- Pet Market Includes More Than Dogs, Cats
Marketing Daily, Tanya Gazdik - Monday, January 14, 2013
It's not just dogs and cats who rule the roost. American pet owners live in the company of 116 million fish, birds, small animals and reptiles, according to a report ...
- Social Media, Economy Drives Some Segments
Marketing Daily, Tanya Gazdik - Sunday, December 30, 2012
Social media, reviving already used campaigns and economic implications, drove the top ten marketing stories this past year in the travel, beer, financial services and pet industries. The top story ...
- A Puppy for Christmas? Becoming 'Pet Parents'
Engage:Boomers, Amy Beamer - Monday, December 24, 2012
The image occurs in at least one commercial every holiday season: Children come running down the steps on Christmas morning to find that Santa has placed a furry little bundle ...
- Friskies Offers 'Catify' App
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2012
Friskies is launching an app that allows people to see themselves in cat form using cat photo templates and quirky captions. The app, called "Catify Yourself," allows users to choose ...
- Mars Petcare Targets Cat Gift Givers
Marketing Daily, Tanya Gazdik - Sunday, December 2, 2012
Mars Petcare is encouraging cat owners to remember their four-legged family when they are doing their holiday shopping this year. The Nashville, Tenn.-based company has created a wish-list generator on ...
- Who Is Buying Purina One?
Marketing Daily, Nina Lentini - Friday, November 30, 2012
Top 10 DMAs in which adults have used Purina One for their dog in the last six months. ...
- Beneful Launches Playful Online Videos
Marketing Daily, Tanya Gazdik - Monday, November 26, 2012
An online video series for Beneful aims to bring the joy of play to everyone and remind them how play can transform the everyday. The three original videos, with the ...
- Friskies Awards Best Cat Video
Marketing Daily, Tanya Gazdik - Sunday, November 18, 2012
"The Friskies" award for best Internet cat video of 2012, as judged by consumer voters and official judges, went to a playful blind cat. The winners were announced and the ...
- Consumers Likely To Encounter Sticker Shock
Marketing Daily, Tanya Gazdik - Tuesday, November 13, 2012
The American Customer Satisfaction Index's (ACSI) November report shows evidence of increased sensitivity to pricing, which may put pressure on retailers to offer earlier and bigger discounts in order to ...
- Natural Pet Product Market Continues To Grow
Marketing Daily, Tanya Gazdik - Tuesday, November 6, 2012
U.S. retail sales of natural pet products totaled $4.1 billion in 2012, reflecting a compound annual growth rate of 17% over the 2008-2012 period, according to Packaged Facts. ...
- Pet Market Rises 15% In 5 Years
Marketing Daily, Tanya Gazdik - Monday, November 5, 2012
Despite recessionary woes, dogs and cats continue to get the royal treatment with retail sales of pets and related supplies and services producing consistent gains over the past five years. ...
- Cesar Canine Cuisine Spotlights Therapy Dogs
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
The Mars Petcare US brand is asking consumers to support these dogs through its new "Share a Story and Share the Love" initiative, a social media campaign to help support ...
- Walking A Mile In Your Pet's Shoes
Marketing: Green, Brigid Milligan - Wednesday, October 17, 2012
I consider myself to be quite environmentally conscious. But since I became the owner of an adorable puppy that eats anything in its path - and frantically scramble to pick ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential race bandwagon by throwing into the ring the hat of Morris the Cat. The promotion includes an interactive tab ...
- Pedigree Launches 'Feeding Project'
Marketing Daily, Tanya Gazdik - Monday, October 1, 2012
Pedigree has launched a national marketing campaign including an initiative to feed more than 4 million shelter dogs. "The program strives to raise awareness about the plight of homeless dogs ...
- Bayer Partners With Feline Vets
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2012
Bayer HealthCare LLC Animal Health Division is partnering with the American Association of Feline Practitioners with the goal of improving healthcare for America's cats. ...
- Dogs To Stage Own Occupy Movement
Marketing Daily, Aaron Baar - Friday, September 21, 2012
The Occupy Movement is going to the dogs, at least one day next week. Merrick Pet Care, in support of its reformulated recipes featuring locally sourced food and natural ingredients, ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consumers about the dangers of Chinese-made dog treats. Many pet owners are unaware of the dangerous ingredients in food ...
- Best Western Sponsors Pet Photo Contest
Marketing Daily, Tanya Gazdik - Sunday, September 9, 2012
Best Western is sponsoring AAA's annual photo contest calling for pet owners to send pictures of their pet traveling. The winner will be featured on the cover "The AAA PetBook" ...
- Petco Launches Educational Fish Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 5, 2012
Petco is urging parents to resist the hype surrounding the upcoming "Finding Nemo" 3D movie and consider a freshwater fish first. An education campaign coincides with the availability of "Finding ...
- Honeywell Promo Enlists Pets
Marketing Daily, Tanya Gazdik - Wednesday, August 29, 2012
Honeywell has launched a Twitter-based photo contest aimed at pet owners. The makers of fans and air purifiers are asking consumers to submit a photo of their pet using its ...
- Cute Dog Named Boo Signs With Virgin
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 21, 2012
Boo, a 6-year-old Pomeranian dog with Hallmark Card cuteness, is now official pet of Virgin America. The dog, which has a hugely popular Facebook page, is owned by Facebook executive ...
- Facebook Going To The Dogs In The UK
Around the Net In OMD Europe, Nina Lentini - Thursday, August 16, 2012
Around seven per cent of UK dogs are thought to have a Facebook page, standard.co.uk reports. New research from Petplan has found that besotted owners anthropomorphise their pets so much ...
- Who Buys Dog Biscuits?
Marketing Daily, Nina Lentini - Thursday, August 2, 2012
Top 10 DMAs in which adults who used dog biscuits or treats in the last 6 months reside: ...
- Best Western, AAA Join For Pet Study
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Fifty-one percent of travelers with pets say they would bring their pets along on every vacation if they could, according to the survey of individuals who traveled with their pets ...
- Sales Of Pet Supplies Defy Economy
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Despite the tepid economy, U.S. retail sales of non-food pet supplies totaled $11.1 billion in 2011, up 2% over 2010, according to a Packaged Facts report. From a high of ...
- PetSmart Introduces Bret Michaels Line
Marketing Daily, Tanya Gazdik - Monday, July 16, 2012
Designed for "pets that rock," PetSmart has introduced a new line of products endorsed by rock star and reality show host Bret Michaels. Available exclusively at PetSmart stores in the ...
- Tumi Expands Offerings To Pets
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2012
Upscale travel, business and lifestyle accessories company Tumi is expanding its line to include a variety of pet products, including carriers and seat liners. In conjunction with the launch, the ...
- Country Stars Back Purina Dog Chow
Marketing Daily, Tanya Gazdik - Sunday, June 24, 2012
Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Chow Brand Dog Food to focus on the special moments families have with their dogs. The husband-and-wife musicians experience ...
- Purina Solicits Cat Relationship Stories
Marketing Daily, Tanya Gazdik - Sunday, June 10, 2012
Purina is asking customers to submit their real-life cat related experiences for a chance to win up to $5,000 and have their cat story told through an online video. More ...
