1057 search results for
  • Weeding Out Unqualified Search Traffic
    Amber points to data about the search queries that trigger ads to display in Bing.com as a sign that things are shaping up at Microsoft.She also steps through the proce ...
  • Why PPC Ads Don't Always Work
    Rather than focus on "why someone should click on your ad," perhaps it's time to focus on why they might not. Start by determining how your product or service solv ...
  • Why Highest Quality Score Isn't Always Best
    After providing a definition of how "quality score" works, Bradd Libby tells us why the highest quality score isn't always the best. He writes that the formula is so simp ...
  • Tying Predictive Models To Display Ads
    Harry Gold shows us how to tie predictive modeling to display ads. He explains it's important to set a "media rate threshold" by identifying the most you would pay f ...
  • PPC vs SEO: What Does The Internet Think?
    It appears that people who search the Internet think more positively about pay-per-click (PPC) ads, compared with SEO. The Web site whatdoestheinternetthink.net can tell you how people view a particul ...
  • Managing Compliance In PPC Accounts
    Amber steps through five tips to manage compliance in PPC accounts to make approval processes run smoother. She starts by suggesting clients tell you in advance about words they li ...
  • SEO or PPC
    According to a new study by Engine Ready, based on traffic to 26 e-retail sites in a 12-month period that ended June 30, visitors who arrive at a retailer's si ...