- Jaguar Enlists CNN's Courageous Studios For Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
The debut film features the I-Pace on a visit to L'Auberge Del Mar, a luxury resort off the coast of Southern California. ...
- Ford Aims To Raise $5 Million For Reforestation, Preservation Efforts
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2020
The efforts will be funded by a portion of the proceeds from every Bronco SUV sold. ...
- Hyundai Helps Turn Scraps Into Fashion
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Although materials such as iron are recycled as part of the vehicle scrapping process, materials like leather, glass and airbags end up in landfills. ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of its worldwide facilities where the market allows it, and said it passed this milestone "ahead of schedule," thanks to ...
- Jeep Pays Tribute To Carl Sagan In Wrangler Video
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
FCA CMO Olivier Francois says he gets emotional every time he watches the spot, which he calls "a love letter to the planet." ...
- Bonterra Highlights 'Earth-Saving' Tasting Notes
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. ...
- Cadillac Preps Lyriq Reveal, Lordstown Motors Shows Off Pickup
Drive Time, Tanya Gazdik - Monday, August 3, 2020
This is turning into a big week for electric trucks, especially those with a connection to Lordstown, Ohio. ...
- With 3D Bioprinting, KFC Takes New Route To Faux Fowl
QSR Land, Sarah Mahoney - Tuesday, July 21, 2020
The process involves additive bioprinting technology that uses chicken cells as well as plant material, with "almost no animal involvement." ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. ...
- Rolls-Royce, Bentley Celebrate World Bee Day
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2020
The two British car companies join conservationists in raising awareness of the role bees play in keeping the planet healthy. ...
- Hyundai, Audi Celebrate Earth Day
Marketing Daily, Tanya Gazdik - Wednesday, April 22, 2020
A Hyundai film featuring K-pop group BTS, which debuted today at 6 a.m. in Korea, has already been viewed more than 2.8 million times. ...
- Covering Climate Now Members Can Access Reuters' Climate Reporting Free
Publishers Daily, Melynda Fuller - Monday, April 13, 2020
Covering Climate Now is group of more than 400 news outlets and was co-founded by 'Columbia Journalism Review' and 'The Nation.' ...
- Grist Launches Kid-Centric Content Focused On Climate Change
Publishers Daily, Melynda Fuller - Monday, April 6, 2020
Grist hits its archives to develop kid- and teen-centric study capsules as parents look for insightful ways to home school their children during the COVID-19 pandemic. ...
- Volkswagen Collaborates With Architect, Design Firm For Guggenheim Exhibit
Marketing Daily, Tanya Gazdik - Friday, February 28, 2020
Volkswagen is debuting its mobility research as a contributor to an exhibit at the Guggenheim Musuem. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, January 23, 2020
It's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- JetBlue Ups Its Eco-Friendly Goals
Marketing Daily, Tanya Gazdik - Wednesday, January 15, 2020
The airline plans to offer ways for the airline's customers and communities to connect with the carbon offsetting projects JetBlue is supporting. ...
- GM Revival Of Hummer Brand As Electric Is 'Beautiful Irony'
Marketing Daily, Tanya Gazdik - Sunday, January 12, 2020
"Apparently, Hummer was a brand ahead of its time," says Karl Brauer, executive publisher at Kelley Blue Book and Autotrader. ...
- Subaru Outlines Corporate Stewardship
Drive Time, Tanya Gazdik - Monday, December 23, 2019
"At Subaru, it is our responsibility to show love and respect to all who interact with us," said Subaru of America CEO. ...
- Hyundai Challenge Saves Nearly 800 Pounds Of Plastic
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2019
The automaker presented a $100,000 grant to Santa Clara University's Office of Sustainability. ...
- Ford Partners With McDonald's For Sustainability Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2019
McDonald's expects to divert a significant portion of its coffee chaff in North America to Ford to be incorporated into vehicle parts. ...
- Conde Nast Pledges To Reach Paris Agreement Targets
Publishers Daily, Sara Guaglione - Monday, November 25, 2019
The publisher says it will use the influence of its brands, which reach more than 1 billion people around the world, to influence climate action. ...
- BMW Partners With Dairy Farms To Make Renewable Energy
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2019
"That's not something you can do with lip service, just talking about sustainability and not really living up to it," says BMW's Uwe Dreher. ...
- Land Rover Partners With John Mayer, 'The Atlantic'
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2019
"We try to always do things that have a genuine, deeper connection than just paying for someone to show up," says JLR's Kim McCullough. ...
- How To Develop Authentic Sustainability Marketing
Marketing Insider, Jason Parkin - Monday, November 25, 2019
Brands must consciously choose to eliminate products that are not sustainable, and share these stories with consumers. ...
- Toyota, Tesla Most Popular Brands For EV Shoppers
Drive Time, Tanya Gazdik - Monday, November 18, 2019
Survey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain. ...
- Ford Lends Mustang Brand To Electric SUV
Marketing Daily, Tanya Gazdik - Sunday, November 17, 2019
Ford is expanding the footprint of its best-known, best-loved names because of the enormous costs of establishing new model names. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, November 14, 2019
It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- Dove Products Make Some Really Big Promises About Its Use Of Plastic
Marketing Daily, P.J. Bednarski - Monday, October 21, 2019
"By taking these steps, Dove will be the biggest brand in the world that has moved to 100% recycled packaging," Richard Slater, Unilever chief research and development officer, says in ...
- Diary Of An Electric Vehicle Reveals Continuing Infrastructure Issues
Drive Time, Tanya Gazdik - Monday, August 19, 2019
After spending a week dealing with charge and range anxiety, I have a new appreciation for the lifestyle adaptations having a full-electric vehicle requires. ...
- Formula E Attracts Nissan, BMW, Jaguar
Drive Time, Tanya Gazdik - Monday, July 15, 2019
Nissan amped up its activities around the Formula E race in Brooklyn this past weekend. ...
