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  • Outdoor Ad Group Cancels Convention
    Although out-of-home advertising is expected to weather the recession better than other media, the Outdoor Advertising Association of America canceled its national convention planned for May 17-19 in Miami. "General ...
  • The Futurist: Third Party's Fourth Screen
    Tonight, as we await election results from across the country, let's take a look back at the watershed media moments of the 2016 presidential race. This was the year th ...
  • Creative Media Awards Finalists: Outdoor/Place-Based
    Leading up to Media magazine's September 22nd Creative Media Awards in New York, MediaDailyNews will publish the synapses of the three finalists in various CMA categories. The comple ...
  • Whole In One
    Over the course of the next few weeks, a couple of dozen agencies and brand marketers will receive an unusual upfront sales pitch from one of the fastest-growing, and mo ...
  • WPP's Kinetic Freshens New Brand: It's Own
    Kinetic Worldwide, the out-of-home media services giant owned jointly by WPP Group and its own management team, has quietly overhauled its brand. The move is the latest by big agen ...
  • Yellowpages.com Campaign Shows Off Cross-Media Versatility
    Yellowpages.com launched a billboard outdoor advertising campaign this month in five target markets from Detroit to Sacramento, Calif. The campaign designed by WPP Group's Mediaedge:cia and created by GSD&M Id ...
  • On the Fly
    Fly into any of the three New York City area airports - LaGuardia, John F. Kennedy or Newark Liberty International - and the first thing you'll see as your pla ...
  • Van Wagner's Fauser Gets New Role
    Robert C. Fauser has been appointed senior partner with responsibility for all direct-to-advertiser marketing of Van Wagner products, including billboards, street furniture, signage in sporting events, and aerial banners. ...
  • Cruise Industry Sees Clear Sailing
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  • Out-Of-Home Video Seeks Captive Audiences
    Summarized by Ben Macklin, Senior Analyst at eMarketer, a PQMedia benchmark study finds that outdoor advertising is taking advantage of digital, video and wireless technologies to become the largest compone ...
  • Iowa Billboards To Show Caucus Results
    Digital billboards in Iowa will display the results of that state's crucial political caucuses as they happen, courtesy of the Outdoor Advertising Association of Iowa, which is coordinating the prog ...
  • Aegis' Posterscope Adds Brand Experience, China Too
    Aegis Group, already a dominant player in the out-of-home media buying marketplace, is getting even bigger. Aegis's Posterscope unit, which already claims to be the No. 1 out-of-home media compa ...
  • D.C. Gets Slick New Outdoor Ads
    Washington, D.C. has traditionally had less outdoor signage than New York and Los Angeles, but all that is changing--at least in part of the nation's capital. Gallery Place--a 715,000-square-foot shoppin ...
  • BlueBlastMedia Aims to Bring Interaction, Metrics To OOH
    A&E Network's campaign for its new show "Paranormal State" features massive billboards in New York and Los Angeles with visual and audio effects that make passersby think they're having ...
  • Naval Bom-board-ment: Shanghai Gets Digital Billboards on Boats
    Property has gotten so pricey in China's main port city of Shanghai that billboard advertisers are putting giant digital billboards on the sides of ferries and pleasure cruises that p ...
  • Nielsen: Coors Field Knocked It Out Of The Park
    Coors Field delivered 2.4 billion total impressions for its top five sponsors during Game Two of the World Series, according to Nielsen Sports. No surprise here--the overall leader in bra ...
  • Outdoor Ad Demand Outpaces Overall Market
    Demand for outdoor advertising inventory continues to outpace the overall media marketplace. According to estimates released this week by the Outdoor Advertising Association of America, ad spending on outdoor med ...
  • New York Advertising: Step Out!
    There's one market that transcends the outdoor ad buy: New York City. New York outdoor opportunities are very different than those in other urban markets -- even those that riv ...
  • CBS Outdoor Gives New Yorkers Free Wi-Fi Zone
    CBS Outdoor has a nifty new promotion: It is supplying free Wi-Fi high-speed-data service throughout midtown Manhattan as part of a six-month pilot program. ...
  • VC Backs Outdoor Firm, Hopes To Compete With Big 3
    A new company, Connect Outdoor Media, is funneling venture capital dollars to independent out-of-home networks, allowing them to scale up operations and improve their infrastructure to compete with "the b ...
  • Finalists in Outdoor or Place-Based Media
    Outdoor media must make a quick impact. These finalists get the job done. ...
  • The Sell: The Writing's on the Wall
    In the ruins of Pompeii, archeologists have discovered graffiti that could very well be the beginning of advertising. ...
  • Rolling with my Hombrés
    Sundays in the park just got weirder in Mexico City's trendy Condesa neighborhood. ...
  • Droga Buddies
    Any ad shop can claim to break all the rules. For Publicis Groupe's Droga5, it's table stakes. The challenge is getting clients to go along for the ride. ...
  • Bright Idea
    California's Pacific Gas and Electric (PG&E) recently flipped the switch on what they say is the nation's first solar-powered billboard. Topped with 20 solar panels and using less than ...
  • Quite a Pickle
    "Geh churba tinheer," "Doned beeyan id eeyot," and "Fud fors mahrt peah pal" are three of nine new billboards puzzling drivers across Denver. The campaign is for the Spicy Pick ...
  • Starcom - Disney, "Alice in Wonderland Queen Subway Station Integration"
    StarcomDisney, "Alice in Wonderland Queen Subway Station Integration" Finalist Outdoor or Place-Based MediaQueen Station is downtown toronto's gateway to malls, movie theatres and restaurants, with traffic by 57,000 commuters ...
  • SapientNitro - Unilever (Walls brand), "Smile-Activated Vending Machines"
    SapientNitroUnilever (Walls brand), "Smile-Activated Vending Machines"Finalist Outdoor or Place-Based MediaAfter helping Unilever's walls brand (a beloved U.K.-based ice cream manufacturer) create their new global brand positioning on the theme "Sha ...
  • Inwindow Outdoor and Zenith Media - Twentieth Century Fox Home Entertainment, "Avatar Digital Face Morphing Exhibit"
    Inwindow Outdoor and Zenith MediaTwentieth Century Fox Home Entertainment, "Avatar Digital Face Morphing Exhibit" Finalist Outdoor or Place-Based MediaFor the Avatar Na'vi campaign at The Grove in Los Angeles, Inwind ...
  • The Great Wi-Fi Way
    There are easier ways to test a free ad-supported Wi-Fi service than lighting up 20 city blocks of midtown Manhattan. "The population density is immense and the challenge of t ...