- Pedigree Features Veteran's Story For 'Feed The Good' Campaign
Marketing Daily, Tanya Gazdik - Monday, April 18, 2016
"Pedigree has worked tirelessly to help support the transformation of shelter dogs into pets with loving forever homes with both monetary and dog food donations," Pedigree Brand Manager Melodie Bol ...
- Pet Ownership Influences Auto Brand Preference
Marketing Daily, Tanya Gazdik - Tuesday, April 12, 2016
Acura owners are much more likely to have a Poodle than any other breed. And Yorkshire Terrier owners have a penchant for Honda products. That's according to a newly releas ...
- NEW! Play 'Bassetball' And Let Adoptable Dogs Pick Your March Madness Winner
Out to Launch, Amy Corr - Tuesday, March 15, 2016
Michael Phelps shows his true self in Under Armour ad. Me-time whenever you need it. Let's launch! ...
- Friskies, Grumpy Cat Back At SXSW With Musical Help
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
"To celebrate these unique flavor combinations, we wanted to bring together two different music artists to perform a completely unexpected mashup of music," says Jessica Nichols, Friskies brand
manager. ...
- Cat's Pride Enlists Katherine Heigl For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
The campaign is "revolutionary for the cat litter category as it's the first time in recent history that a litter product relates to consumers on an emotional level," Dan Jaffe ...
- Millennials Reshaping Pet Industry Future
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2016
While the pet industry previously has been reliant on the spending patterns of pet owners from the Baby Boomer and Gen X generations, Millennial pet owners increased 25% between 20 ...
- PetSmart, Arizona Diamondbacks Team For Dog-Friendly Ballpark
Marketing Daily, Tanya Gazdik - Monday, February 29, 2016
"We are seeing more and more establishments open up their facilities to pets - whether it's coffee shops, retail stores, hotels or restaurants," Eran Cohen, chief customer experience officer, PetSmar ...
- Smith Bros. Targets Vets For Putney
MAD, Larissa Faw - Monday, February 15, 2016
The campaign highlights what the brand asserts isnthe importance and timeliness of Putney's veterinary generics, captured in the line "There are no generic pets. But it's about time their me ...
- NEW! Smokers Can Cause Pets To Get Sick, Ending Adorable Cat Videos, Says Truth's #Catmageddon
Out to Launch, Amy Corr - Thursday, February 11, 2016
In its continued effort to convince teens to stop smoking, truth launched a video that shines a light on secondhand smoke and what it can do to a beloved pe ...
- Kitten Bowl, Puppy Bowl Score Touchdown For Cuteness
Marketing Daily, Tanya Gazdik - Friday, February 5, 2016
Animal lovers can find something extra to cheer about on Super Bowl Sunday when it comes to the Kitten Bowl and Puppy Bowl, whose sponsors include Hallmark, Pedigree, Bissell a ...
- Y&L Scoops Up Pet Supplies Plus
MAD, Larissa Faw - Tuesday, February 2, 2016
This account switch comes as Pet Supplies Plus seeks to expand its national footprint. The pet store chain sells pet food, pet products, grooming services in more than 330 stor ...
- 'Game Of Thrones,' Social Media Efforts, Millennials Intrigue Readers
Marketing Daily, Tanya Gazdik - Monday, January 4, 2016
With the enormous popularity of the HBO medieval fantasy TV series, it's no surprise that a story about Wyndham enlisting a "Game of Thrones" actor in its marketing activities w ...
- Bayer Engages Pet Owners To Help Shelters
Marketing Daily, Tanya Gazdik - Sunday, November 29, 2015
Pet photos shared through Dec. 31 will populate a digital photo collage featured at the campaign hub. This site will also highlight tips on how to keep pets healthy a ...
- Purina Campaign Focuses On U.S. Manufacturing
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2015
The campaign, which includes TV, digital and packaging, uses employee stories to remind pet owners how Dog Chow is made with high-quality ingredients in the USA, and not in Chin ...
- Fairly Furry Ads Seem Best Way Toward Virality
VidBlog, P.J. Bednarski - Thursday, November 19, 2015
Android's "Friends Furever," an ad about the cuddly pairing of unlikely animal friends, has become the most shared ad of all time, says Unruly. ...
- Purina Kicks Off #DogThanking Promo With Johnny Weir
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2015
Purina is inviting dog owners to log on to Facebook, Twitter or Instagram and tell the world why they are thankful for their dog. For every original post submitted th ...
- Temptations Offers Cat Owners Redemption
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2015
"We look for opportunities to break through with our marketing creative, and we identified an opportunity here, thanks to all our cat owners who are all too happy to pl ...
- With Digital 'Pawprint' Saatchi LA Helps Rescuer Match Pets And People
MAD, Larissa Faw - Monday, November 2, 2015
The agency, part of Publicis Groupe, developed a program that uses consumer data to match people online with potential pets. Data offering glimpses of lifestyle needs and tastes as we ...
- Hallmark Teams With Best Friends Animal Society
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Hallmark and Best Friends Animal Society are teaming up to help find homes for 2,000 shelter pets in the next two years. Hallmark will donate $100,000 that will be us ...
- Stainmaster Carpet Partners With Pet Expert
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Stainmaster brand carpeting is enlisting pet expert Andrea Arden to promote the brand's activities related to Adopt-A-Shelter Dog month. Arden is Animal Planet's Pet Expert and the author of sever ...
- Consumers Prefer 'Premium' When It Comes To Pets
Marketing Daily, Tanya Gazdik - Sunday, September 27, 2015
The pet overall market has been seeing little expansion in terms of dollar and volume sales, but what gains there have been are primarily a result of higher-priced, higher-quality produc ...
- NEW! Castor & Pollux: Read Pet Food Labels Because Your Pet Can't
Out to Launch, Amy Corr - Wednesday, August 26, 2015
The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks. In an ad breaking September 1, ...
- Every Dog Has Its Day, And It's Aug. 26
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2015
A handful of brands are hopping aboard the cute dog train with activities and promotions linked to the 11th annual National Dog Day, which is Aug. 26. The celebration ...
- Organix Takes Tongue-In-Cheek Approach
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2015
"Having the researcher asking ever more desperate questions seemed like a fun way to remind pet parents that they have to take responsibility for their dogs' diet," Jeremy Seibold, TDA_Bould ...
- Merial Promo Benefits Assistance Dog Program
Marketing Daily, Tanya Gazdik - Monday, August 24, 2015
Actress and dog parent Sarah Hyland has teamed up with Merial to create the program video that shares the great lengths dog owners will go to keep their pooches happ ...
- Americans' Spending Proves Love Of Pets
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2015
With 62% of Americans having at least one pet in their household, it's easy to see how U.S. spending on pet care is approaching $20 billion. According to a rece ...
- Just Like Mom Used To Make: 'Fresh Baked' Food For The Pooch
MAD, Larissa Faw - Tuesday, August 11, 2015
Freshpet is introducing its "Fresh Baked" line of line of dog food and The Terry & Sandy Solution has created an ad campaign to launch it. The new line ...
- Fido Did It: Honest Kitchen Wants Pets To Confess
MAD, Larissa Faw - Friday, August 7, 2015
RTO+P is introducing its first effort for the per food company that plays off the brand's honest moniker by searching for "the year's most honest pets." ...
- Going To The Dogs: Pet Collective Site Won't Stay, Wants To Fetch New Subscribers
Around the Net in Video, P.J. Bednarski - Thursday, July 23, 2015
Fremantle North Americas Tiny Riot started The Pet Collective, a site for interesting doggies, in 2014, and now it has grown to 562,705 subscribers and more than 170 million view ...
- Nutro Campaign Intros Two Products
Marketing Daily, Tanya Gazdik - Sunday, July 5, 2015
"We know pet parents want to give their pets a food they can trust," Keith Danoff, marketing director, the Nutro Brand at Mars Petcare, tells "Marketing Daily." "The new ...
