- Bayer Animal Health Expands Charitable Efforts
Marketing Daily, - Friday, May 14, 2010
Bayer and Adopt-a-Pet.com will be working to increase awareness of Adopt-a-Pet.com and its programs, with a specific goal of enlisting the help of veterinarians in promoting homeless pet adoption. Bayer ...
- PetSmart, GNC Partner For Pet Supplements
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
"I think it's a smart move, albeit not without some risk for both parties since pet supplements still fall into a regulatory gray area," says Packaged Facts' David Lummis. "As ...
- Taye Diggs To Do Virtual Book Reading For Alpo
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
The book, a "how-to manual written by 20 'paw-thors'," was compiled from the winning entries of a "Real Dogs Tell It Like It Is" photo/essay contest launched last summer. The ...
- P&G Moves Into Pet Category Naturals
Marketing Daily, - Wednesday, May 5, 2010
The company says the move gives P&G a foothold in the "holistic and naturals" segment of the pet food category, complementing P&G's current Iams and Eukanuba brands and helping the ...
- Frontline Plus Focuses On 'Killer Instinct'
Marketing Daily, Tanya Gazdik - Friday, April 23, 2010
Frontline Plus flea prevention appeals to pet owners' primal instincts in wanting to protect their pets against pests. One portion of the "entertainment" section of the new Web site, www.Completekiller.com, ...
- Walmart, ASPCA Launch Facebook Effort
Marketing Daily, Sarah Mahoney - Friday, April 16, 2010
The promotion encourages Facebook users to go to Facebook.com/lendapaw and click on the button, triggering a $1 donation (up to $100,000) from Walmart's pet suppliers. All the proceeds go to ...
- Pedigree Enlists Underwood (And Her Dog)
Marketing Daily, Tanya Gazdik - Tuesday, March 30, 2010
Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ace, who she adopted three years ago. "He seems like one in a million, but unfortunately he's not," she ...
- Del Monte Brands Sponsor Pet Bloggers Event
Marketing Daily, Karlene Lukovitz - Tuesday, March 16, 2010
The growing influence of pet-related blogs is one of the top trends in the pet industry, according to Small Business Trends. The blogs' power as community hubs for millions of ...
- These Are No Dog Days For Pet Spending
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2010
The company attributes the economy-bucking performance to factors which ensure an even better performance in 2010 and 2011, says Don Montuori, publisher of Packaged Facts. "Chief among these factors is ...
- Swiffer, Cesar Teach Pet-Friendly Homes New Cleaning Tricks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
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- Report: (Even) Pet Supplies Slowed In 2009
Marketing Daily, Karlene Lukovitz - Monday, February 15, 2010
The relative slowing within the pet supplies sector comes down to trends that likewise impacted so many marketers of products for humans: Reduced consumer spending in non-essential categories, coupled with ...
- Milk-Bone Sponsors PBS Documentary
Marketing Daily, Karlene Lukovitz - Wednesday, January 20, 2010
"Through a Dog's Eyes" follows the acclimation process that occurs as several individuals with disabilities receive service dogs. It also documents the canine teaching methods and recipient/dog matching process used ...
- Subaru Shuns Pricey Football Game For Bowser Bowl
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Subaru will run at least seven "low cost" TV commercials during the Puppy Bowl that will air on the Animal Planet channel opposite the Super Bowl on Feb. 7, Jean ...
- Hartz Fulfills $3 Million Pledge Promise
Marketing Daily, - Monday, December 28, 2009
Ten days after inviting pet lovers to nominate local shelters in need, Hartz Mountain Corp. received $1 million worth of nominations and is now busy shipping out 300,000 pet products ...
- Virgin America Launches 'Operation Chihuahua'
Marketing Daily, - Tuesday, December 22, 2009
The airline is teaming with the San Francisco Animal Care and Control to transport the dogs to New York. The dogs will be received by employees of the American Society ...
- Eukanuba, Petco Partner With 'Cat Fancy'
Marketing Daily, - Thursday, December 3, 2009
Eukanuba brand cat food and Petco specialty retailer are joining with Cat Fancy magazine and CatChannel.com for the Eukanuba Cat College. ...
- Kroger Rolls Out Pet Insurance
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 2, 2009
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- Purina Points Potential Owners To Doggies
Marketing Daily, Aaron Baar - Tuesday, November 24, 2009
Just in time for the brand's sponsorship of the National Dog Show, which will be airing Thanksgiving Day on NBC (just after the Macy's Parade), has added "Friend Fetcher" to ...
- PETCO's Pesky Puppies Found in Los Angeles Park
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 10, 2009
Alissa Walker asks: Are the yellow cut-outs ingenious or invasive? ...
- Kroger Launches Pet-Insurance Product
Marketing Daily, - Friday, November 6, 2009
Kroger says it will offer pet insurance -- a $9.95 per month "accident only" policy -- in the checkout aisles of more than 2,400 of its supermarkets. The Cincinnati, Ohio-based ...
- Purina's Alpo Contest Gives Dogs A Voice
Marketing Daily, Aaron Baar - Thursday, August 20, 2009
In the contest, "Real Dogs Tell It Like It Is," dogs (presumably with the help of their humans) tell about their favorite behaviors, such as rolling in the mud, drooling ...
- Dogs (And Cats) Are Going To Nestlé's Business
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
The world's largest food and drink producer by sales is doing a lot better with animals than it is with humans lately, Goran Mijuk and Anita Greil report. Overall, first-half ...
- Purina Pro Plan Beefs Up Pet Rescue Effort
Marketing Daily, Aaron Baar - Thursday, August 6, 2009
The contest, called "Doing More for Pets," asks consumers to pick among 10 stories of pets rescued from shelters. Among the stories are a Dalmatian rescued after being hit by ...
