- PETA Pressures Lamar Advertising
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2020
PETA bought stock in Lamar in March in order to attend its shareholder's meeting. ...
- Nutro Salutes Exhausted Dogs
Marketing Daily, Tanya Gazdik - Friday, May 15, 2020
BBDO New York had a unique challenge to produce the spot during shelter-in-place orders in Manhattan Beach, Calif. ...
- Pedigree Helps Dogs Get Adopted Via Zoom Meetups
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
To help support virtual adoptions and assist shelters around the country with digitization, the Pedigree brand has made a digital toolkit available. ...
- Millennial Pet Owners Shifted Buying Habits Pre-Pandemic
Marketing Daily, Tanya Gazdik - Monday, May 11, 2020
"Retailers should capitalize on industry growth by honing in on their competitive advantages and competing from all directions," says Acosta's Colin Stewart. ...
- 'Outdoor Life' Expands Licensing To Pet Nutrition
Publishers Daily, Melynda Fuller - Tuesday, April 28, 2020
The product, dubbed Outdoor Life Tennessee Pork Dog Jerky, is a preservative-free, high-quality treat featuring limited ingredients. ...
- Skechers, Royal Canin Support Animal Shelters During Pandemic
Marketing Daily, Tanya Gazdik - Monday, April 20, 2020
Cats in particular are being impacted by the pandemic, per Royal Canin, which has partnered with influencer The Kitten Lady. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Taboola Partners With Moat, Says Some Brands Increasing Ad Spend
Digital News Daily, Laurie Sullivan - Tuesday, March 31, 2020
The deal makes Moat an independent third-party verification partner for more than 20,000 companies to reach about 1.4 billion people monthly across Taboola's network. Despite analysts reporting a slowdown, "since ...
- Freshpet Shows Upside Of Quarantine
Marketing Daily, Tanya Gazdik - Sunday, March 29, 2020
"We knew that we needed to shift away from our traditional Freshpet spots," Freshpet's John Speranza tells "Marketing Daily." ...
- Anheuser-Busch Beer Promotes Dog Fostering, Adoption
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2020
Midwest Animal Rescue and Services was chosen because many Busch drinkers live in the Midwest, Anheuser-Busch's Daniel Blake tells "Marketing Daily." ...
- American Kennel Club Launches First Nationwide Campaign
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2020
The organization wants to show it supports dogs acquired not only through breeders, but also adoptions via rescue groups and shelters. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- You Always Say 'Good Dog' -- Now Early Times Invites You To Prove It
Marketing Daily, P.J. Bednarski - Monday, March 2, 2020
Ten winners of the second annual "All American Dogs" contest, will have their pups featured in the brand's 2020 "hometown" advertising campaign. ...
- Pedigree Connects Truckers To Shelter Dogs
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2020
The campaign from BBDO New York features documentary-style videos that capture life on the road of three truckers and their new dog companions. ...
- Prescriptions, Subscriptions Unleash Growth At Chewy
Marketing Daily, Steve Ellwanger - Wednesday, December 11, 2019
Sales increased 40% in its third fiscal quarter. ...
- Arm & Hammer Supports Cat Shelters
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2019
Two social videos, "Stories" and "Facts," promote the effort. ...
- Veritas Farms Expands Latest Ad Campaign With Hearst Media
Publishers Daily, Melynda Fuller - Monday, November 25, 2019
The campaign will focus on Veritas Farms' core portfolio, which includes Veritas Beauty and a soon-to-be-released line of full-spectrum hemp pet products. ...
- Former Casper Execs To Launch Jinx, D2C 'Wellness' Dog Food
Marketing Daily, Steve Ellwanger - Wednesday, November 20, 2019
Some physical marketing materials, including direct-mail items, will be scent- and taste-based to "give dogs a say in what goes into their bowl." ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainable business," says Brett Podolsky. "We invested in supply chain infrastructure and technology, which is the secret sauce to ...
- Purina Aids Flood-Zone Residents With Floating Chicken Coops
Marketing Daily, Tanya Gazdik - Monday, November 11, 2019
The project showcases "the human side of our brand," Purina Animal Nutrition's Matt Fanta tells "Marketing Daily." ...
- Arm & Hammer Doubles Promised Donations To Cat Rescues
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2019
The brand's next campaign is focused on giving back around the holiday season and supporting animal shelters by telling rescue and adoption stories. ...
- Consumers Spend $74B Annually On Pets
Marketing Daily, Tanya Gazdik - Tuesday, October 29, 2019
Study: Pet owners are the new parents, and young people especially see pets not as a luxury, but as a necessity to splurge on. ...
- 'The Dodo,' Airbnb Team For Animal Tourism
Publishers Daily, Melynda Fuller - Tuesday, October 29, 2019
The partnership is The Dodo's first expansion into travel and deepens its live experiential offerings. ...
- Consumers Plan To Spend $490 Million On Pet Halloween Costumes
Inside Performance, Laurie Sullivan - Tuesday, October 22, 2019
No surprise here, especially in California, where women bring dogs in baby strollers into restaurants and stores. It's hard to turn away from dogs in tutus or crowns. ...
- Subaru Establishes 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Sunday, October 6, 2019
"We try to portray the Barkley family just like any other family. They just happen to be a family of dogs," says Subaru's Cavallucci. ...
- Big Bets On Pet Supplies Chase Shifting Consumer Desires
CPG FYI, Steve Ellwanger - Friday, October 4, 2019
If there's one phrase that best summarizes the arc of the pet supplies industry, it could very well be "pets as people." ...
- Honda, Purina Celebrate Dog Holidays With Videos
Marketing Daily, Tanya Gazdik - Monday, September 30, 2019
Honda is celebrating National Dog Week with a video that highlights pet-friendly features of its light trucks. ...
- Purina Features Budweiser Clydesdales In Video Series
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2019
"This campaign has given us a platform to showcase horses with unique roles," says Lori Kocer, senior marketing manager, Purina Horse. ...
- 'The Dodo' Partners With Dyson, Target For 'Best Dog Day Ever: Halloween Edition'
Publishers Daily, Melynda Fuller - Thursday, September 19, 2019
Attendees and their dogs can visit the (Trick or) Treat Shoppe, Canine Corn Maze, Halloween parade and Ultimate Pumpkin Patch. There will also be an adoption drive. ...
- 'The Dodo' To Publish Children's Books With Scholastic
Publishers Daily, Melynda Fuller - Wednesday, September 11, 2019
The books will be based on some of The Dodo's most popular shows. 'Pumpkin's Story' is available nationwide through Scholastic Books Fairs and Scholastic Book Clubs. ...
