- Mars' Cesar Expands Products Line, Launches Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2017
A new ad campaign, "Tastes Like Happy," from BBDO San Francisco, brings to life the reaction of dogs to tasting the new food. ...
- Challenger Brand AvoDerm Pet Food Launches First National Campaign
MAD, Larissa Faw - Tuesday, March 14, 2017
Developed with agency Smith Brothers Agency (SBA), the "Pet People Get It" campaign is designed to appeal to the core target's tendency to humanize their animal companions with creative that ...
- Mars Petcare's Cesar Shows Dogs Are Woman's Best Friend, Too
Marketing Daily, Tanya Gazdik - Wednesday, March 8, 2017
The campaign "truly celebrates strong women and the love between them and their dogs," Mars Petcare's Jeremiah Palmer tells "Marketing Daily." ...
- Honda Targets Hispanics, Pet Lovers
Marketing Daily, Tanya Gazdik - Thursday, March 2, 2017
The automaker is using its social channels including @HondaLatino to drive awareness of the CR-V. The effort includes a partnership with the animal shelter spcaLA. ...
- PuppySpot Launches First Ad Campaign
MAD, Larissa Faw - Friday, February 17, 2017
Developed with agency Quirk, the creative is designed to support what PuppySpot is doing to make sure prospective puppy owners only get a dog from the best and most responsible ...
- Freshpet Refreshes 'Letters' Campaign
MAD, Larissa Faw - Monday, January 30, 2017
The latest effort shows how English bulldog puppy Tank brought a renewed sense of joy to U.S. Air Force veteran Bryce after he returned home injured from his service. ...
- Pedigree Gears Up For Puppy Bowl
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Pedigree is enlisting Hall of Fame wide receiver Jerry Rice and NFL quarterback Aaron Murray for the other upcoming big game - Animal Planet's Puppy Bowl. ...
- Purina Pro Plan Rolls Out Bracket Challenge
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2017
College basketball's March Madness and Bracketville are right around the corner and Purina is weighing in with its own version, tied to the famous New York City dog show. ...
- Two New Connected Pet Devices Launch At CES
AI & IoT Daily, Chase Martin - Friday, January 6, 2017
IoT devices extend beyond humans at CES, with more than one brand showcasing connected pet products this week. In addition to brands with products already on the market, such as ...
- Interesting Campaigns Lead To Well-Read Stories
Marketing Daily, Tanya Gazdik - Tuesday, January 3, 2017
With 2016 in the rear-view window, it's time to take a look at stories in the automotive, financial services, travel and pets categories that were the most read last y ...
- Purina Partners With Salesforce, Doubles Email Engagement
Email Marketing Daily, Jess Nelson - Thursday, December 22, 2016
Purina leveraged the Salesforce Sales Cloud, Marketing Cloud and Pardot to first improve data quality, and then to leverage that data to make marketing content more personalized. ...
- NEW! Candid Catmera: The App That Lets Your Cat Take Selfies
Out to Launch, Amy Corr - Tuesday, December 20, 2016
Adults relive their favorite childhood Christmas. #ListenToYourSelfie. Let's launch! ...
- How Google Sold Rover.com On Growth
SearchBlog, Laurie Sullivan - Tuesday, December 20, 2016
Google initially helped Rover.com by writing a few thousand versions of mobile-specific ad copy that the company put in the AdWords rotation. It helped marketers better understand thematically versus the ...
- Royal Canin Launches Sweeps Tied To Sponsorship
Marketing Daily, Tanya Gazdik - Monday, December 19, 2016
This is Royal Canin's largest sponsorship to date in the United States, Stacey Osborn, Royal Canin chief marketing officer, tells "Marketing Daily." ...
- Kathy Ireland Pet Collection To Expand
Marketing Daily, Tanya Gazdik - Thursday, December 8, 2016
The former model and actress welcomed Elizabeth Taylor's dogs, Gracie and Delilah, into her home after Taylor's death, and they are the inspiration for many of her pet care produ ...
- Cesar Dog Food Enlists Celebs For 'Matchy-Matchy' Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2016
Mars Petcare's Cesar brand is enlisting celebrities and their dogs to wear matching holiday sweaters for a holiday effort themed "Matchy-Matchy." ...
- Amtrak Links With Universal For Pets Promotion
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2016
Amtrak is partnering with Universal Pictures Home Entertainment for a "Pets Ride Free" promotion linked to the release of "The Secret Life of Pets." ...
- Merck Encourages Pet Diabetes Awareness
Marketing Daily, Tanya Gazdik - Sunday, November 20, 2016
Merck Animal Health is launching a global awareness campaign to help educate pet owners about diabetes, which affects millions of animals. November is National Diabetes Month. ...
- NEW! Meet #BusterTheBoxer In Christmas Ad For John Lewis
Out to Launch, Amy Corr - Thursday, November 17, 2016
Meet Buster the Boxer in
John Lewis' 2016 Christmas ad, created by
adam&eveDDB and directed by
Dougal Wilson of
Blink Productions. The
2:10 video stars a lovable family pet ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, November 17, 2016
Iams recorded their first ever appearance on the leaderboard after tracking over 11.5 million engagements. Iams' "A Boy and His Dog Duck" 15 second ad is already the most popular ...
- Felines Suspect 'Catspiracy,' Per PetSafe
Marketing Daily, Tanya Gazdik - Monday, November 14, 2016
The two-minute film is shot from the point of view of a group of cats who are trying to figure out why humans are so obsessed with their litter box ...
- Toyota, Hill's, Purina Support Veteran
Marketing Daily, Tanya Gazdik - Saturday, November 5, 2016
Toyota Motor Sales, Hill's Pet Nutrition and Purina have donated to help veteran and Congressional Medal of Honor recipient John Philip Baca, who needed transportation. ...
- Pedigree Bridges Gap Between Candidates
Marketing Daily, Tanya Gazdik - Thursday, November 3, 2016
"We only hope that we can play a small role in reminding people that we have more in common than we might expect," Mars Petcare's Craig Neely tells "Marketing Dai ...
- NEW! Lost Dog Brings Together Trump, Clinton Supporters
Out to Launch, Amy Corr - Thursday, November 3, 2016
We're all suffering from political overload and
Pedigree knows it. The brand shows in a
three-minute online video that although people can be divided politically, one thing that unites ...
- NEW! Pet Supplies Plus Campaign Is "Minus The Hassle'
Out to Launch, Larissa Faw - Wednesday, November 2, 2016
Pet Supplies Plus and its agency Young & Laramore are introducing a new brand positioning for the online pet supply vendor. "Minus The Hassle" was born from the insight that shopping ...
- Stella & Chewy's Launches "Everyday Awesome" Campaign
MAD, Larissa Faw - Tuesday, October 25, 2016
Developed with agency Haberman, the creative centers around Stella & Chewy's Meal Mixers, a product that can be added to regular dry dog food for enhanced nutrition and a flavor ...
- PetSmart Reveals Holiday Collection Via Celebrity Dog
Marketing Daily, Tanya Gazdik - Monday, October 24, 2016
PetSmart asked social media sensation Manny the French to introduce its holiday lineup of products, in stores next month. ...
- 30 Millions d'Amis Shows Love Pets Have For Owners
Out to Launch, Amy Corr - Wednesday, October 12, 2016
Warning: this ad is incredibly emotional. Each year in France, close to 100 000 animals are abandoned. The 30 Millions d'Amis (French for "30 million friends") Foundation launched an online ...
- Pedigree Video Showcases Dog-Human Bond
Marketing Daily, Tanya Gazdik - Monday, October 10, 2016
Pedigree is promoting a video it created of a blind woman and her assistance dog in support of Blindness Awareness Month. ...
- Merrick Pet Care Tugs At Heartstrings
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2016
"We learned about Baby Joey through one of our pet blogger relationships," Pete Brace, VP of communications and pet parent relations for Merrick Pet Care, tells "Marketing Daily." ...
