- Noodles & Company Tests Intersection Of CPG And Fast-Casual Dining
CPG FYI, Steve Ellwanger - Friday, December 3, 2021
In national test, Noodles partnered with CPG brand Truff for Truff Mac, a mashup of Noodles' Wisconsin mac & cheese and Truff's black truffle hot sauce. ...
- Denny's Partnership With 'The Matrix' Produces Reward 'Glitches'
Marketing Daily, Steve Ellwanger - Thursday, December 2, 2021
The Denny's glitches include exclusive access to "The Matrix Resurrections" tickets, free menu items and delivery, and one-cent beverages. ...
- McDonald's Asked To Complete Civil-Rights Audit
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 29, 2021
An investment group is asking the QSR's board to conduct a third-party assessment on issues such as racism and diversity. McDonald's is not the first big company to receive such scrutin ...
- Pizza Giant Domino's Lends A Hand To Local Restaurants
QSR Land, Sarah Mahoney - Tuesday, November 30, 2021
Domino's is giving local restaurants a $130,000 boost, with gift cards meant to help them get out from under third-party delivery fees. ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer -
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digit ...
- Spicy White Castle Stuffing Recipe Debuts On Racy OnlyFans Site
Marketing Daily, Steve Ellwanger - Tuesday, November 23, 2021
Describing OnlyFans as "a bit spicier and harder to find," VP Jamie Richardson adds, "You can't sit back and wait for people to figure out where to find you." ...
- Pizza Hut, TGI Fridays And Dunkin' Say Swag Is In Season
QSR Land, Sarah Mahoney - Tuesday, November 23, 2021
Using TikTok, AR and old-fashioned jammies, QSR brands keep pushing the "cute merch" trend. ...
- Chipotle Punctuates Commitment To Farmers In New Campaign
MAD, Todd Wasserman - Friday, November 19, 2021
Anchoring the campaign is an ad featuring Kacey Musgraves reimagining the Coldplay classic "Fix You." ...
- Card Spending To Increase 12%, Study Predicts Holiday Season Will Be Better Than Normal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Consumer behavior has evolved to address new priorities and limitations in the supply chain and has grown in most categories, a CMO Council report published today finds. ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows brands to promote local businesses that may sell or serve products, and Seasonal Spotlight Ads, which aims to dri ...
- Restaurant Brands International Will Acquire Firehouse Subs For $1B
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 15, 2021
Restaurant Brands views Firehouse's menu offerings and ties to local communities as complementary to Popeyes, Burger King and Tim Hortons. ...
- Everybody Wins In New Dave & Buster's Campaign
Out to Launch, Steve McClellan - Tuesday, November 16, 2021
Campaign from agency Mother includes a promotion that has customers scanning QR codes inside a D&B location. ...
- DoorDash? Uber Eats? Nope. Customers Want To Order Direct.
QSR Land, Sarah Mahoney - Tuesday, November 16, 2021
Despite the surge in takeout and delivery, a new study finds customers prefer to order directly through restaurants to using services like DoorDash. ...
- Why Conservatives Always Get What They Want
Red, White & Blog, Joe Mandese - Friday, November 12, 2021
A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are. ...
- Guess Who's Making French-Fry-Flavored Vodkas? Arby's
Marketing Daily, Les Luchter - Wednesday, November 10, 2021
Vodka, like fries, is made from potatoes, so the move -- a limited-edition promotion -- has a certain logic. ...
- Shake Shack Experiments With Black Truffle Oil, Higher Prices, More Digital
QSR Land, Sarah Mahoney - Tuesday, November 9, 2021
With investments in digital, new menu innovations and a plan for rising food and labor costs, Shake Shack is ridng out the bumpy road to recovery. ...
- World Series Ads Reflect Shifts In Economy As Fast Food Reigns
Research Intelligencer, Rob Williams - Friday, November 5, 2021
This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an avera ...
- Chipotle Signs Multiyear Partnership With NHL
Marketing Daily, Tanya Gazdik - Thursday, November 4, 2021
This marks Chipotle's largest sports sponsorship to date and the first time the brand has been an official sponsor of a major sports league. ...
- McRib Is Back, And So Are The Memes
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 2, 2021
Fans of the McDonald’s McRib sandwich are rejoicing over its return with a slew of posts and memes on various social media platforms. Even @MorningBrew got into the act wi ...
- Starbucks Dials Up Rewards For Patrons, Workers In Tight Labor Market
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 2, 2021
If there's a common lesson for pandemic-beleaguered, quick-serve restaurants, it's that loyalty and rewards don't pertain solely to customers. ...
- Domino's Dominates Ad Impressions, While Arby's Is Fastest Rising
QSR Land, Sarah Mahoney - Tuesday, November 2, 2021
QSR brands have stepped up TV advertising this year, according to iSpot. "Yummy"-looking ads and live sports are at the top of the menu. ...
- McDonald's Workers Protest Alleged Sexual Harassment
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 31, 2021
McDonald’s workers in 12 Eastern and Midwestern U.S. cities walked off the job Oct. 26 to protest the company’s handling of ongoing sexual harassment claims. “In the complaints, which co ...
- Tom 'Bready' Promotes Low-Carb Bread Option For Subway
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 31, 2021
Subway is testing a one-net-carb bread option as part of a new product partnership with food tech startup Hero Labs.The item is being promoted by Tom Brady, who appears ...
- Chick-fil-A Mum About Alleged 'Hidden' Food Charges
Marketing Daily, Steve Ellwanger - Thursday, October 28, 2021
"On delivery orders only, Chick-fil-A secretly marks up food prices for delivery orders by a hefty 25%-30%," the suit alleges. ...
- Fast-Casual Dining Chain Sweetgreen Badmouths 'Industrialized' Food In IPO Filing
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 27, 2021
With a stated mission of "connecting people to real food," fast-casual restaurant chain Sweetgreen hopes to roughly double its 140-unit footprint. ...
- El Pollo Loco's Bernard Acoca Named Zaxby's CEO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 26, 2021
Former El Pollo Loco CEO Bernard Acoca has been appointed the CEO of Zaxby’s, a Georgia-based chicken and sandwich restaurant. Alcoca resigned from El Pollo Loco just two weeks a ...
- As Dine-In Builds, Chipotle Ramps Up Engagement Via Loyalty TikTok
Marketing Daily - Top of the News, Steve Ellwanger - Monday, October 25, 2021
Upgraded loyalty program and new menu offerings helped the chain recover to about 80% of pre-pandemic, in-restaurant sales. ...
- Pizza Hut, Shudder Serve Up Halloween Jump Scares
QSR Land, Sarah Mahoney - Tuesday, October 26, 2021
Halloween is always a heavy-duty pizza night. Pizza Hut wants to make it extra scary, providing scary films to up to 200,000 fans on Shudder. ...
- Outback Steakhouse Targets College Students With Promotion
Marketing Daily, Tanya Gazdik - Monday, October 18, 2021
The fast casual restaurant will continue to build the program with additional male and female college athletes during the winter and spring sports seasons. ...
- McDonald's Finally Testing McPlant In The U.S.
QSR Land, Sarah Mahoney - Monday, October 18, 2021
McDonald's is inching its way into the hearts of vegans, announcing plans to test the McPlant burger in eight U.S. restaurants. ...
