- How To Test Landing Pages
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 17, 2009
Testing how existing and potential customers react to a specific landing page can help identify better ways to reach that target audience, identify engagement and increase conversion rates. So, J ...
- Weeding Out Unqualified Search Traffic
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 12, 2009
Amber points to data about the search queries that trigger ads to display in Bing.com as a sign that things are shaping up at Microsoft.She also steps through the proce ...
- Why PPC Ads Don't Always Work
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 11, 2009
Rather than focus on "why someone should click on your ad," perhaps it's time to focus on why they might not. Start by determining how your product or service solv ...
- Why Highest Quality Score Isn't Always Best
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 11, 2009
After providing a definition of how "quality score" works, Bradd Libby tells us why the highest quality score isn't always the best. He writes that the formula is so simp ...
- Tying Predictive Models To Display Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 10, 2009
Harry Gold shows us how to tie predictive modeling to display ads. He explains it's important to set a "media rate threshold" by identifying the most you would pay f ...
- PPC vs SEO: What Does The Internet Think?
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 25, 2009
It appears that people who search the Internet think more positively about pay-per-click (PPC) ads, compared with SEO. The Web site whatdoestheinternetthink.net can tell you how people view a particul ...
- Managing Compliance In PPC Accounts
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2009
Amber steps through five tips to manage compliance in PPC accounts to make approval processes run smoother. She starts by suggesting clients tell you in advance about words they li ...
- SEO or PPC
Research Brief, Jack Loechner - Thursday, August 13, 2009
According to a new study by Engine Ready, based on traffic to 26 e-retail sites in a 12-month period that ended June 30, visitors who arrive at a retailer's si ...
