- Study: Income Drives Digital Coupon Use
Marketing Daily, Sarah Mahoney - Tuesday, August 28, 2012
A new study from RevTrax reports that digital coupon use is highest among older, more affluent consumers. On average, it says, a 10% increase in median income creates a 1.5 ...
- Papa Murphy's Boasts 100K SMS Database And Up To 18% Coupon Redemptions
MoBlog, Steve Smith - Monday, August 6, 2012
Sticking with SMS, Papa Murphy's increasingly popular "Tank 'N Bake" chain is expanding its text alert and couponing program to 550 stores. It claims 100,000 opt-ins so far. ...
- Here's The Deal On Deals
Research Brief, Jack Loechner - Monday, August 6, 2012
According to a new study from Chadwick Martin Bailey and Constant Contact and reported by Marketing Charts, 54% of consumers who subscribe to a daily deal program will share ...
- Nokia Adds Groupon Offers To Lumia Maps
Around the Net In OMD Europe, Nina Lentini - Thursday, August 2, 2012
By clicking on a green "G" icon, US users can now buy Groupon's discounted deal-of-the-day vouchers from their handsets and then locate the retailers participating in the offers by usi ...
- BTS Must-Haves: Free Shipping, M-Commerce
Marketing Daily, Sarah Mahoney - Tuesday, July 24, 2012
Some 74% of parents responding to a recent PriceGrabber survey say free shipping is the biggest single incentive. Sales prices came in as second-most-popular, with 72%. And 37% say th ...
- Coupons.com Launches Brandcaster Retail For Small Biz
MediaDailyNews, Erik Sass - Monday, July 23, 2012
Coupons.com is working to increase adoption rates among local businesses with the launch of Brandcaster Retail, an online self-service platform that helps retailers create digital coupon galleries on their W ...
- Now Live: First National Deal Site For Gay Men
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
The Washington, D.C.-based online voucher company, which launched just under a month ago, is selling upscale goods and services featuring local and national offers from bars, clubs, restaurants, spas, salon ...
- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walmart and Target making it easier for shoppers to do more of the season's heavy lifting online. Walmart sa ...
- Report: Most Coupon Searches Are By Store, Not Brand
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2012
Coupon search engine ShopAtHome.com reports that 62% of consumers searching for coupons on the site search by store, 24% search by type of product, and just 14% search by produ ...
- Most Coupon Searches Are By Store, Not Brand
Online Media Daily, Karlene Lukovitz - Thursday, July 5, 2012
Coupon search engine ShopAtHome.com reports that 62% of consumers searching for coupons on the site search by store. ...
- Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools ...
- Carapelli Olive Oil Campaign Stresses Social Sharing
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Dubbed "Made with Care, Made to Share," the campaign's hub is a relaunched site. The site focuses on offering recipes and provides links to Facebook, Twitter and Pinterest to encoura ...
- RetailMeNot.com Expands Coupons Via iPhone App
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Online coupon provider RetailMeNot.com has introduced a new app for the iPhone that allows users to get discounts when shopping online or in brick-and-mortar stores. An Ipsos study shows 6 ...
- RetailMeNot Launches iPhone App
Raw, Mark Walsh - Wednesday, June 13, 2012
Online coupon provider RetailMeNot.com has
introduced a new couponing app for the iPhone that allows users to get discounts when shopping online or in brick-and-mortar stores. Peop ...
- Vodafone Takes Control Of Mobile Coupon Biz Vouchercloud
Around the Net In OMD Europe, Nina Lentini - Sunday, June 10, 2012
Upping its stake to 57%, the operator will be able to more effectively compete, with subscriber loyalty schemes as seen with O2 UK's Priority Moments. The Vouchercloud service offers discount ...
- The Cookie Stuffing Controversy
SearchBlog, Laurie Sullivan - Thursday, June 7, 2012
After some controversy surrounding Convertro's white paper on cookie stuffing, I decided to add a different perspective to the term, which carries a ton of baggage. The original list, updat ...
- True Lemon Coupons For Summer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
True Lemon, a challenger brand to the well-saturated $1 billion powdered soft drink market is using coupons as a major component of a new $5 million national campaign to encoura ...
- Smartphone Owners Are Ready for M-Coupons - Are You?
MoBlog, Steve Smith - Tuesday, May 22, 2012
According to a new Harris survey of smartphone owners, 40% of them have redeemed a mobile coupon. Daily deals, which often come in via apps and mobile email, are t ...
- WhaleShark Expands Coupon Empire to France
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, May 16, 2012
Online coupon giant WhaleShark Media, which operates the RetailMeNot coupon site in the United States and several European sites, has acquired French online coupon publisher Miwim for an undisclosed su ...
- Link-Building Strategies By Number
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 11, 2012
Linking strategies vary widely and become complex. Ted Ives makes it simple by creating step-by-step instructions on tips for everything from characterizing links to linking strategies worth considering. Some ...
- Mobile Ad Platform Serves Up Local Offers In Real-Time
Online Media Daily, Laurie Sullivan - Wednesday, May 9, 2012
edo is building out an advertising channel where a swipe of a credit or a debit card becomes the signal to serve up ads. The swipe at the point ...
- Foursquare Giving Coupons A Go
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 9, 2012
Foursquare is reportedly getting into the coupon business, and soon plans to let merchants buy special placement for promotions of personalized local offers via a redesigned version of its ap ...
- Trop50 Extends Products -- And 'Girlfriends' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring "30 Rock"'s Jane
Krakowski. ...
- Report: Coupon Offers Decline 8.1%
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
Food marketers drastically cut their use of coupons last year, issuing 13.1% fewer coupons than they did in the prior year. That amounted to 305 billion coupons, a decline ...
- SEC Probes Groupon
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, April 3, 2012
Long a lightning rod for controversy, life as a public company is proving no less tumultuous for Groupon. News broke this week that the company is being investigated by t ...
- Starbucks To Run First Google Offers On Wednesday
Raw, Laurie Sullivan - Tuesday, April 3, 2012
Google Offers will run its first deal with Starbucks on Wednesday. $5 will get a $10 Starbucks Card eGift. For every deal purchased, Google Offers will donate $3 to t ...
- Digital Coupon Users Shop More, Spend More
Research Brief, Jack Loechner - Monday, April 2, 2012
A soon to be released study from Coupons.com, in conjunction with GfK Knowledge Networks, to identify the shopping behavior of the digital coupon user, shows that digital coupon users sh ...
- News America Marketing Debuts iPad Coupon App
MediaDailyNews, Erik Sass - Monday, March 19, 2012
One of the nation's largest coupon publishers, News America Marketing, has created a free iPad app for couponing called SmartSource Xpress. The iPad app is a digital extension of t ...
- Method Launches Video Madness
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music video and a series of consecutive "Method of the Month" music video vignettes supported by a social media progra ...
- AmEx Turns Tweets Into Savings
Marketing Daily, Tanya Gazdik - Wednesday, March 7, 2012
American Express cardmembers can now sync their cards with Twitter and when they tweet using special hashtags, savings offers are loaded directly into their cards. National merchant partners include 1-800-FLOWERS.CO ...
