- Tyson Fetches $1.2B From General Mills For Pet Treat Brands
CPG FYI, Steve Ellwanger - Friday, May 14, 2021
The brands General Mills is acquiring include Nudges, Top Chews and True Chews. ...
- Meredith Debuts 'Paw Print,' Print Magazine For Pet Owners
Publishers Daily, Ray Schultz - Tuesday, May 11, 2021
'Paw Print' will be sent to 1 million households that have a dog and a cat, per the publisher. ...
- Pet Industry Sales Exceed $100 Billion
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 5, 2021
The pet industry reached a milestone in 2020, with total sales of $103.6 billion, a historic high, according to the American Pet Products Association. This marks an increase of 6. ...
- Subaru Partners With Sleepypod For Pet Accessories
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2021
Sleepypod's harnesses and pet carriers are put through stringent safety tests including crash testing at the standard set for child safety restraints. ...
- Baymont Seeks 'Buddy Of The Year'
Marketing Daily, Tanya Gazdik - Sunday, April 11, 2021
The pet ambassador will help the hotel brand show travelers that Baymont is ready to welcome the whole family, including dogs. ...
- ABC Dog-Grooming 'Pooch' Pageant Should Be Curbed
TVBlog, Adam Buckman - Monday, March 29, 2021
If dogs are capable of feeling misery, then the pooches in a new competition show must be the most miserable canines on Earth. ...
- Pedigree Taps Into Clubhouse Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Pedigree partnered with Clubhouse moderators to welcome 20 adoptable dogs into their chatrooms over the weekend. ...
- Pedigree Celebrates Tiny Dog Superpowers
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2021
Dog owners can share their small dog's "superpowers" for a chance to be in "The League of Hero-ish Small Dogs" comic book. ...
- Bayer Faces Fallout After Pet Deaths Linked To Flea Collar
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 3, 2021
Seresto, a flea collar developed by Bayer and now sold by Elanco, has been linked to hundreds of pet deaths, tens of thousands of injured animals and hundreds of harm ...
- Skechers' Donations To Shelter Pets Reaches $6 Million
Marketing Daily, Tanya Gazdik - Thursday, February 18, 2021
For every Bobs from Skechers item purchased, a donation is made to help save and support animals at shelters and rescues. ...
- Mike's Hard Lemonade Enlists 'I'm Not A Cat' Lawyer
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
"By building on this fun cultural moment, we're driving brand awareness and relevance," says Mike's Hard Lemonade CMO John Shea. ...
- Ben & Jerry's Intros Ice Cream For Dogs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 21, 2021
Ben & Jerry’s is debuting Doggie Desserts: four-ounce cups of mostly non-dairy frozen treats, one featuring pumpkin with cookies and another with peanut butter and pretzels. “During the pandemic, i ...
- Sorry, Chewy And Peloton: Your COVID Boom May Be Ending
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2021
Analyst Eric Sheridan says he sees the companies as "emblematic of a market that values growth over any semblance of valuation." ...
- Garage Door Company Builds $3,000 Dog Door
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 13, 2021
File this under “for the person who has everything” or maybe “gadgets you didn’t know you needed.” Chamberlain, the world’s largest garage door company, has built a fully automated, internet-connect ...
- Nutro Refreshes Brand, Celebrates Dogs With Active Lifestyles
Marketing Daily, Tanya Gazdik - Wednesday, January 13, 2021
When at their best, dogs are the perfect example for getting the most out of life, says Mars Petcare's Craig Neely. ...
- Royal Canin Enlists Wayne Brady For Puppy Pre-Show
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2020
Sports commentator Mary Carillo serves as honorary judge and will crown the Puppy Best In Show. ...
- 'Ya Filthy Animal': BarkBox Gets Nostalgic For Holidays
D2C FYI, Sarah Mahoney - Monday, December 7, 2020
'Tis the season to gift pooches: Subscription service BarkBox offers a box full of Peanuts-themed treats and toys. ...
- Group Nine Launches Box'ed Ad Opportunity With Virtual 'Dodo' Event
Publishers Daily, Sara Guaglione - Thursday, November 12, 2020
Dodo's third annual Best Dog Day Ever festival is now Group Nine's first virtual event, sponsored by carpet cleaning company Resolve. ...
- Pet Adoption Boom Inspires New D2C Dog Food Bezzie
MAD, Steve McClellan - Wednesday, November 11, 2020
Burns Group worked with the client on the positioning, name, brand identity including logo, color palette, typography, and packaging. ...
- Chewy Shows How Pets Make Holidays Special, Even Apart
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2020
Creative features millennials, the largest pet-owning demographic, according to Chewy. ...
- Greenies Takes Humorous Approach In Holiday Ad
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2020
The ad is being supported with digital, social and print through the end of the year. ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average and a 60% sales increase on Amazon Prime Day vs. the previous year. ...
- Arm & Hammer Helps 'Impurrfect' Cats
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2020
The brand created FelineGenerous.com to help increase adoptions and generate product and monetary donations. ...
- 'The Dodo' Invests In Pet Insurer
Publishers Daily, Sara Guaglione - Monday, October 19, 2020
Petplan will be renamed Fetch by the Dodo in May 2021. 'Dodo' took a minority stake in the company. ...
- What Is It About Cars And Dogs?
Drive Time, Tanya Gazdik - Monday, October 19, 2020
At a recent Nissan Rogue driving event, a large dog crate complete with a stuffed animal helped show off the SUV's cargo room. ...
- Mars Petcare Offers Halloween Fun
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2020
Temptations worked with the Waltham Petcare Science Institute to enhance the movie with sound frequencies aimed to capture cats' attention. ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." ...
- Busch Introduces 'Dog Brew' For Your Good Buddy (Must Pooch Be 3 Years Old To Drink It?)
Marketing Daily, P.J. Bednarski - Friday, August 28, 2020
It's a beer-less, hop-less, alcohol-free product that might be an impulse buy for Busch drinkers who have a dog as their best friend. ...
- Meredith Corp Launches Pet Brand 'Daily Paws,' Mars Petcare Signs As Launch Sponsor
Publishers Daily, Melynda Fuller - Wednesday, August 26, 2020
The brand includes three newsletters, browser notifications and a dedicated hub discussing topics such as senior care, pet adoption and other pet-centric lifestyle and service-oriented content. ...
- Purina Celebrates National Dog Day With Livestream
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2020
A Purina survey found the majority of puppy owners don't realize breed size determines how long their dog is considered a puppy. ...
