1058 search results for
  • Exploring PPC Campaigns
    It's time to explore alternative PPC marketing opportunities other than Google, Microsoft and Yahoo, Bob tell us. (I agree.) He points to Facebook and LinkedIn as two alternative sites ...
  • What Bunnies Have To Do With Ad Content Networks
    Jessica explains why management placements don't work, partly through this metaphor: Pretend you're a lion watching a bunch of cute bunnies hopping around, she writes. While you can probably rea ...
  • Display Ads Stimulate Search, Confirms Eyeblaster Study
    Open a browser window and type in a URL. It's simple enough, but more often than not, people rely on search engines to find exactly what they need. And t ...
  • Google's Wojcicki On Paid Search And Display Ads
    About 80% of the advertisers tapping into Google's Ad Builder these days are new to display advertising, according to Susan Wojcicki, vice president of product management at Google. Most ha ...
  • How To Flip A Web Site
    Similar to flipping homes, apparently there's a strategy to flip Web sites, too. Mark Daoust tells us what to look for when deciding to buy and sell Web sites. ...
  • Click-To-Call Finds Home On Mobile
    Michael Bolan explains Google's click-to-call mobile application that the Mountain View, Calif., company launched last month. Google took the business model behind pay-per-call on the PC and stuck it ...
  • Social Media Not Preferred Recommendation Resource
    Word-of-mouth recommendations from friends or family remain the most influential resource on advice for those looking to purchase products and services, but overall, search engines are becoming a trusted sourc ...
  • Microsoft, Yahoo Begin Long Paid-Search Integration Journey
    The tough work begins now that Microsoft and Yahoo reported Thursday receiving approval from both the U.S. Department of Justice and the European Union to move forward on the sear ...
  • Why Microsoft Will Buy Yahoo Search
    Microsoft will acquire Yahoo Search, a thought I've been contemplating since the two companies first announced an alliance last year that would eventually lead Bing through a backdoor API ...
  • Exploring SEM: Linda Bustos
    In a one-on-one interview, George Michie asks Linda Bustos, writer on eCommerce blog GetElastic, several pointed questions. The two talk about a variety of subjects, from the unregulated and t ...
  • Did Google Acquire ReMail For Its Technology -- Or Talent ?
    Set the entrepreneur loose, allow him to develop the application you want, and reel him back in, along with the technology for a sweet cash and/or stock deal. This see ...
  • Yahoo Campaign Tips
    Carrie provides tips on best practices to restructure your Yahoo campaigns to target both search and search partners. She explains how the search partner network works, and serves up informati ...
  • PPC Campaign Landing Page Goals
    Megan Leap describes 10 types of landing page goals marketing need to measure. For example, landing page clicks. She explains that it's important to create a multistep landing experience th ...
  • Fortune 500 Companies Fail At SEO
    Fortune 500 companies fail at search engine optimization, and many still don't link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million daily on 97,559 keywords, accordi ...
  • A Search Engine Identifies Real-Time Demand So Marketers Can Create Supply
    Curt Dalton has found a way to turn marketing on its head. The 36-year-old economics major will launch a search engine by the end of the month that identifies dema ...
  • Advice On Five Critical Google AdWords Settings
    Geography, networks, ad serving, conversion tracking and automatic matching: these are the top five Google AdWords settings that can cost you a mint if you get them wrong. Since t ...
  • How JavaScript Influences Analytics Tracking
    People who turn off JavaScript on a computer to browse the Web can affect a marketer's ability to track clicks. Jen writes that Google Analytics helped her discover the reas ...
  • Wowd Enters Next Phase In Search To Uncork Ideas
    The real-time Web has been thought of as a dumping ground for all information, but some analysts believe this next phase of search will unlock some of the most innovati ...
  • Yahoo Innovates Search Ads In Fight For Survival
    While Yahoo continues to slip in search share -- by 0.3% in January, according to recent numbers released by comScore -- the company refuses to stop fighting for survival. T ...
  • How Much Are Domain Names For Campaigns Worth?
    Marketing and advertising agencies looking to strengthen campaigns might pay just about any price for a solid domain name if it means building a better relationship with consumers. ...
  • Valentine Keywords Cast a Wide Net
    Don't make assumptions on who searches for your products, or the best way to market them, according to Jeff Chun, Personalization Mall marketing manager. He suggests doing as much resear ...
  • Google's Approach To Advertising
    If you're a bit confused about Google advertising products, here's the lowdown on each from Neal Mohan, who explains the benefits on everything from AdSense to DoubleClick Ad Exchange. ...
  • Analyzing Yahoo's Ad Network Model
    Carrie digs into Yahoo's newly launched network distribution setting to give advertisers and marketers insight into the tools. She explains the three options: depending on distribution settings, advertisers gain differe ...
  • Dear Google, Please Improve AdWords
    Better segmentation within the search partners networks, finer options for conversion tracking, targeting ad site links at an ad group level: Matthew Umbro lays out a wish list for Goog ...
  • Keep Clicking To Increase Personalization
    Google has been moving away from getting people to click on results in search queries by putting more information in the results. But as Rand Fishkin points out, getting consume ...
  • How To Increase Conversion Rates
    While clicks are great, conversions make you money. Whether it means getting people to download a white paper or buy a product, it's never easy to increase conversion rates. Amb ...
  • Tips For PPC And SEO Success
    SEO and PPC are not always a great choice for local businesses, Brian Carter writes, but the reasons these techniques don't work all the time says something about the businesse ...
  • SEMPO Invites Search Marketers To Take Annual Survey
    The Search Engine Marketing Professional Organization (SEMPO) invites search marketers to participate in its sixth annual "State of Search Engine Marketing" survey. Either in-house or agency search marketing professionals c ...
  • Google Likely Candidate To Power AOL Search
    Will Google continue its long-term partnership with AOL, powering search across all of the company's properties? During AOL's fourth-quarter 2009 earnings call Wednesday, the company's Chairman and Chief Executive Offic ...
  • Valentine's Day PPC Optimization Tips
    Tina Kelleher writes that it's not too late to optimize Web sites to take advantage of paid search ads targeted at Valentine's Day. She taps into the National Retail Federati ...