- Court Won't Reinstate Karate School Owner's Class-Action Against Google
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
A karate school owner who advertised on Google can't proceed with a federal class-action complaint accusing the company of mishandling paid-search campaigns, a federal appellate court has confirmed. ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Google Ads could save small and medium-sized businesses millions of dollars. ...
- PPC And Email Are Best Used Together
Around the Net in Email, Ray Schultz - Wednesday, February 19, 2020
The main goal of most marketers is to garner as many good leads as possible. This goal can best achieved combining tools — for example, email marketing and pay-per-click (PPC). ...
- Search Ad Model Takes New Keyword Bid Approach Running On Blockchain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Presearch's keyword advertising model, announced Wednesday, takes a new approach to the multibillion-dollar keyword ad space, a concept inspired by the need to rethink the search engine pay-per-click method of ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Inside Performance, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad company System1, took a majority stake in privacy search engine Startpage.com. ...
- Google Accused Of Promoting Retailers Who Break UK Law
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
"The Telegraph" is revealing that an investigation by Which? has found that Google is allowing some advertisers to place themselves at the top of its search results despite breaking UK ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Search Association, a nonprofit focused on serving the paid-search ad industry. ...
- Newswire Moves Into Earned Media Managed Services
Inside Performance, Laurie Sullivan - Wednesday, October 9, 2019
The managed service focuses on performance-based marketing and is aimed at turning news into earned media to increase brand awareness, says Charlie Terenzio, Newswire's new director of earned media strat ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ad ...
- Google Criticised By Debt Charities
Around the Net In MAD London, Sean Hargrave - Friday, August 23, 2019
Google is under fire from charities that help people with debt problems for allowing their names to be bid on by companies who sell their services to vulnerable people who ...
- Microsoft Advertising Editor Now Supports Price Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 19, 2019
Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor, which means they can manage them in bulk. ...
- Google Fights Attempt To Revive Battle Over Click Fraud
Digital News Daily, Wendy Davis - Thursday, May 30, 2019
A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in new court papers. ...
- Karate School Owner Has No Right To Sue Over Search Ads, Google Says
Digital News Daily, Wendy Davis - Thursday, May 2, 2019
A karate school owner who advertises on Google shouldn't be allowed to proceed with a federal class-action accusing the company of mishandling paid-search campaigns, Google argues in new court pap ...
- Google Advertiser Sues Over Alleged Overbilling
Digital News Daily, Wendy Davis - Wednesday, April 17, 2019
An advertiser who sells massage chairs claims Google had "created erroneous advertising" that resulted in unauthorized charges, ...
- Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud
Digital News Daily, Wendy Davis - Friday, April 5, 2019
A Google pay-per-click advertiser is asking a federal appellate court to revive a lawsuit accusing the company of misrepresenting the effectiveness of its click-fraud detection system. ...
- Report Finds Industry Salaries Well Into Six Figures
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Mondo, a staffing agency specializing in tech and digital marketing talent, on Wednesday released results from its annual salary survey showing the diversity of take-home pay scales across the indus ...
- Reddit Jumps Into Pay Per Click, Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2019
Reddit's new bid type, pay-per-click advertising rolls out Wednesday and can be accessed in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices as ...
- Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for display campaigns. ...
- Did Influencer Marketing Just Grow Up?
London Blog, Sean Hargrave - Thursday, November 29, 2018
From likes to CPM, influencer marketing is moving beyond followers to get reach from boosts. ...
- Google Stung By 'The Times' - Again
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
The "Times" has investigated Google after reporters were alerted to illegal sites being able to pay to be placed at the top of search results. So they pretended to set ...
- Google Caught Out, Again, By 'Buy Fake Passport' Sting
London Blog, Sean Hargrave - Wednesday, October 3, 2018
Fake ID, anyone? Google is stung again by "The Times" as its ad guidelines are -- again -- found wanting. ...
- FTC Urged To Uphold Finding Against 1-800 Contacts In Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, February 14, 2018
"Consumers are in the dark because 1-800 methodically secured from all of its major competitors commitments to suppress competitive advertising," FTC counsel argues in new legal papers. ...
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROI
London Blog, Sean Hargrave - Tuesday, February 6, 2018
The results are in -- and the duopoly of Facebook and Google is way ahead because they simply outperform the rest. ...
- 60% Of Marketers To Increase Focus On Organic Search in 2018
Inside Performance, Laurie Sullivan - Tuesday, December 12, 2017
Organic search is the top-performing channel in 2017 and will be a top priority for marketers in 2018, according to a study released Tuesday. Respondents listed "paid search" or "pay ...
- Search, The Keystone Of PPC
Research Brief, Jack Loechner - Thursday, September 28, 2017
As the PPC marketplace has become even more complicated, the role of a PPC specialist that knows the ins and outs of the industry and its updates, is even more ...
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2017
Ad spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers and White Ops estimates the economic losses due to ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Friday, December 30, 2016
Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, September 21, 2016
Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among ...
- Keeping Catch Phrases Out Of Search Ads
SearchBlog, Laurie Sullivan - Thursday, August 4, 2016
Shopping with mom for back-to-school clothes usually ended up in my favor, but there were frequent disagreements on what I could wear and how much she would spend for my ...
- Hanapin Introduces Partner Program For In-House Paid-Search Teams
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 24, 2016
Hanapin Marketing introduced a program Friday called the "In-House Partnership," which offers brands the agency resources required for what the company believes is less than what it would cost to hire ...
