- Apple And Google Sued Over In-App Purchases In Gaming Apps
Digital News Daily, Wendy Davis - Friday, October 23, 2020
Google and Apple were hit with class-action complaints this week for allegedly promoting illegal gambling by distributing gaming apps and allowing users to make in-app purchases. ...
- Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 23, 2020
The transition has enabled QVC and HSN to find consumers on tv and online, from search to their own sites. QVC and HSN also have seen growth in streaming through ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says. ...
- California Proposition 22 On Ballot Will Determine The Future Of Freelance Ad Workers
Inside Performance, Laurie Sullivan - Friday, October 23, 2020
The livelihood of those working at Uber, Lyft, Instacart, DoorDash, as well as independent contractors in search advertising and marketing, music and photography, and freelance writers seems unstable. And it's ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Mayo ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individual ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alter ...
- House Republicans Want Tech CEOs To Testify About 'Censorship' Policies
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
"We have serious concerns regarding the recent actions taken by these companies to censor speech on their platforms, especially so close to a major presidential election," Republican lawmakers say. ...
- Chrome Privacy Setting Malfunctions, Fails To Delete Data About Activity On Google
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
Google's Chrome browser retains data about users' activity on Google.com and YouTube even after users activate a privacy setting that is supposed to clear all cookies and data. ...
- Google Vs. DOJ: What The Tech Industry Really Thinks
Inside Performance, Laurie Sullivan - Wednesday, October 21, 2020
The DOJ on Tuesday took action against Google, alleging the company abused its market power and stifled competition. Google responded by stating the DOJ's case is "deeply flawed" and if ...
- Antitrust Suit Against Google ls Disappointing For Publishers
Publishing Insider, Rob Williams - Wednesday, October 21, 2020
The complaint focuses on the company's distribution agreements that make it the dominant search engine. ...
- Saying Farewell To The Gmail Envelope Is A Win For Visual And UX Design
Search & Performance Marketing Daily, Jennifer Volmer - Wednesday, October 21, 2020
The name change from G Suite to Google Workspace represents bringing workspace products together to form a collaborative and creative environment. ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance. ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation," BrandTotal writes in a request for a restraining order against Facebook. ...
- Ivacy VPN Adds Startpage Private Search Engine
Inside Performance, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesday announced its first rebrand since it premiered more than ten years ago. ...
- Google Shares Update On Hacker Attacks
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2020
Google disclosed that in September it began to see multiple North Korea groups shifting their targeting hacks toward COVID-19 researchers and pharmaceutical companies, including those based in South Korea. "One campaign ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and services for data
and analytics. ...
- New Tool Can Analyze Google Footprint Based On Gmail Address: Report
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
GHunt analyzes a person's name, Google ID, YouTube channel and services like Photos and Maps. ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way people search and the way brands interact with consumers. ...
- Google Meet Supplants Zoom As Gmail Default
Around the Net in Email, Ray Schultz - Thursday, October 15, 2020
Google has made Google Meet its default in Gmail Calendar. In effect, Google is pushing Zoom out of Gmail by default. ...
- AppsFlyer Introduces Performance Index For In-App Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The company for the first time has created an Index with statistically significant results, based on the share of paying users' metric, also known as install-to-purchase conversion rate, since most ...
- Google Analytics Redesign Significantly Improves Measurement For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The move, prompted by shifts in consumer behavior and privacy-driven changes, will help advertisers achieve better return on investments from marketing and understand the consumer journey across the Web and ...
- Social Media Companies' Protections Face Continued Attack
Social Media Insider, Wendy Davis - Wednesday, October 14, 2020
Big Tech critics might cheer the prospect of repealing Section 230, but that law's protections also benefit new competitors. ...
- A Very Merry COVID Christmas? Pandemic Will Permanently Change Consumer Behavior: Analysts
Inside Performance, Laurie Sullivan - Tuesday, October 13, 2020
Capital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about by this pandemic." ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customers' ...
- Google Seeks Dismissal Of Lawsuit Over Alleged Tracking Of Logged-Out Chrome Users
Digital News Daily, Wendy Davis - Friday, October 9, 2020
A lawsuit accusing Google of wrongly collecting data from Chrome users is based on a "willful misinterpretation of two isolated sentences" in the privacy policy, the company says. ...
- Facebook High On Consumer List For Spying On Users
Inside Performance, Laurie Sullivan - Monday, October 12, 2020
Data suggests that 85% of Americans believe big tech companies spy on them. Now what? ...
- Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 11, 2020
Google Chrome has been targeted by federal and state prosecutors for alleged antitrust violations, as they look at Google's ad, search and mapping businesses. Prosecutors could force Google to sell ...
