- Royal Canin Encourages Cat Owners To Visit Vet
Marketing Daily, Tanya Gazdik - Monday, August 22, 2016
"We know that cats are mysterious, independent and don't always show us outward signs of being sick," Royal Canin's Stacey Osborn tells "Marketing Daily." ...
- PetSmart, Olympians Support Nulo Pet Food
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
The products are just starting to roll-out in stores this month and will be available chain-wide later this fall, when the retailer plans to launch an integrated marketing campaign, PetSmart's ...
- Mars Takes Cats' Perspective Toward Treats
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
The campaign features a 1980s-style music video starring the Electric Furs -- a fictitious band made up of cats -- performing a feline rendition of "Don't You (Forget About Me)" ...
- NEW! Honda Adds Catvertising To Summer Clearance Campaign
Out to Launch, Amy Corr - Tuesday, August 9, 2016
How to survive the AI apocalypse. A virtual reality school bus. Let's launch! ...
- Purina Pro Plan Partners With Olympian
Marketing Daily, Tanya Gazdik - Monday, August 1, 2016
"We believe that the talented dogs featured in this series are fun to watch for all especially when matched against such a prominent American athlete," Purina Pro Plan Brand Manager ...
- Internet-Connected Pet Feeder Fails, World Takes Note
Connected Thinking, Chuck Martin - Thursday, July 28, 2016
The technology powering the Internet of Things is hardly perfected. There will be bumps and failures along the way and some will be highlighted more than others, for a host ...
- 'Pets Are Family' Prompts Industry's Growth
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
The bond between consumers and their pets continues to be a key catalyst for growth in the pet food industry, according to market research firm Packaged Facts in the report ...
- TVGla Shows 'The Secret Life Of Pets'
MAD, Larissa Faw - Friday, July 15, 2016
Universal Pictures is extending the reach of its animated "The Secret Life of Pets" with digital apps that let users customize images of their pets. ...
- Sheba Explains 'What Cats Want'
Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
"The Sheba brand, like cats, is sophisticated, charming, magnetic, and elegant, but with a wink of irreverence," Mindy Barry, marketing director, cat brands, Mars Petcare, tells "Marketing Daily." ...
- Rachael Ray's Nutrish Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2016
Ainsworth Pet Nutrition, manufacturer of the Rachael Ray's Nutrish line of pet food, has partnered with BuzzFeed to produce three co-branded videos and three sponsored posts. ...
- Comcast Gives Security-Camera View Of 'Pets'
Marketing Daily, Aaron Baar - Monday, June 20, 2016
"The premise [of the film] is all about the activities of pets, and what they do when the owners leave," says Comcast's Todd Arata. "It seemed like a natural pairing ...
- PetSmart Teams With 'Secret Life Of Pets'
Marketing Daily, Tanya Gazdik - Friday, June 17, 2016
"We have done movie tie-in programs before, but never to this depth and across all our channels from exclusive products and tailored services to in-store, TV, digital and social," PetSmart's ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, June 16, 2016
Nintendo surged into the top rank, grabbing one of the highest engagement scores in months thanks to a cross-platform strategy for sharing content related to E3, the massive international videogame ...
- The Poop On Trump
Real MAD, Stan Mack - Monday, June 6, 2016
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- Pet Owners Embrace Humanization
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2016
One of the most important driving forces in the pet industry is the humanization of animal companions, according to a recent study by Packaged Facts. ...
- Mars Petcare Brings Together Dog Food Brands
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
For the first time ever, Mars Petcare is bringing together its portfolio of dog food brands in a campaign called Mix Mania. The brands featured in the effort are Cesar, ...
- Purina Enlists Sports Stars For Video
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
The initiative is being promoted via a "robust digital campaign," Amy Kirkou, retail and shopper marketing manager for Nestle Purina, tells "Marketing Daily." ...
- Pedigree Promotes #HeartsAligned Research
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
Clemenger BBDO in Australia created a video to detail the Pedigree-sponsored experiment. For every time the video is shared on Facebook using the hashtag #HeartsAligned, Pedigree will donate $1 to ...
- Rachael Ray's Nutrish Pet Food Launches $40 Million Campaign
Marketing Daily, Tanya Gazdik - Friday, May 6, 2016
The brand's primary target/audience is women ages 35-54 with a household Income of $75,000 and higher, Brooke Young, VP, Client Partner, at Moxie, tells "Marketing Daily." The target also is ...
- PetSmart Helps Arizona Diamondbacks Go To The Dogs
Marketing Daily, Tanya Gazdik - Tuesday, May 3, 2016
PetSmart, in partnership with the Arizona Diamondbacks, nearly set a new Guinness World Records title for the "Most Dogs Attending a Sporting Event" at Chase Field in Phoenix. ...
- Pedigree Features Veteran's Story For 'Feed The Good' Campaign
Marketing Daily, Tanya Gazdik - Monday, April 18, 2016
"Pedigree has worked tirelessly to help support the transformation of shelter dogs into pets with loving forever homes with both monetary and dog food donations," Pedigree Brand Manager Melodie Bolin ...
- Pet Ownership Influences Auto Brand Preference
Marketing Daily, Tanya Gazdik - Tuesday, April 12, 2016
Acura owners are much more likely to have a Poodle than any other breed. And Yorkshire Terrier owners have a penchant for Honda products. That's according to a newly released ...
- NEW! Play 'Bassetball' And Let Adoptable Dogs Pick Your March Madness Winner
Out to Launch, Amy Corr - Tuesday, March 15, 2016
Michael Phelps shows his true self in Under Armour ad. Me-time whenever you need it. Let's launch! ...
- Friskies, Grumpy Cat Back At SXSW With Musical Help
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
"To celebrate these unique flavor combinations, we wanted to bring together two different music artists to perform a completely unexpected mashup of music," says Jessica Nichols, Friskies brand
manager. ...
- Cat's Pride Enlists Katherine Heigl For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
The campaign is "revolutionary for the cat litter category as it's the first time in recent history that a litter product relates to consumers on an emotional level," Dan Jaffee, ...
- Millennials Reshaping Pet Industry Future
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2016
While the pet industry previously has been reliant on the spending patterns of pet owners from the Baby Boomer and Gen X generations, Millennial pet owners increased 25% between 2007 ...
- PetSmart, Arizona Diamondbacks Team For Dog-Friendly Ballpark
Marketing Daily, Tanya Gazdik - Monday, February 29, 2016
"We are seeing more and more establishments open up their facilities to pets - whether it's coffee shops, retail stores, hotels or restaurants," Eran Cohen, chief customer experience officer, PetSmart, ...
- Smith Bros. Targets Vets For Putney
MAD, Larissa Faw - Monday, February 15, 2016
The campaign highlights what the brand asserts isnthe importance and timeliness of Putney's veterinary generics, captured in the line "There are no generic pets. But it's about time their meds ...
- NEW! Smokers Can Cause Pets To Get Sick, Ending Adorable Cat Videos, Says Truth's #Catmageddon
Out to Launch, Amy Corr - Thursday, February 11, 2016
In its continued effort to convince teens to stop smoking, truth launched a video that shines a light on secondhand smoke and what it can do to a beloved pet. ...
- Kitten Bowl, Puppy Bowl Score Touchdown For Cuteness
Marketing Daily, Tanya Gazdik - Friday, February 5, 2016
Animal lovers can find something extra to cheer about on Super Bowl Sunday when it comes to the Kitten Bowl and Puppy Bowl, whose sponsors include Hallmark, Pedigree, Bissell and ...
