- Google, Apple, PayPal And Others Questioned Over Data Practices
Digital News Daily, Wendy Davis - Friday, October 22, 2021
A federal agency has launched an investigation into how Google, Apple and other tech companies handle information about consumers' purchases. ...
- Are You A Word Person? Google Has Something For You
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 22, 2021
Google introduced a feature to expand the vocabulary for those using its search engine on its mobile app. Users now can sign up to get daily notifications, a word p ...
- Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
Inside Performance, Laurie Sullivan - Friday, October 22, 2021
For each ad transaction served across the Google exchange, the company takes on average between two and four times as much as the fees charged by rival digital ad exchang ...
- AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Marketing measurement and experience platform AppsFlyer released a Performance Index ranking the top media sources in mobile advertising. The company pioneered a SKAdNetwork ranking after Apple's ATT framework this y ...
- Judge Dismisses QAnon Suit Against YouTube Over Takedowns
Digital News Daily, Wendy Davis - Tuesday, October 19, 2021
Siding with Google, a federal judge has dismissed a lawsuit by members of the right-wing conspiracy group QAnon who claimed the company violated the First Amendment by removing their vide ...
- Google Extends NBA Playoff Sponsorship For Google Pixel On ESPN
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Google is expanding its on-air TV ad presence with sports as its Google Pixel Android phone becomes the first presenting sponsor of the NBA Playoffs on ESPN for the 2021- ...
- Google, NBA Sign Multiyear Marketing And Tech Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
As the Official Search Trends and Fan Insights Partner and Official Search Engine, Google will work with the NBA, NBA G League and NBA 2K League to use Google Tren ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by Apple iOS, according to data fr ...
- Senate Antitrust Bill Would Prohibit 'Dominant Platforms' From Hindering Competitors
Digital News Daily, Wendy Davis - Thursday, October 14, 2021
The "American Choice and Innovation Act" would prohibit dominant platforms from "misusing a business's data to compete against them" and "biasing search results in favor of the dominant firm." ...
- How Advertisers Might Benefit From Google Modernizing Mobile Search
Inside Performance, Laurie Sullivan - Thursday, October 14, 2021
Google's mobile search now offers a continuous scroll feature. The company's calling it, yes, you got it, "continuous scrolling." Here's why. ...
- DoorDash Ad Business Grabs Brands With Search, Self-Service Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
DoorDash wants to increase its ad offerings to better compete with Instacart and Uber Eats. The company this week launched an ad platform for brands, with self-service capabilities. Offerings a ...
- Google Countersues Epic Games For Allegedly Violating Developer Agreement
Digital News Daily, Wendy Davis - Tuesday, October 12, 2021
Google claims the "Fortnite" game developer attempted to bypass Google Play store payment policies. ...
- Google Offers AppSheet Automations In Gmail
Around the Net in Email, Ray Schultz - Tuesday, October 12, 2021
Google is offering a new service to developers: A feature that will allow them to create custom apps and automation from within their Gmail inbox. The service was announced ...
- Ex-Google Cloud Exec Becomes Reddit's First CPO As It Digs Deeper Into Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Pali Bhat, former Google Cloud VP of product and design, will become Reddit's first CPO, overseeing the company's product group and leading the development of platform tools and features f ...
- 1-800-Flowers.com Gifting Program Generates Leads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
1-800-Flowers.com launched a gifting site and platform that allows companies to gift products for programs and virtual events, supporting remote work as more organizations adopt hybrid policies. ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt to highlight the "pitfalls of search advertising, where it claims up to 35% of ads fail to reach the ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
Digital News Daily, Wendy Davis - Friday, October 8, 2021
"The need to protect young people from privacy threats online is more urgent than ever," Sen. Ed Markey and Reps. Kathy Castor and Lori Trahan said Friday in a lett ...
- Judge Sides With Google In Battle Over 'Passive' Android Data Transfers
Digital News Daily, Wendy Davis - Thursday, October 7, 2021
Google has defeated a lawsuit by Android users who claimed the company misappropriated their cell phone data allotments by allegedly collecting app-related data. ...
- Google Moves AdSense To First-Price Auction Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, the company announced Thursday. ...
- Google To Settle Long-Running Privacy Battle Over Data Leakage
Digital News Daily, Wendy Davis - Wednesday, October 6, 2021
Google has agreed to settle an 11-year-old privacy battle over allegations that it leaked users' personal data by including their search queries in "referer headers." ...
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
Inside Performance, Laurie Sullivan - Thursday, October 7, 2021
The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs for custom campaigns. ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Looking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHive has struck a deal with SADA, to build on its efforts around fraud detection, attribution, OTT audience forecastin ...
- Google Presses Court To Reject Ohio Push To Regulate Search Results
Digital News Daily, Wendy Davis - Tuesday, October 5, 2021
Google is pressing an Ohio judge to throw out a lawsuit by Attorney General Dave Yost, who is attempting to subject the company to common-carrier rules that would regulate sear ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Inside Performance, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decisi ...
- Google Builds Support For High-Tech Next-Gen Digital Newsrooms
Inside Performance, Laurie Sullivan - Tuesday, October 5, 2021
Organizations using the News Revenue Engine will own their data and can transfer it to other services. But will Google help these publishers with SEO and integrate its ad platfor ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video action campaigns. ...
- Mozilla Questions Google Plan To Thwart Fingerprinting
Digital News Daily, Wendy Davis - Friday, October 1, 2021
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracking technology that relies on characteristics of users' computers -- may not be workable, according to Mozilla. ...
- Gmail Down For Some Users Amidst Massive Facebook Outage
Email Marketing Daily, Ray Schultz - Monday, October 4, 2021
"Google, Facebook, this is the end my friends, digital world war has begun," one Gmail user wrote. Complaints peaked around 5 p.m. EST Monday on downdetector. ...
- How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
From Jan.-July 2021, the number of people accessing the internet jumped by 10%, with 5.17 billion people, or 65% of the population, logging on, according to Domo, a mobile cloud-bas ...
