- Shining a Light on Bayer's Game-Changing VP
MediaPost Connect, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in her career - - straighten your hair, wear less makeup, not that jewelry. Initially she conformed until realizing ...
- Passion: the Driving Force of an Eco-Friendly Fashion Entrepreneur
MediaPost Connect, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really where the magic happens." For Caroline Danehy, that passion is the environment, the frustration is what plastics are doi ...
- SHE Media Offers Purchase Intent Graph
Email Marketing Daily, Ray Schultz - Monday, November 8, 2021
The new product can be utilized for email marketing and other purposes, the company says. ...
- Clorox's VP: Making Waves One Step at a Time
MediaPost Connect, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to be out there." The fuel, that Vivian Chang, Clorox's VP of Growth, Clorox D2C, uses to not only crea ...
- espnW Unveils Campaign For Women's Sports Platform
Marketing Daily, Tanya Gazdik - Tuesday, October 19, 2021
The brand unveiled the work today at its annual Women+Sports Summit that celebrates the achievements in women's sports. ...
- The Immigrant Spirit of an Entrepreneur
MediaPost Connect, Lisa Singer - Thursday, October 21, 2021
Born in China, Ming Zhao says it was her "immigrant spirit" that helped give her the courage to start her own company, "It's very similar; you don't have resources, y ...
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catalog into an automatically generated collection of ads. ...
- Bold & Empathetic: Prerequisites of Adore Me's Entrepreneurial CMO
MediaPost Connect, Lisa Singer - Thursday, September 30, 2021
"I've always been part risk taker, a bit impulsive...so actually, never felt it was crazy until you know years later, and I look back, and I'm like oh my Go ...
- Gallery Media Debuts Podcast Series Featuring Influencer Arielle Charnas
Publishers Daily, Ray Schultz - Thursday, September 23, 2021
The new weekly, "In House," will feature chats on fashion, family, parenting and female entrepreneurship. ...
- Confronting The Hypocrisy Of Advertising On Instagram And Facebook
Digital News Daily, Barry Lowenthal - Wednesday, September 22, 2021
Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better abo ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- P&G's Olay Takes On Beauty Bias With New Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 13, 2021
The campaign calls attention to "coded bias" and the many ways beauty filters and search results promote Eurocentric beauty standards. ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO
MediaPost Connect, Lisa Singer - Thursday, September 16, 2021
"If you're trying to fit in then you're not yourself, you're trying to be somebody else or somebody else's perception of you, and that's not what being human is f ...
- Adland's Madonna Badger Wins Lifetime Achievement Award
Mediapsssst, Richard Whitman - Wednesday, September 8, 2021
In 2016, she launched the #WomenNotObjects campaign, which championed the end of the objectification of women in advertising. She also successfully lobbied the Cannes Lions International Ad Festival to prohib ...
- Hallmark's VP: When You Care Enough to Do the Very Best
MediaPost Connect, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great things can happen." It's that adventurous spirit that Alexis Kerr says led her to her most recent "great thing ...
- Just Say YES: Motto Of A Conquering Marketer
MediaPost Connect, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think the part that has been the enabler behind that is really just the willingness to say yes." To s ...
- Michelob Ultra Promotes Sports Gender Equality With Big Bucks Pledge
Marketing Daily, Les Luchter - Thursday, August 26, 2021
The ad spot encourages consumers to hit "save" on social media women's sports highlights so that similar posts will show up more often in feeds. ...
- Mitsubishi Sponsors Team In All-Women Off-Road Competition
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Jeep and Yeti are sponsors of the navigation and endurance rally. ...
- Pushing The Boundaries: Staying Ahead In An Unpredictable Digital World
MediaPost Connect, Lisa Singer - Wednesday, August 25, 2021
"You can't always have all your eggs in one basket." That proved to be a good rule of thumb for Sonia Anand, MAC Cosmetics' executive director and director of glob ...
- P&G's Always Teams With Thrive Global To Launch Period-Tracking App
Marketing Daily, Les Luchter - Wednesday, August 18, 2021
Always will also donate up to 1 million pads to Feeding America and other partners to help #EndPeriodPoverty, ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
MediaPost Connect, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's VP of Integrated Marketing & Creative, Suzanne Darmory, was told that right out of college by an art directo ...
- Be Bold, Relentless & Authentic: An Innovator's Path to Success
MediaPost Connect, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's VP of marketing & innovation, Ivonne Kinser, was asked that by a boss early on in her career. S ...
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 28, 2021
Ad's remarkably glamour-free footage shows young women wrestling, swimming, boxing, fencing, tackling, running and recovering. ...
- FCB Inferno Helps Prosthetic Maker Boost Its Profile
MAD, Amy Corr - Monday, July 26, 2021
The agency has developed a line of stylish covers that align with the company's "stand out, stand proud" brand mantra. ...
- Felicia Sonmez Sues 'Washington Post,' Claims Discrimination
Publishers Daily, Ray Schultz - Friday, July 23, 2021
Reporter claims she was "chastised, silenced and subjected to humiliation" for being a sexual-abuse survivor and for defending herself. ...
- Breaking Barriers via Curiosity, Collaboration & Doing One's Homework
MediaPost Connect, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn't mean it as a compliment. Cut to 202 ...
- Maria Douglas Reeve Tapped As Top Editor, 'Houston Chronicle'
Publishers Daily, Ray Schultz - Wednesday, July 21, 2021
Reeve, who previously was managing editor, is the first person of color to head the newspaper. ...
- Breaking the Glass Ceiling: Standing Out in a Predominantly Male Industry
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
Cisco's Diane Sidden talks overcoming gender bias, standing out, and her first public outing since the pandemic...you'll never guess where it was! Breaking the glass ceiling is an expression Dia ...
- Disruption & Innovation: The 2 North Stars for Marketers
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it's always good to do some tinkering. So what does a disruptor do in his or her daily wo ...
- We Need More Women-Owned Agencies
MAD, Christy Hiler - Wednesday, June 16, 2021
I sat at the "Badass Women" Cannes Lions sessions two years ago, feeling disturbed by the stories shared about the realities of being a woman in this business. ...
