- With Strategy, Irrelevant Content Can Be An Advantage
Around the Net In OMD Europe, Nina Lentini - Thursday, February 28, 2013
A social networking campaign to crown Britain's best office dog provided the perfect platform for social media and content marketing company Red Rocket Media to demonstrate how even seemingly irreleva ...
- Sheba Cat Food Embraces Sustainability
Marketing Daily, Tanya Gazdik - Monday, February 25, 2013
Mars Petcare brand Sheba Entrees for Cats is making sustainability a priority by launching responsibly sourced fish products. The commitment follows recommendations from the Monterey Bay Aquarium Seafood Watch Progra ...
- Greenies, Banfield, PetSmart Join For Event
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2013
Participating PetSmart stores will host Pet Dental Checkup Days March 2 and 3 from 2 to 4 p.m. Banfield Pet Hospital veterinary technicians and Greenies representatives will facilitate free in-sto ...
- Sergeant's Enlists Actress For Pet Health Effort
Marketing Daily, Tanya Gazdik - Sunday, February 17, 2013
The emBARK on Pet Health campaign asks pet owners to take a simple pledge on its Web site to become more mindful of their pet's ongoing needs. Each pledge wi ...
- Pet Owners Love Valentine's Day
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2013
Pet owners are more likely to celebrate Valentine's Day, according to Exponential Interactive. Their data showed that: people buying pet food and supplies (for both dog and cats) have ...
- Purina Debuts Spot During Westminster Show
Marketing Daily, Tanya Gazdik - Tuesday, February 12, 2013
Purina Pro Plan dog food debuted a consumer-generated TV spot during one of the world's most famous dog shows. Viewers who tuned in Feb. 11 and 12 to the 137 ...
- Sergeant's, Steve Dale Join Forces For Contest
Marketing Daily, Tanya Gazdik - Wednesday, February 6, 2013
Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joining forces for a fourth year to find a dog with a superstar smile. Dale is the spokesperson f ...
- Pedigree Enlists Miranda Lambert For Project
Marketing Daily, Tanya Gazdik - Monday, January 28, 2013
Grammy award-winner Miranda Lambert is teaming with Pedigree to launch a search for the next communities to benefit from an initiative that supplies participating shelters with all of their co ...
- Subaru Back With Puppy Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
Four years ago Subaru launched a marketing campaign with the tag, "Dog tested. Dog approved." It coincided with the car company's signing on as a sponsor of the quasi anti-Sup ...
- Veterinarians: Cat Care Key To Growth
Marketing Daily, Tanya Gazdik - Sunday, January 27, 2013
Bayer HealthCare teamed up with the American Association of Feline Practitioners for a study that reveals that 78% of veterinarians believe that better care for cats represents one of t ...
- GEICO, Universal In Line-up For 'Puppy Bowl' 2013
Marketing Daily, Carrie Cummings - Thursday, January 24, 2013
"Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years past, we have added the Kit ...
- Fresh Step, ASPCA Team For Catdance Film Festival
Marketing Daily, Tanya Gazdik - Sunday, January 20, 2013
Fresh Step is kicking off the new year by leveraging the Internet to help cats in need and raise funds for the ASPCA with its Catdance promotion. As part ...
- Pet Market Includes More Than Dogs, Cats
Marketing Daily, Tanya Gazdik - Monday, January 14, 2013
It's not just dogs and cats who rule the roost. American pet owners live in the company of 116 million fish, birds, small animals and reptiles, according to a repo ...
- Social Media, Economy Drives Some Segments
Marketing Daily, Tanya Gazdik - Sunday, December 30, 2012
Social media, reviving already used campaigns and economic implications, drove the top ten marketing stories this past year in the travel, beer, financial services and pet industries. The top sto ...
- A Puppy for Christmas? Becoming 'Pet Parents'
Engage:Boomers, Amy Beamer - Monday, December 24, 2012
The image occurs in at least one commercial every holiday season: Children come running down the steps on Christmas morning to find that Santa has placed a furry little bund ...
- Friskies Offers 'Catify' App
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2012
Friskies is launching an app that allows people to see themselves in cat form using cat photo templates and quirky captions. The app, called "Catify Yourself," allows users to choo ...
- Mars Petcare Targets Cat Gift Givers
Marketing Daily, Tanya Gazdik - Sunday, December 2, 2012
Mars Petcare is encouraging cat owners to remember their four-legged family when they are doing their holiday shopping this year. The Nashville, Tenn.-based company has created a wish-list generator ...
- Who Is Buying Purina One?
Marketing Daily, Nina Lentini - Friday, November 30, 2012
Top 10 DMAs in which adults have used Purina One for their dog in the last six months. ...
- Beneful Launches Playful Online Videos
Marketing Daily, Tanya Gazdik - Monday, November 26, 2012
An online video series for Beneful aims to bring the joy of play to everyone and remind them how play can transform the everyday. The three original videos, with t ...
- Friskies Awards Best Cat Video
Marketing Daily, Tanya Gazdik - Sunday, November 18, 2012
"The Friskies" award for best Internet cat video of 2012, as judged by consumer voters and official judges, went to a playful blind cat. The winners were announced and t ...
- Consumers Likely To Encounter Sticker Shock
Marketing Daily, Tanya Gazdik - Tuesday, November 13, 2012
The American Customer Satisfaction Index's (ACSI) November report shows evidence of increased sensitivity to pricing, which may put pressure on retailers to offer earlier and bigger discounts in order ...
- Natural Pet Product Market Continues To Grow
Marketing Daily, Tanya Gazdik - Tuesday, November 6, 2012
U.S. retail sales of natural pet products totaled $4.1 billion in 2012, reflecting a compound annual growth rate of 17% over the 2008-2012 period, according to Packaged Facts. ...
- Pet Market Rises 15% In 5 Years
Marketing Daily, Tanya Gazdik - Monday, November 5, 2012
Despite recessionary woes, dogs and cats continue to get the royal treatment with retail sales of pets and related supplies and services producing consistent gains over the past five year ...
- Cesar Canine Cuisine Spotlights Therapy Dogs
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
The Mars Petcare US brand is asking consumers to support these dogs through its new "Share a Story and Share the Love" initiative, a social media campaign to help suppo ...
- Walking A Mile In Your Pet's Shoes
Marketing: Green, Brigid Milligan - Wednesday, October 17, 2012
I consider myself to be quite environmentally conscious. But since I became the owner of an adorable puppy that eats anything in its path - and frantically scramble to pi ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential race bandwagon by throwing into the ring the hat of Morris the Cat. The promotion includes an interactive t ...
- Pedigree Launches 'Feeding Project'
Marketing Daily, Tanya Gazdik - Monday, October 1, 2012
Pedigree has launched a national marketing campaign including an initiative to feed more than 4 million shelter dogs. "The program strives to raise awareness about the plight of homeless do ...
- Bayer Partners With Feline Vets
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2012
Bayer HealthCare LLC Animal Health Division is partnering with the American Association of Feline Practitioners with the goal of improving healthcare for America's cats. ...
- Dogs To Stage Own Occupy Movement
Marketing Daily, Aaron Baar - Friday, September 21, 2012
The Occupy Movement is going to the dogs, at least one day next week. Merrick Pet Care, in support of its reformulated recipes featuring locally sourced food and natural ingredient ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consumers about the dangers of Chinese-made dog treats. Many pet owners are unaware of the dangerous ingredients in fo ...
