- Subaru To Scout Puppies For Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2010
The automaker will be scouting the filming of Animal Planet's Puppy Bowl in New York City Oct. 15 and will select five puppies to star in the spot, which wi ...
- PetSmart To Feature Contest Winner In TV Spot
Marketing Daily, Tanya Gazdik - Friday, September 24, 2010
Pet parents can enter the "Scare Your Way into a PetSmart Commercial" contest on PetSmart's Facebook Fan Page by uploading photos of their pets decked out in their Halloween bes ...
- Who Owns A Dog?
Marketing Daily, - Wednesday, September 22, 2010
Top 10 DMAs in which reside adults who have a dog in their household: 1 Tulsa, Okla. 2 Oklahoma City, Okla. 3 San Antonio, Texas 4 Knoxville, Tenn. 5 ...
- AnimalPlanet, Purina Dog Online Partnership
MediaDailyNews, Fern Siegel - Tuesday, September 14, 2010
AnimalPlanet.com and Purina have partnered to create custom online content. The effort, "Small & In Charge," runs through October and features original online programming targeting small dog owners. ...
- Fisher-Price To Launch Pet Line Exclusively At PetSmart
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
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- Purina Debuts Facebook Pet Resort Game
Marketing Daily, Karlene Lukovitz - Monday, August 16, 2010
"... [T]he game is fun enough to possibly generate a good deal of marketing for them, and if it does, it will be interesting to see how many more maj ...
- A Pet Project: Filling The Unmet Need
Marketing: Travel, Gary Leopold - Monday, August 2, 2010
There are no signs of the American love affair with their pets waning anytime soon, which means that the opportunity is sure to grow. With people again starting to trave ...
- Iams Partners With Sites For Camp Doggie/Kitty
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2010
"Given the surge in social network marketing and its growing clout, just about anything that amplifies a company's online interactive experience with customers and potential customers is a net pl ...
- 'World's Best' Cat Litter Expands Campaign
Marketing Daily, Tanya Gazdik - Thursday, June 17, 2010
"We aim to reach cat owners using a combination of media including direct response TV, online banner ads, and magazine and newspaper advertising," says Paul Zobel. "We were thrilled ...
- Sony Develops Tweeting Cat Collar
Marketing Daily, - Thursday, June 3, 2010
About 11 pre-programmed phrases are triggered on Twitter based on the cat's actions. For example, when the cat eats, the system tweets "this tastes good." Some of the activities th ...
- Arm & Hammer Tells Pet Owners: 'Tag A Cat'
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2010
To support the collaboration with the North Shore Animal League America, Arm & Hammer has launched an integrated marketing campaign with the tagline: "Tag a Cat, Save a Life." A ...
- Subaru Donates Outback To ASPCA
Marketing Daily, - Friday, May 14, 2010
Subaru of America, Inc. is donating a custom-designed Subaru Outback to the American Society for the Prevention of Cruelty to Animals (ASPCA), to help them collect and process evidence ...
- Bayer Animal Health Expands Charitable Efforts
Marketing Daily, - Friday, May 14, 2010
Bayer and Adopt-a-Pet.com will be working to increase awareness of Adopt-a-Pet.com and its programs, with a specific goal of enlisting the help of veterinarians in promoting homeless pet adoption. Bay ...
- PetSmart, GNC Partner For Pet Supplements
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
"I think it's a smart move, albeit not without some risk for both parties since pet supplements still fall into a regulatory gray area," says Packaged Facts' David Lummis. " ...
- Taye Diggs To Do Virtual Book Reading For Alpo
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
The book, a "how-to manual written by 20 'paw-thors'," was compiled from the winning entries of a "Real Dogs Tell It Like It Is" photo/essay contest launched last summer. T ...
- P&G Moves Into Pet Category Naturals
Marketing Daily, - Wednesday, May 5, 2010
The company says the move gives P&G a foothold in the "holistic and naturals" segment of the pet food category, complementing P&G's current Iams and Eukanuba brands and helping t ...
- Frontline Plus Focuses On 'Killer Instinct'
Marketing Daily, Tanya Gazdik - Friday, April 23, 2010
Frontline Plus flea prevention appeals to pet owners' primal instincts in wanting to protect their pets against pests. One portion of the "entertainment" section of the new Web site, www.Completekiller.co ...
- Walmart, ASPCA Launch Facebook Effort
Marketing Daily, Sarah Mahoney - Friday, April 16, 2010
The promotion encourages Facebook users to go to Facebook.com/lendapaw and click on the button, triggering a $1 donation (up to $100,000) from Walmart's pet suppliers. All the proceeds go ...
- Pedigree Enlists Underwood (And Her Dog)
Marketing Daily, Tanya Gazdik - Tuesday, March 30, 2010
Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ace, who she adopted three years ago. "He seems like one in a million, but unfortunately he's not," s ...
- Del Monte Brands Sponsor Pet Bloggers Event
Marketing Daily, Karlene Lukovitz - Tuesday, March 16, 2010
The growing influence of pet-related blogs is one of the top trends in the pet industry, according to Small Business Trends. The blogs' power as community hubs for millions ...
- These Are No Dog Days For Pet Spending
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2010
The company attributes the economy-bucking performance to factors which ensure an even better performance in 2010 and 2011, says Don Montuori, publisher of Packaged Facts. "Chief among these factors ...
- Swiffer, Cesar Teach Pet-Friendly Homes New Cleaning Tricks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
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- Report: (Even) Pet Supplies Slowed In 2009
Marketing Daily, Karlene Lukovitz - Monday, February 15, 2010
The relative slowing within the pet supplies sector comes down to trends that likewise impacted so many marketers of products for humans: Reduced consumer spending in non-essential categories, coupled wi ...
- Milk-Bone Sponsors PBS Documentary
Marketing Daily, Karlene Lukovitz - Wednesday, January 20, 2010
"Through a Dog's Eyes" follows the acclimation process that occurs as several individuals with disabilities receive service dogs. It also documents the canine teaching methods and recipient/dog matching process us ...
- Subaru Shuns Pricey Football Game For Bowser Bowl
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Subaru will run at least seven "low cost" TV commercials during the Puppy Bowl that will air on the Animal Planet channel opposite the Super Bowl on Feb. 7, Je ...
- Hartz Fulfills $3 Million Pledge Promise
Marketing Daily, - Monday, December 28, 2009
Ten days after inviting pet lovers to nominate local shelters in need, Hartz Mountain Corp. received $1 million worth of nominations and is now busy shipping out 300,000 pet produc ...
- Virgin America Launches 'Operation Chihuahua'
Marketing Daily, - Tuesday, December 22, 2009
The airline is teaming with the San Francisco Animal Care and Control to transport the dogs to New York. The dogs will be received by employees of the American Socie ...
- Eukanuba, Petco Partner With 'Cat Fancy'
Marketing Daily, - Thursday, December 3, 2009
Eukanuba brand cat food and Petco specialty retailer are joining with Cat Fancy magazine and CatChannel.com for the Eukanuba Cat College. ...
- Kroger Rolls Out Pet Insurance
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 2, 2009
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- Purina Points Potential Owners To Doggies
Marketing Daily, Aaron Baar - Tuesday, November 24, 2009
Just in time for the brand's sponsorship of the National Dog Show, which will be airing Thanksgiving Day on NBC (just after the Macy's Parade), has added "Friend Fetcher" ...
