- LivingSocial Hits Jackpot With Amazon Deal
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 19, 2011
It looks like Groupon rival LivingSocial hit it big this week after offering members a $20 Amazon gift card for $10. "In just the first few hours of the sal ...
- Women Have Different Expectations Using Retail Social Media
Research Brief, Jack Loechner - Tuesday, January 18, 2011
According to a new Empathica study, reported by Richard H. Levey, men and women use social media differently, with more men citing looking for information as a primary goal (36 ...
- Report: Groupon Gunning For China
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 17, 2011
Consistent with its global expansion efforts, Groupon is reportedy in partnership talks with Chinese Internet giant Tencent. Sources tell
BoomTown than any deal is likely to involve some so ...
- Groupon's Swift Move Towards IPO
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 14, 2011
Cementing the perceived power of social buying, Groupon is reportedly preparing for an initial public offering as soon as mid-year. What's more, "The offering may value the company at $ ...
- Google To Groupon: Drop Dead
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 4, 2011
Without Groupon or one of its daily deal clones in toe, Google still seems intent on entering the lucrative social buying space. "When you look at our overall suite ...
- Groupon Growth Too Good to Be True?
OMMA Magazine, Mark Walsh - Tuesday, November 9, 2010
Groupon is the stuff startup dreams are made of. The company's group-buying site offering daily deals has proven wildly popular with consumers and won the admiration of retail experts f ...
- Nothin' But A G Thang: Groupon Set To Raise Close To $1B
Online Media Daily, Erik Sass - Tuesday, December 28, 2010
Just weeks after rejecting Google's $6 billion buyout offer as too low, group discount juggernaut Groupon may raise up to $950 million by selling as many as 30 million preferr ...
- Report: Google Shopping For Groupon Rivals
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 21, 2010
Who didn't see this coming? Now that Groupon appears out of reach, Google is eying some of the social buying site's rivals, sources tell
The Post. Potential prey includ ...
- EBay Buys German Deal Site '4' $200 Mil
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 20, 2010
Capping off a huge year for social ecommerce -- even without a Google/Groupon deal -- eBay has agreed to buy Berlin-based daily-deal site brands4friends for $200 million. "The acquisition," repor ...
- Who Switches Brands For Coupons?
Marketing Daily, - Tuesday, December 14, 2010
Top 10 DMAs in which reside adults who agree with the statement, "I will gladly switch brands to use a cents-off coupon." 1 Pittsburgh, PA 2 Detroit, MI 3 Johnstown-Altoon ...
- Tribune Media Partners With Groupon For ChicagoShopping.com
Online Media Daily, Gavin O'Malley - Friday, December 10, 2010
Seeking to better exploit local business relationships, Chicago Tribune Media Group on Friday became the latest publisher to partner with Groupon. The recently launched ChicagoShopping.com will integrate the social de ...
- Redeemed: Newspaper Coupons Still Effective
MediaDailyNews, Erik Sass - Monday, December 6, 2010
A new study of coupon redemption by MARC Research for the Newspaper National Network shows that coupons that appear within newspapers are redeemed more often than freestanding inserts, the tabloid-form ...
- Google Groupon Acquisition A Done Deal?
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 29, 2010
With huge implications for the future of ecommerce and Google itself, the search giant is rumored to have acquired Groupon for $2.5 billion. Vator News has
confirmation from ... - Coupons.com Bests $1BN In Yearly Savings
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 23, 2010
This year, coupon platform Coupons.com has surpassed a billion dollars in printed coupon savings. And while the news might sound like PR drivel,
TechCrunch believes it's actually quite ...
- 11 Jeggings Jegging: Shopkick Debuts '12 Days' Holiday Promotion
Online Media Daily, Mark Walsh - Monday, November 22, 2010
Continuing to ramp up its holiday push, location-based service
shopkick has launched a promotion dubbed "The 12 Days of Kickmas" giving shoppers a chance to win one of ...
- Deal Or No Deal? Google Eying Groupon
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 19, 2010
It won't likely be a steal, but Google is reportedly in acquisition talks with local deal leader Groupon.
Citing multiple unnamed sources, Boomtown writes: "The price being considered ...
- Kashi Boxes Carry Recycling Incentive
Marketing Daily, - Monday, November 15, 2010
The boxes feature a promotional call-out, "Recycle This Box to Get Rewards." Between now and June 30, 2011, the codes inside boxes can be input online at recyclebank.com/kashi to ea ...
- Mobile Couponers
Research Brief, Jack Loechner - Tuesday, November 16, 2010
According to a new study from IHL Group, reported by Marketing Charts, eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 month ...
- Major Media Sites Get Coupons From eDeals.com
MediaDailyNews, Erik Sass - Friday, November 12, 2010
A number of major media groups, including Post Newsweek TV and CBS Radio, will begin offering consumers coupons via their Web sites through partnerships with eDeals.com. Total volume of coupo ...
- Consumers Have Difficulty Buying Healthy Eating
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Healthy foods suffer from a perception that they are not as "tasty" as less healthy alternatives, Mark Dolliver informs us in a story about a new study from Catalina Marketin ...
- Will New Funding Value Groupon At $3 Bil?
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 8, 2010
Groupon is seeking additional funding that could value the group buying site at $2 billion-to-$3 billion, sources tell
Bloomberg/Businessweek. "The company aims to raise the funding to help ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's name and the fact that "both heart health and laughter help people live longer," bringing personality to the bra ...
- Let's Make A Deal: Facebook's Groupon-Killer
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 29, 2010
Having only recently launched its location-based Places feature, Facebook is reportedly testing a "Deals" service with which businesses can offer incentives to users whenever they check-in to a physical stor ...
- Groupon Self-Service Deals Open For Business
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 29, 2010
Groupon has released a Merchant Center for Groupon Stores, its new self-service platform for businesses to set up virtual storefronts to promote and run their own deals. "What's interesting," ...
- Expectations Important For Coupon Campaigns
Research Brief, Jack Loechner - Thursday, October 28, 2010
Social couponing, in which online coupon offers go active once a minimum number of registered users sign on to them, has become a hot new promotional platform, at least f ...
- P&G Puts Marketing Spotlight On Newer Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Ellen Byron reports that Procter & Gamble is kicking off a "Have you tried this yet?" campaign today aimed at convincing consumers to sample new products such as fabric-softening Boun ...
- Google Ventures Endows Deal Finder
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 20, 2010
Google Ventures is investing an unspecified amount of capital in local deal finder Signpost. Until now known as Postabon, Signpost raised about $1 million from Spark Capital earlier this yea ...
- Report: Groupon To Bed EBay, Yahoo, CitySearch, Others
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 18, 2010
In the next several weeks, social buying site Groupon will announce revenue sharing partnerships with eBay, Yahoo, and CitySearch, sources tell
TechCrunch. Still, despite being "one heck of ...
- Amazon Buys Into Group Buying In Europe
Online Media Daily, Gavin O'Malley - Thursday, October 7, 2010
Apparently, Zappos didn't fill Amazon's appetite for fashion. Looking to expand its global presence, Amazon on Thursday announced the acquisition of BuyVIP.com -- a European fashion and lifestyle "buying community ...
- AOL Promises Group-Buying Partners 'Email And Home Page Exposure'
Online Media Daily, Gavin O'Malley - Tuesday, October 5, 2010
Turns out that AOL isn't betting its entire business strategy on ad revenue. The self-described content company on Tuesday unveiled a group buying site -- or what is now common ...
