- Matter Communications Acquires Search Maven
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 10, 2015
Matter Communications has acquired search marketing firm Search Maven Media. Search Maven Media founder Aaron Katz will stay on as director of search marketing, reporting to Parry Headrick, VP ...
- Why We Searched For These Things Last Year
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 3, 2015
There are some interesting trends in rising search queries analyzed by Wordstream per state and by topic. Many of the rising searches were brand searches related to new or growing technolo ...
- YP Automates Local And Mobile Search Buys For National Brands
SearchBlog, Laurie Sullivan - Tuesday, March 3, 2015
The first rule of search engine marketing is never say never. Indeed, many company executives do -- but Darren Clark, CTO at YP.com, isn't one of them. On Tuesday ...
- Google Brings Native Search Ads To Google PlayStore
Mobile Marketing Daily, Laurie Sullivan - Thursday, February 26, 2015
Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google Play. In the next few weeks, the company will begin piloting sponsored sear ...
- It's Digital, Jim - Just Not As We Knew It
London Blog, Sean Hargrave - Monday, February 16, 2015
Native has become the latest channel to be not quite what it was sometimes sold as. The same could be said for social, search and display. ...
- Telmetrics Integrates Call Data With DoubleClick Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enables the company to push paid-search call response data directly into the DoubleClick bid management platform for complete resul ...
- Ad Agency Uses Social Keywords From StatSocial To Target Paid Search, SEO
SearchBlog, Laurie Sullivan - Monday, February 9, 2015
An advertising agency in a very large holding company has begun to use social keywords to find and target specific audiences in paid search, as well as optimize search engi ...
- What Are UTMs And How Do I Use Them?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
The better marketers understand the campaigns that work on a specific day or for a specific reason, the more likely to deliver the required return on investment. Makes sense, righ ...
- How To Make Valentine's Day Promotions Work For Most Products, Services
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 16, 2015
Some products or services are not traditionally known as Valentine’s gifts, but that shouldn't stop marketers from taking advantage of the holiday to promote their wares. If they fall into a ...
- Conversion Rate, Attribution Testing
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 22, 2014
The end-of-year holidays are quickly coming to a close, but following New Year's Eve, marketers will need to quickly change course to focus on Valentine's Day. Michelle Morehouse serves ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. The offering supports search managed services for product listing ads, paid-search ads, and search engine optimization. The company pla ...
- AdWords Editor Features Explained
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 12, 2014
Google, Bing and Yahoo say they are working to make search engine marketing easier. Google just released a new version of AdWords Editor to simplify creating paid-search campaigns. Larry K ...
- Vizion Interactive Acquires FMB Media Assets, Adds David Szetela to Team
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 3, 2014
Digital Marketing Agency Vizion Interactive announced Wednesday the acquisition of assets from FMB Media, a paid-search agency, and the addition of David Szetela to its executive team. Prior to founding FMB Med ...
- Best Practices For Keyword Length For Smartphone Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
Elliot Lant tells us that keyword length performance impacts smartphone paid-search strategies. Marketers often question the differences in how shorter queries perform versus longer queries. And with that data, wh ...
- How Dynamic Parameters Work
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
How do dynamic parameters work for ad copy in Google AdWords? Randi Lucius explains that Google offers a Sales Countdown Script that automatically update ad copy with a countdown. AdWor ...
- Google's Nest Labs To Debut Its First Broadcast Television Ads Sunday
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 13, 2014
Nest Labs will launch a series of four television ads Sunday to bring awareness to its products. The TV campaign is the company's first foray into broadcast advertising, and pa ...
- Paid Search Ranks As Highest Media Among SMB High Spenders
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 5, 2014
On average, small and medium-size businesses dubbed as "Plus Spenders" invest nearly $79,000 annually in advertising and promotions, according to numbers released Wednesday in BIA/Kelsey's most recent
SMB survey. ...
- Financial Keywords Dominate U.K. Search Ads In First Half Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 29, 2014
U.K. advertisers spent GBP783 ($991) million on desktop and tablet paid-search advertising during the first six months in 2014, not counting mobile search or product listing ads, according to da ...
- Sexy Keywords Generating Google's Halloween Treats
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 22, 2014
Sexy, Frozen, and other female-related topics were some of the most frequently searched keywords typed into search boxes to look for costumes. Marketers followed the lead by spending millions th ...
- Google Looks Toward 'Other' Markets To Offset Slowing Paid-Search Clicks
SearchBlog, Laurie Sullivan - Friday, October 17, 2014
During the earnings call with investors and analysts Thursday, Google showed signs that its profitable search engine advertising business has begun to slow. The company's focus on other markets li ...
- Why We Don't Ignore Paid-Search Best Practices
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 14, 2014
Ignoring paid-search best practices can seriously harm the brand. The common best practices like creating close ties between ad copy and landing pages, reviewing search queries and automatic placements, a ...
- The Best Hours, Days For Search Marketing, Online Sales
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
John Gagnon breaks down the 24 hours in the top two shopping days of last year - -Cyber Monday and Black Friday -- to determine the best hours to conve ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand its corporate name to Connexity, emphasizing the transition to support its network of sites, brands and retailers through da ...
- When To Bid On Branded Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Diane Pease gives marketers several things to think about when bidding on their branded terms. She believes that bidding on branded terms can provide benefits like higher click-through rate (CTR ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visitors across its network of sites and other third-party sources gives a newly formed partnership with Kenshoo an edg ...
- A Checklist To Create Better Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 9, 2014
Oliver Becker takes marketers through the steps of how to create better ad copy, from making it relevant to giving it the power to attract readers. Use specific call-to-action term ...
- Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5%
SearchBlog, Laurie Sullivan - Wednesday, September 3, 2014
BrightEdge believes organic search drives the most traffic. A recent study conducted by the company found that organic search drives 51% of all visitors to business-to-business and business-to-consumer Web site ...
- Ways To Improve ROI For Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Long gone are the days when marketers could throw together a paid-search campaign. Google and Bing expect more. Larry Kim shows marketers how to stop wasting time with low click-throu ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predictive bid optimization we know today. So I asked IgnitionOne President Roger Barnette his thoughts on whether Apple, Goog ...
- Google Makes Close Variant Keyword Matching A Default
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 15, 2014
In September Google will begin applying close variant keyword matching to all exact and phrase match keywords in AdWords. The feature -- an option for more than a year ...
