- Felines Suspect 'Catspiracy,' Per PetSafe
Marketing Daily, Tanya Gazdik - Monday, November 14, 2016
The two-minute film is shot from the point of view of a group of cats who are trying to figure out why humans are so obsessed with their litter b ...
- Toyota, Hill's, Purina Support Veteran
Marketing Daily, Tanya Gazdik - Saturday, November 5, 2016
Toyota Motor Sales, Hill's Pet Nutrition and Purina have donated to help veteran and Congressional Medal of Honor recipient John Philip Baca, who needed transportation. ...
- Pedigree Bridges Gap Between Candidates
Marketing Daily, Tanya Gazdik - Thursday, November 3, 2016
"We only hope that we can play a small role in reminding people that we have more in common than we might expect," Mars Petcare's Craig Neely tells "Marketing Dai ...
- NEW! Lost Dog Brings Together Trump, Clinton Supporters
Out to Launch, Amy Corr - Thursday, November 3, 2016
We're all suffering from political overload and
Pedigree knows it. The brand shows in a
three-minute online video that although people can be divided politically, one thing that unit ...
- NEW! Pet Supplies Plus Campaign Is "Minus The Hassle'
Out to Launch, Larissa Faw - Wednesday, November 2, 2016
Pet Supplies Plus and its agency Young & Laramore are introducing a new brand positioning for the online pet supply vendor. "Minus The Hassle" was born from the insight that shoppi ...
- Stella & Chewy's Launches "Everyday Awesome" Campaign
MAD, Larissa Faw - Tuesday, October 25, 2016
Developed with agency Haberman, the creative centers around Stella & Chewy's Meal Mixers, a product that can be added to regular dry dog food for enhanced nutrition and a flav ...
- PetSmart Reveals Holiday Collection Via Celebrity Dog
Marketing Daily, Tanya Gazdik - Monday, October 24, 2016
PetSmart asked social media sensation Manny the French to introduce its holiday lineup of products, in stores next month. ...
- 30 Millions d'Amis Shows Love Pets Have For Owners
Out to Launch, Amy Corr - Wednesday, October 12, 2016
Warning: this ad is incredibly emotional. Each year in France, close to 100 000 animals are abandoned. The 30 Millions d'Amis (French for "30 million friends") Foundation launched an onli ...
- Pedigree Video Showcases Dog-Human Bond
Marketing Daily, Tanya Gazdik - Monday, October 10, 2016
Pedigree is promoting a video it created of a blind woman and her assistance dog in support of Blindness Awareness Month. ...
- Merrick Pet Care Tugs At Heartstrings
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2016
"We learned about Baby Joey through one of our pet blogger relationships," Pete Brace, VP of communications and pet parent relations for Merrick Pet Care, tells "Marketing Daily." ...
- Humane Society: Just Say No To Puppy Mills
MAD, Larissa Faw - Tuesday, August 30, 2016
Rokkan and The Humane Society of the United States (HSUS) are launching a new animated campaign designed to resonate with younger viewers to educate them about the puppy mill industr ...
- Freshpet Fans Showcased In New Campaign
MAD, Larissa Faw - Friday, August 19, 2016
For the campaign Freshpet and its agency T&S interviewed consumers who had previously written to the brand. The letters selected tell stories that highlight the "transformative power" of Freshpet, rangi ...
- Royal Canin Encourages Cat Owners To Visit Vet
Marketing Daily, Tanya Gazdik - Monday, August 22, 2016
"We know that cats are mysterious, independent and don't always show us outward signs of being sick," Royal Canin's Stacey Osborn tells "Marketing Daily." ...
- PetSmart, Olympians Support Nulo Pet Food
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
The products are just starting to roll-out in stores this month and will be available chain-wide later this fall, when the retailer plans to launch an integrated marketing campaign, PetSmart ...
- Mars Takes Cats' Perspective Toward Treats
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
The campaign features a 1980s-style music video starring the Electric Furs -- a fictitious band made up of cats -- performing a feline rendition of "Don't You (Forget About Me ...
- NEW! Honda Adds Catvertising To Summer Clearance Campaign
Out to Launch, Amy Corr - Tuesday, August 9, 2016
How to survive the AI apocalypse. A virtual reality school bus. Let's launch! ...
- Purina Pro Plan Partners With Olympian
Marketing Daily, Tanya Gazdik - Monday, August 1, 2016
"We believe that the talented dogs featured in this series are fun to watch for all especially when matched against such a prominent American athlete," Purina Pro Plan Brand Manag ...
- Internet-Connected Pet Feeder Fails, World Takes Note
Connected Thinking, Chuck Martin - Thursday, July 28, 2016
The technology powering the Internet of Things is hardly perfected. There will be bumps and failures along the way and some will be highlighted more than others, for a ho ...
- 'Pets Are Family' Prompts Industry's Growth
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
The bond between consumers and their pets continues to be a key catalyst for growth in the pet food industry, according to market research firm Packaged Facts in the repo ...
- TVGla Shows 'The Secret Life Of Pets'
MAD, Larissa Faw - Friday, July 15, 2016
Universal Pictures is extending the reach of its animated "The Secret Life of Pets" with digital apps that let users customize images of their pets. ...
- Sheba Explains 'What Cats Want'
Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
"The Sheba brand, like cats, is sophisticated, charming, magnetic, and elegant, but with a wink of irreverence," Mindy Barry, marketing director, cat brands, Mars Petcare, tells "Marketing Daily." ...
- Rachael Ray's Nutrish Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2016
Ainsworth Pet Nutrition, manufacturer of the Rachael Ray's Nutrish line of pet food, has partnered with BuzzFeed to produce three co-branded videos and three sponsored posts. ...
- Comcast Gives Security-Camera View Of 'Pets'
Marketing Daily, Aaron Baar - Monday, June 20, 2016
"The premise [of the film] is all about the activities of pets, and what they do when the owners leave," says Comcast's Todd Arata. "It seemed like a natural pairi ...
- PetSmart Teams With 'Secret Life Of Pets'
Marketing Daily, Tanya Gazdik - Friday, June 17, 2016
"We have done movie tie-in programs before, but never to this depth and across all our channels from exclusive products and tailored services to in-store, TV, digital and social," PetSmart ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, June 16, 2016
Nintendo surged into the top rank, grabbing one of the highest engagement scores in months thanks to a cross-platform strategy for sharing content related to E3, the massive international videoga ...
- The Poop On Trump
Real MAD, Stan Mack - Monday, June 6, 2016
...
- Pet Owners Embrace Humanization
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2016
One of the most important driving forces in the pet industry is the humanization of animal companions, according to a recent study by Packaged Facts. ...
- Mars Petcare Brings Together Dog Food Brands
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
For the first time ever, Mars Petcare is bringing together its portfolio of dog food brands in a campaign called Mix Mania. The brands featured in the effort are Cesa ...
- Purina Enlists Sports Stars For Video
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
The initiative is being promoted via a "robust digital campaign," Amy Kirkou, retail and shopper marketing manager for Nestle Purina, tells "Marketing Daily." ...
- Pedigree Promotes #HeartsAligned Research
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
Clemenger BBDO in Australia created a video to detail the Pedigree-sponsored experiment. For every time the video is shared on Facebook using the hashtag #HeartsAligned, Pedigree will donate $1 ...
