- VW, Formula E and FIA Racing Support Women
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2021
The automaker will also direct $150,000 of its U.S. Soccer sponsorship over the next two years to the Jill Ellis Scholarship Fund. ...
- Home Siding Company Shifts Focus To Female Consumers
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2021
The effort is a "significant pivot" from a trade-focused, business-to-business approach to a consumer-driven, female-targeted advertising strategy for James Hardie. ...
- Media Firm Bonnier Launches A Diversity Service
Publishers Daily, Ray Schultz - Monday, April 12, 2021
Subha V. Barry has been tapped as CEO of Seramount, the new platform. ...
- Sexism In Advertising Is (Still) Not So Sneaky
Marketing Daily, Tim Parkin - Thursday, April 8, 2021
As long as society remains largely numb to sexist messages, the problem will continue to spread. ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV shows, such as "Dance Moms," "Tabatha Takes Over," and "Flipping Out." ...
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads
MAD, Steve McClellan - Wednesday, March 31, 2021
Boomers and Gen Z are the most likely to hold brands accountable -- 49% and 56% respectively -- to improve gender equality. ...
- Agencies Continue To Support Women With Advocacy Projects
MAD, Larissa Faw - Friday, March 26, 2021
More campaigns released to elevate women and their concerns as Women's History Month (WHM) wraps up. ...
- Publications Worldwide Lag In Hiring Women As Top Editors
Publishers Daily, Ray Schultz - Thursday, March 11, 2021
There are many more women in journalistic roles than chief editorial titles, Reuters Institute reports. ...
- #WomenOwnWednesday Effort By Verizon Includes A 'Career Engine'
Marketing Daily, P.J. Bednarski - Wednesday, March 10, 2021
Verizon Women's CoLab, which it calls a "collaborative career engine," pledged to launch women's mentorship networks. ...
- Porsche, Mini, Honda Celebrate International Women's Day
Marketing Daily, Tanya Gazdik - Monday, March 8, 2021
Porsche is hosting an invitation-only driving event for high-achieving women at the Porsche Experience Centers in Atlanta and Los Angeles. ...
- Agencies Launch Projects Celebrating International Women's Day
MAD, Larissa Faw - Friday, March 5, 2021
Design studio This Thing of Ours, for example, is teaming with 90 female illustrators for an animated film. ...
- Lego, Barbie, Betty Crocker, Kind Celebrate International Women's Day
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 8, 2021
To help parents encourage their girls to keep building, Lego's featuring a 40-year-old ad of a beaming redhead showing off her castle. ...
- British Magazine 'Woman & Home' Debuts Digital Soft Launch In U.S.
Publishers Daily, Ray Schultz - Wednesday, February 10, 2021
In the works are email newsletters and events. But the venerable title still has a print presence in the UK. ...
- Agencies Support Female Empowerment Projects
MAD, Larissa Faw - Monday, February 8, 2021
In the lead-up to Women's History Month, agencies are launching empowerment-themed programs that showcase glass-ceiling breakers, advocacy projects and more. ...
- 'InStyle' Collaborates With Denim Brand Mother
Publishers Daily, Sara Guaglione - Friday, January 8, 2021
The 'Badass Women' franchise was created in 2018 to celebrate women who "show up, speak up and get things done." ...
- Girls Who Code Breaks The Internet
MAD, Larissa Faw - Tuesday, December 8, 2020
The "Missing Code" campaign introduces a dystopian world with a broken, glitchy internet because it doesn't include the contributions of women coders. ...
- PopSugar Launches Women's-Health Vertical With TherapeuticsMD
Publishers Daily, Sara Guaglione - Tuesday, October 27, 2020
The hub, called "Full Disclosure," features, expert advice, a podcast and personal essays. ...
- Ad Condemns Trump's Misogynistic Treatment Of Women
MAD, Steve McClellan - Friday, October 16, 2020
In the ad Trump is seen calling women "fat," Ugly" and "stupid." He's also heard calling Kamala Harris a "monster." ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vital Voices Global Partnership on October 18. ...
- Addressing Social Issues In Gaming And Esports: A Work In Progress
Digital News Daily, Zach Oscar - Tuesday, October 6, 2020
Social issues around race, sexism, and representation are also present in the gaming and esports world. Women gamers face discrimination, games don't feature representative and diverse casts, and racial slu ...
- Female Biz Owners See COVID-19 As A Turning Point For Betterment
MAD, Larissa Faw - Tuesday, September 22, 2020
Seventy-two percent of women thinking about starting a business are now even more inspired to do so as a result of the pandemic. ...
- Women Of Email Names Holmgren, Holobach And Parker To Board
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
Co-founder Laura Atkins will step down as board member at large, the group says. ...
- Sally Holmes Named EIC Of 'Marie Claire,' Aya Kanai Heads To Pinterest
Publishers Daily, Sara Guaglione - Wednesday, September 16, 2020
Prior to 'Marie Claire,' Kanai spent nearly 20 years as an editor at various publications, including 'Cosmopolitan,' 'Women's Health' and 'Teen Vogue.' ...
- 'Refinery29,' 'Elle Decor' Get New Editor In Chiefs
Publishers Daily, Sara Guaglione - Thursday, September 10, 2020
Millennial women-focused fashion and beauty site Refinery29 tapped Simone Oliver as new global editor in chief. ...
- Female Authors 'Reclaim' Their Names With Republished Novels
MAD, Larissa Faw - Tuesday, August 25, 2020
The "Reclaim Her Name" initiative, developed with VMLY&R, republishes 25 novels previously published under male pseudonyms with the author's true names on the cover for the first time. ...
- With New Olay Campaign, P&G Targets The STEM Gap
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2020
The clever new print campaign, partially written in computer code, is designed to bring awareness to the vast gender disparity in science and technology. ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 2015, and that percentage has not improved much since. ...
- Lunya Urges Women To Vote In Bed
D2C FYI, Sarah Mahoney - Monday, August 24, 2020
The D2C brand's new "Vote in Bed" campaign promotes absentee voting from the comfiest spot in the house. ...
- Diversity Data Shows Apple, Google, Microsoft, Facebook Fail To Deliver
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Diversity in the tech industry is crucial for technical progress as companies like Apple, Amazon, Facebook, Microsoft, Google, Intel, and Oracle one-up each other in a renewed focus to cha ...
- 'O, The Oprah Magazine' To Print 4 Yearly Issues, Expand Digital
Publishers Daily, Melynda Fuller - Thursday, August 20, 2020
The last month of regular publication for the print magazine will be the December issue. ...
