1058 search results for
  • Why Google Acquiring Yelp Returns Dollars
    Google already bought up several companies this quarter, but reportedly is in negotiations to acquire one more. The speculative price for San Francisco-based Yelp: $500 million. Industry ad and marketi ...
  • eBay Attempts To Curtail Click Fraud
    eBay has tapped technology from Click Forensics, which verifies audiences and traffic quality for online advertisers, to block fraudulent and invalid traffic from paid search ad campaigns. The campaigns ha ...
  • Awesome Quality Scores Made Easy
    Increase click-through rates, don't ditch the account, keep things organized, and -- load times matter. These are among the tips Amber serves up so brands can achieve "awesome" quality scor ...
  • Will Real-Time Tweets Become Fair Game For BT?
    The question becomes whether the engines will consider using real-time tweets and status updates from MySpace and Facebook as a way to target people searching for information, products or servic ...
  • New York Media Taps Clickable For Local Lead Gen
    The publisher of New York magazine and Menupages has partnered with Clickable to add online lead generation to advertising opportunities for prospective and existing brand clients. Aside from a whi ...
  • Top 11 Basic Search Oversights
    Kevin Lee explains that all too often PPC search advertising campaigns are neglected as marketers chase the "hot new forms of online marketing or PPC enhancement." He explains the t ...
  • How Will The Real-Time Web Influence PPC Keyword Pricing?
    Search engines are changing the game, streaming in information from Twitter, Facebook, MySpace and more. How will this trend influence the price for pay-per-click search advertising keywords? Will advertisers p ...
  • Court Ruling Could Point To Hole In Google's PPC Ad Trademark Infringement Policy
    Does a loophole exist in Google and in U.S. trademark policies? In one lawsuit, a judge ruled that a company that bought competitive trademarked keywords it didn't use in a ...
  • How To Replace Location Extension For LBAs
    Amber analyses an article posted last week on Search Engine Land describing how Google plans to stop allowing companies to create local business ads, with plans to have the servi ...
  • How Real-Time Search and Personalization Influence PPC And SEO Campaigns
    "We're pretty much screwed." That's the way aimClear CEO Marty Weintraub describes some of the changes Google began putting in place Monday as it began rolling out real-time search a ...
  • AOL To Capitalize On Yahoo Ending Paid Inclusion Program
    Marketers looking for a replacement to Yahoo Paid Inclusions after Dec. 31, 2009, might find it in AOL. The search engine's plan is currently with the legal department, getting t ...
  • Keyword Campaigns Must Grow Longer Tails
    Most marketers "suck" at building out long-tail keyword campaigns, Avinash Kaushik, analytics evangelist at Google, told Search Insider Summit conference attendees in Park City, Utah, Thursday. The long tail c ...
  • Search Locates Doctors For What Ails You
    MDSearchEngine.com emerged this week as the Yellow Pages for physicians, but it lacks an advertising roadmap for pharmaceutical and health-related companies. A bit surprising because the co-founders also run ...
  • How Will Google's Five-Click Cap Change Advertising?
    Google has decided to limit sampling of paid content on publishers' sites -- to five free clicks daily per user. Well, actually, it's given publishers the option to do s ...
  • Creating URLs Search Spiders Can Read
    Weird URLs, such as those the size of a "small Latin American country," can have serious consequences on your Web site, writes Mike Moran. So he provides advice on condensi ...
  • Will PPC Agencies Become Obsolete?
    Greg Meyers wonders whether PPC agencies will become extinct as companies look to move campaign management in-house. The most recent salary survey findings from the Search Engine Marketing Professional Organizati ...
  • Google's Changes To Search Should Produce Higher CTRs
    Google has begun quietly shifting its monetization strategy to take better advantage of paid-search ad formats. At least one analyst firm describes the move as the "most significant changes" t ...
  • The Obsolescence Of Brick-and-Mortar
    Web sites will replace brick-and-mortar stores within five years. I realize that's a bold prediction, but here's why: Retail stores selling everything from clothing to high-ticket items like flat-screen televisio ...
  • Searches Go 'Rogue'
    Palin-o-mania gripped every facet of the culture last week, from the fruitless and confusingly engrossing search for Levi's johnson to the full-court Sarah Palin press push for her new bo ...
  • Google Searches For New Ad Formats
    Google has been developing and testing a variety of new ad formats. Susan Wojcicki tells us that some include visual elements, while others include more links. The idea is ...
  • 8 PPC Tips When Building Links
    Julie Joyce writes that marketers launching paid ad campaigns should consider link-building. Create linkable content on your site, write memorable copy, visualize anchor text, and build up internal page visibilit ...
  • Google Tips Marketers To Hot Holiday Searches
    Google search data in June 2008 suggested that Barack Obama would become the next to sit in the Oval Office. If the Mountain View, Calif. search engine could provide t ...
  • Retailers Dumping More Into Paid Search
    U.S. retailers spent 7% more on paid search campaigns during the first half of this holiday season, compared with the same time last year, but companies are not making t ...
  • SEMPO Survey: Faltering Economy Drives Demand For Search Pros
    In-house search engine marketers raked in the bucks this year. The faltering economy had a direct influence on the success of search marketing. It helped to drive up demand f ...
  • Could Microsoft-New Corp.'s Deal Mean Sharing Ad Profits?
    A potential deal between New Corp and Microsoft could see Bing gaining ground in the search engine wars, but publishers could come out the big winner. The deal could demonstra ...
  • Google's Wave Of Ad Opportunities
    Kevin Lee analyzes the "wave" of ad format opportunities available at Google. Among the programs he looks at are Google's Affiliate program, Local Business Listings, and comparison ads that resu ...
  • Why PPC Marketers Should Spread The Wealth Among Engines
    Jeff Campbell focuses on why it doesn't always make sense to spend your entire PPC budget on Google. There comes a point in any campaign when it's no longer efficie ...
  • Paid Search Opportunities
    Jason Tabeling looks at how to leverage the relationships between search engines and publishers for more effective paid search campaigns. He also discusses referrer reports, content and site tagging, a ...
  • Microsoft Gains Could Turn Bad For Yahoo
    Aaron Goldman gives us a timeline and analysis of Microsoft Bing's rise in U.S. search market share. Microsoft's search engine, unveiled earlier this year, has been struggling to gain grou ...
  • Last Minute PPC Holiday Shopping
    This year holiday shoppers will rely on the Web more than previous years to research gifts like never before. We know what you're thinking: The holidays are around the corn ...