- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs and farmers, sort of a who's who of that culinary scene of that city," said Salt and Straw CMO ...
- Salt And Straw Banks On Community Partnerships
Show Daily, Nina Lentini - Monday, February 17, 2020
It is seriously in the business of building its brand into communities and vice versa, CMO Alison Hiatt said in a presentation at MediaPost's Brand Marketing Summit QSR on Mon ...
- This is Why You Don't Let Marketers Write Their Own Press Releases
MediaDailyNews, George Simpson - Thursday, December 12, 2019
Unpacking actual quotes (their "aim" is to "reinvent" advertising!) from a company that shall remain nameless. ...
- Make Your CMO Happy: Enhance Digital Marketing With Earned Media
Marketing Insider, Jordan Mitrik - Thursday, October 3, 2019
Instead of crossing our fingers and hoping a customer with a great brand experience posts about it, what should we do? ...
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The strategy was to use gaming to demonstrate the Note9's hidden traits in the same way gamers revealed their own characteristics. ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversations on paternity leave even though there was a major news piece regarding the legislation at the same t ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most ...
- ViacomCBS Names DiClemente EVP, Investor Relations
Digital News Daily, Karlene Lukovitz - Wednesday, August 28, 2019
DiClemente just joined CBS in June, with the same title. ...
- Havas Combines PR, Social And Experiential As Red Havas
Around the Net In MAD London, Sean Hargrave - Friday, May 17, 2019
Havas Group has merged its PR, social, earned content and experiential under one roof, called Red Havas. The move affects its operations in the US, Europe and APAC and will ...
- Cut Golf Put Flag In Sand With Use Of Influencers
The MediaPost Cases, Nina Lentini - Monday, March 18, 2019
A $20,000 "Golf Digest" print ad, while effective no doubt, was not going to be cost-efficient. Instead, Cut Golf went after its audience on social media. ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles, IMDB/Wiki pages, digital banners and videos, ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only
9MM Millennials ...
- 'The Drum' Interviews Julian Assange's PR Man
Around the Net In MAD London, Sean Hargrave - Friday, November 16, 2018
"The Drum" has the first interview with Julian Assange's personal PR exec, Richard Hillgrove. He makes claims about whom he believes has actually broken the law (spoiler alert -- it ...
- Publicis Groupe Appoints Littman U.S. CEO At MSL
MAD, Larissa Faw - Wednesday, October 31, 2018
Unlike her predecessors, Littman will report directly to Arthur Sadoun, chairman/CEO of Publicis Groupe, and serve on the Publicis Groupe USA executive committee. ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation. ...
- Be A PR Pro
Research Brief, Jack Loechner - Tuesday, September 18, 2018
Getting your first PR job can be both thrilling and terrifying, says a report from Ragans PR Daily by Jordan Danielson. Not only are you excited to start your career, ...
- How Does Sacha Baron Cohen Get Away With It?
Television News Daily, Gary Holmes - Monday, July 23, 2018
My purpose is not to critique Baron Cohen's new Showtime series "Who Is America?," but to wonder how people still fall for his tricks. ...
- Correction: BrightHouse Financial Not Part Of SourceMedia PR
Publishers Daily, Melynda Fuller - Friday, March 9, 2018
In the story "SourceMedia Introduces Branded Content, Native Ad Options" (Publishers Daily, March 7) BrightHouse Financial was listed as a client working with the product offerings. They company was never ...
- Belk's Project Hometown
Out to Launch, Steve McClellan - Friday, December 29, 2017
Belk is taking the wraps off of a new community relations platform during college football’s Belk Bowl today (Jan. 29). The platform, dubbed Belk: Project Hometown has an initial $15 ...
- Karen Millen Fights Sales Drop By Ditching The Siloes
Around the Net In MAD London, Sean Hargrave - Thursday, August 31, 2017
"The Drum" tells the story today of how, after posting a 10% sales drop last year, Karen Millen is in the process of turning its brand around by bringing marketing, ...
- Revolving Door: FCB Chicago Appoints Communications Director
People on the Move, Steve McClellan - Friday, August 11, 2017
FCB Chicago has appointed Jenina Nuñez Director of Communications. She reports to both FCB Chicago Chief Marketing Officer Kelly Graves and FCB Global Chief Communications Officer Brandon Cooke. Previously Nuñez ...
- Experiential Marketing For PR: Can You Survive The Gauntlet?
MediaDailyNews, George Simpson - Thursday, July 13, 2017
PR is a really hard industry for "experiential marketing" -- unless you want to chain a PR person to a chair and have a series of reporters on a surrounding ...
- Embargoed News Is Not Embargoed Until The Publication Agrees To It
Mediapsssst, Richard Whitman - Monday, June 5, 2017
I get this email earlier today from some PR person who clearly isn't steeped in the rules of the game. ...
- Getting The Goods On Google
Marketing: Entertainment, Alison Hill - Thursday, June 1, 2017
When I interviewed for my first PR job, I never worried that an employer's Google search would turn up incriminating evidence about me. Not because I led such a spotless ...
- Hey Advertising People, Public Relations May Soon Steal Some of Your Business
Mediapsssst, Richard Whitman - Tuesday, May 9, 2017
According to a recent study by the Association of National Advertisers, the majority of marketers plan to increase internal staffing and overall spending on public relations over the next five ...
- It's A Mad, Mad Augmented Virtual World
Marketing: Entertainment, Alison Hill - Thursday, May 4, 2017
How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), the latest tech ...
- Six Degrees Of Internet Excoriation
Mad Blog, Barbara Lippert - Friday, April 14, 2017
Earlier in the week, I posted this snarky joke on social media: "The CEO of United just sent Sean Spicer a huge fruit basket, regifted from Pepsi." ...
- Dear Brands: We're All Publishers Now -- So Behave, Or Else
London Blog, Sean Hargrave - Tuesday, April 11, 2017
It has taken a passenger being dragged off a United flight to tell the board what marketers have known all along. With the rise of smartphones and social media, everyone ...
- United Does It Again: Manhandles Passenger And PR Aftermath
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 11, 2017
Should you be on a social media sabbatical, United Airlines has once again ignited the twitterverse with a decidedly unfriendly action against a passenger Sunday. It then followed through with ...
- Why I Dislike Facebook: It's The P.R. Version Of Everybody's Life
TVBlog, Adam Buckman - Friday, March 24, 2017
On Facebook, everybody's lives are swell and peachy keen. In short, Facebook does not reflect reality. ...
