- What To Look For In A Pay-Per-Click Media Expert
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
Paid search, pay-per-click media -- companies looking to fill an open position for a media specialist probably needs to write a job description to find help. Frederik Hyldig walks throu ...
- Why Marketers Using AdWords Should Rely On Deeper Insights
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 8, 2015
Michael Shin believes there are underused AdWords reports that can help marketers get a better understanding about what works, and doesn't, in campaigns. He believes the insight gleaned from the ...
- Russian Search Engine Yandex Changes Its Paid-Search Auction Bid Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2015
Yandex.Direct, Yandex's pay-per-click advertising platform, has altered its auction advertising model to launch a new ranking method for paid-search results. ...
- Three Ways To Increase Click-Through Rates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 13, 2015
Putting a special offer in the headline, a main keyword in the display URL, and adding a period to the end of the first description line are three ways ...
- Rising Paid-Search Click Costs Seen In July Across Some Brands
SearchBlog, Laurie Sullivan - Tuesday, August 11, 2015
One trend sparking internal conversations at ChannelAdvisor points to rising brand cost per clicks (CPCs) across a few advertisers. ...
- Mobile Cost Per Click Continues To Rise
SearchBlog, Laurie Sullivan - Friday, July 24, 2015
The party's almost over for marketers who thought they could continue to bid less on mobile campaign keywords, compared with the price paid for those running on desktop. ...
- Content Creators Get 360-Degree View On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2015
Google brought a 360-degree view to video ad campaigns Wednesday through TrueView in AdWords, known for its pay-per-click search advertising model. ...
- A 'Must Not Do' List For Paid Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2015
Dave Rocco has published a list of do nots when it comes to managing and running paid search campaigns. Among them: do not charge separately for paid search management, u ...
- Bing Shopping Campaigns Officially Rolls Into U.S.
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 15, 2015
Microsoft will soon make Bing Shopping Campaigns the default campaign type for running Product Ads on Bing. The company plans to shudder the traditional way to run product ads th ...
- Optimizing For Search Engine URLs, Not Keywords
SearchBlog, Laurie Sullivan - Wednesday, July 15, 2015
Keywords are becoming less relevant when tracking search engine query rankings. One marketing company believes URLs will become the way industry verify the influence of a content topic on ...
- How To Renegotiate Paid Search Client Contracts
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 14, 2015
Kayla Kurtz sheds light on how to make the renewal process as painless as possible whether you're the client or the agency. One thing she suggests not doing is ignori ...
- Gartner's Falling PC Estimates Confirm Rise In Mobile Search, Programmatic
SearchBlog, Laurie Sullivan - Friday, July 10, 2015
Search marketers seeing a shift from desktop to mobile clicks on paid-search advertisements and links might find the answer in Gartner's latest PC numbers. ...
- The World's Highest CPC For Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 7, 2015
The cost per click on keywords differs depending on the state, even the country. With more and more advertisers running campaigns internationally, many have discovered that these trends are real. S ...
- Search Losing Favor Among Some Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2015
Small businesses find promotional marketing methods the most effective, but email and search rank at the bottom, according to a recent report. The study suggests that a lack of understandin ...
- A/B Testing Tips To Double CTRs For Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 26, 2015
Jamie Smith tells marketers how to double their campaign's click-through rate with a scientific AdWords A/B test on ad copy. He walks through updating ad copy optimization settings, writing ...
- Marin Software Syncs Smart
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 24, 2015
Marin Software Wednesday introduced Smart Sync, a feature that allows advertisers to run campaigns across a variety of publishers without creating and managing each separately. The feature enables advertisers to duplica ...
- What Will Google 'Buy' Button Mean For Brands?
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Google is adding a "buy button" to shopping ads on mobile search -- but it's not just about boosting conversion, argues Alistair Dent, head of product strategy at iProspect U ...
- Tips For Using Google Dynamic Search In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 14, 2015
Dynamic Search Ads helps target searchers where traditional keyword targeting fails to reach them, according to Jeff Baum. Google recently announced a series of updates to AdWords. Once update poin ...
- Marketers Drop Lawsuit Accusing Facebook Of Charging For 'Invalid' Clicks
Daily Online Examiner, Wendy Davis - Thursday, May 14, 2015
A group of pay-per-click marketers have dropped a long-running lawsuit accusing Facebook of charging them for invalid clicks, court records reveal. RootZoo, Fox Test Prep, and Steven Price (who operat ...
- Four Integrated SEO And Paid-Search Tips To Consider
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2015
Site architecture, mobile search ad performance, content marketing and social media, and Bing are four areas that Christopher Ratcliff believes marketers should hone their focus when it comes to integrati ...
- Google Feels Rollercoaster Effect With Up And Down Revenue, Paid-Click Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2015
Google's revenue in the quarter ended March 31, 2015 rose 11.9% to $17.26 billion compared with the first quarter of 2014. Revenue from advertising rose 11% to $15.5 billion, b ...
- Bing's 20% Search Share Could Take More Ad Dollars
SearchBlog, Laurie Sullivan - Thursday, April 16, 2015
Microsoft Bing passed 20% market share on desktop in the U.S. for the first time in March, per comScore. The shift in search query volume on Bing could tow marketi ...
- A Google Shopping Case Study
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 14, 2015
There are several ways to structure Google Shopping campaigns, per Matt Umbro. He explains his preferences, generally setting bids at the product group level instead of the individual SKU allowing the da ...
- Paid-Search Analytics Metrics Revisited
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2015
Here's a little reminder for those working with content and paid-search campaigns. Lisa Raehsler looks at five Web analytics metrics to support paid-search campaigns. She steps through high-revenue keywords, sign- ...
- Now TV Links TV Ads To Paid Search
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
The Sky-owned streaming service Now TV has launched a search campaign, in conjunction with wywy and iProspect, to sync its television ad keywords with Google search in a bid ...
- Trada, Google Ventures-Backed, Shutters Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2015
Trada, which launched as a crowdsourced search marketplace in 2008, announced on its Web site Monday that it would close its doors. The company became unable to pay creditors, whi ...
- Pay-Per-Click Marketers Aim To Revive Class-Action Against Facebook
Daily Online Examiner, Wendy Davis - Friday, March 27, 2015
A group of pay-per-click marketers want to revive a class-action alleging that Facebook charged them for invalid clicks, according to recent court papers. Late last year, the 9th Circuit Cou ...
- Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Four out of five women in the U.S. wear makeup and interact with their favorite brand products about 20 minutes daily, not including research. In fact, women spent $33.3 billi ...
- Finding Unusual Search Entry Points Into Advertising Campaigns
SearchBlog, Laurie Sullivan - Tuesday, March 17, 2015
Alternative perspectives spark creativity. Start thinking about better ways to use search engine marketing in ways other than simply directing people to the landing page, through the mobile app, a ...
- Brands Lose Up To 60K Visitors Monthly From Search Trademark Use, Bidding
SearchBlog, Laurie Sullivan - Thursday, March 12, 2015
In the Consumer Finance industry, the estimated traffic loss for a typical brand is 13,208 clicks monthly. Clothing & Apparel is about 36,200 for a typical brand with 1 milli ...
