- Yahoo Finance Broadens Live Summit Audience
Publishers Daily, Ray Schultz - Friday, October 22, 2021
This year's event includes Asia for the first time. Yahoo Finance is also putting added focus on Gen Z and female audiences. ...
- Emily Hochberg Named Editor Of Insider Travel
Publishers Daily, Ray Schultz - Monday, October 18, 2021
Enhanced digital vertical has United Airlines as its launch partner. ...
- Boosting Sales From Premium Content Will Be More Automated
Publishing Insider, Rob Williams - Tuesday, October 19, 2021
That may help to remove some of the bias that comes with having newsroom employees choose the stories. ...
- Hotel Magnate Plans To Debut 'Baltimore Banner' To Challenge The 'Sun'
Publishers Daily, Tony Silber - Friday, October 15, 2021
The new publication will be a nonprofit entity and start with an annual operating budget of $15 million and a staff of 50 journalists. ...
- Blockchain-Based Blog Platform Mirror Opens Access To All
Publishers Daily, Tony Silber - Thursday, October 14, 2021
Somewhat similar to Medium, it decentralizes publishing through the use of an open blockchain rather than a centralized database. ...
- British Digital Brand 'Black Ballad' Raises Capital Through VC, Crowdfunding
Publishers Daily, Tony Silber - Wednesday, October 13, 2021
It was launched as a free-to-access website in 2014 after founder-CEO Tobi Oredein's contract at a weekly TV magazine ended. ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the ad industry prepares to transition to a post-cookie world. ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Week, and Emmys drove engagement on E! News' digital platform, E! Online, to an all-time high across digital a ...
- Clorox Attributes Launch Of Real Simple Cleaning Products To Meredith Data
Marketing Daily - Top of the News, Les Luchter - Thursday, October 7, 2021
Data showed non-Clorox consumers were shopping in places "different from where we were typically selling our products," says company VP. ...
- What Happens When Facebook Goes Down? Traffic To The Open Web Soars
Red, White & Blog, Joe Mandese - Tuesday, October 5, 2021
Data reveals traffic to other destinations on the open web jumped by 21% when Facebook, Instagram and WhatsApp went dark Monday. ...
- Google Moves AdSense To First-Price Auction Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, the company announced Thursday. ...
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Twitter on Wednesday announced the sale of its mobile monetization platform MoPub to AppLovin for $1.05 billion in cash. ...
- Close Watch Kept On Sports Startup 'The Athletic'
Publishing Insider, Tony Silber - Wednesday, October 6, 2021
Coverage has been driven by interest in the company's subscription-only model. Observers want to see validation at scale. ...
- Taboola, NBC Sports Expand Content Recommendation, Video Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The deal will provide mid-article ads a ...
- 'Global Custodian' Launches Institutional Digital Subs
Publishers Daily, Ray Schultz - Monday, October 4, 2021
Title works with Exact Editions to extend its reach and build a new revenue stream. ...
- Banning 'Surveillance Advertising' Would Harm Publishers
Publishing Insider, Rob Williams - Friday, October 1, 2021
Accountable Tech contends a blanket ban on the practice of collecting personal data and using the information to target people with advertising online would diminish its harmful effects. ...
- Fallout From 'NYT' Expose Of Ozy Media Has Only Begun
Publishing Insider, Rob Williams - Wednesday, September 29, 2021
Ozy co-founder Samir Rao is said to have impersonated a YouTube executive in a meeting to raise money from investment bank Goldman Sachs. ...
- 'Vacationer 'Magazine Relaunches To Better Serve LGBTQ+ Community
Publishers Daily, Ray Schultz - Friday, September 24, 2021
The magazine will be accompanied by a web travel series: 'Check Your Luggage.' ...
- PBS Documentary Of Hearst Is Mass Media History Writ Large
TVBlog, Adam Buckman - Monday, September 27, 2021
Who among our present-day media titans shall we place alongside the media moguls of yesteryear -- among them, William Randolph Hearst? ...
- IAC In Advanced Talks To Acquire Meredith Corp., World's Largest Magazine Brand Owner
Around the Net In Digital, Karlene Lukovitz - Friday, September 24, 2021
If consummated, the deal, expected to be valued at $2.5 billion-plus, would transform IAC's publishing division--which currently has just 14 brands--with Meredith's numerous iconic brands, including People, Better Homes &am ...
- Crain Acquires 'Green Market Report' Covering Cannabis Industry
Publishers Daily, Ray Schultz - Thursday, September 23, 2021
"Green Market Report" is headed by a former Wall Street executive. It claims 150,000 page views per month. ...
- Facebook's Feeble News Feed Guidelines Target Low-Quality Content
Publishing Insider, Rob Williams - Friday, September 24, 2021
The social network's content distribution guidelines say it demotes clickbait links, engagement bait, low-quality comments, sensationalist health claims and untrusted news publishers. ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions. ...
- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventing them from "overblocking" legitimate news publishers on the platform. ...
- Digital Ad Growth For Retail Media Poses Threat To Publishers
Publishing Insider, Rob Williams - Thursday, September 23, 2021
Publishers face growing competition from retailers like Amazon, Walmart and Target that sell digital ad space. ...
- Google Develops New Self-Publishing Service For Writers
Publishers Daily, Ray Schultz - Monday, September 20, 2021
With Museletter, writers can charge for content and publish content to outside email lists, Google says. ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to use cookieless targeting on their s ...
- Study: Most Publishers Use First-Party Data, But Face Challenges
Publishers Daily, Ray Schultz - Thursday, September 16, 2021
Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports. ...
- Digital Engagement Helps Predict Conversions From Print
Publishing Insider, Rob Williams - Wednesday, September 15, 2021
Subscribers who switched from print to digital tended to show the highest levels of online engagement, as measured by article pageviews. ...
- 'Washington Post' Relaunches '202' Newsletter Suite
Publishers Daily, Ray Schultz - Monday, September 13, 2021
The "Power Up" newsletter is being rebranded as "The Early 202." It will present an early morning political briefing each weekday. ...
