- Hot Pockets 'Showdown' Leverages YouTube Stars
Marketing Daily, Karlene Lukovitz - Wednesday, March 19, 2014
Hot Pockets is pitting popular YouTube channel personalities against one another in a bracket-style music video competition, timed to capitalize on the bracket fever surrounding college basketball's
March Madness. ...
- Email Couponing Beats Other Promotions
Research Brief, Jack Loechner - Wednesday, March 19, 2014
The Experian Marketing Services' 2013 4th Quarter email trends and analysis study found a 50% year-over-year increase in the number of email campaigns offering coupons. For consumers, "couponing" has beco ...
- Cracker Barrel In 'Deliciously Different' Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 17, 2014
The brand -- while well-established in various regions including the Northeast (it has annual sales of more than $130 million and presence in 16,000-plus retail outlets, according to trade report ...
- The Evolution of Passbook - 9 Things To Expect From Passbook This Year
Mobile Marketing Daily, Kane Russell - Friday, March 14, 2014
Apple's Passbook has tremendous potential that is far from being met. Its own usability begs for improvement to capture more audience, and developers need to leverage its messaging, geo-fencing a ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other ingredients to create home-cooked dinners ...
- Millennials Love To Virtually Clip
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2014
They are far more likely to be coupon users, especially in tandem with their mobile devices. Seventy-nine percent use paperless coupons from retailers versus 64% of the total. Ninety-two perce ...
- Open Me To Learn 10 Email Marketing Tips
SearchBlog, Laurie Sullivan - Thursday, February 27, 2014
It came up during a dinner conversation the other night. What convinces one consumer to open an email and click through to a landing page or conduct a search doesn ...
- Marketers Increase Coupons, But Redemption Down
Marketing Daily, Karl Greenberg - Tuesday, February 25, 2014
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the number of coupons issued to consume ...
- Hispanics Over-Index On Social Media Use
The Social Graf, Erik Sass - Friday, February 21, 2014
Hispanics are more likely to use social media than the rest of the U.S. population. Overall 80% of U.S. Hispanic adults use social media, compared to 72% for the count ...
- Groupon Wins Bierce Award For Press Releases
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 18, 2014
Okay, there is no Bierce Award for Press Releases. Feel good for pointing that out to us? Well, that was the thinking behind a Groupon promotion that stirred up ...
- Meredith Teams With Kiip On Mobile Rewards
Mobile Marketing Daily, Mark Walsh - Tuesday, February 18, 2014
Meredith Corporation has begun serving up coupons in its Must-Have Recipes app courtesy of a new partnership with mobile rewards network Kiip. App users are presented with offers at wh ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised USSA events on NBC in December and January, and it is running ads in spot markets across the U. ...
- Kroger Buys You Technology For Digital Coupons
MediaDailyNews, Erik Sass - Tuesday, February 11, 2014
The owner of one of the country's largest supermarket chains, The Kroger Co., is bolstering its digital coupon capabilities with the purchase of You Technology Brand Services, which operates ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networks and cable through March. The ads show kids snacking on the pouches while enjoying active outdoor activities, back ...
- Print Coupons Still Beat Digital Deals In Moms' Study
Around the Net In Media, Phyllis Fine - Thursday, January 30, 2014
Moms are still looking to print rather than digital media for special deals, with 78% of moms surveyed by Womensforum.com depending on print ads and 65% on supermarket circulars ...
- Yahoo Remains Top U.S. Web Site
Online Media Daily, Mark Walsh - Monday, December 23, 2013
Yahoo remained the No. 1 U.S. Web property in November, extending its lead over Google by about 2 million monthly visitors to 194.6 million. Yahoo overtook Google as the t ...
- Bolthouse Farms Leverages Innovative Instagram Tech
Marketing Daily, Karlene Lukovitz - Thursday, December 12, 2013
The natural food and beverages maker is beta-testing a new social engagement tool, called Brand Recognition, to verify consumer Instagram posts of branded Bolthouse images and designated hashtags and th ...
- Old Is New Again: SMS Trumps Daily Deals For Retailers This Year
MoBlog, Steve Smith - Thursday, December 5, 2013
Daily deals are out (way out) and SMS is back in as the most preferred channel for mobile marketing among retailers this year. It remains the most direct and impactf ...
- Flash Sales Lose Luster On Mobile
Online Media Daily, Mark Walsh - Wednesday, December 4, 2013
Coupons and text messages have trumped flash sales and daily deals as the mobile marketing tactics of choice this holiday season. ...
- Hispanics More Likely to Use Digital Coupons
MediaDailyNews, Erik Sass - Monday, November 25, 2013
U.S. Hispanics are more likely to use digital coupons than the U.S. population in general. Some 84.2% of U.S. Hispanic consumers said they have searched for an online coupon bas ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create a "truly immersive" campaign for this growing audience. And observers say it's evidence that marketers are rethinking the rul ...
- Mobile Coupons Get a Boost
MobileShopTalk, Chuck Martin - Tuesday, November 5, 2013
Big-name partnerships may be one of the major drivers of various mobile shopping technologies. In its efforts to expand usage of its MasterPass mobile wallet, MasterCard partnered with J. Cr ...
- Coupons.com App Aggregates In-Store, Online, Apple Passbook Discounts
Online Media Daily, Laurie Sullivan - Monday, November 4, 2013
Coupons.com has found a way to aggregate coupons allowing consumers to carry the discounts with them wherever they go. The company will launch an application for Apple iOS devices th ...
- Well, Of Course Mobile Is Driving Digital Couponing ... Massively
MoBlog, Steve Smith - Tuesday, October 22, 2013
Mobile is the delivery platform that digital coupons have been waiting for. I just wish more publishers got with the program and made it easier for use to use th ...
- Valpak Bows Augmented Reality Coupons
MediaDailyNews, Erik Sass - Wednesday, October 16, 2013
Coupon distributor Valpak is using augmented reality to make it easier to find coupons for restaurants and services -- or maybe that should be the other way around. ...
- Savings.com's Favado App Is Crack For The Coupon Addict In Aisle 4
MoBlog, Steve Smith - Tuesday, October 15, 2013
For the deal addicts out there who live in dread of paying 50 cents too much for that deodorant, your drug is here. Savings.com gives grocery shoppers visibility across the ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food's Ro*Tel tomatoes and Kraft Foods' Velveeta cheese have been successfully co-marketed, through a "Famous Queso Dip" and oth ...
- Microsoft Tests Bing Offers Linked To Credit Cards
Online Media Daily, Laurie Sullivan - Monday, October 7, 2013
In the latest move to expand Bing Offers, Microsoft is testing a service in the Seattle area that allows consumers to link their credit cards to their account to rede ...
- Consumer Brand Loyalty Investments Rising
Online Media Daily, Laurie Sullivan - Monday, October 7, 2013
More than 50% of marketers that took place in a Forrester Research study saw their loyalty budgets rise during the past two years, and only 10% saw a reduction ...
- Taco Bueno In 'Intervention' Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in poncho and riding a bull) arrives to save the day, by bringing a "better taco" from Taco Bueno, ma ...
