- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- Google Suspends Margaret Mitchell, Researcher In Its AI Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 20, 2021
Google is investigating the actions of Margaret Mitchell, AWU member and Ethical AI team lead, reports suggest. ...
- Former Google Engineer Anthony Levandowski Among Trump's Long LIst Of Pardons
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2021
Before leaving office, President Trump released a long list of pardons. Among them was Anthony Levandowski, former Google engineer who pleaded guilty to stealing technology related to self-driving cars before becomi ...
- Google Follows Adobe, Finally Kills Off Flash Plug-In Support
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2021
Google's Chrome's latest update, Chrome 88 browser, finally took steps to not include Adobe Flash. Adobe, in 2017, called on the indusry to end the life of the plug-in too ...
- Biden Administration Considering White House Person To Lead Antitrust Efforts
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2021
President Joe Biden is considering creating a White House position focused on competition policy and issues relating to antitrust, reports Reuters. The idea, according to sources, is related to antitru ...
- YouTube Security Flaw Exposes Data
Inside Performance, Laurie Sullivan - Wednesday, January 20, 2021
The flaw gave hackers a way to access data and would have allowed them to steal the watch history and data from public and private videos of users who open ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purposes. ...
- Free Speech Or Freedom Of Apple, Amazon, Google, Facebook, Twitter
Inside Performance, Laurie Sullivan - Monday, January 18, 2021
There has been legitimate concern about how much power to give big tech companies and what constitutes acceptable free speech. ...
- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by the Media Rating Council
(MRC). ...
- PRAM Seeks Proposals For New System To Identify Web Users
Digital News Daily, Wendy Davis - Friday, January 15, 2021
The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers that are used for ad target ...
- Amazon Surpasses Facebook In Website Tracker Tags
Inside Performance, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify trends rather than be reactive. ...
- Google Reportedly Hiding Some Australian News Site Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Reports suggest Google has been hiding some Australian news sites from search results, a move that shows how Google controls what people see on the internet. ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. ...
- Texas AG Demands Answers From Tech Companies That Booted Trump And Parler
Digital News Daily, Wendy Davis - Wednesday, January 13, 2021
"For years, these Big Tech companies have silenced voices in the social media sphere and shut down competing companies and platforms," Texas Attorney General Ken Paxton stated Wednesday afternoon. ...
- Trump's Words Led To Censorship Across Internet, Journalists, Publishers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Trump's words set a new precedent for companies to censor what is written and communicated across the internet and will affect the way advertisers place ads in the future. So ...
- Google To Pause Political Ads Through Inauguration Following YouTube's Ban On Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Google will suspend political ads along with any reference to "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday. The ban will run through the day after President-elect J ...
- Google Hit With Antitrust Suit By Online Video Platform Rumble
Digital News Daily, Wendy Davis - Tuesday, January 12, 2021
"By unfairly rigging its search algorithms such that YouTube is the first-listed links 'above the fold' on its search results page, Google, through its search engine, was able to wrongful ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's latest formidable competitor in delivery servic ...
- Amazon, Google, Twitter Talk About Cross-Border Data Transfer Federal Privacy Laws At CES
Inside Performance, Laurie Sullivan - Tuesday, January 12, 2021
Cross-border data transfers will increase the incentive for the federal government to create privacy standards. ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consumers with ads at specific moments. Why can't data models built on sentiment and interests predict violence? ...
- Judge Sides With YouTube In 'Censorship' Suit By LGBT Content Creators
Digital News Daily, Wendy Davis - Monday, January 11, 2021
Siding with Google, a federal judge has dismissed a lawsuit by lesbian, gay, bisexual and transgender YouTube content creators who said the company violated their First Amendment rights by "censorin ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
With the threat of Amazon Web Services pulling the plug Sunday on Parler, the conservative site's CEO said his media company does not "condone or accept violence on our platfo ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2021
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ad budgets amidst negative news reports and posts on platforms. But not all social media platforms see their use ...
- Amperity CMO Always Dreamed About Working At Microsoft
Inside Performance, Laurie Sullivan - Thursday, January 7, 2021
"High growth -- that's what I'm addicted to," said Amperity's recently appointed chief marketing officer. "How you find it. How you do it. How you make it successful. Each compa ...
- Researchers Crack Google's reCAPTCHA Code
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2021
Researcher Nikolai Tschacher found a way to use the Speed-to-Text API from Google to bypass the reCAPTCHA interface. The digital security expert submitted the findings on January 2, 2021, becomi ...
- Google Must Face Claims That It Overcharged For Pay-Per-Click Ads
Digital News Daily, Wendy Davis - Tuesday, January 5, 2021
A federal appellate court has revived a class-action complaint alleging that Google overcharged pay-per-click advertisers by reneging on a promise to discount some ads, and failing to limit ads ...
- Google Question Hub Launches In U.S.
Inside Performance, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing content creators and writers to create content that answers them. ...
- Google Workers Unionize, Addressing Years Of Contention
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 4, 2021
The new Alphabet Workers Union will be open to all Google employees and contractors. The goal is to "protect" Alphabet workers struggling with issues such as pay disparity, retaliation, a ...
