- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. ...
- Rolls-Royce, Bentley Celebrate World Bee Day
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2020
The two British car companies join conservationists in raising awareness of the role bees play in keeping the planet healthy. ...
- Hyundai, Audi Celebrate Earth Day
Marketing Daily, Tanya Gazdik - Wednesday, April 22, 2020
A Hyundai film featuring K-pop group BTS, which debuted today at 6 a.m. in Korea, has already been viewed more than 2.8 million times. ...
- Covering Climate Now Members Can Access Reuters' Climate Reporting Free
Publishers Daily, Melynda Fuller - Monday, April 13, 2020
Covering Climate Now is group of more than 400 news outlets and was co-founded by 'Columbia Journalism Review' and 'The Nation.' ...
- Grist Launches Kid-Centric Content Focused On Climate Change
Publishers Daily, Melynda Fuller - Monday, April 6, 2020
Grist hits its archives to develop kid- and teen-centric study capsules as parents look for insightful ways to home school their children during the COVID-19 pandemic. ...
- Volkswagen Collaborates With Architect, Design Firm For Guggenheim Exhibit
Marketing Daily, Tanya Gazdik - Friday, February 28, 2020
Volkswagen is debuting its mobility research as a contributor to an exhibit at the Guggenheim Musuem. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, January 23, 2020
It's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- JetBlue Ups Its Eco-Friendly Goals
Marketing Daily, Tanya Gazdik - Wednesday, January 15, 2020
The airline plans to offer ways for the airline's customers and communities to connect with the carbon offsetting projects JetBlue is supporting. ...
- GM Revival Of Hummer Brand As Electric Is 'Beautiful Irony'
Marketing Daily, Tanya Gazdik - Sunday, January 12, 2020
"Apparently, Hummer was a brand ahead of its time," says Karl Brauer, executive publisher at Kelley Blue Book and Autotrader. ...
- Subaru Outlines Corporate Stewardship
Drive Time, Tanya Gazdik - Monday, December 23, 2019
"At Subaru, it is our responsibility to show love and respect to all who interact with us," said Subaru of America CEO. ...
- Hyundai Challenge Saves Nearly 800 Pounds Of Plastic
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2019
The automaker presented a $100,000 grant to Santa Clara University's Office of Sustainability. ...
- Ford Partners With McDonald's For Sustainability Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2019
McDonald's expects to divert a significant portion of its coffee chaff in North America to Ford to be incorporated into vehicle parts. ...
- Conde Nast Pledges To Reach Paris Agreement Targets
Publishers Daily, Sara Guaglione - Monday, November 25, 2019
The publisher says it will use the influence of its brands, which reach more than 1 billion people around the world, to influence climate action. ...
- BMW Partners With Dairy Farms To Make Renewable Energy
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2019
"That's not something you can do with lip service, just talking about sustainability and not really living up to it," says BMW's Uwe Dreher. ...
- Land Rover Partners With John Mayer, 'The Atlantic'
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2019
"We try to always do things that have a genuine, deeper connection than just paying for someone to show up," says JLR's Kim McCullough. ...
- How To Develop Authentic Sustainability Marketing
Marketing Insider, Jason Parkin - Monday, November 25, 2019
Brands must consciously choose to eliminate products that are not sustainable, and share these stories with consumers. ...
- Toyota, Tesla Most Popular Brands For EV Shoppers
Drive Time, Tanya Gazdik - Monday, November 18, 2019
Survey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain. ...
- Ford Lends Mustang Brand To Electric SUV
Marketing Daily, Tanya Gazdik - Sunday, November 17, 2019
Ford is expanding the footprint of its best-known, best-loved names because of the enormous costs of establishing new model names. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, November 14, 2019
It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- Dove Products Make Some Really Big Promises About Its Use Of Plastic
Marketing Daily, P.J. Bednarski - Monday, October 21, 2019
"By taking these steps, Dove will be the biggest brand in the world that has moved to 100% recycled packaging," Richard Slater, Unilever chief research and development officer, says in ...
- Diary Of An Electric Vehicle Reveals Continuing Infrastructure Issues
Drive Time, Tanya Gazdik - Monday, August 19, 2019
After spending a week dealing with charge and range anxiety, I have a new appreciation for the lifestyle adaptations having a full-electric vehicle requires. ...
- Formula E Attracts Nissan, BMW, Jaguar
Drive Time, Tanya Gazdik - Monday, July 15, 2019
Nissan amped up its activities around the Formula E race in Brooklyn this past weekend. ...
- Brita Urges Curbing Plastic Consumption
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2019
While some influencers have been called out for photoshopping their post images to make them more appealing, this campaign aims to use photo editing for good. ...
- Nissan Aims To Make Emotional Connection With Leaf
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
The automaker explains complicated technology by using the voice of the customer, Nissan's Allyson Witherspoon tells "Marketing Daily." ...
- Publicis, Uber Travel Down Under
Mediapsssst, Richard Whitman - Tuesday, May 28, 2019
An Australian tourism group, Uber, Publicis Worldwide and sibling PR shop Herd MSL are uniting to raise awareness for the Great Barrier Reef with "scUber" rides that cost a princely ...
- Carsharing Company Getaround Proclaims 'It's Go Time'
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2019
"Our campaign speaks to our core audience who we call 'Urban Doers,'" Getaround's Allison Van Houten tells "Marketing Daily." ...
- Consumers Give Self-Driving Cars More Consideration
Drive Time, Tanya Gazdik - Monday, April 29, 2019
CarGurus uncovered a perception shift over the past year, with consumers expressing greater enthusiasm for self-driving car development. ...
- Rivian, An Electric Adventure Vehicle, And Its Outdoor Partners
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Rivian works with brand partners Alex Honnold, who won an Oscar after free-soloing El Capitan, and Ben Moon, an outdoor photographer. Parker will be with them in Puerto Rico on ...
- JetBlue Launches 'GreenUp' Effort
Marketing Daily, Tanya Gazdik - Sunday, April 7, 2019
One nonprofit will be rewarded with a grand prize grant of $20,000, and three runners-up will each receive a $5,000 grant. ...
- Eco-Friendly Polestar 2 More Than Simply Electric
Drive Time, Tanya Gazdik - Monday, March 18, 2019
Polestar, the Volvo Cars performance company and brand, recently announced it will offer a vegan interior in its new Polestar 2. ...
