- Awards Shows Are In Trouble, Not Just The Golden Globes
TV Watch, Wayne Friedman - Monday, May 17, 2021
The recent Oscar broadcast took a massive hit, down 60% to 9.8 million viewers from 23.6 million in 2020. ...
- Oscar Viewing Is Down -- What's To Blame?
TV Watch, Wayne Friedman - Wednesday, April 28, 2021
The king of all trophy-based entertainment awards shows, "The Oscars," took another massive hit this year -- down 60% in viewership. ...
- If You've Read One Oscar Review, You've Read 'Em All
TVBlog, Adam Buckman - Wednesday, April 28, 2021
Scanning the Oscar reviews published here over the last half-decade, I find many of the same themes, words, criticisms and complaints. ...
- Oscars So Dull: Millions Say No To Movie Biz Boredom
TVBlog, Adam Buckman - Tuesday, April 27, 2021
A movie industry that is universally known for its showmanship applied none of it to producing its one chance all year to promote itself before the entire world. ...
- Subdued Oscars Still Yields Social Chatter For Cadillac
Drive Time, Tanya Gazdik - Monday, April 26, 2021
Cadillac CMO Melissa Grady noted significant chatter on social media after the airing of the Lyriq spot, which made its debut on the broadcast. ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
Television News Daily, Wayne Friedman - Friday, April 23, 2021
Top sponsor-level advertisers in this year's show include Google, General Motors, Rolex and Verizon, and 30-second unit commercial pricing appears to be the nearly the same as a year ag ...
- Netflix Takes 7 Oscar Wins, Most Nominations, Leading All Studios
Television News Daily, Wayne Friedman - Monday, April 26, 2021
Netflix won the most awards, but missed Best Picture. Walt Disney won five Oscars, while Searchlight Pictures and Warner Bros. both won three and Disney-Pixar, Amazon Studio and Sony Pictur ...
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Television News Daily, Wayne Friedman - Tuesday, April 27, 2021
While ABC's "93rd Academy Awards" witnessed a slight lift overall in national ad revenues to $155.9 million, according to one estimate, Nielsen-measured viewership for the event turned sharply lower ...
- Verizon Will Allow 5G Users Backstage Views Of The Oscars -- But Who Will View The Oscars?
Marketing Daily, P.J. Bednarski - Thursday, April 22, 2021
The wireless carrier is offering near-real-time access to backstage areas, the red carpet and the press room. ...
- Netflix Leads Oscar Nominations Again: 35 Overall, 10 For 'Mank'
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Amazon is second, with 12 nominations total, and newbies Disney+ and Apple TV+ each got their first Oscar nods. ...
- Creative All-Star: Lisa Sherman
MediaPost All Stars, Larissa Faw - Tuesday, January 5, 2021
When the Ad Council slated its calendar for 2020, the organization had expected a busy year. Among its many projects, the group was developing messaging around registering to vote ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports. ...
- Movies Losing Mass Appeal As Oscar Ratings Take Dive
TVBlog, Adam Buckman - Wednesday, February 12, 2020
This year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount. ...
- 'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Television News Daily, Wayne Friedman - Monday, February 10, 2020
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down 20% to 23.6 million viewers ...
- Good Moos! Joaquin Cow Speech Sparks Headline Creativity
TVBlog, Adam Buckman - Tuesday, February 11, 2020
The "TV Blog" believes Joaquin Phoenix's acceptance speech was the standout highlight of the Oscars Sunday night. ...
- Netflix Largely Snubbed At Oscars, Including Shutout For 'The Irishman'
Digital News Daily, Karlene Lukovitz - Monday, February 10, 2020
Despite 24 nominations--and spending an unprecedented $70 million on its Oscars promotional campaign--the streamer's entries won just two awards. ...
- Quibi Debuts Hollywood-Inspired Spots During Oscars
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
The spots demonstrate the platform's immersive viewing experience while paying tribute to movie-making on Hollywood's biggest night. ...
- My Prediction For Best Picture
Mediapsssst, Richard Whitman - Sunday, February 9, 2020
It's based on a proprietary formula and there is one caveat: I could be wrong. ...
- 'New York Times' To Run "1619 Project" Ad At Oscars
Publishers Daily, Melynda Fuller - Thursday, February 6, 2020
The ad focuses on the importance of independent journalism, centered around a key idea: "The truth can change how we see the world." ...
- Oscars Get Dedicated Google Search, Assistant Experience
Inside Performance, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Search and Assistant for the Oscars. The awards for artistic and technical merit in the film industry are schedul ...
- 'People' Connects With Audience Via Text Through 'Community' Platform
Publishers Daily, Melynda Fuller - Tuesday, February 4, 2020
Debuting at the Oscars, the platform allows users to connect with the magazine's team through direct, instant conversation. ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events on TV that drew what were once known as mass audiences. ...
- Sales Data Shows Oscar Ad Prices Fluctuate Year-To-Year
Research Intelligencer, Joe Mandese - Thursday, January 23, 2020
Unlike the Super Bowl, whose annual advertising price tag seems to defy gravity, going up every year, the next big perennial TV advertising event -- the Oscars telecast -- appea ...
- You Don't Need ESP To Choose An ESP
Email Insider, Ray Schultz - Tuesday, January 21, 2020
Email service providers are offering new features, often at lower prices, Acxiom's Carolyn Nye reports. ...
- Netflix In Talks To Buy Egyptian Theatre
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Netflix's move may appease industry execs. It has been criticized for looking to garner major awards for its movies, which are primarily intended to run on its subscription video-on-demand streami ...
- Beyonce, Adidas Announce Deal After Reebok Dust-Up
Marketing Daily, Sarah Mahoney - Sunday, April 7, 2019
Beyonce and Adidas will collaborate not just on performancewear, but also on the relaunch of athleisure line Ivy Park. ...
- Oscars And Emmys Ask: Is Netflix A Movie Or TV Company?
TVBlog, Adam Buckman - Friday, April 5, 2019
Now that Netflix's "Roma" has had its big Oscar push, why shouldn't it also be considered for Emmys? ...
- Oscars' Potential Problems Proved Overblown
TV Watch, Wayne Friedman - Wednesday, February 27, 2019
Except for film critics' after-show complaints about Best Picture of the year award, there was little on-screen controversy. Everyone was on their best behavior. Complaints on social media about t ...
- Social Buzz Isn't Real -- Just Ask Olivia Colman And Lady Gaga
London Blog, Sean Hargrave - Tuesday, February 26, 2019
UK buzz didn't get behind Olivia Colman as much as Lady Gaga on a quieter Oscars night than last year. ...
- The Big Snore: Oscars Are A TV Show In Trouble
TVBlog, Adam Buckman - Tuesday, February 26, 2019
The Oscars were so boring that it was possible to wonder why on Earth we watch this thing every year. ...
