- Olympic Ads Pay Off For Marketers, NBC
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
NBC's media research for the Vancouver Olympics has reaped big rewards, says its chief research executive. across traditional viewership, multiplatform usage and improved metrics for NBC's marketing
clients. ...
- Olympics Score, But Not As In Past
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
Though NBC's Vancouver Olympics continues to easily beat the competition in viewership, on Monday it had a bit of a mid-event lull. ...
- Study: Sports Media Usage Patterns Changing, Almost As Many Follow Olympics Online As In Print
Online Media Daily, Gavin O'Malley - Tuesday, February 23, 2010
From the Super Bowl to the NBA All-Star game and the Winter Olympics, watching sports online has become a key component of fans' viewing experiences, according to a new spor ...
- Olympic Hockey Is Blowout For Canadian TV
MediaDailyNews, David Goetzl - Monday, February 22, 2010
Forget about a sunny day in January -- Canadians want their hockey team to win gold in the Olympics more than anything. And they're watching in record numbers -- wi ...
- Smartphone Surge Means More Mobile Media
MoBlog, Mark Walsh - Tuesday, February 23, 2010
With full year sales results in, it might not be complete hype to call 2009 the Year of the Smartphone. (At least until that title is shifted to 2010). Sal ...
- Visa Connects With Olympics Congratulations
Marketing Daily, Aaron Baar - Saturday, February 20, 2010
"We know through research that the way consumers connect to the games is through the athletes and their stories," says Jennifer Bazante, head of global brand marketing for Visa. " ...
- Olympics Own Prime Time, 'Grey's' Falters
MediaDailyNews, Wayne Friedman - Friday, February 19, 2010
With fresh programming, ABC braved the world of NBC's big Winter Olympic ratings on Thursday night -- its usual stomping ground -- but got beat up. CBS' "Survivor" did bett ...
- Olympic Coverage Includes Interactive Photo Mosaics
MediaDailyNews, David Goetzl - Thursday, February 18, 2010
A 5-year-old company that takes photos of entertainment and sports figures -- from Jerry Garcia to Dwight Howard -- and turns them into mosaics has a partnership with NBC Univers ...
- Olympics Glides Over 'Idol'
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2010
With Team USA's biggest Olympic day ever, with its biggest stars getting gold, NBC's Vancouver Olympics gave Fox's "American Idol" its first beating in six years. ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey in Boston, followers of the Winter Olympics correctly identified Coca-Cola, McDonald's and Visa as official sponsors of the Game ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push that it calls its largest brand awareness campaign in its history. The effort, "Story of Joy," began during t ...
- Olympics Fails To Give NBC Prime Needed Push
MediaDailyNews, David Goetzl - Wednesday, February 17, 2010
No surprise here: NBC is using its prime-time Olympic real estate as a platform to try and reignite its 10 p.m. time slot. But a top Madison Avenue researcher ca ...
- P&G's Pritchard Discusses Corporate Ads, Sports Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
The ad campaign for 18 brands that Procter & Gamble has rolled out during the Winter Olympics is the company's largest corporate-marketing event ever, Jack Neff reports, but it h ...
- NBC Tests New Media At Olympics
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
With an estimated 185 million unique viewers over a 17-day period, the Olympic Games provide a special audience microcosm, and one that NBC believes will be particularly useful for measuri ...
- Ratings Gold: Olympics Post Big Results
MediaDailyNews, Wayne Friedman - Tuesday, February 16, 2010
The Vancouver Winter Olympics on NBC continues its ratings streak. Monday's coverage continued its big numbers, posting a Nielsen preliminary 25.5 million viewer average and 7.2 rating/18 share among 18- ...
- Audi Leverages Brand By Driving Webisodes
MediaDailyNews, David Goetzl - Monday, February 15, 2010
Audi is running a series of Webisodes during the Olympics looking to bolster its sponsorship of the U.S. Ski Team. The social media-oriented push involves distributing the shorts via Facebo ...
- Olympic Sponsors Favor Social Media, Twitter
Around the Net In Media, Fern Siegel - Sunday, February 14, 2010
Sponsors have a new name for the Vancouver Olympics: the Social Games. More consumer eyeballs will be on computer and mobile phone screens during the Winter Olympics than on ...
- Canadian Pride Is Front And Center
Marketing Daily, Mary O'Connor - Sunday, February 14, 2010
The best expressions of pride are the coveted "red mittens." There hasn't been an Olympic item this hot since the beret in Salt Lake City. ...
- Nationwide Finds Greatest Spokesperson In A Log Cabin
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
Nationwide Insurance has found the world's greatest spokesperson ... in the world. It took a helicopter ride into the hinterlands, and a little cajoling, to convince the man to retu ...
- Audi Launches Winter Olympic Ads
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
After throwing a Hail Mary in the Super Bowl, Audi is going for the two points, with a pair of spots to air during the Winter Olympics' Friday evening openi ...
- McDonald's Olympian Effort For Smoothies, Food Quality
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
McDonald's, which has been the official restaurant of the Olympics for more than 33 years, yesterday trotted out athletes Katarina Witt, Shawn Johnson, Picabo Street and Cassie Campbell in ...
- Yahoo Hopes to Generate Visits At Olympics
Marketing Daily, - Thursday, February 11, 2010
Yahoo is launching a grassroots program in Vancouver this week to get people to go to Yahoo to keep up with the games. Besides the venue, the company will r ...
- P&G Hits The Slopes With Corporate Campaign
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Procter & Gamble is launching its first-ever corporate marketing campaign and single-largest integrated campaign to date around the Winter Olympics. Besides individual sponsorship programs with 17 of its brands a ...
- ING Promotes Prudent Planning In New Spot
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2010
The spot debuts Feb. 12 during the opening ceremonies of the Winter Olympics and will run in conjunction with other spots in the campaign. In addition to the two wee ...
- Q&A: Visa Markets Globally, Activates Locally For 2010 Olympics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
Barry Janoff chats with Antonio Lucio, global CMO for Visa, which recently extended its contract with the International Olympic Committee to become one of three worldwide partners, along with Ome ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athletes' sake but to tie into the Olympics and help communicate a message about how, if our club c ...
- Kia's Marketing VP Dishes On Bowl Strategy
Marketing Daily, Karl Greenberg - Thursday, February 4, 2010
"We want people to check out our ad, to build the momentum," says Michael Sprague. "When we were looking at our Super Bowl strategy, we were having lots of discussi ...
- Verizon Embarks On Interactive TV For Olympics
Marketing Daily, David Goetzl - Wednesday, February 3, 2010
Verizon will offer real-time news and information in an interactive television venture during the coming Winter Olympics. Its FiOS service will allow subscribers to pull up athlete bios and med ...
- AP Olympic Coverage Ambitious In Coverage, Push For Web Ads
MediaDailyNews, - Wednesday, February 3, 2010
More than 900 newspapers and broadcasters will complement their online coverage of the Winter Olympics with a special package of stories, photographs, video and blogs produced by the AP. ...
- Verizon Embarks On Interactive TV For Olympics
MediaDailyNews, David Goetzl - Wednesday, February 3, 2010
Verizon will offer real-time news and information in an interactive television venture during the coming Winter Olympics. Verizon's FiOS service will allow its subscribers to pull up athlete bios a ...
