- Group Nine Launches Box'ed Ad Opportunity With Virtual 'Dodo' Event
Publishers Daily, Sara Guaglione - Thursday, November 12, 2020
Dodo's third annual Best Dog Day Ever festival is now Group Nine's first virtual event, sponsored by carpet cleaning company Resolve. ...
- Pet Adoption Boom Inspires New D2C Dog Food Bezzie
MAD, Steve McClellan - Wednesday, November 11, 2020
Burns Group worked with the client on the positioning, name, brand identity including logo, color palette, typography, and packaging. ...
- Chewy Shows How Pets Make Holidays Special, Even Apart
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2020
Creative features millennials, the largest pet-owning demographic, according to Chewy. ...
- Greenies Takes Humorous Approach In Holiday Ad
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2020
The ad is being supported with digital, social and print through the end of the year. ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average and a 60% sales increase on Amazon Prime Day vs. the previous year. ...
- Arm & Hammer Helps 'Impurrfect' Cats
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2020
The brand created FelineGenerous.com to help increase adoptions and generate product and monetary donations. ...
- 'The Dodo' Invests In Pet Insurer
Publishers Daily, Sara Guaglione - Monday, October 19, 2020
Petplan will be renamed Fetch by the Dodo in May 2021. 'Dodo' took a minority stake in the company. ...
- What Is It About Cars And Dogs?
Drive Time, Tanya Gazdik - Monday, October 19, 2020
At a recent Nissan Rogue driving event, a large dog crate complete with a stuffed animal helped show off the SUV's cargo room. ...
- Mars Petcare Offers Halloween Fun
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2020
Temptations worked with the Waltham Petcare Science Institute to enhance the movie with sound frequencies aimed to capture cats' attention. ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." ...
- Busch Introduces 'Dog Brew' For Your Good Buddy (Must Pooch Be 3 Years Old To Drink It?)
Marketing Daily, P.J. Bednarski - Friday, August 28, 2020
It's a beer-less, hop-less, alcohol-free product that might be an impulse buy for Busch drinkers who have a dog as their best friend. ...
- Meredith Corp Launches Pet Brand 'Daily Paws,' Mars Petcare Signs As Launch Sponsor
Publishers Daily, Melynda Fuller - Wednesday, August 26, 2020
The brand includes three newsletters, browser notifications and a dedicated hub discussing topics such as senior care, pet adoption and other pet-centric lifestyle and service-oriented content. ...
- Purina Celebrates National Dog Day With Livestream
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2020
A Purina survey found the majority of puppy owners don't realize breed size determines how long their dog is considered a puppy. ...
- Subaru Fills Empty Stadium Seats With Adoptable Dog Cutouts
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
The automaker has a long-standing tradition of using pets in its marketing and supporting local pet adoptions. ...
- 'NowThis' Launches Kids News Brand, 'The Dodo' Debuts Digital Pet Wellness Destination
Publishers Daily, Melynda Fuller - Tuesday, August 18, 2020
Cheerios serves as the exclusive sponsor for NowThis Kids, and Petco is the exclusive launch sponsor of DodoWell. ...
- Yelp Expands Tools To Help Businesses With Recruiting As COVID-19 Transforms Hiring
Inside Performance, Laurie Sullivan - Tuesday, August 18, 2020
Yelp has expanded its new guided questionnaires, adding 100 business categories and starting the hiring process by requesting a quote, appointment or consultation as C-level execs strive to gain insigh ...
- Royal Canin Partners With PetSmart, Chewy, Banfield For #Cat2Vet
Marketing Daily, Tanya Gazdik - Monday, August 17, 2020
Consumers who purchase Royal Canin cat food from a participating Petsmart will receive a free vet visit to Banfield Pet Hospital. ...
- Sling TV Ups The Cute With Pets Spot
Out to Launch, Larissa Faw - Wednesday, August 5, 2020
Creative shows 10 different animals with a total disregard for money to suggest how Sling is a much better financial alternative than cable. ...
- FCA Launches First #JeepTopCanine Search
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2020
Jeep's top dog will be crowned on Aug. 26, National Dog Day, and be featured in brand's social media content for one year. ...
- Subaru Highlights ASPCA Partnership, Intros New Tagline
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
"Subaru is 'More Than a Car Company' and our retailers are more than just a retailer," Subaru's Megan Lee tells "Marketing Daily." ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Video Insider Summit heard a pet food marketer and two agency operatives acknowledge the difficulty in planning during uncertai ...
- Services Like Instacart Created As A Result Of Pandemic Are Here To Stay
Inside Performance, Laurie Sullivan - Thursday, June 18, 2020
Search data shows curbside pick-up rose 458% since March 11, and home delivery has begun to drop, falling 30% month-over-month between April and May. ...
- Pets Category Ad Spending Spikes In Second Quarter
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2020
The top five companies collectively have spent over $185 million to promote pet products year to date, per MediaRadar. ...
- PETA Pressures Lamar Advertising
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2020
PETA bought stock in Lamar in March in order to attend its shareholder's meeting. ...
- Nutro Salutes Exhausted Dogs
Marketing Daily, Tanya Gazdik - Friday, May 15, 2020
BBDO New York had a unique challenge to produce the spot during shelter-in-place orders in Manhattan Beach, Calif. ...
- Pedigree Helps Dogs Get Adopted Via Zoom Meetups
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
To help support virtual adoptions and assist shelters around the country with digitization, the Pedigree brand has made a digital toolkit available. ...
- Millennial Pet Owners Shifted Buying Habits Pre-Pandemic
Marketing Daily, Tanya Gazdik - Monday, May 11, 2020
"Retailers should capitalize on industry growth by honing in on their competitive advantages and competing from all directions," says Acosta's Colin Stewart. ...
- 'Outdoor Life' Expands Licensing To Pet Nutrition
Publishers Daily, Melynda Fuller - Tuesday, April 28, 2020
The product, dubbed Outdoor Life Tennessee Pork Dog Jerky, is a preservative-free, high-quality treat featuring limited ingredients. ...
- Skechers, Royal Canin Support Animal Shelters During Pandemic
Marketing Daily, Tanya Gazdik - Monday, April 20, 2020
Cats in particular are being impacted by the pandemic, per Royal Canin, which has partnered with influencer The Kitten Lady. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wi ...
