- Beer Brand Corona Plans Eco-Friendly Island
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 1, 2021
Beer brand Corona is planning Corona Island, a destination centered around sustainability. Slated to open in late spring 2022 in the Caribbean Sea, the guest experience is a direct extensi ...
- Skechers, Allbirds Intensify Move Toward Greener Sneakers
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 2, 2021
Skechers is kicking off a multiyear partnership with the Nature Conservancy, along with a collection of sustainable shoes. ...
- Ikea Raising Prices Could Be Boon For Environment
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 15, 2021
Ikea, hit hard by global supply chain issues like other retailers, is raising its prices. It might be bad news for consumers, but sustainability experts argue that higher Ikea pric ...
- Test Drive: Polestar 2 Takes Technology Beyond Electric
Drive Time, Tanya Gazdik - Monday, November 8, 2021
The infrastructure for electric vehicle charging has improved. Sadly, the courtesy of ICE drivers has not. ...
- Electric Vehicle Maker Rivian Launches IPO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 11, 2021
In what is being billed as the biggest U.S. IPO since 2014, Rivian went public Wednesday, raising billions of dollars. The highly anticipated IPO “further illustrates the excitement that h ...
- Alaska Airlines Trades Plastic For Boxed Water
Marketing Daily, Tanya Gazdik - Thursday, November 4, 2021
Starting Nov. 4, the airline is trading plastic water bottles for Boxed Water Is Better, and swapping out plastic cups for recyclable paper cups. ...
- Walmart Heir Aims To Reshape Food System
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 1, 2021
Venture capital fund S2G Ventures, whose biggest funder is Luke Walton, is focused on making the food system healthier and more sustainable. It has invested in more than 60 companie ...
- Subaru, Honda, VW, Nissan Tout Do-Good Efforts
Drive Time, Tanya Gazdik - Monday, November 1, 2021
It's Nov. 1, unofficially the beginning of the holiday season, and like clockwork, companies are talking about their philanthropic efforts. ...
- GM Can 'Absolutely' Catch Tesla In Electric Vehicle Sales
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 27, 2021
General Motors CEO Mary Barra says the automaker can “absolutely” catch Tesla in U.S. sales of electric vehicles by 2025. “Barra said an influx of new products, including the soon-to-be-released G ...
- Gap, H&M, Levi Strauss Linked To Deforestation
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 22, 2021
A report is linking some huge brands to Cambodia’s disappearing forest. The biggest offenders over the past three years, based on data gleaned from the Open Apparel Registry, included Bestselle ...
- McDonald's Plans U.S. Test For McPlant Burger
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 18, 2021
McDonald’s will test the plant-based McPlant burger created as part of its partnership with Beyond Meat in eight U.S. restaurants next month. The fast-food retailer already started selling the burge ...
- Hyundai Launches Third Fashion Collection Created From Recycled Auto Parts
Marketing Daily, Tanya Gazdik - Thursday, October 14, 2021
An online video featuring actors and influencers wearing Re:Style items explains the campaign's purpose and philosophy. ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. ...
- Volvo Collaborates With Footwear Company
Marketing Daily, Tanya Gazdik - Sunday, September 26, 2021
The limited-edition sneaker was Inspired by the electric Volvo XC40 Recharge. ...
- Climate Change For TV: Banning TV Fossil-Fuel Ads
TV Watch, Wayne Friedman - Thursday, August 19, 2021
The premise is that fossil fuels, like cigarettes, aren't good for anyone's health long-term. ...
- No Surprise, California Best Equipped For EVs
Drive Time, Tanya Gazdik - Monday, August 16, 2021
The greater Los Angeles area took the first spot for electric car adoption with the highest number of registered EVs (more than 230,000). ...
- P&G Plans European Paper Packaging Pilot
Marketing Daily - Top of the News, Les Luchter - Tuesday, July 20, 2021
The trial rollout of paper bottles for Lenor, the European version of Downy fabric softener, is part of plans to cut the use of virgin plastics in half by 2 ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup has launched a "green" tag to offset the carbon footprint of digital campaigns. It utilizes a "tree-P-M" model th ...
- Getting Bitch-Slapped By The Invisible Hand
Media Insider, Gord Hotchkiss - Tuesday, July 6, 2021
It's a little daunting to think that our future survival relies on our choices as consumers. But this is the world we have made. ...
- Volkswagen Supports ID.4 Launch On TikTok, YouTube
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2021
The automaker recently posted a TikTok video featuring the ID.4 and an original song. ...
- General Motors, Shell Partner On Renewable Energy Solutions
Marketing Daily, Tanya Gazdik - Wednesday, June 23, 2021
Both GM and Shell have recently announced ambitious goals to address emissions. ...
- Jeep Launches Charging Station Takeover
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2021
Jeep is the first brand to make use of Volta's weather-based technology in its creative. ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first "carbon neutral ad breaks" on television. The buys, which the agency du ...
- Automakers Amp Up Electric Debuts, But Infrastructure Still Not There
Drive Time, Tanya Gazdik - Monday, May 24, 2021
The quick-charging claims could mislead uneducated consumers, who may not understand the differences in home vs. public charging systems. ...
- The Marketing Must Be Working: Consumers Give More Consideration To EVs
Drive Time, Tanya Gazdik - Monday, May 17, 2021
CarGurus found 30% of respondents are probably or definitely going to own an EV in the next five years. ...
- Tesla, Ford, Lucid, Nissan Causing A 'Buzz'
Drive Time, Tanya Gazdik - Monday, May 10, 2021
"I'm pretty good at running human in emulation mode," Tesla founder Elon Musk said during the "SNL" monologue. ...
- Lucid Motors Appoints First Marketing VP
Marketing Daily, Tanya Gazdik - Thursday, May 6, 2021
Jeff Curry will oversee all marketing and advertising, including the automaker's partnership with ad agency Erich & Kallman. ...
- New Balance Unveils Sustainable Shoes
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 5, 2021
New Balance released a new collection of sneakers in its Made Responsibly line. The shoes, which Fast Company deems “ugly,” are made with a mix of factory scraps and n ...
- VW, Jeep, Cars.com Focus On Earth Day, EVs
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Obstacles preventing consumers from buying electric vehicles are cost (34%), limited range (32%) and a lack of charging stations (32%), per Cars.com. ...
