- Subaru Outlines Corporate Stewardship
Drive Time, Tanya Gazdik - Monday, December 23, 2019
"At Subaru, it is our responsibility to show love and respect to all who interact with us," said Subaru of America CEO. ...
- Hyundai Challenge Saves Nearly 800 Pounds Of Plastic
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2019
The automaker presented a $100,000 grant to Santa Clara University's Office of Sustainability. ...
- Ford Partners With McDonald's For Sustainability Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2019
McDonald's expects to divert a significant portion of its coffee chaff in North America to Ford to be incorporated into vehicle parts. ...
- Conde Nast Pledges To Reach Paris Agreement Targets
Publishers Daily, Sara Guaglione - Monday, November 25, 2019
The publisher says it will use the influence of its brands, which reach more than 1 billion people around the world, to influence climate action. ...
- BMW Partners With Dairy Farms To Make Renewable Energy
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2019
"That's not something you can do with lip service, just talking about sustainability and not really living up to it," says BMW's Uwe Dreher. ...
- Land Rover Partners With John Mayer, 'The Atlantic'
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2019
"We try to always do things that have a genuine, deeper connection than just paying for someone to show up," says JLR's Kim McCullough. ...
- How To Develop Authentic Sustainability Marketing
Marketing Insider, Jason Parkin - Monday, November 25, 2019
Brands must consciously choose to eliminate products that are not sustainable, and share these stories with consumers. ...
- Toyota, Tesla Most Popular Brands For EV Shoppers
Drive Time, Tanya Gazdik - Monday, November 18, 2019
Survey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain. ...
- Ford Lends Mustang Brand To Electric SUV
Marketing Daily, Tanya Gazdik - Sunday, November 17, 2019
Ford is expanding the footprint of its best-known, best-loved names because of the enormous costs of establishing new model names. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, November 14, 2019
It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- Dove Products Make Some Really Big Promises About Its Use Of Plastic
Marketing Daily, P.J. Bednarski - Monday, October 21, 2019
"By taking these steps, Dove will be the biggest brand in the world that has moved to 100% recycled packaging," Richard Slater, Unilever chief research and development officer, says ...
- Diary Of An Electric Vehicle Reveals Continuing Infrastructure Issues
Drive Time, Tanya Gazdik - Monday, August 19, 2019
After spending a week dealing with charge and range anxiety, I have a new appreciation for the lifestyle adaptations having a full-electric vehicle requires. ...
- Formula E Attracts Nissan, BMW, Jaguar
Drive Time, Tanya Gazdik - Monday, July 15, 2019
Nissan amped up its activities around the Formula E race in Brooklyn this past weekend. ...
- Brita Urges Curbing Plastic Consumption
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2019
While some influencers have been called out for photoshopping their post images to make them more appealing, this campaign aims to use photo editing for good. ...
- Nissan Aims To Make Emotional Connection With Leaf
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
The automaker explains complicated technology by using the voice of the customer, Nissan's Allyson Witherspoon tells "Marketing Daily." ...
- Publicis, Uber Travel Down Under
Mediapsssst, Richard Whitman - Tuesday, May 28, 2019
An Australian tourism group, Uber, Publicis Worldwide and sibling PR shop Herd MSL are uniting to raise awareness for the Great Barrier Reef with "scUber" rides that cost a prince ...
- Carsharing Company Getaround Proclaims 'It's Go Time'
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2019
"Our campaign speaks to our core audience who we call 'Urban Doers,'" Getaround's Allison Van Houten tells "Marketing Daily." ...
- Consumers Give Self-Driving Cars More Consideration
Drive Time, Tanya Gazdik - Monday, April 29, 2019
CarGurus uncovered a perception shift over the past year, with consumers expressing greater enthusiasm for self-driving car development. ...
- Rivian, An Electric Adventure Vehicle, And Its Outdoor Partners
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Rivian works with brand partners Alex Honnold, who won an Oscar after free-soloing El Capitan, and Ben Moon, an outdoor photographer. Parker will be with them in Puerto Rico ...
- JetBlue Launches 'GreenUp' Effort
Marketing Daily, Tanya Gazdik - Sunday, April 7, 2019
One nonprofit will be rewarded with a grand prize grant of $20,000, and three runners-up will each receive a $5,000 grant. ...
- Eco-Friendly Polestar 2 More Than Simply Electric
Drive Time, Tanya Gazdik - Monday, March 18, 2019
Polestar, the Volvo Cars performance company and brand, recently announced it will offer a vegan interior in its new Polestar 2. ...
- Millennials, Gen Z Favor Organic Products
Marketing Daily, Tanya Gazdik - Tuesday, February 19, 2019
Millennials, Gen Z most likely to say they purchase organic food "all the time" (20% for Millennials/Gen Z vs. 8%, Gen X; 7%, boomers). ...
- Green Lodging News Sends New Version of Its Green Suppliers Spotlight E-Blast
Around the Net in Email, Ray Schultz - Tuesday, February 19, 2019
Green Lodging News has launched an updated Green Suppliers Spotlight, an email blast to over 20,000 subscribers. It will feature numerous vendors, instead of following the previous model, consisting ...
- Cannes Lions Gives Back With Donation To SDL Grand Prix Winner
Mediapsssst, Richard Whitman - Tuesday, January 8, 2019
The "Palau Pledge" campaign was a big winner at last year's festival, and the Lions organization is providing a large donation that will help keep the effort going. ...
- Group Nine Enacts Campaign To Highlight Ocean Pollution
Publishers Daily, Sara Guaglione - Tuesday, December 4, 2018
The campaign, called #JoinTheSwim, has the potential to reach Group Nine's collective 45 million daily viewers. It builds on Ben Lecomte's mission to be the first person to swim acro ...
- Volvo Commits To Sustainability
Marketing Daily, Tanya Gazdik - Friday, November 2, 2018
"The message has broad appeal to all who believe companies should take a leadership role in producing products in a responsible way," says Volvo. ...
- Moen Launches Ad Campaign To Find New Talent
MAD, Larissa Faw - Monday, August 27, 2018
Havas Chicago, Moen's AOR, developed the creative and social media strategy for the campaign that kicked off with a full-page ad in Sunday's "NYT." ...
- Volkswagen Subsidiary Highlights Electric Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, August 22, 2018
The brand-neutral campaign from the investment company is part of a $45 million education and public awareness initiative and will run through June 2019. ...
- New Method Campaign Highlights 'Fun' Side Of Cleaning
MAD, Larissa Faw - Monday, August 13, 2018
The campaign, from Mekanism, shows how "clean doesn't have to be all about elbow grease and sparkly white floors," says agency creative director Laura Wimer. ...
- Majority Of Millennials Have Pro-Green Auto Views
Marketing Daily, Tanya Gazdik - Wednesday, July 11, 2018
Nearly two thirds (65%) of potential car buyers say they would consider purchasing a hybrid or electric vehicle, rising to 76% of Millennials. ...
