1058 search results for
  • Why Retooling Google Solutions Marketplace Would Spur Third-Party App Sales
    If Google makes a move to revisit and possibly redesign Google Solution Marketplace to support third-party business applications through download or cloud computing, it shouldn't surprise anyone. A redesigned si ...
  • Will Google Displace SEOs?
    Google the phrase "disruptive technology" and you won't find the Mountain View, Calif., search engine in the definition. But Terry Van Horne, however, tells us why he believes Google h ...
  • Google Unleashes Click-To-Call Mobile Search Ads
    Google released a mobile feature Thursday that allows advertisers to add a clickable local phone number to mobile paid-search ads. The phone number appears as an additional line of te ...
  • PPC Beats Apple iPad?
    Tongue in cheek, Robert Brandy gives us five reasons why paid search campaigns beat Apple's newly launched iPad. The reasons often stretch the truth or are just plain funny ("iP ...
  • Yahoo's Earnings Highs And Lows
    If you don't have the time to listen to the replay of Yahoo's earnings call, run your eyes down this list of highlights from the call. It provides perspective ...
  • Finally! Yahoo Delivers PPC Tools
    The Yahoo features that Amber has been waiting for have arrived. She believes the features and the enhancements to its ad serving network will make a difference in campaigns runni ...
  • Google Founders To Sell $5.5 Billion In Stock
    In a Securities and Exchange Commissions filing revealed Friday, Google co-founders Sergey Brin and Larry Page plan to sell roughly $5.5 billion worth of stock during the next five year ...
  • How To Fine-Tune A Marketing Budget
    Marketing budget allocations for various media channels are screwy at nearly every company, writes Kevin Lee. In trying to save the jobs of many chief marketing officers, Lee explains w ...
  • Microsoft's Bing Serves Up Recipes Tied To Paid Search
    Advertisers may find a service launched by Bing Thursday is an opportunity to connect with consumers through food and paid search ads. Search on an ingredient and the engine retur ...
  • Challenges For Advertisers Hidden In Google's Earnings Call
    Google's earnings call Thursday brought a few hidden challenges for marketers to light. There may not be problems for all; still, taking a closer look at recent Google events discuss ...
  • Odds On: Even If Google Leaves China, Expect AdSense Et Al To Stay
    Google Advertising could remain in China even if google.cn exits. Piper Jaffray Senior Research Analyst Gene Munster puts the odds of google.cn packing up and going home at 70%. Whi ...
  • Bad Paid Ads Can Pollute Right Rail
    The Pollution Effect is what happens when bad ads serve up with good ones in the same search results. Searchers might not take the time to judge each ad ...
  • How Google's Speeding Things Up Could Affect You
    Google's need for speed could begin to influence the transition to the next generation of search and page-ranking factors in query results, as the company makes a transition to Caffein ...
  • Advanced Paid Search Campaign Tips
    Brooks McMahon provides tips geared toward local paid search marketers looking for more advanced targeting techniques. He discusses time of day (daypart), geographic and demographic targeting. One example provides detai ...
  • Google AdWords Users Twitition For Change
    A paid search marketer who relies on Google AdWords has initiated a petition on Twitter in an effort to bring back a pay-per click (PPC) tool into the main interfa ...
  • SearchIgnite: 2009 Paid Search Slump, Good Chance For 2010 Growth
    If you have been increasing investments in U.S. paid search, you're not alone. The rise fuels speculation among industry insiders that 2010 will end on a high note. While ...
  • Google Continues To Take Search Budgets From Rivals
    Google continues to take incremental pieces of marketing budgets away from rivals Microsoft and Yahoo, according to a new report from Efficient Frontier. You might equate the phenomenon to leadi ...
  • Yahoo Adds Import Campaign From Google AdWords Feature
    Yahoo is set to release two search advertising tools in Sponsored Search next week before the company reports earnings on Jan. 26. Despite the agreement with Microsoft to power t ...
  • Google Allegedly Overcharges Advertisers
    Jeremy Kirk claims Google overcharge advertisers for "free clicks." The mishap is linked to a commercial arrangement covering sites with pop-up advertisements. Kirk cites research from Ben Edelman, an assista ...
  • Behind China's Search Engine Market
    Mathew McDougall tells me it will become "disastrous" for American firms to reach a Chinese audience once Google.cn shuts down. SinoTech Group's chief executive officer and executive chairman says establishi ...
  • Covario Plans To Drop Netconcept Brand Name
    Covario on Tuesday reported that it had acquired Netconcepts, based in Madison, Wis., for an undisclosed sum. The deal adds search engine optimization (SEO) to its analytics, paid search servic ...
  • France Considers 'Google Tax' From Web Ads
    The French government has been considering a plan to tax Google, Yahoo, Microsoft, Facebook and other Internet companies based on revenue from advertisements. Country officials suggest using the proceeds ...
  • How Mobile Search And Display Ads Could Become Goldmine For Local Businesses
    Google has been testing the inclusion of click-to-call phone numbers in search ads on high-end mobile phones, a spokesperson confirmed. It's a feature that fits in nicely with Nexus On ...
  • Yahoo Settles Trademark Infringement Case With American Airlines
    Yahoo has quietly settled a lawsuit by American Airlines about the alleged use of its name to trigger search ads. The Yahoo settlement ends a legal dispute that dates ba ...
  • Analyzing Holiday PPC Strategies
    It's time to determine whether your pre-holiday optimization strategy worked, so you can plan for this year by analyzing what did and didn't work, according to Brian. He details w ...
  • How An SEO Or PPC Raises VC Funding
    For companies focused on SEO or PPC and trying to raise venture capital funding, Rand Fishkin has some guidance. This very lengthy post (block out a section of time befo ...
  • Don't Forget Analytics For PPC Campaigns
    Matt Umbro reminds PPC experts to consider other metrics, along with paid clicks, when determining the success of a campaign because accurate measurements shouldn't stop with the click of ...
  • WordStream Releases Two Free Tools
    The Free Keyword Niche Finder and the Free Keyword Grouper aim to help search marketers find profitable keywords. Lee describes how to use both and tells us why they're importan ...
  • How PPC Search Influences TV Advertising
    Greg Meyers analyzes the differences and similarities between advertising on TV and PPC search advertising. Similarities include day parting strategies and call to actions. Differences include viewer intent. Meyers al ...
  • After-Christmas Sales PPC Strategy
    Have you been thinking about your post-holiday online strategy? The seven days that lead up to Christmas still account for about 20% of holiday sales, according to Tyler Calder. Cald ...