- GroupM To Advertisers: The Next New Thing May Be Outdoor, Radio & Print
MediaDailyNews, Joe Mandese - Monday, November 4, 2019
Outdoor, radio and print-based media -- once the bulk of all ad-supported media (pre-TV's introduction in the 1950s) -- now are the overlooked stepchildren of Madison Avenue's media mix, b ...
- 'Field & Stream' Debuts First Seasonal Newsletter
Publishers Daily, Sara Guaglione - Friday, November 1, 2019
Called the "Venison Course," the brand's first daily newsletter launches today. It is specifically created for 'Field & Stream' subscribers who have expressed interest in the topic. ...
- REI Promotes Anti-Black Friday Activities
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 24, 2019
REI is one retailer that is not planning to capitalize on Black Friday shopping mayhem. “For the fifth year, the Seattle-based outdoor retailer will close its stores the day after Thanksgivi ...
- Sorrell: Digital Makes Outdoor More Transparent, Attractive
MediaDailyNews, Joe Mandese - Wednesday, October 16, 2019
The out-of-home media industry has overcome some questionable perceptions on Madison Avenue thanks to its increasing digitization, but it's probably still best served as a specialty practice at most ...
- The Late Erwin Ephron's Measurement Contributions Still Ring True
MediaDailyNews, Kym Frank - Wednesday, October 9, 2019
With Ephron's input, the industry made the leap forward from daily effective circulation to the likelihood-to-see impressions used today. ...
- Cheetos Leverages Social Data To Reward Asteroids Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans. ...
- Clear Channel Takes Down 'Stop Stella' Abortion Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, October 1, 2019
Clear Channel has taken down an outdoor campaign that featured an image of a foetus and the message to "Stop Stella" the Labour MP for Walthamstow who is a voc ...
- 'Tis The Season For Billboards Promoting The New Fall Shows
TVBlog, Adam Buckman - Tuesday, September 10, 2019
Here in New York, the new fall TV shows are being ballyhooed on new billboards everywhere you look. ...
- ITV And Ocean Digital Agree To Cover Rugby World Cup On Outdoor Screens
Around the Net In MAD London, Sean Hargrave - Monday, August 19, 2019
ITV and Ocean Digital has signed an agreement to allow the digital outdoor company to run highlights of the Rugby World Cup across its network of screens, including London's Westfie ...
- Cancer Research UK Launches Obesity Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
Cancer Research UK has launched a health warning campaign to highlight the strong links between obesity and cancer with outdoor posters, designed by Anomaly, which resemble a packet of cigarett ...
- Why Is So Much DOOH So 'Un-Digital'?
London Blog, Sean Hargrave - Wednesday, July 3, 2019
For a channel that promises so much, why does DOOH deliver so many still images? ...
- 2 In 3 Brits See A Digital OOH Screen Every Week
Around the Net In MAD London, Sean Hargrave - Friday, June 14, 2019
The rollout of digital screens means two in three British consumers will see at least one screen every week, Mediatel reports. ...
- 'Killing Eve' Returns With BBC Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, June 6, 2019
"The Drum" has exciting news. "Killing Eve" is back and the BBC is building up anticipation for Saturday return of the show, that was a huge hit both sides ...
- Kinetic's New CEO Named
Around the Net In MAD London, Sean Hargrave - Friday, May 24, 2019
Alistair MacCallum has been named as the new CEO of WPP's outdoor agency, Kinetic. Mediatel reveals that he will make the switch from M/Six to replace Stuart Taylor who ...
- TfL To Use Wi-Fi To Understand Footfall Better
Around the Net In MAD London, Sean Hargrave - Thursday, May 23, 2019
TfL will use de-personalised wi-fi tracking at underground stations which offer connectivity to follow user movements around stations and to better calculate footfall, "The Drum" writes. ...
- Make TfL Outdoor All About Fitness, Exterion Urges
Around the Net In MAD London, Sean Hargrave - Thursday, May 16, 2019
Exterion Media is calling on advertisers to take advantage of the ban of junk food on Transport for London (TfL) outdoor site and promote fitness instead, "Campaign" says. ...
- Clear Channel Launches New European Division
Around the Net In MAD London, Sean Hargrave - Thursday, May 9, 2019
Clear Channel International has created a new European division and appointed Justin Cochrane to head it. "The Drum" reminds that Cochrane was head of the company's UK and Ireland busin ...
- Factual Launches Location-Based Measurement Intelligence Solution
Digital News Daily, Alex Weprin - Friday, April 19, 2019
The company is trying to connect ads that consumers see through programmatic exchanges, OTT and DOOH with actual foot traffic. ...
- JCDecaux Donates EUR20m To Help Restore Notre Dame
Around the Net In MAD London, Sean Hargrave - Thursday, April 18, 2019
Outdoor giant JCDecaux is donating EUR20m to help rebuild Notre Dame, following a devastating fire. "Campaign" reports the French business will join the likes of Apple, LVMH and Capgemini, amo ...
- Global's Purchase Of Exterion Approved By CMA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 17, 2019
Global's purchase of Exterion has been given the green light by the Competition and Markets Authority, making the company the second-largest out-of-home network in the UK, "Campaign" reports. ...
- Renault Covers Up Emissions Expletives In Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, April 9, 2019
Renault has launched a humorous digital outdoor campaign in which it cleans up expletives on tweets about London's new Ultra Low Emissions Zone (ULEV) by placing an image of i ...
- How McDonald's Acquisition Of Dynamic Yield Changes Recommendations
Inside Performance, Laurie Sullivan - Thursday, March 28, 2019
The technology will run in McDonald's outdoor digital drive-through menu displays and other digital customer experience touchpoints, such as self-order kiosks and the McDonald's Global Mobile App. ...
- Ocean Outdoor Revenues Up 15%, Expect More M&A
Around the Net In MAD London, Sean Hargrave - Wednesday, March 20, 2019
Ocean Outdoor has posted full-year figures showing that revenue is up 15% and now, according to "Campaign," the outdoor company intends to carry on growing through further M&A activity. ...
- Havas Media Launches International Women's Day Campaign
Around the Net In MAD London, Sean Hargrave - Friday, March 8, 2019
Havas Media's London and New York teams have partnered with Facebook, JCDecaux, The Economist and the Westfield Shopping Centre to run a "She Is Now Impossible To Ignore" outdoor a ...
- Fresh Produce Brand Bewildered By TfL 'Junk Food' Ban
Around the Net In MAD London, Sean Hargrave - Wednesday, March 6, 2019
The decision by TfL to ban ads featuring food that is high in sugar, fat or salt was always going to spark controversy, and "Campaign" brings us the story ...
- CMA Invites Opinion On Global And Exterion Media Deal
Around the Net In MAD London, Sean Hargrave - Friday, February 22, 2019
The Competition and Markets Authority (CMA) is inviting advertising executives to give their views on the proposed takeover of Exterion Media by Global. The proposed purchase comes just months aft ...
- Kinetic CEO To Step Down
Around the Net In MAD London, Sean Hargrave - Thursday, February 14, 2019
Stuart Taylor, the CEO of the UK's largest outdoor media seller, Kinetic, will step down in June, "Campaign" reveals. ...
- Data Finds Link Between Local Search, DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 11, 2019
I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree. ...
- LDN Drive Digital Outdoor Network Launches
Around the Net In MAD London, Sean Hargrave - Tuesday, January 29, 2019
JCDecaux has unveiled its LDN Drive network of 68 large digital outdoor screens that are concentrated around popular driving routes in London, "Campaign" reports. ...
- GDPR Did Not Hold Back The Digital Marketing Tide
London Blog, Sean Hargrave - Tuesday, January 29, 2019
It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened. ...
