- Dave & Buster's Tries New Ads, But Can 'Eatertainment' Be Saved?
QSR Land, Sarah Mahoney - Tuesday, September 22, 2020
Dave & Buster's, more battered than most by the pandemic, is pouring on the marketing muscle, introducing its first-ever national ad campaign. ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Inside Performance, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available for ...
- NYC Council Votes To Allow Restaurants To Charge COVID-19 Surcharge
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 16, 2020
The New York City Council passed the COVID-19 recovery charge bill, allowing restaurants to implement a surcharge of up to 10% onto a customer’s bill, intended to "help struggling restaurants ...
- Brands Unite For 'Dine, Shop & Share' To Benefit No Kid Hungry
Marketing Daily, Steve Ellwanger - Tuesday, September 15, 2020
No Kid Hungry has partnered with restaurants each September for fund-raiser. This year automotive, financial, retail, etc. brands are joining. ...
- After 6 Months Of Home Cooking, Will America Race Back To Restaurants?
QSR Land, Sarah Mahoney - Tuesday, September 15, 2020
How pent-up demand will balance lingering Covid-19 concerns and financial worries is still unclear. NPD's David Portalatin shares his outlook. ...
- Savoring A Well-Earned Love Letter To Restaurants
QSR Land, Sarah Mahoney - Wednesday, September 9, 2020
Longing for a restaurant meal, yet dreading the risks that come with it? National Restaurant Association launches ad campaign meant to tempt you back. ...
- New 'Know When To Say When' Ads From Anheuser-Busch Say It With A Mask On
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, September 3, 2020
Anheuser-Busch is releasing a new "Know When To Say When" message ad -- with a social distancing subtext, and it's masks all around. ...
- Krispy Kreme Finally Opens NYC Flagship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 2, 2020
After a delay prompted by the pandemic, Krispy Kreme has finally opened in Times Square, complete with the world’s largest hot light and the nation’s tallest glaze waterfall. Opening during ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports. ...
- Ernst & Young: Most People Still Dread Restaurants. What Can Change That?
QSR Land, Sarah Mahoney - Monday, August 31, 2020
EY's latest tracking says 53% of U.S. consumers are still uncomfortable with dining out. Mike Gottlieb, global restaurant leader, explains how the restaurant landscape is going to solve the= prob ...
- One Year After 'Chicken Wars,' Popeyes Can't Wait To End 2020
Marketing Daily, Steve Ellwanger - Tuesday, August 25, 2020
A vertical out-of-home display in Times Square mimics the traditional New Year's Eve Ball Drop -- only 4 months earlier, minus the dropping ball. ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywords ...
- Discover Leverages Social Media To Elicit Support For Black-Owned Eateries
Marketing Daily, Steve Ellwanger - Wednesday, August 19, 2020
In the campaign's first month, it generated more than 12,000 nominations for 25,000 awards from users on Facebook, Instagram and Twitter. ...
- With Virtual Wings, Brinker Charts New Path
QSR Land, Sarah Mahoney - Tuesday, August 18, 2020
With the launch of It's Just Wings, a virtual concept delivered by DoorDash, Brinker International is starting to look like a restaurant company of the future. ...
- COVID-19 Cozy: How Church's Chicken Got Closer To Consumers
Inside Performance, Laurie Sullivan - Friday, August 14, 2020
Church's Chicken took a digital-first approach offline and online to get willing customers to give up personal information and share a little bit about themselves. ...
- Dunkin' Tries To Rediscover The Fun
QSR Land, Sarah Mahoney - Monday, August 10, 2020
Dunkin' looks to inject a little more fun into the tail end of summer, with free coffee, donuts and a few treats for Fido. ...
- 'Los Angeles Times' Launches Virtual Supper Club
Publishers Daily, Melynda Fuller - Tuesday, August 4, 2020
'LAT' food columnist Luca Kwan Peterson hosts the first event, bringing together dinner guests and chefs over video chat. ...
- BurgerFi Serves First TV Campaign In Advance Of Public Stock Offering
Marketing Daily, Steve Ellwanger - Monday, August 3, 2020
In first spot, a muscular pro baseball player reveals the "dirty secret" that cows use growth hormones to "enhance their performance." ...
- Shake Shack Still Getting Shook
QSR Land, Sarah Mahoney - Monday, August 3, 2020
Systemwide, sales fell 45% to $123.8 million in the second quarter, with an operating loss of $24.1 million. ...
- Starbucks Says Business Is On The Upswing After Dismal Quarter
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 29, 2020
Starbucks reports its business is “steadily recovering” worldwide, as most of its stores have reopened with the easing of pandemic-related restrictions. The coffee chain reported a 40% decrease in global same-store ...
- 'Thrillist,' Goldbelly Bring Best Meals To Consumers' Homes With Curated Menu Guides
Publishers Daily, Melynda Fuller - Wednesday, July 29, 2020
Selections from the 'Thrillist' series "Send Foodz" come from online marketplace Goldbelly. Viewers can now have them shipped to their homes across the U.S. ...
- BLM: Which Ads Resonate Most With Consumers?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Data from Unruly will help marketers better understand the role and impact of race and stereotypes in advertising and consumers' reactions, emotions and sentiment regarding these ads. ...
- Undaunted By Pandemic, Clean Juice Selects Lunchbox For App Upgrade
Marketing Daily, Steve Ellwanger - Monday, July 27, 2020
A major focus of the new Clean Juice app will be the company's Very Important Guest rewards program. ...
- Zaxby's Pivot To OTT Boosts Sales 36%
QSR Land, Sarah Mahoney - Tuesday, July 28, 2020
A quick switch to connected TV, the gaming community and a new dinner idea are driving healthy results for the chicken restaurant. ...
- For TNT, Nothing Says 'The Alienist' Like Bergdorf's And Delmonico's
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2020
Promotion includes a 204-piece capsule collection of Gilded Age outfits and accessories at Bergdorf Goodman. ...
- Buffalo Wild Wings Celebrates Return To Sports
Marketing Daily, Tanya Gazdik - Wednesday, July 22, 2020
Without fans in stadiums, beer vendors are out of work, so Buffalo Wild Wings hired some of the country's most beloved hawkers. ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business Economy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Permanent closures for retail businesses skyrocketed in the last month. Of the 26,119 closed retail businesses in July-2,454 are permanent-representing 48% of closed retail businesses on Yelp, a 29% increase ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams as a voiceover explains how Crystal Geyer water is bottled at its source. ...
- With 3D Bioprinting, KFC Takes New Route To Faux Fowl
QSR Land, Sarah Mahoney - Tuesday, July 21, 2020
The process involves additive bioprinting technology that uses chicken cells as well as plant material, with "almost no animal involvement." ...
- Button Mobile Affiliate Tool Launches With Partners Uber Eats, Groupon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 20, 2020
The tools enable marketers to target specific audiences and determine the optimal rate of media spend through mobile. ...
