- Audi Celebrates U.S. Return To Paris Agreement
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2021
The automaker says it was among the first manufacturers to publicly support and align its actions toward the goals of the agreement. ...
- Chevrolet Partners With Disney For Bolt Reveal
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2021
A 15-second teaser that can be viewed on Chevy's EV page gives a glimpse of the video series collaboration to come on Feb. 14. ...
- VW Uses Zoetrope To Intro Electric SUV
Marketing Daily, Tanya Gazdik - Monday, January 11, 2021
Creative, which was shot in one take, shows representatives of the "stages of man." ...
- JetBlue Upcycles Amenities To Help Needy
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
As part of the airline's refreshing of its Mint program, gently and unused retiring products will be donated to nonprofits. ...
- Jaguar Aims To Save Namesake With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2020
Jaguar's history with the nonprofit dates back to at least 1999 when it sponsored a workshop to assess the status of jaguars. ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Inside Performance, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-related searches up 2250%. Many retailers will close on Thanksgiving and are posting their Black Friday deals online. ...
- Hyundai Launches Global Ioniq Brand Video
Marketing Daily, Tanya Gazdik - Sunday, November 22, 2020
The spot, from Hamburg, Germany-based Jung von Matt, was shot around the world to emphasize the global impact of climate change. ...
- Toyota Brings Back Feel-Good Drawing Contest
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2020
The world contest was on hold this year due to COVID-19, but the U.S. portion, Toyota Dream Car USA Art Contest, opens Nov. 16. ...
- Jaguar Enlists CNN's Courageous Studios For Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
The debut film features the I-Pace on a visit to L'Auberge Del Mar, a luxury resort off the coast of Southern California. ...
- Ford Aims To Raise $5 Million For Reforestation, Preservation Efforts
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2020
The efforts will be funded by a portion of the proceeds from every Bronco SUV sold. ...
- Hyundai Helps Turn Scraps Into Fashion
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Although materials such as iron are recycled as part of the vehicle scrapping process, materials like leather, glass and airbags end up in landfills. ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of its worldwide facilities where the market allows it, and said it passed this milestone "ahead of schedule," thanks ...
- Jeep Pays Tribute To Carl Sagan In Wrangler Video
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
FCA CMO Olivier Francois says he gets emotional every time he watches the spot, which he calls "a love letter to the planet." ...
- Bonterra Highlights 'Earth-Saving' Tasting Notes
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. ...
- Cadillac Preps Lyriq Reveal, Lordstown Motors Shows Off Pickup
Drive Time, Tanya Gazdik - Monday, August 3, 2020
This is turning into a big week for electric trucks, especially those with a connection to Lordstown, Ohio. ...
- With 3D Bioprinting, KFC Takes New Route To Faux Fowl
QSR Land, Sarah Mahoney - Tuesday, July 21, 2020
The process involves additive bioprinting technology that uses chicken cells as well as plant material, with "almost no animal involvement." ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. ...
- Rolls-Royce, Bentley Celebrate World Bee Day
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2020
The two British car companies join conservationists in raising awareness of the role bees play in keeping the planet healthy. ...
- Hyundai, Audi Celebrate Earth Day
Marketing Daily, Tanya Gazdik - Wednesday, April 22, 2020
A Hyundai film featuring K-pop group BTS, which debuted today at 6 a.m. in Korea, has already been viewed more than 2.8 million times. ...
- Covering Climate Now Members Can Access Reuters' Climate Reporting Free
Publishers Daily, Melynda Fuller - Monday, April 13, 2020
Covering Climate Now is group of more than 400 news outlets and was co-founded by 'Columbia Journalism Review' and 'The Nation.' ...
- Grist Launches Kid-Centric Content Focused On Climate Change
Publishers Daily, Melynda Fuller - Monday, April 6, 2020
Grist hits its archives to develop kid- and teen-centric study capsules as parents look for insightful ways to home school their children during the COVID-19 pandemic. ...
- Volkswagen Collaborates With Architect, Design Firm For Guggenheim Exhibit
Marketing Daily, Tanya Gazdik - Friday, February 28, 2020
Volkswagen is debuting its mobility research as a contributor to an exhibit at the Guggenheim Musuem. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, January 23, 2020
It's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- JetBlue Ups Its Eco-Friendly Goals
Marketing Daily, Tanya Gazdik - Wednesday, January 15, 2020
The airline plans to offer ways for the airline's customers and communities to connect with the carbon offsetting projects JetBlue is supporting. ...
- GM Revival Of Hummer Brand As Electric Is 'Beautiful Irony'
Marketing Daily, Tanya Gazdik - Sunday, January 12, 2020
"Apparently, Hummer was a brand ahead of its time," says Karl Brauer, executive publisher at Kelley Blue Book and Autotrader. ...
- Subaru Outlines Corporate Stewardship
Drive Time, Tanya Gazdik - Monday, December 23, 2019
"At Subaru, it is our responsibility to show love and respect to all who interact with us," said Subaru of America CEO. ...
- Hyundai Challenge Saves Nearly 800 Pounds Of Plastic
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2019
The automaker presented a $100,000 grant to Santa Clara University's Office of Sustainability. ...
- Ford Partners With McDonald's For Sustainability Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2019
McDonald's expects to divert a significant portion of its coffee chaff in North America to Ford to be incorporated into vehicle parts. ...
- Conde Nast Pledges To Reach Paris Agreement Targets
Publishers Daily, Sara Guaglione - Monday, November 25, 2019
The publisher says it will use the influence of its brands, which reach more than 1 billion people around the world, to influence climate action. ...
- BMW Partners With Dairy Farms To Make Renewable Energy
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2019
"That's not something you can do with lip service, just talking about sustainability and not really living up to it," says BMW's Uwe Dreher. ...
