement with the global sporting event, in part by encouraging competitors to "post, blog and tweet their experiences" duri ...
