- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports. ...
- Movies Losing Mass Appeal As Oscar Ratings Take Dive
TVBlog, Adam Buckman - Wednesday, February 12, 2020
This year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount. ...
- 'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Television News Daily, Wayne Friedman - Monday, February 10, 2020
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down 20% to 23.6 million viewers ...
- Good Moos! Joaquin Cow Speech Sparks Headline Creativity
TVBlog, Adam Buckman - Tuesday, February 11, 2020
The "TV Blog" believes Joaquin Phoenix's acceptance speech was the standout highlight of the Oscars Sunday night. ...
- Netflix Largely Snubbed At Oscars, Including Shutout For 'The Irishman'
Digital News Daily, Karlene Lukovitz - Monday, February 10, 2020
Despite 24 nominations--and spending an unprecedented $70 million on its Oscars promotional campaign--the streamer's entries won just two awards. ...
- Quibi Debuts Hollywood-Inspired Spots During Oscars
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
The spots demonstrate the platform's immersive viewing experience while paying tribute to movie-making on Hollywood's biggest night. ...
- My Prediction For Best Picture
Mediapsssst, Richard Whitman - Sunday, February 9, 2020
It's based on a proprietary formula and there is one caveat: I could be wrong. ...
- 'New York Times' To Run "1619 Project" Ad At Oscars
Publishers Daily, Melynda Fuller - Thursday, February 6, 2020
The ad focuses on the importance of independent journalism, centered around a key idea: "The truth can change how we see the world." ...
- Oscars Get Dedicated Google Search, Assistant Experience
Inside Performance, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Search and Assistant for the Oscars. The awards for artistic and technical merit in the film industry are schedul ...
- 'People' Connects With Audience Via Text Through 'Community' Platform
Publishers Daily, Melynda Fuller - Tuesday, February 4, 2020
Debuting at the Oscars, the platform allows users to connect with the magazine's team through direct, instant conversation. ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events on TV that drew what were once known as mass audiences. ...
- Sales Data Shows Oscar Ad Prices Fluctuate Year-To-Year
Research Intelligencer, Joe Mandese - Thursday, January 23, 2020
Unlike the Super Bowl, whose annual advertising price tag seems to defy gravity, going up every year, the next big perennial TV advertising event -- the Oscars telecast -- appea ...
- You Don't Need ESP To Choose An ESP
Email Insider, Ray Schultz - Tuesday, January 21, 2020
Email service providers are offering new features, often at lower prices, Acxiom's Carolyn Nye reports. ...
- Netflix In Talks To Buy Egyptian Theatre
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Netflix's move may appease industry execs. It has been criticized for looking to garner major awards for its movies, which are primarily intended to run on its subscription video-on-demand streami ...
- Beyonce, Adidas Announce Deal After Reebok Dust-Up
Marketing Daily, Sarah Mahoney - Sunday, April 7, 2019
Beyonce and Adidas will collaborate not just on performancewear, but also on the relaunch of athleisure line Ivy Park. ...
- Oscars And Emmys Ask: Is Netflix A Movie Or TV Company?
TVBlog, Adam Buckman - Friday, April 5, 2019
Now that Netflix's "Roma" has had its big Oscar push, why shouldn't it also be considered for Emmys? ...
- Oscars' Potential Problems Proved Overblown
TV Watch, Wayne Friedman - Wednesday, February 27, 2019
Except for film critics' after-show complaints about Best Picture of the year award, there was little on-screen controversy. Everyone was on their best behavior. Complaints on social media about t ...
- Social Buzz Isn't Real -- Just Ask Olivia Colman And Lady Gaga
London Blog, Sean Hargrave - Tuesday, February 26, 2019
UK buzz didn't get behind Olivia Colman as much as Lady Gaga on a quieter Oscars night than last year. ...
- The Big Snore: Oscars Are A TV Show In Trouble
TVBlog, Adam Buckman - Tuesday, February 26, 2019
The Oscars were so boring that it was possible to wonder why on Earth we watch this thing every year. ...
- Cadillac Showcases SUV Portfolio In 'Rise Above' At Oscars
Marketing Daily, Tanya Gazdik - Friday, February 22, 2019
Spots feature music of Childish Gambino, "at the forefront of cultural conversation with his unconventional work and innovative spirit," says Cadillac's Deborah Wahl. ...
- Newspapers Reap Windfall From Netflix Oscar Spending
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
To back its heavily favored Oscar "Best Picture" nomination, Netflix has spent $7.3 million on paid media advertising since early December, according to estimates released today by WPP's Kantar Medi ...
- ABC Sells Out Oscars: $2.6 Million For 30-Second Ads
Television News Daily, Wayne Friedman - Wednesday, February 20, 2019
With many returning advertisers, ABC has now sold out all commercial inventory in "The"91st Oscars" show. The Academy Awards remain the least-glutted awards show for paid commercial content -- ju ...
- Oscar Hosting Is So Complicated, No One Wants To Do It
TVBlog, Adam Buckman - Thursday, February 21, 2019
Celebrities won't touch the Oscar hosting job with a 10-foot pole because accepting this job is like asking for trouble. ...
- The Oscars: No Host, But Lots Of ABC On-Air Promos
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
So far, ABC has run 691 promo airings, yielding 329.2 million impressions through Feb. 18, according to iSpot.tv. The promos feature primarily creatives focused on movies, with creative executions pull ...
- How To Fix The Oscars Broadcast (Hint: The Host Doesn't Matter)
Research Intelligencer, Steve Sternberg - Wednesday, January 9, 2019
There's been a lot of discussion about who might be the host of this year's Academy Awards broadcast after Kevin Hart was forced to step down when some old controversi ...
- Wanted: Squeaky Clean Inoffensive Person To Host Oscars
TVBlog, Adam Buckman - Thursday, December 13, 2018
Kevin Hart's appointment as Oscar host lasted all of two days earlier this month. ...
- Test
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- The Oscars Put Popular Movies On Hold
Television News Daily, Wayne Friedman - Friday, September 7, 2018
The Academy of Motion Pictures Arts and Sciences is pulling back on launching a popular category, due to resistance from members and confusion on how to measure it. ...
- The Oscars Have A New Category: Popularity. Will Viewers Buy It?
TV Watch, Wayne Friedman - Monday, August 13, 2018
In recent years, films that won the big awards -- critics' favorites -- came from mostly small niche producers targeting more of an upscale adult audience. Sometimes, these movies aren ...
- Oscars Hit Record Low, National Ad Revenues Slightly Up
Television News Daily, Wayne Friedman - Monday, March 5, 2018
Preliminary results for ABC's "90th Academy Awards" indicate a massive 20% decline in viewership from a year ago. The early reading of this year's telecast pulled 26.5 million Nielsen viewer ...
