- Agencies Unite To Launch 'Black SXSW'
MAD, Larissa Faw - Wednesday, October 7, 2020
TBL (Table) TV & Film Conference, set for Los Angeles in July 2021, aims to bring Black creative talent to the entertainment industry. ...
- The One Club Restores Original Name For Its Upcoming Multicultural Conference
MAD, Larissa Faw - Monday, August 10, 2020
Acknowledging the industry's lack of progress on the D&I front, The One Club is rebranding its "Here Are All The Black People" multicultural conference. ...
- MediaPost Hosts Automotive Movers, Shakers At Virtual Conference
Drive Time, Tanya Gazdik - Monday, August 10, 2020
Speakers at the two-day virtual conference include Ford's Joy Falotico, Hyundai's Angela Zepeda and Lexus' Lisa Materazzo: ...
- ANA Converts 'Masters Of Marketing,' Media Confabs To Virtual Events
MAD, Steve McClellan - Wednesday, July 15, 2020
The Masters of Marketing Conference usually draws a Who's Who of top marketing and agency executives. The virtual version is set for Oct. 21-23. ...
- Zoom Limits End-To-End Encryption Privileges
Digital News Daily, Gavin O'Malley - Wednesday, June 3, 2020
Zoom CEO Eric Yuan said giving away encryption privileges would enable widespread unlawful use of the video conferencing platform. ...
- Zoom Revamps User Numbers Vs. Participants
Digital News Daily, Gavin O'Malley - Thursday, April 30, 2020
The video-conferencing platform says it has an average of 300 million meeting "participants." A "daily active user" can only be counted once per day. ...
- Paid Search Association Moves Industry Conference To Zoom
Inside Performance, Laurie Sullivan - Thursday, April 23, 2020
The Paid Search Association will hold its first conference online via Zoom. The three-day online conference is free, but limited to 500 people on a first-come, first-served basis. ...
- ANA 'Suspends' Brand Activation Conference
MAD, Steve McClellan - Tuesday, March 24, 2020
The group also canceled outright two additional conferences and is assessing options for hundreds of other events scheduled throughout the year. ...
- Marketers Heed Own Advice, Replace Conferences With Personalised Campaigns
London Blog, Sean Hargrave - Friday, March 20, 2020
The personal touch of an event has gone, so marketers are reacting by switching out generic campaigns for far more personalised messaging. ...
- Webinars And Content Marketing Set To Fill Coronavirus Void
London Blog, Sean Hargrave - Monday, March 16, 2020
As conferences are cancelled adtech and martech firms are gearing up for webinars and content marketing drives. ...
- ANA Cancels Annual Media Conference
MAD, Steve McClellan - Thursday, March 12, 2020
The conference had been scheduled for Miami March 25-27. The status of future ANA events will be evaluated on a case-by-case basis. ...
- 4As Postpones A Second Conference: Decisions 2020
MAD, Steve McClellan - Thursday, March 12, 2020
The 4As said it would communicate new event dates shortly. Decisions 2020 had originally been scheduled for April 20-21. ...
- Holding Companies Tighten Travel Restrictions As Conferences Near Go-No-Go Decisions
Mediapsssst, Richard Whitman - Wednesday, March 11, 2020
The coronavirus has been officially declared a global pandemic and holding companies are tightening travel policies further and providing more options for working remotely. ...
- 4As Postpones Management Practitioners Forum Until The Fall
Mediapsssst, Richard Whitman - Monday, March 9, 2020
Exact dates aren't yet nailed down. For now Decisions 20/20 is still set for NYC April 20-21 as planned. ...
- SXSW: Between A Rock And Hard Place
Mediapsssst, Richard Whitman - Friday, March 6, 2020
Major companies have been pulling out left and right -- citing the Covid-19 crisis -- like Apple, Netflix, IBM and Warner Media. For now the event is still scheduled to ...
- Google, Adobe Take Annual Conferences Online Over Coronavirus Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Google and Adobe sent emails to conference attendees this week to announce both companies will rebrand their annual conferences and take them online. ...
- Will Mobile Brands Cut Marketing Budgets After MWC Cancellation?
London Blog, Sean Hargrave - Wednesday, February 26, 2020
No compensation and no new business surely means something has to give. ...
- At Least One Exhibitor Reveals No Refund For Cancelled MWC
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
"Mobile Marketing Magazine" has heard from one MWC exhibitor that they are not being offered a refund by the GSMA, the event's organiser, and are even liable for their catering ...
- Cannes Lions 'Open For Business' Despite MWC Cancellation
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
Despite coronavirus prompting the cancellation of MWC this year, the organisers of Cannes Lions have announced they remain "firmly open for business," "Campaign" reports. ...
- Conferences Supply Their Own Perils For Publishers
Publishing Insider, Rob Williams - Friday, February 14, 2020
The coronavirus claimed its first major victim in the conference industry with this week's cancellation of the Mobile World Congress in Barcelona. ...
- Mobile World Congress Cancelled
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
As predicted by "MAD London" yesterday, the BBC has confirmed the Mobile World Congress (MWC) will not take place this year due to too many big names pulling out over ...
- Facebook Joins Sony And Amazon In Dropping Out Of MWC
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
Facebook has become the latest high-profile technology company to pull out of Mobile World Congress in Barcelona later this month, over fears of coronavirus, "The Independent" reveals. ...
- Can Barcelona's MWC Survive Coronavirus?
London Blog, Sean Hargrave - Wednesday, February 12, 2020
We'll know on Friday, but it's looking unlikely that the Mobile World Congress can carry on with so many dropping out. ...
- Comcast CFO: Peacock Has Five-Year Break-Even Plan, AVOD Model Focus
Video Insider, Karlene Lukovitz - Tuesday, December 10, 2019
Michael Cavanagh says the plan includes $2 billion in investments (including "meaningful marketing") in the first two years, and confirms a core AVOD model, but free to consumers only in ...
- Diageo To Run Competition For Customer Experience Project Worth GBP20k
Around the Net In MAD London, Sean Hargrave - Thursday, October 17, 2019
Diageo has announced it is working with media conference MAD//Fest London to run a competition for customer experience start-ups to pitch in new ideas for its portfolio of drinks, Mediatel ...
- Automakers Secretive About Plans For LA Auto Show
Drive Time, Tanya Gazdik - Monday, October 14, 2019
MediaPost will be back at the show on Nov. 19 with its second Marketing Automotive conference, which will include Lincoln Motor Co.'s Michael Sprague. ...
- P&G Exec Advises Marketers To Embrace Disruption
Marketing Daily, Tanya Gazdik - Sunday, October 6, 2019
"It's not who spends the most -- it's who reaches the most people efficiently and effectively to drive growth," P&G's Pritchard said at the ANA conference. ...
- Inclusivity, Gen Z Overriding Themes At ANA Conference
Marketing Daily, Tanya Gazdik - Thursday, October 3, 2019
The ANA Masters of Marketing included CMO presentations from Target, Ally, Disney, SAP, Dunkin' and Pearl Vision. ...
- VidCon Enters Original Content Business
Digital News Daily, Alex Weprin - Tuesday, May 21, 2019
Stacey Kelly has been named content director, where she will develop new original content for the Viacom-owned company. ...
- Facts, Opinions -- And Why Conferences Kind Of Suck
Media Insider, Cory Treffiletti - Wednesday, May 22, 2019
The event business has boomed primarily as a result of people offering up their opinions to create discourse -- but we rarely ask whether those people are credible. ...
