- YouTube, Hasbro And Others Defeat Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, August 3, 2021
A federal judge on Monday officially dismissed a class-action complaint accusing YouTube and other companies of violating children's privacy, paving the way for an appellate court to intervene in t ...
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Marketers are likely feeling the pinch, but here's more evidence that it cost more to connect with consumers in Q2 2021 than in the past. ...
- YouTube Tests Less Expensive, Ad-Free Premium Subscription Plan
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that offers ad-free viewing without additional Premi ...
- Gmail Users Will Soon Be Unable To Sign In To Google Drive On Old Android Phones
Around the Net in Email, Ray Schultz - Monday, August 2, 2021
Google is ending support for Gmail Drive account sign-in on devices running Android version 2.3.7. Soon users will get a “username or password error”
message. ...
- Google Takes Control Of Mobile With The Launch Of Processor For Pixel Phones
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 2, 2021
Tensor, the processor, is Google's first custom-built system on chip (SoC) specifically for Pixel phones, and it will power the Pixel 6 and Pixel 6 Pro later this fall. Wh ...
- Rising Ad Prices: What They Really Mean For Brands
Inside Performance, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...
- Merkle's Cookie-Crumble Guide To The Future
Inside Performance, Laurie Sullivan - Thursday, July 29, 2021
With the deprecation of third-party cookies comes confusion. Merkle in early June released a guide outlining the history of privacy regulations, and how organizations can own their first-party data fut ...
- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
In a move that seems counterintuitive to its free culture, Google will require all its on-campus workers to be vaccinated against COVID-19. The company said it will delay its employee ...
- YouTube Has $7 Billion In Ad Sales - That's Premium Video
TV Watch, Wayne Friedman - Thursday, July 29, 2021
Even more astonishing is how much YouTube gives back to creators, artists and even big media organizations: $30 billion over the past three years. ...
- Alphabet, Microsoft Post Big Q2 Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Google's Search and Other brought in $35.8 billion, up from $21.3 billion. The number reflects a comparison to 2020 at the height of the pandemic when companies pulled back ...
- Emplifi Debuts Email Virtual Assistant, Tool For Handling Customer Requests
Email Marketing Daily, Ray Schultz - Tuesday, July 27, 2021
The firm also has added support for WhatsApp and Google Business Messages to its Social Messenger service. ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Inside Performance, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yaho ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search ...
- Google Rolls Out Spam-Blocking Feature In Google Drive
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
The spam-blocking tool, announced two years ago, enables users to block other users with no admin control. ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S.
Inside Performance, Laurie Sullivan - Monday, July 26, 2021
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expec ...
- Principles Vs. Principals: How Digital Platforms Have Shifted Liability
RTBlog, Joe Mandese - Monday, July 26, 2021
GroupM's decision to pull out of the review for Facebook's account sheds light on an even bigger story: the increasing risk and liability of doing business with big digital med ...
- Google Releases Privacy Sandbox Timeline
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, July 24, 2021
Google released the detailed timeline for its Privacy Sandbox, including the timing on the company's rollout of FLoC and Fledge. The information was posted late Friday. ...
- Google Explains Why It Ranks Search Results A Certain Way
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
When visiting the About This Results panel, Google will now show more information about the results to help make sense of the information and figure out the most useful. Some ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Media have already begun integrating this opt-out feature in their platforms. ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increase on record since 2004 as more people looked for increased flexibility in work or turning hobbies into full-ti ...
- Biden Taps Google Critic To Lead DOJ Antitrust Enforcement
Digital News Daily, Wendy Davis - Wednesday, July 21, 2021
If confirmed by the Senate, Kanter will lead the federal government's antitrust lawsuit against Google, which accuses the company of illegally monopolizing the search market. ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious plans to develop "smart cities." ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. ...
- Google Shows Marketers What Organic Search Traffic Declines Look Like
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google search advocate Daniel Waisberg categorizes various types of website organic traffic declines and explains the concept in a post. ...
- Google Ads: 3 Strikes And You're Out
Inside Performance, Laurie Sullivan - Wednesday, July 21, 2021
Google has begun piloting a three-strike penalty protocol aimed at accounts that repeatedly violate ad policies. No doubt it's a takeoff from California's three-strike law, now defunct. ...
- EU Court To Rule On Google's $2.8B Antitrust Fine
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
The European Court of Justice will hear Google’s arguments challenging a $2.8 billion antitrust fine that the EU commission issued in 2017, despite the company’s argument that it does n ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- BIMI Drives Higher Open Rates, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, July 20, 2021
BIMI allows brands to display their logos next to authenticated emails. The difference is noticeable when competitors do not display logos with their emails. ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Inside Performance, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media industry consolidation to be a go ...
