- Be Bold, Relentless & Authentic: An Innovator's Path to Success
MediaPost Connect, Lisa Singer -
"Why do you always have to change things?" Avocados From Mexico's VP of marketing & innovation, Ivonne Kinser, was asked that by a boss early on in her career. S ...
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 28, 2021
Ad's remarkably glamour-free footage shows young women wrestling, swimming, boxing, fencing, tackling, running and recovering. ...
- FCB Inferno Helps Prosthetic Maker Boost Its Profile
MAD, Amy Corr - Monday, July 26, 2021
The agency has developed a line of stylish covers that align with the company's "stand out, stand proud" brand mantra. ...
- Felicia Sonmez Sues 'Washington Post,' Claims Discrimination
Publishers Daily, Ray Schultz - Friday, July 23, 2021
Reporter claims she was "chastised, silenced and subjected to humiliation" for being a sexual-abuse survivor and for defending herself. ...
- Breaking Barriers via Curiosity, Collaboration & Doing One's Homework
MediaPost Connect, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn't mean it as a compliment. Cut to 202 ...
- Maria Douglas Reeve Tapped As Top Editor, 'Houston Chronicle'
Publishers Daily, Ray Schultz - Wednesday, July 21, 2021
Reeve, who previously was managing editor, is the first person of color to head the newspaper. ...
- Breaking the Glass Ceiling: Standing Out in a Predominantly Male Industry
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
Cisco's Diane Sidden talks overcoming gender bias, standing out, and her first public outing since the pandemic...you'll never guess where it was! Breaking the glass ceiling is an expression Dia ...
- Disruption & Innovation: The 2 North Stars for Marketers
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it's always good to do some tinkering. So what does a disruptor do in his or her daily wo ...
- We Need More Women-Owned Agencies
MAD, Christy Hiler - Wednesday, June 16, 2021
I sat at the "Badass Women" Cannes Lions sessions two years ago, feeling disturbed by the stories shared about the realities of being a woman in this business. ...
- Telehealth Platform Takes On Menopause
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"Women's health in menopause is long overdue for a solution," Gennev CEO Jill Angelo tells "Marketing Daily." ...
- 'Florida Times-Union' Names Marcia Pledger As First Woman And First Black Opinion Editor
Publishers Daily, Ray Schultz - Thursday, May 27, 2021
Pledger puts a high priority on engaging with the community. She was previously with the "Cleveland Plain Dealer." ...
- Study: TikTok Ranks High For Driving Female Gen Z Purchases
Marketing Daily, Steve Ellwanger - Wednesday, May 26, 2021
Gen Z is also "keenly aware of product packaging and the messages it sends. Don't tout sustainability and then use multiple layers of plastic." ...
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create films, podcasts and other forms of content that entertain and reflect its values. ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and f ...
- Agencies, Media Companies Team On Study Probing COVID-19 Impact On Working Women
Mediapsssst, Richard Whitman - Monday, May 17, 2021
The study is part of NYWICI's #WOMENHEARD initiative, and the idea is to trigger more industry action to better address the needs of working women. ...
- VW, Formula E and FIA Racing Support Women
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2021
The automaker will also direct $150,000 of its U.S. Soccer sponsorship over the next two years to the Jill Ellis Scholarship Fund. ...
- Home Siding Company Shifts Focus To Female Consumers
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2021
The effort is a "significant pivot" from a trade-focused, business-to-business approach to a consumer-driven, female-targeted advertising strategy for James Hardie. ...
- Media Firm Bonnier Launches A Diversity Service
Publishers Daily, Ray Schultz - Monday, April 12, 2021
Subha V. Barry has been tapped as CEO of Seramount, the new platform. ...
- Sexism In Advertising Is (Still) Not So Sneaky
Marketing Daily, Tim Parkin - Thursday, April 8, 2021
As long as society remains largely numb to sexist messages, the problem will continue to spread. ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV shows, such as "Dance Moms," "Tabatha Takes Over," and "Flipping Out." ...
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads
MAD, Steve McClellan - Wednesday, March 31, 2021
Boomers and Gen Z are the most likely to hold brands accountable -- 49% and 56% respectively -- to improve gender equality. ...
- Agencies Continue To Support Women With Advocacy Projects
MAD, Larissa Faw - Friday, March 26, 2021
More campaigns released to elevate women and their concerns as Women's History Month (WHM) wraps up. ...
- Publications Worldwide Lag In Hiring Women As Top Editors
Publishers Daily, Ray Schultz - Thursday, March 11, 2021
There are many more women in journalistic roles than chief editorial titles, Reuters Institute reports. ...
- #WomenOwnWednesday Effort By Verizon Includes A 'Career Engine'
Marketing Daily, P.J. Bednarski - Wednesday, March 10, 2021
Verizon Women's CoLab, which it calls a "collaborative career engine," pledged to launch women's mentorship networks. ...
- Porsche, Mini, Honda Celebrate International Women's Day
Marketing Daily, Tanya Gazdik - Monday, March 8, 2021
Porsche is hosting an invitation-only driving event for high-achieving women at the Porsche Experience Centers in Atlanta and Los Angeles. ...
- Agencies Launch Projects Celebrating International Women's Day
MAD, Larissa Faw - Friday, March 5, 2021
Design studio This Thing of Ours, for example, is teaming with 90 female illustrators for an animated film. ...
- Lego, Barbie, Betty Crocker, Kind Celebrate International Women's Day
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 8, 2021
To help parents encourage their girls to keep building, Lego's featuring a 40-year-old ad of a beaming redhead showing off her castle. ...
- British Magazine 'Woman & Home' Debuts Digital Soft Launch In U.S.
Publishers Daily, Ray Schultz - Wednesday, February 10, 2021
In the works are email newsletters and events. But the venerable title still has a print presence in the UK. ...
- Agencies Support Female Empowerment Projects
MAD, Larissa Faw - Monday, February 8, 2021
In the lead-up to Women's History Month, agencies are launching empowerment-themed programs that showcase glass-ceiling breakers, advocacy projects and more. ...
- 'InStyle' Collaborates With Denim Brand Mother
Publishers Daily, Sara Guaglione - Friday, January 8, 2021
The 'Badass Women' franchise was created in 2018 to celebrate women who "show up, speak up and get things done." ...
