- 2 In 3 Brits See A Digital OOH Screen Every Week
Around the Net In MAD London, Sean Hargrave - Friday, June 14, 2019
The rollout of digital screens means two in three British consumers will see at least one screen every week, Mediatel reports. ...
- 'Killing Eve' Returns With BBC Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, June 6, 2019
"The Drum" has exciting news. "Killing Eve" is back and the BBC is building up anticipation for Saturday return of the show, that was a huge hit both sides ...
- Kinetic's New CEO Named
Around the Net In MAD London, Sean Hargrave - Friday, May 24, 2019
Alistair MacCallum has been named as the new CEO of WPP's outdoor agency, Kinetic. Mediatel reveals that he will make the switch from M/Six to replace Stuart Taylor who ...
- TfL To Use Wi-Fi To Understand Footfall Better
Around the Net In MAD London, Sean Hargrave - Thursday, May 23, 2019
TfL will use de-personalised wi-fi tracking at underground stations which offer connectivity to follow user movements around stations and to better calculate footfall, "The Drum" writes. ...
- Make TfL Outdoor All About Fitness, Exterion Urges
Around the Net In MAD London, Sean Hargrave - Thursday, May 16, 2019
Exterion Media is calling on advertisers to take advantage of the ban of junk food on Transport for London (TfL) outdoor site and promote fitness instead, "Campaign" says. ...
- Clear Channel Launches New European Division
Around the Net In MAD London, Sean Hargrave - Thursday, May 9, 2019
Clear Channel International has created a new European division and appointed Justin Cochrane to head it. "The Drum" reminds that Cochrane was head of the company's UK and Ireland busin ...
- Factual Launches Location-Based Measurement Intelligence Solution
Digital News Daily, Alex Weprin - Friday, April 19, 2019
The company is trying to connect ads that consumers see through programmatic exchanges, OTT and DOOH with actual foot traffic. ...
- JCDecaux Donates EUR20m To Help Restore Notre Dame
Around the Net In MAD London, Sean Hargrave - Thursday, April 18, 2019
Outdoor giant JCDecaux is donating EUR20m to help rebuild Notre Dame, following a devastating fire. "Campaign" reports the French business will join the likes of Apple, LVMH and Capgemini, amo ...
- Global's Purchase Of Exterion Approved By CMA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 17, 2019
Global's purchase of Exterion has been given the green light by the Competition and Markets Authority, making the company the second-largest out-of-home network in the UK, "Campaign" reports. ...
- Renault Covers Up Emissions Expletives In Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, April 9, 2019
Renault has launched a humorous digital outdoor campaign in which it cleans up expletives on tweets about London's new Ultra Low Emissions Zone (ULEV) by placing an image of i ...
- How McDonald's Acquisition Of Dynamic Yield Changes Recommendations
Inside Performance, Laurie Sullivan - Thursday, March 28, 2019
The technology will run in McDonald's outdoor digital drive-through menu displays and other digital customer experience touchpoints, such as self-order kiosks and the McDonald's Global Mobile App. ...
- Ocean Outdoor Revenues Up 15%, Expect More M&A
Around the Net In MAD London, Sean Hargrave - Wednesday, March 20, 2019
Ocean Outdoor has posted full-year figures showing that revenue is up 15% and now, according to "Campaign," the outdoor company intends to carry on growing through further M&A activity. ...
- Havas Media Launches International Women's Day Campaign
Around the Net In MAD London, Sean Hargrave - Friday, March 8, 2019
Havas Media's London and New York teams have partnered with Facebook, JCDecaux, The Economist and the Westfield Shopping Centre to run a "She Is Now Impossible To Ignore" outdoor a ...
- Fresh Produce Brand Bewildered By TfL 'Junk Food' Ban
Around the Net In MAD London, Sean Hargrave - Wednesday, March 6, 2019
The decision by TfL to ban ads featuring food that is high in sugar, fat or salt was always going to spark controversy, and "Campaign" brings us the story ...
- CMA Invites Opinion On Global And Exterion Media Deal
Around the Net In MAD London, Sean Hargrave - Friday, February 22, 2019
The Competition and Markets Authority (CMA) is inviting advertising executives to give their views on the proposed takeover of Exterion Media by Global. The proposed purchase comes just months aft ...
- Kinetic CEO To Step Down
Around the Net In MAD London, Sean Hargrave - Thursday, February 14, 2019
Stuart Taylor, the CEO of the UK's largest outdoor media seller, Kinetic, will step down in June, "Campaign" reveals. ...
- Data Finds Link Between Local Search, DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 11, 2019
I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree. ...
- LDN Drive Digital Outdoor Network Launches
Around the Net In MAD London, Sean Hargrave - Tuesday, January 29, 2019
JCDecaux has unveiled its LDN Drive network of 68 large digital outdoor screens that are concentrated around popular driving routes in London, "Campaign" reports. ...
- GDPR Did Not Hold Back The Digital Marketing Tide
London Blog, Sean Hargrave - Tuesday, January 29, 2019
It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened. ...
- Tresemme's Subway Ad Blows Away Competition
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Aiming to change the perception of hairspray, Tresemme needed to show how a woman's hair can still move after using the product. ...
- James Franco Answers The Phone For 'Disaster Artist'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fans who called James Franco had their phone numbers captured and matched for targeting on Facebook and Adwords. Throughout the remainder of the film campaign, A24 messaged them with customiz ...
- TfL Credits Outdoor Success To Digital Screens
Around the Net In MAD London, Sean Hargrave - Friday, January 18, 2019
TfL has told "The Drum" it believes new digital screens are a major reason why its advertising revenue leaped GBP10m in the last financial year. ...
- 4 Use-Cases To Leverage OOH Data
MediaDailyNews, Dan Levi - Monday, January 14, 2019
Technology advancements and capabilities from the digital data world are helping drive efficiency, improved accuracy and scale in OOH. ...
- Tube Escalator Screens Stretched To 42"
Around the Net In MAD London, Sean Hargrave - Friday, January 11, 2019
Google, O2, Disney and Netflix are among the first advertisers to use the new 42" horizontal digital display screens that have just been launched at London Underground stations, "Campaign" wri ...
- Clear Channel Float Will Empower M&A Activity
Around the Net In MAD London, Sean Hargrave - Tuesday, January 8, 2019
Clear Channel's Global CEO, William Eccleshare, has told "Campaign" the company will be looking to use its float on the NY stock exchange to free itself to grow through M& ...
- Apple's CES OOH Message Makes Privacy Clear
Digital News Daily, Laurie Sullivan - Monday, January 7, 2019
The message on the side of the Vegas building makes a play on the slogan -- What happens in Vegas, stays in Vegas - -created by R&R Partners, an advertisi ...
- Havas Moves Outdoor Business To Talon
Around the Net In MAD London, Sean Hargrave - Wednesday, November 21, 2018
Havas Media Group has moved its outdoor buying business from Posterscope to Talon. "Campaign" estimates Havas customers spend between GBP40m and GBP50m per year on outdoor. ...
- Audi Launches Interactive Unique Outdoor, Print Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 7, 2018
A first-of-its-kind placement for the auto industry converted an unused rooftop into an executive eyeview billboard for the Audi A8. ...
- MediaMath Launches Blockchain-Backed Guaranteed Viewable Market
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The platform, which was released in beta on Tuesday, will incorporate blockchain technology and impression-level verification, all powered by the company's enterprise identity solution. ...
- Global To Buy Exterion Media
Around the Net In MAD London, Sean Hargrave - Monday, October 15, 2018
Radio group Global has only just announced deals to buy Outdoor Plus and Primesight but today comes the biggest news of all. Mediatel reveals that Global is also lined ...
