- Google Misled Consumers Over Data Location Setting, Australian Court Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believes otherwise. ...
- Google To Set A First-Party Cookie Through Google Site Tag
Around the Net in Email, Ray Schultz - Friday, April 16, 2021
Google Ads has will set a first-party cookie and model conversions for some GMP users in Europe. The cookie will be set through the Global Site Tag and Google T ...
- Healthcare Providers Cannot Shield Prices From Serving Up In Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 16, 2021
Under new federal requirements, hospitals insurers, and healthcare providers can no longer use special codes that shield pricing information in web services on Google and other engines. The Wall Stre ...
- House Committee Approves Antitrust Report Recommending Curbs On Big Tech
Digital News Daily, Wendy Davis - Thursday, April 15, 2021
The House Judiciary committee has approved a staff report alleging that Apple, Amazon, Facebook, and Google abused their "tremendous power." ...
- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up with changes when they've used Google Ads' existing content control options. ...
- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper. ...
- Google Ads Dynamic Exclusion List And Why It's More Important Now
Inside Performance, Laurie Sullivan - Friday, April 16, 2021
Google announced it will roll out dynamic exclusion lists in Google Ads in the coming weeks that allow advertisers to automate the process of blocking a brand's ads from showi ...
- Google Changes FeedBurner For Email Subscriptions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 15, 2021
Google in July will make changes to FeedBurner for its non-core feed management features, such as email subscriptions. The company recommends transitioning to another email subscription service. ...
- Google's 'Project Bernanke' Should Sow More Publisher Distrust
Publishing Insider, Rob Williams - Thursday, April 15, 2021
The program has generated hundreds of millions of dollars a year for the company, possibly at the expense of publishers that sell ad inventory in open bidding. ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLoC, a suite of technologies to target ads on the web. ...
- Google My Business, Local SEO Guide Is Not In Kansas
Inside Performance, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, but Google My Business believes the Pleasanton, CA company has been located in Fawn Creek Township, KS, since 2 ...
- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop -- an interesting spin, as it has been very vocal about being supportive of any service on mobile. ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related Data
Digital News Daily, Wendy Davis - Monday, April 12, 2021
Facebook is telling a federal judge that its ability to protect users from scraping depends on its power to prevent companies like BrandTotal from collecting data from the site. ...
- Power My Analytics Acquires eComIQ
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The purchase will allow Power My Analytics to support larger organizations, the company says. ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoC
Inside Performance, Laurie Sullivan - Tuesday, April 13, 2021
Privacy web browser Brave and search engine DuckDuckGo recently announced plans to disable Google's Federated Learning of Cohorts (FLoC) tracking method. ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
Data & Programmatic Insider, Laurie Sullivan - Monday, April 12, 2021
Marketers who made significant investments in addressable advertising and found results in data may feel any other targeting option is a bridge too far to cross. ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
Digital News Daily, Wendy Davis - Friday, April 9, 2021
"The government intervention sought by plaintiffs would do significant harm to the many businesses, large and small, who choose to use Google's effective advertising services, with a ripple effect ...
- Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust Suit
Digital News Daily, Wendy Davis - Sunday, April 11, 2021
Texas Attorney General Ken Paxton reportedly alleged that Google operated a program named "Project Bernanke," which drew on historical data in its ad exchange to give its ad platform ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and Havas. The company used its optimizati ...
- YouTube Urges Judge To Throw Out QAnon Lawsuit Over Video Takedowns
Digital News Daily, Wendy Davis - Thursday, April 8, 2021
Members of the right-wing conspiracy group QAnon lack grounds to claim that Google violated their First Amendment rights by taking down YouTube videos, the company argues. ...
- Alphabet Workers Want Company To Stop Protecting Harassers
Inside Performance, Laurie Sullivan - Friday, April 9, 2021
An open letter to Alphabet and Google CEO Sundar Pichai published on Medium asks Alphabet to stop protecting harassers of employees who believe they have been victimized by others ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy laws, Austrian activist Max Schrems alleges in a new complaint filed with the French data protection authority. ...
- Why Amazon Continues To Take Google Share
Inside Performance, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how. ...
- Google Adds Animations To Gmail For Android Swipe Actions
Around the Net in Email, Ray Schultz - Wednesday, April 7, 2021
Google has introduced animations to its mail swipe features on Android. The additions are minor but delightful, 9to5 Google says. ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say senators. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. ...
- Court Ends Battle Between Trump And Blocked Critics
Digital News Daily, Wendy Davis - Monday, April 5, 2021
The Supreme Court on Monday granted the Dept. of Justice's request to vacate a lower court's ruling that former President Donald Trump violated the First Amendment by blocking critics ...
- Supreme Court Won't Revive Right-Wing Activists' Lawsuit Against Tech Platforms
Digital News Daily, Wendy Davis - Monday, April 5, 2021
In a defeat for right-wing activists Laura Loomer and Freedom Watch, the Supreme Court on Monday refused to consider reviving a lawsuit accusing Google, Twitter, Facebook and Apple of conspiri ...
- Amazon Share Of U.S. Digital Advertising Tops 10%
Digital News Daily, Karlene Lukovitz - Tuesday, April 6, 2021
Amazon's share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 -- and will continue to take search share, in particular, from Google, especial ...
