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  • Finalists in Creative
    Media execs can be just as artful as the people drawing up storyboards and writing copy, as these finalists prove. ...
  • Spin The Hair Product Bottle
    Redken put a twist on the game Spin the Bottle in support of its Urban Experiment line of hair products. ...
  • Tailor-Made
    "It's been one of those crazy days," Richard Kirshenbaum exclaims as he welcomes me to his headquarters. It's tucked into a corner space on the sixth floor of a tall ...
  • PHD - HBO, "True Blood Season 3"
    PHDHBO, "True Blood Season 3" Finalist Creative With the help of Medialets, PHD put mobile users in the bloody world of Bon Temps, the fictional world where True Blood is ...
  • MediaCom - Audi, "Truth in Motion"
    MediaComAudi, "Truth in Motion" Finalist Creative Audi has long been a sponsor of the U.S. Olympic ski team, and in order not to get drowned out by competitors' ads during ...
  • Fallon - Syfy, "Alice: The White Rabbit Experience"
    FallonSyfy, "Alice: The White Rabbit Experience" Finalist Creative To promote Syfy's techie reimagining of Lewis Carroll's 145-year-old Alice in Wonderland, Fallon started out by putting consumers in the story, giving ...
  • Fallon Minneapolis - Sci Fi Channel/Tin Man
    Leave it to Sci Fi Channel to twist a children's story into a completely new adventure for adults. In promoting the re-imagining of L. Frank Baum's wonderful world, Fallon's team ...
  • MindShare - Unilever/Degree for Men, "The Rookie"
    There's not a more appropriate show in which to place a product that markets itself to "men who take risks" than 24. When the producers were approached for this product ...
  • Starcom Canada - Diageo/Johnnie Walker
    Reaching a minority audience requires a working knowledge of their customs, traditions and language. So Starcom had its hands full when it was given six weeks to put together a ...
  • Interactive Agency Of The Year: MEC Interaction
    While some agencies struggled to retain accounts in 2007, MEC Interaction turned the corner at top speed, helping parent Mediaedge:cia win new business hand over fist while reaching the top ...
  • Agency Of The Year -- The Next Big Thing: Publicis' Insight Factory
    Effective advertising means maximizing touchpoints between the brand and the consumer. Effective collaboration means minimizing touch points between the client and its agency partners. Unfortunately, these rules are as easy ...
  • Silver Agency Of The Year: MindShare Interaction
    To say that MindShare Interaction was abuzz with activity in 2007 is putting it mildly. Awash in accounts ranging from BP to Kimberly-Clark to Motorola, the digital and direct arm ...
  • Best Web Design And Development Agency: AKQA
    You know those creative types: always a bit off. But indie AKQA combines creative sparkle with serious strategy to create hard-working and eye-opening Web sites. With its new investment partner, ...
  • Creative Roundtable: Inside the Box
    UPS' cardboard world wows visually, but is it the right package? You are always urged to think outside the box in business. But Doner was thinking inside the box -- ...
  • Search Agency Of The Year: 360i
    Let's get one thing straight from the top, 360i doesn't call itself a search optimization agency, and it doesn't think of itself that way. It's an agency - pure and ...
  • OMMA's Agency of the Year 2010: Best Creative: Pereira and O'Dell
    "For us, 2010 was the year of integration," says PJ Pereira, co-founder and CCO, of Pereira and O'Dell. "Not that we ever had things too separate, because we were born ...
  • Logging In: In the Long Run
    I want a word with whoever first threw around the "last mile" bit about creative in the display-ad ecosystem. It's fair enough, I suppose, to leave the creative as the ...
  • Creative Agency Of The Year: OMD Digital
    Supporting the pioneers. Putting their (client's) money where their mouth is. Shaking-up their corporate structure to usher in a new age of advertising. It's things like this that make it ...
  • Best Media Planning And Buying Agency: Deep Focus
    When HBO hired Deep Focus to promote its new series Flight of the Conchords, the agency convinced the network to do something it had never done before: Premiere original content ...
  • Online All Stars 2010: Christian Haas
    When Apple announced the iPad at the beginning of the year, CEO Steve Jobs told customers that it would only work on AT&T's overloaded 3G network. In just 3 weeks, ...
  • Online All Stars 2010: Ty Montague
    Ty Montague is in it for the long haul. In more ways than one. His brand-spanking-new company Co: (when we spoke the new agency he had left the top creative ...
  • Online All Stars 2010: PJ Pereira
    Over a two-decade career that straddled two continents, PJ Pereira has earned a reputation for wide-ranging creativity in everything from ad creative and design to bar management. Pereira & O'Dell, ...
  • Creative Roundtable: The $6-Million Microsite
    How do you engage your audience and make them feel like they have to watch your TV series because they've got something at stake? Let them step into the shoes ...
  • Creative Roundtable: The Water Works
    When an American advertising agency does sexy, we usually get the likes of a practically plastic Paris Hilton, clad in a cheesy bathing suit and high heels, washing a car ...
  • Writer Gets Inspired
    It wasn't difficult for me to get inspired to write this piece on Inspired. Fear is a strong source of inspiration for me and I was fearful of how annoyed ...
  • Engaging Solutions
    Once again, a solution to an ad problem lies in the creative. Recent studies have found that engagement rates with ads are three to four times higher when a marketer ...
  • A Sneaker Saves the Day
    Porcupines are generally thought of as prickly fellows - but not JD. He's a fun-loving little guy with a new lease on life thanks to the positive energy found in ...
  • Online All Stars: The Snake Charmer
    Since coming over from jtw in late 2007, Colleen DeCourcy has quickly distinguished herself at tbwa as a leading innovator and collaborator. With ample accomplishments to choose from as the ...
  • Online All Stars: The Strongman
    "Obviously, I'm a very ambitious person," says Jens Karlsson. "I like to get my creative vision through." At just 30 years old, that ambition has served him well. Your Majesty, ...
  • Online All Stars: The Magician
    A charge (his word) often leveled at Simon Waterfall is that he is a renaissance man, but he shrugs that off. The word creative may suit him best, no matter ...