- Google Prepares To Enforce Tracking Policy In August
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their activities without their authorization. ...
- Would Google Agree Not To Use Fitbit Health Data?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Google might be able to fend off EU antitrust investigations if it promises not to use the health data from its proposed $2.1 billion bid for Fitbit to help it target ...
- CloudHQ Debuts Tool To Help SMBs Build Email Marketing Lists In Gmail
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
Email List Builder allows small brands to have all their email addresses organized into a Google Sheet, the company says. ...
- Amazon, Google Unknowingly Funding COVID Conspiracy Sites To The Tune Of $25 Million
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The real issue for Google, Amazon and others is identifying sites that provide disinformation through advertising and protecting brands' image by preventing ads from serving up alongside undesirable content in ...
- Google Makes Swirl Ad Format Available To All Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The new format, made available Thursday to all advertisers using Display & Video 360 globally, provides a 360-degree view to explore products in a display ad by zooming in or ...
- Google, Others Introduce Open-Source Commons To Manage Trademarks
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
Open Usage Commons aims to provide education and give guidance around how to share trademarks in the same way a company might share patents and material with copyrights. Trademarks that ...
- Gmail For iPad Now Supports Split-View Multitasking
Around the Net in Email, Ray Schultz - Wednesday, July 8, 2020
Gmail for iPAd’s new update features support for split-view multi-tasking. Fans have been waiting for this for five years. ...
- How To Discover And Fix Weak Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Using Google Analytics might be one way to identify under-performing content, but there are others. Lee Wilson, who leads services at Vertical Leap, shares tips and advice for discovering how ...
- Tips On Improving Website Page Speed
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Page speed tends to be a complex subject -- very technical. It's important to understand website page speed and how to improve it. To help answer these questions, Moz brings ...
- Lack Of Gender Keywords Changing Google Results
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Some retailers have removed non-gender versions of web pages that display their products. And for this, Google has rewarded them with a higher ranking in search queries, according to Searchmetrics. ...
- Apple Seems To Predict COVID-19 Hot Spots
Inside Performance, Laurie Sullivan - Wednesday, July 8, 2020
Apple has become somewhat of a barometer for how the COVID-19 pandemic affects different parts of the country -- and the start and stop cycle of re-openings in various regi ...
- Texas Restaurants Look To Boost Safety Through Customer Reporting
Inside Performance, Laurie Sullivan - Monday, July 6, 2020
Consumers can report on participating restaurants' COVID-19 health and hygiene practices to those businesses' corporate offices. ...
- Horizon Media Creates First eCommerce Upfront
MAD, Larissa Faw - Thursday, July 2, 2020
The eCommFronts: Click & Connect event -- to be held July 13-17 -- will include Amazon, Google, Facebook, Instacart, Walmart, and PromoteIQ/Kroger each providing an overview of the landscape and ...
- Why Does Search Suck?
Media Insider, Steven Rosenbaum - Monday, July 6, 2020
As the companies that control web search have shifted from providing a service to selling products, search has slowly, inexorably, evolved -- and not in a good way. ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place ...
- Amazon, Google, Facebook To Face New EU Legislation On Content, Competition, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 5, 2020
The goal is to quash anticompetitive behavior in companies such as Google, Amazon and Facebook. It would make the companies pay more taxes and take more responsibility for illegal content ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Gmail and Google Suite Reported Down In India
Around the Net in Email, Ray Schultz - Wednesday, July 1, 2020
Gmail and Google Suite users in India have been hit with an hour-long outage. The company said it is working to fix the issue. Several people complained in social media.&n ...
- The Lincoln Project Baits Trump With Propaganda
Inside Performance, Laurie Sullivan - Wednesday, July 1, 2020
Facebook has allowed a series of YouTube ads targeting Trump to run on its platform, while YouTube has given the baiting ads a home. ...
- Google Acquires Smart Glass Maker North, With Focus On Ambient Computing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
Ambient computing -- computers interacting with humans in real-world environments -- isn't new. Google on Tuesday announced it has acquired North, a pioneer in human computer interfaces and maker of ...
- Google Warning: Old G Suite Apps Will Stop Working In August
Around the Net in Email, Ray Schultz - Tuesday, June 30, 2020
Google has warned that old G Suite apps will be shut down in August. The purpose is to improve performance and security. ...
- Conservative Activists To Pursue 'Censorship' Battle Against Tech Companies
Digital News Daily, Wendy Davis - Monday, June 29, 2020
Conservative activists Freedom Watch and Laura Loomer will ask an appellate court to reconsider claims that Google, Twitter, Facebook and Apple violated the First Amendment and antitrust laws by conspiring ...
- YouTube Bans Prominent White Supremacist Channels
Digital News Daily, Karlene Lukovitz - Tuesday, June 30, 2020
Google says a former KKK leader and others have violated its prohibition of hate speech. ...
- Firm Offers Free Email Survey Feature For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, June 30, 2020
CloudHQ's new Gmail Free Online Polls & Surveys is available to all Gmail users. ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows less ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, whether ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn agreement. ...
- Google Removes Ads Promoting Voting Misinformation, Scams
Search & Performance Marketing Daily, Karlene Lukovitz - Tuesday, June 30, 2020
Google said it acted Monday after a watchdog's study found nearly a third of voting-related Google search results pushed users to sites that "try to extract personal information for marketing ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been working to helping marketers make the challenging transition to a cookieless world. ...
- The Gmail-Windows 10 Bombshell: What It Means For Emailers
Around the Net in Email, Ray Schultz - Friday, June 26, 2020
A Google bombshell was reported last week. Microsoft’s Windows 10 is deleting emails in Gmail or sending them to the spam folder. ...
