- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sources and perform analytics, the CRM company says. ...
- Chipotle Doubles Down On Digital, Gamers, Values
Brand Insider, Steve Smith - Thursday, May 13, 2021
Chipotle was already ahead of many marketing curves that both the pandemic and social unrest accelerated in the last year. App ordering: check. Esports: check. ...
- 5 Years In, Beyond Meat, Impossible Foods Still Seek Plant Stampede
Marketing Daily, Steve Ellwanger - Monday, May 10, 2021
Early movers in bringing plant-based meat substitutes to the table still face ups and downs, including 26% decline in Beyond's food-service revenue. ...
- McDonald's Joins Massive 'We Can Do This' Campaign
QSR Land, Sarah Mahoney - Tuesday, May 11, 2021
McDonald's is hoping to win over the vaccine-hesitant with signage and a Times Square billboard. ...
- Del Taco Ramping Up Breakfast, Enables Ordering Via Google
Marketing Daily, Steve Ellwanger - Tuesday, May 4, 2021
Del Taco's "GHOSTED" ad directly targets competitor Taco Bell, whose patrons complain about removal of Mexican pizza from chain's menu. ...
- Burger King Tries Bellying Up To Breakfast --- Again
QSR Land, Sarah Mahoney - Tuesday, May 4, 2021
Burger King's parent is back in growth mode, with new initiatives to boost breakfast and its Impossible Whopper. ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to generate awareness of the meatier sandwiches. ...
- Yelp, Zillow Analyze Digital Nomads
Inside Performance, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospe ...
- DoorDash Revises Rates, Settles Suit With Tech Partner Olo
Marketing Daily, Steve Ellwanger - Tuesday, April 27, 2021
DoorDash said it will allow restaurants to pick from three rates, setting its commissions at 15%, 25% or 30% of every order. ...
- The Noid Is Back To (Once Again) Wreak Havoc On Domino's Delivery
Marketing Daily, Steve Ellwanger - Monday, April 26, 2021
Noid does what he can to try to sabotage the four-wheel R2 robot from self-driving delivery company Nuro. ...
- El Pollo Loco Starts 'Strong Like a Madre' Campaign
QSR Land, Sarah Mahoney - Tuesday, April 27, 2021
El Pollo Loco wants to do more than serve Mom lunch this year.Its #StrongLikeAMadre contest is helping mothers get back to work. ...
- Grubhub Agrees To Settle False-Advertising Claims Involving Non-Partners
Marketing Daily - Top of the News, Steve Ellwanger - Friday, April 23, 2021
Grubhub was accused of falsely advertising that non-partner restaurants were closed so it could steer consumers to its partners instead. ...
- Nathan's Famous' Wings Of New York Partners With Ghost Kitchen Brands
Marketing Daily, Steve Ellwanger - Tuesday, April 20, 2021
Nathan's will have 60 Wings Of New York locations in the United States and 40 in Canada by the end of 2021. ...
- In Industry First, Taco Bell Tries To Clean Up Single-Use Sauces
QSR Land, Sarah Mahoney - Tuesday, April 20, 2021
Taco Bell hopes to spice up sustainability efforts, and says it is testing ways to recycle some of the 8.2 billion hot sauce packets it cranks out each year. ...
- Walmart Eats: Less McDonald's, More French Pastries
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 19, 2021
Walmart is teaming up with la Madeleine French Bakery & Cafe, testing a small prototype in 10 locations in the Dallas/Fort Worth area. ...
- Dunkin' Perks Up CarMax Test Drives
QSR Land, Sarah Mahoney - Tuesday, April 13, 2021
CarMax is taking Dunkin' for a ride, offering gift cards to people when they go for a test drive, ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- Starbucks Launches Reusable Cup Trial
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 7, 2021
After more than a year of prohibiting consumers from bringing in reusable cups due to the COVID-19 pandemic, Starbucks is starting a “Borrow A Cup” trial program in five Seatt ...
- Amid Restaurant Carnage, Cracker Barrel And Darden Shine
QSR Land, Sarah Mahoney - Tuesday, March 30, 2021
As the restaurant industry struggles with closures, industry observers think Cracker Barrel and Darden Restaurants may whet consumers' appetites. ...
- Texas Roadhouse Founder Commits Suicide Due To COVID-19 Aftereffects
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 22, 2021
Kent Taylor, 65, the founder and chief executive of the Texas Roadhouse restaurant chain, died by suicide after suffering from post-Covid-19 symptoms including severe tinnitus, the company and his fami ...
- Krispy Kreme Spreads 'Sweet Support' To Vaccine Recipients
Marketing Daily, Steve Ellwanger - Tuesday, March 23, 2021
People who present a valid COVID-19 vaccination card can receive a free Original Glazed doughnuts --- any time, any day, and even every day. ...
- Out Of Love With Cooking, America Re-Embraces Restaurants
QSR Land, Sarah Mahoney - Tuesday, March 23, 2021
Remember all that bread-baking last spring? Americans are over it and reconsidering restaurants, says the Hartman Group. ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- KFC Chicken Sandwich OOH Ads Stalk Burger King, McDonald's, Wendy's
Marketing Daily, Steve Ellwanger - Thursday, March 18, 2021
The blunt messaging on three billboards in Los Angeles, Miami and Manhattan: "We make the chicken sandwiches around here." ...
- Buffalo Wild Wings Laces Up Dancing Shoes
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2021
The #BDubsDanceCam TikTok Challenge urges fans to put on their dancing shoes and bust a move for the camera. ...
- Shake Shack Chooses iOS App, Uber Eats For New Delivery Option
Marketing Daily, Steve Ellwanger - Wednesday, March 17, 2021
Shake Shack will have much more control over its customer data, one of many sources of friction between restaurants & third-party delivery services. ...
- Starbucks Rolls Out Large Print, Braille Menus
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 15, 2021
Starbucks Corp. is planning to offer large-print and Braille menus to all of its restaurants across the United States and Canada starting this summer. The coffee giant also has introduc ...
- New Rescue Bill Could Spark 'Eye-Popping' Sales Gains
QSR Land, Sarah Mahoney - Tuesday, March 16, 2021
Help is on the way for the down-and-out restaurant business, with $1,400 in payments for consumers, and $28.6 billion in direct relief. ...
- Chipotle Going Digital-Only With Customizable Quesadilla
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, March 11, 2021
It's rare that a QSR's stock gets a nice bump from a single menu introduction, but that's what happened Tuesday for Chipotle. ...
- Deliver Me From Hunger: Third-Party Takeout Services Proliferate
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, March 9, 2021
Consumers sourced $486 billion worth of food from restaurants in 2020 -- with 89% ordered using websites, and mobile and aggregator apps. ...
