- VW, Jeep, Cars.com Focus On Earth Day, EVs
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Obstacles preventing consumers from buying electric vehicles are cost (34%), limited range (32%) and a lack of charging stations (32%), per Cars.com. ...
- Subaru, Chevrolet, Hyundai Mark Earth Day
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Subaru aims to help Subaru Park, home of the Philadelphia Union, become the first zero landfill stadium in MLS. ...
- Lincoln Park Zoo Focuses On Endangered Animals
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
While visitors love to see the animals, they often do so without considering they may be among the last people privileged to do so. ...
- What Does 'More Open' To EVs Really Mean?
Drive Time, Tanya Gazdik - Monday, April 19, 2021
Tesla is once again the most trusted EV brand, per CarGurus. ...
- Soma Expands Bra Donation Program
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
The number of bras Soma has recycled has a greenhouse gas emissions impact equivalent to 44.1 tons of waste recycled instead of landfilled. ...
- In Marketing Prank, VW Teases Name Change To Voltswagen
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 30, 2021
By the end of the day, the company confirmed it was just a publicity stunt, which clearly succeeded based on the number of stories it generated. ...
- Nissan Extends Formula E Commitment
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Nissan is using Formula E to demonstrate the power and performance of its electric vehicles. ...
- Gen Y, Z Lead The Way With EVs
Drive Time, Tanya Gazdik - Monday, March 22, 2021
One in four Gen Y and Z auto intenders say electric vehicle technology is a "must-have" in their next car, GfK AutoMobility tells "DriveTime." ...
- Porsche Enlists Keanu Reeves For Longform Video
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2021
The eight-minute video from Cramer-Krasselt showcases both the power and range of the Porsche Taycan Turbo electric sports car. ...
- Mediabrands' Rapport Debuts Eco-Friendly OOH Signage
MAD, Larissa Faw - Tuesday, February 23, 2021
Agency leaders first began testing sustainable OOH print ads in the spring of 2017, working with partners and vendors to perfect the technology for various outdoor environments. ...
- Chevrolet Introduces New Bolt EUV With Help From Walt Disney
Marketing Daily, Tanya Gazdik - Sunday, February 14, 2021
The partnership aims to inform consumers "about the benefits of owning an electric vehicle in an entertaining way," says Chevy's Steve Majoros. ...
- Formula E Campaign Targets Socially Conscious Sports Fans
Marketing Daily, Tanya Gazdik - Friday, February 12, 2021
The global effort will focus on the sport's role in accelerating change both on and off the track. ...
- Chevrolet Continues Teasing Collaboration With Walt Disney For Bolt EUV
Marketing Daily, Tanya Gazdik - Monday, February 8, 2021
A 15-second teaser features the Haunted Mansion Hitchhiking Ghosts as they catch a ride in the new Bolt EUV. ...
- Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Microsoft's push to fill in after Google threatened to pull out of Australia should remind marketers there are other ways consumers want to search and find products and services onlin ...
- Audi Celebrates U.S. Return To Paris Agreement
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2021
The automaker says it was among the first manufacturers to publicly support and align its actions toward the goals of the agreement. ...
- Chevrolet Partners With Disney For Bolt Reveal
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2021
A 15-second teaser that can be viewed on Chevy's EV page gives a glimpse of the video series collaboration to come on Feb. 14. ...
- VW Uses Zoetrope To Intro Electric SUV
Marketing Daily, Tanya Gazdik - Monday, January 11, 2021
Creative, which was shot in one take, shows representatives of the "stages of man." ...
- JetBlue Upcycles Amenities To Help Needy
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
As part of the airline's refreshing of its Mint program, gently and unused retiring products will be donated to nonprofits. ...
- Jaguar Aims To Save Namesake With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2020
Jaguar's history with the nonprofit dates back to at least 1999 when it sponsored a workshop to assess the status of jaguars. ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Inside Performance, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-related searches up 2250%. Many retailers will close on Thanksgiving and are posting their Black Friday deals online. ...
- Hyundai Launches Global Ioniq Brand Video
Marketing Daily, Tanya Gazdik - Sunday, November 22, 2020
The spot, from Hamburg, Germany-based Jung von Matt, was shot around the world to emphasize the global impact of climate change. ...
- Toyota Brings Back Feel-Good Drawing Contest
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2020
The world contest was on hold this year due to COVID-19, but the U.S. portion, Toyota Dream Car USA Art Contest, opens Nov. 16. ...
- Jaguar Enlists CNN's Courageous Studios For Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
The debut film features the I-Pace on a visit to L'Auberge Del Mar, a luxury resort off the coast of Southern California. ...
- Ford Aims To Raise $5 Million For Reforestation, Preservation Efforts
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2020
The efforts will be funded by a portion of the proceeds from every Bronco SUV sold. ...
- Hyundai Helps Turn Scraps Into Fashion
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Although materials such as iron are recycled as part of the vehicle scrapping process, materials like leather, glass and airbags end up in landfills. ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of its worldwide facilities where the market allows it, and said it passed this milestone "ahead of schedule," thanks ...
- Jeep Pays Tribute To Carl Sagan In Wrangler Video
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
FCA CMO Olivier Francois says he gets emotional every time he watches the spot, which he calls "a love letter to the planet." ...
- Bonterra Highlights 'Earth-Saving' Tasting Notes
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. ...
- Cadillac Preps Lyriq Reveal, Lordstown Motors Shows Off Pickup
Drive Time, Tanya Gazdik - Monday, August 3, 2020
This is turning into a big week for electric trucks, especially those with a connection to Lordstown, Ohio. ...
- With 3D Bioprinting, KFC Takes New Route To Faux Fowl
QSR Land, Sarah Mahoney - Tuesday, July 21, 2020
The process involves additive bioprinting technology that uses chicken cells as well as plant material, with "almost no animal involvement." ...
