- P&G Plans European Paper Packaging Pilot
Marketing Daily - Top of the News, Les Luchter - Tuesday, July 20, 2021
The trial rollout of paper bottles for Lenor, the European version of Downy fabric softener, is part of plans to cut the use of virgin plastics in half by 2 ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup has launched a "green" tag to offset the carbon footprint of digital campaigns. It utilizes a "tree-P-M" model th ...
- Getting Bitch-Slapped By The Invisible Hand
Media Insider, Gord Hotchkiss - Tuesday, July 6, 2021
It's a little daunting to think that our future survival relies on our choices as consumers. But this is the world we have made. ...
- Volkswagen Supports ID.4 Launch On TikTok, YouTube
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2021
The automaker recently posted a TikTok video featuring the ID.4 and an original song. ...
- General Motors, Shell Partner On Renewable Energy Solutions
Marketing Daily, Tanya Gazdik - Wednesday, June 23, 2021
Both GM and Shell have recently announced ambitious goals to address emissions. ...
- Jeep Launches Charging Station Takeover
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2021
Jeep is the first brand to make use of Volta's weather-based technology in its creative. ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first "carbon neutral ad breaks" on television. The buys, which the agency du ...
- Automakers Amp Up Electric Debuts, But Infrastructure Still Not There
Drive Time, Tanya Gazdik - Monday, May 24, 2021
The quick-charging claims could mislead uneducated consumers, who may not understand the differences in home vs. public charging systems. ...
- The Marketing Must Be Working: Consumers Give More Consideration To EVs
Drive Time, Tanya Gazdik - Monday, May 17, 2021
CarGurus found 30% of respondents are probably or definitely going to own an EV in the next five years. ...
- Tesla, Ford, Lucid, Nissan Causing A 'Buzz'
Drive Time, Tanya Gazdik - Monday, May 10, 2021
"I'm pretty good at running human in emulation mode," Tesla founder Elon Musk said during the "SNL" monologue. ...
- Lucid Motors Appoints First Marketing VP
Marketing Daily, Tanya Gazdik - Thursday, May 6, 2021
Jeff Curry will oversee all marketing and advertising, including the automaker's partnership with ad agency Erich & Kallman. ...
- New Balance Unveils Sustainable Shoes
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 5, 2021
New Balance released a new collection of sneakers in its Made Responsibly line. The shoes, which Fast Company deems “ugly,” are made with a mix of factory scraps and n ...
- VW, Jeep, Cars.com Focus On Earth Day, EVs
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Obstacles preventing consumers from buying electric vehicles are cost (34%), limited range (32%) and a lack of charging stations (32%), per Cars.com. ...
- Subaru, Chevrolet, Hyundai Mark Earth Day
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Subaru aims to help Subaru Park, home of the Philadelphia Union, become the first zero landfill stadium in MLS. ...
- Lincoln Park Zoo Focuses On Endangered Animals
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
While visitors love to see the animals, they often do so without considering they may be among the last people privileged to do so. ...
- What Does 'More Open' To EVs Really Mean?
Drive Time, Tanya Gazdik - Monday, April 19, 2021
Tesla is once again the most trusted EV brand, per CarGurus. ...
- Soma Expands Bra Donation Program
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
The number of bras Soma has recycled has a greenhouse gas emissions impact equivalent to 44.1 tons of waste recycled instead of landfilled. ...
- In Marketing Prank, VW Teases Name Change To Voltswagen
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 30, 2021
By the end of the day, the company confirmed it was just a publicity stunt, which clearly succeeded based on the number of stories it generated. ...
- Nissan Extends Formula E Commitment
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Nissan is using Formula E to demonstrate the power and performance of its electric vehicles. ...
- Gen Y, Z Lead The Way With EVs
Drive Time, Tanya Gazdik - Monday, March 22, 2021
One in four Gen Y and Z auto intenders say electric vehicle technology is a "must-have" in their next car, GfK AutoMobility tells "DriveTime." ...
- Porsche Enlists Keanu Reeves For Longform Video
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2021
The eight-minute video from Cramer-Krasselt showcases both the power and range of the Porsche Taycan Turbo electric sports car. ...
- Mediabrands' Rapport Debuts Eco-Friendly OOH Signage
MAD, Larissa Faw - Tuesday, February 23, 2021
Agency leaders first began testing sustainable OOH print ads in the spring of 2017, working with partners and vendors to perfect the technology for various outdoor environments. ...
- Chevrolet Introduces New Bolt EUV With Help From Walt Disney
Marketing Daily, Tanya Gazdik - Sunday, February 14, 2021
The partnership aims to inform consumers "about the benefits of owning an electric vehicle in an entertaining way," says Chevy's Steve Majoros. ...
- Formula E Campaign Targets Socially Conscious Sports Fans
Marketing Daily, Tanya Gazdik - Friday, February 12, 2021
The global effort will focus on the sport's role in accelerating change both on and off the track. ...
- Chevrolet Continues Teasing Collaboration With Walt Disney For Bolt EUV
Marketing Daily, Tanya Gazdik - Monday, February 8, 2021
A 15-second teaser features the Haunted Mansion Hitchhiking Ghosts as they catch a ride in the new Bolt EUV. ...
- Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Microsoft's push to fill in after Google threatened to pull out of Australia should remind marketers there are other ways consumers want to search and find products and services onlin ...
- Audi Celebrates U.S. Return To Paris Agreement
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2021
The automaker says it was among the first manufacturers to publicly support and align its actions toward the goals of the agreement. ...
- Chevrolet Partners With Disney For Bolt Reveal
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2021
A 15-second teaser that can be viewed on Chevy's EV page gives a glimpse of the video series collaboration to come on Feb. 14. ...
- VW Uses Zoetrope To Intro Electric SUV
Marketing Daily, Tanya Gazdik - Monday, January 11, 2021
Creative, which was shot in one take, shows representatives of the "stages of man." ...
- JetBlue Upcycles Amenities To Help Needy
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
As part of the airline's refreshing of its Mint program, gently and unused retiring products will be donated to nonprofits. ...
