- Combating The Gender Pay Gap In COVID-19 Era
Marketing Daily, Jen DaSilva - Tuesday, May 26, 2020
Here are some ways you can help to close the gender pay gap now, and once we're past the pandemic. ...
- Hakuna Brands Persevered Despite Worries; Fills Calif. Stores With Pints, Novelties
The MediaPost Cases, Nina Lentini - Monday, May 11, 2020
Friends since their days as students at UCLA, Hannah Hong and Mollie Cha have created a thriving CPG based on their shared intolerance for lactose. What began in the mid-2000s ...
- Canela.TV Debuts, Focuses On U.S. Millennial Hispanics
Television News Daily, Fern Siegel - Wednesday, May 20, 2020
Cultural programming is available in Spanish and English, geared to U.S. Hispanics. The streamer's goal, says its CEO, is "to tell the Latino stories that have not being told." ...
- 'NYT' Launches 'Unfinished Work' Virtual Series, Focuses On Women's Rights
Publishers Daily, Melynda Fuller - Tuesday, May 19, 2020
Part one of five kicks off today with a discussion called "The Road to Women's Suffrage," led by culture reporter Jennifer Schuessler. ...
- Eight Months After HBO, Hulu Offers Its Own Catherine The Great
TVBlog, Adam Buckman - Friday, May 15, 2020
Technically, this new Catherine series on Hulu takes place before she was great. ...
- 'Betches' Attracts New Audience, Brands Through "Quarantainment" Programming
Publishers Daily, Melynda Fuller - Wednesday, May 13, 2020
The lineup includes daily podcast "Sup Daily Coronacast," the Quarantine IG Daily Trivia Game, video series like COVIDeos and workout content in partnership with Obe Fitness. ...
- Meredith Corp Partners With Clorox For Video Program To Support Parents
Publishers Daily, Melynda Fuller - Monday, May 11, 2020
"Stay at Home Family Guide" gives parents ideas for keeping their children occupied as they finish work tasks and household chores. ...
- She Runs It Announces Virtual Memberships
MAD, Larissa Faw - Tuesday, May 5, 2020
The group hopes this digital membership option will expand its network to include more women (and men) who live and work outside of She Runs It's geographic communities of New ...
- 'O, The Oprah Magazine' Celebrates 20 Years
Publishers Daily, Melynda Fuller - Monday, April 27, 2020
The milestone has offered a moment of reflection for both its readers and those who publish it. ...
- 'People' Insiders Panel Finds Women Focused On Wellness, Self-Care During Pandemic
Publishers Daily, Melynda Fuller - Tuesday, April 21, 2020
The survey revealed 92% of mothers stating that personal care allows them to hold onto a sense of normalcy. ...
- PopSugar To Boost Women-Led Businesses With Ad Impressions, Creative Services
Publishers Daily, Melynda Fuller - Tuesday, April 7, 2020
Media placements include a rotation of standard banner ads sized across the PopSugar network, in addition to banner placements in PopSugar newsletters. ...
- Women In Martech, New Trade Group, Is Formed
Marketing Daily, Ray Schultz - Friday, April 3, 2020
The group will seek to promote recognition of women's contributions to the industry. ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight of how few female statues or how underrepresented females were. It gives the campaign a lot of depth when ...
- Meredith To Launch Multiplatform Personal Finance Brand 'Millie'
Publishers Daily, Melynda Fuller - Monday, March 30, 2020
The inaugural issue will be bundled with 1 million copies of the May issue of "Real Simple," set to hit mailboxes in early April. Digital and social platforms for "Millie" ...
- Everlast Campaign Spurs Change In Labeling Female Champions
Marketing Daily, Steve Ellwanger - Monday, March 23, 2020
Everlast has persuaded the World Boxing Council to remove the word "female" from its championship belts as part of its "First Is Strong" campaign. ...
- iHeartMedia To Host Shows From Seneca Women Podcast Network In New Partnership
Publishers Daily, Melynda Fuller - Monday, March 9, 2020
The multi-year partnership allows the platforms to co-produce and distribute new shows focusing on women in business, leadership, current events and health. ...
- How Brands, Agencies Are Commemorating IWD (Part 2)
MAD, Larissa Faw - Friday, March 6, 2020
One agency is recasting pejorative labels like "nag" to highlight positive leadership qualities. ...
- UK Comes 16th In OECD Report For Female Representation In Tech
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2020
The UK is languishing in 16th place of a league table compiled by the OECD for female representation in technology companies, "The Telegraph" reports. ...
- DAN Brings Female-Focused Accelerator Program To The U.S.
MAD, Steve McClellan - Thursday, March 5, 2020
Created by iProspect the program, launched in Singapore in 2016, aims to develop and support female entrepreneurs. The program has also rolled out in Mexico, Chile, South Africa and In ...
- How Brands, Agencies Are Commemorating IWD
MAD, Larissa Faw - Thursday, March 5, 2020
International Women's Day is March 8 and agencies and brands around the world are showcasing women's issues in a variety of campaigns and events. ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- 'Time' To Celebrate 100 Women Of The Century With 100 Different Covers
Publishers Daily, Melynda Fuller - Thursday, March 5, 2020
Coinciding with International Women's Day and the 100th anniversary of women's suffrage in the U.S., 'Time' is releasing a special issue celebrating the 100 most influential women from 1920-2019. ...
- Meredith Corp., Unilever Mark International Women's Day At NYSE, Partner For #SeeHer Second Season
Publishers Daily, Melynda Fuller - Tuesday, March 3, 2020
The "#SeeHer" video series is co-created and narrated by Katie Couric and led by the ANA. It focuses on enhancing an accurate portrayal of women and girls in advertising and ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
The MediaPost Cases, Nina Lentini - Tuesday, March 3, 2020
Within the film, they asked USWNT stars of past and present about the ongoing challenges facing female athletes, and the sacrifices they've made to create opportunities for future generations. ...
- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% created and photographed by women. For the first time, every woman photographed personally defined her own search tags. ...
- Dove Builds Largest Stock Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
For the first time, every woman photographed personally defined her own search tags. In media, their mission was to creatively bring #ShowUs to life. ...
- Herstory App Shines Light On Female Accomplishments
MediaPost Connect, Nina Lentini - Tuesday, February 18, 2020
Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically. ...
- PopSugar Launches Wellness Event "Grounded" For International Women's Day
Publishers Daily, Melynda Fuller - Wednesday, February 19, 2020
The event is set to kick-off International Women's Day. It is inspired by Play/Ground's popular wellness and fitness villages. ...
- Herstory App Shines Light On Female Accomplishments
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically. ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
"The success of this campaign was based on that core insight of how few female statues or how underrepresented females were. It gives the campaign a lot of depth when ...
