- Amid Headwinds, General Mills Leverages 'Connected Commerce'
CPG FYI, Steve Ellwanger - Friday, October 1, 2021
The brand defines "connected commerce" as a way to "build brands across both physical and digital worlds." ...
- Subaru Renews Commitment To Shelter Pets
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
Subaru has provided more than $30 million to support the health, rescue, transport and adoption of more than 250,000 animals. ...
- New Twitter Campaign Says 3,147 Animal Emojis Serve Key Purpose
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 27, 2021
Using the hashtag #AnimalsDoWhat, the National Council of SPCAs encourages people to focus on all the amazing ways animals make the world a better place. ...
- PetSmart Launches Online Pharmacy
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 23, 2021
PetSmart is launching an online pharmacy for pet medications via its website in partnership with Allivet, a licensed pharmaceutical company that has provided vet supplies and animal medications for mo ...
- Dog Feels Adrift In New Ad For Petco
MAD, Todd Wasserman - Thursday, September 16, 2021
"Everyone's going back to work and you're going back to being alone again," says the voiceover in the spot by Droga5. ...
- Temptations Offers 'Tasty Human' Halloween Cat Treats
Marketing Daily, Tanya Gazdik - Tuesday, September 14, 2021
Creative features a cat owner being watched ominously by their cat, who if bigger, might try to eat their humans. ...
- As Pet Mania Subsides, Chewy Hunts New Growth With Health Offers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 3, 2021
Practice Hub, Chewy's new healthcare offering, will enable and incentivize veterinarians to invite their customers to use Chewy for pharmaceuticals. ...
- McDonald's Nabs Petco's Hassan, Will Lead U.S. Marketing
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2021
Hassan helped drive 11 quarters of consecutive growth and increased ecommerce by over 20% at Petco. ...
- Cesar Millan's Understanding Of Dogs Is Wondrous To Behold
TVBlog, Adam Buckman - Tuesday, August 24, 2021
As anyone knows who has watched his TV shows over the years, Cesar Millan has an uncanny knack for understanding the lives and habits of dogs. ...
- Royal Canin Enlists Kat Dennings For 'Take Your Cat to the Vet Day'
Marketing Daily, Tanya Gazdik - Friday, August 20, 2021
While more than forty-two million U.S. households have at least one cat, few of these cats are receiving proper medical care. ...
- TSA Engages Public In Choosing Cutest Canine
Marketing Daily, Tanya Gazdik - Thursday, August 19, 2021
Anyone can vote on the federal agency's social media platforms including on Twitter, Facebook, Instagram and LinkedIn. ...
- Rover Helps Helicopter Pet Parents Return To Offices
Marketing Daily, Tanya Gazdik - Monday, August 16, 2021
Nearly 80% of dog owners are now concerned about their pet's separation anxiety once they go back to work or travel. ...
- For Bark, Add-To-Box Option Builds Revenues
D2C FYI, Sarah Mahoney - Monday, August 16, 2021
Add-To-Box increases sales, helps launch new product lines, and deepens the company's relationship with customers. ...
- Cesar Millan's Understanding Of Dogs Is Wondrous To Behold
TVBlog, Adam Buckman - Friday, July 30, 2021
As anyone knows who has watched his TV shows over the years, Cesar Millan has an uncanny knack for understanding the lives and habits of dogs. ...
- Good Dog: New Digital Magazine 'Love, Dog' To Debut In August
Publishers Daily, Ray Schultz - Friday, July 16, 2021
Title will charge $48 for a subscription and will have single issue sponsors. ...
- Bow-Ow! Bissell, Kidde Help Ease The Pain Of Pet Separation
Marketing Daily, Les Luchter - Thursday, July 15, 2021
In Bissell's "More Than Messes" sweepstakes, entrants share "moments with their pets that make the messes worthwhile." ...
- Jinx Goes Direct-To-Dog With Scented 'Barkboard' Placements
Marketing Daily, Steve Ellwanger - Thursday, July 1, 2021
Mini-billboards in Los Angeles and New York City, which "encourage pups to engage with them," support dogfood brand's distribution at Target stores. ...
- Mars Petcare Launches Plant-First Dog Food
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2021
According to a recent study by The Hartman Group, nearly half (48%) of consumers look for products labeled as "plant-based." ...
- DoorDash, Petsmart Partner For On-Demand Delivery
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2021
The companies have enlisted NASCAR driver Bubba Wallace and his dog Asher to star in a campaign to promote the partnership. ...
- Lagunitas Boondoggles With Doggies
Marketing Daily, Les Luchter - Tuesday, June 22, 2021
Dog owners can enter contest to win Visa gift card and branded merch for themselves and their pooches. ...
- Budweiser Gets Its Holiday Cans In A Row
Marketing Daily, Les Luchter - Monday, May 17, 2021
There'll be red, white and blue designs for July 4, and winter holiday cans featuring Wilson, a one-and-a-half-year-old Saint Bernard from Colorado. ...
- Tyson Fetches $1.2B From General Mills For Pet Treat Brands
CPG FYI, Steve Ellwanger - Friday, May 14, 2021
The brands General Mills is acquiring include Nudges, Top Chews and True Chews. ...
- Meredith Debuts 'Paw Print,' Print Magazine For Pet Owners
Publishers Daily, Ray Schultz - Tuesday, May 11, 2021
'Paw Print' will be sent to 1 million households that have a dog and a cat, per the publisher. ...
- Pet Industry Sales Exceed $100 Billion
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 5, 2021
The pet industry reached a milestone in 2020, with total sales of $103.6 billion, a historic high, according to the American Pet Products Association. This marks an increase of 6. ...
- Subaru Partners With Sleepypod For Pet Accessories
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2021
Sleepypod's harnesses and pet carriers are put through stringent safety tests including crash testing at the standard set for child safety restraints. ...
- Baymont Seeks 'Buddy Of The Year'
Marketing Daily, Tanya Gazdik - Sunday, April 11, 2021
The pet ambassador will help the hotel brand show travelers that Baymont is ready to welcome the whole family, including dogs. ...
- ABC Dog-Grooming 'Pooch' Pageant Should Be Curbed
TVBlog, Adam Buckman - Monday, March 29, 2021
If dogs are capable of feeling misery, then the pooches in a new competition show must be the most miserable canines on Earth. ...
- Pedigree Taps Into Clubhouse Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Pedigree partnered with Clubhouse moderators to welcome 20 adoptable dogs into their chatrooms over the weekend. ...
- Pedigree Celebrates Tiny Dog Superpowers
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2021
Dog owners can share their small dog's "superpowers" for a chance to be in "The League of Hero-ish Small Dogs" comic book. ...
- Bayer Faces Fallout After Pet Deaths Linked To Flea Collar
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 3, 2021
Seresto, a flea collar developed by Bayer and now sold by Elanco, has been linked to hundreds of pet deaths, tens of thousands of injured animals and hundreds of harm ...
