- San Francisco Campaign Aims To Make Composting Aspirational
Marketing Daily, Karlene Lukovitz - Friday, August 12, 2016
The solution, to link composting with the "foodie" lifestyle, is based on demographics and psychographics, according to the agency. The campaign's tagline: "Real Foodies Compost." ...
- Tesla, Ruby Tuesday Partner For Supercharger Stations
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2016
It's a partnership you might not have seen coming: Ruby Tuesday is set to open a series of Tesla Supercharger Stations. The first station recently opened at the Ruby Tuesd ...
- Latest Six-Pack Snack: The Ring Holder It Came With
MAD, Larissa Faw - Wednesday, May 18, 2016
Made of beer byproducts, it's being promoted as a greener alternative to plastic ring holders, which are frequently cited as a cause of harm to ocean wildlife and other ecologic ...
- 'Return To Nature' With Zenhaven And Sleep Tight Grasshopper
MAD, Larissa Faw - Wednesday, May 18, 2016
Bedding company Saatva has kicked off its launch campaign (from agency Hyperbolous) for its new Zenhaven Mattress, made of "natural" latex tapped from rubber trees. The marketer claims that t ...
- Team Detroit Installs Electric Vehicle Charging Stations At Its Dearborn Office
Mediapsssst, Richard Whitman - Monday, April 25, 2016
The agency has completed the installation of four GE DuraStation charging stations at its Dearborn headquarters. ...
- How To Make Emails Printer-Free
Email Marketing Daily, Jess Nelson - Monday, April 25, 2016
Internal data from Campaigner reveals that restaurants send the largest amount of printable emails as part of their email marketing, often including printable coupons or discounts for in-store
redemption. ...
- Unilever Wants Us To 'Rethink Recycling'
Marketing Daily, Aaron Baar - Tuesday, April 19, 2016
Lauren Harper, director of sustainable living and Unilever brand, tells "Marketing Daily." "This year, we're inspiring consumers to treat their bathroom bottles just like their kitchen bottles when it com ...
- Persistent Pedaler
Real MAD, Stan Mack - Monday, February 8, 2016
...
- Hyundai Teases Ioniq, First All-Electric
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 17, 2015
Hyundai is planning to officially debut its Ioniq EV next month. But not only will it arrive in an all-electric version, Hyundai will also offer gasoline-electric and plug-in electric hybr ...
- Papa John's Goes Drug-Free For Chickens
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 17, 2015
Papa John’s has announced plans to only source chickens raised on vegetarian diets and without antibiotics. the company uses chicken both as a chicken topping and in “chicken poppers,” b ...
- Ford's Study Sees 'Swiss Army Life' As Consumer Ethos
Marketing: Automotive, Karl Greenberg - Tuesday, December 15, 2015
Ford, which is ponying up - so to speak - $4.5 billion to expand its electric-vehicle and mobility programs, is probably looking to tease out some social and economic tren ...
- Dennis Publishing Is Serious About Trees
The Daily Blog, Erik Sass - Thursday, October 29, 2015
Felix Dennis, the late founder of Dennis Publishing, owner of Maxim in its heyday and now publisher of The Week and Mental Floss, was a famously eccentric fellow: an accomplish ...
- Michelob Ultra Partners With American Hiking Society
Marketing Daily, Tanya Gazdik - Tuesday, September 1, 2015
"Engaging hikers is part of our strategy to reach a wider base of consumers participating in recreational sport," Edison Yu, vice president marketing, value and premium light brands at Anheuser-Busc ...
- JetBlue Chooses Winner For Sustainable Food Company Mentoring Program
Marketing Daily, Tanya Gazdik - Tuesday, September 1, 2015
JetBlue Airways has chosen the first winner of its BlueBud business mentoring program. The airline is offering Hot Bread Kitchen the opportunity to learn what it takes to get the ...
- Shock Top Beer Offers Drought Solutions
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2015
California residents can visit Anheuser-Busch's Shock Top Brewing Co.'s ShockTheDrought.com to pledge support, submit their own water-saving inventions and discover new water-saving tips to join the
movement. ...
- U.S. Non-GMO Food, Beverage Sales Hit $200B in 2014
Marketing Daily, Karlene Lukovitz - Thursday, August 13, 2015
While the battle over whether to require labeling of foods and beverages that contain genetically modified organisms rages on, the growth potential of non-GMO products seems clear. ...
- SF Residents Save The Environment, Get Free Coffee
MAD, Larissa Faw - Friday, July 24, 2015
The campaign, from agency School of Thought, aimed to get commuters not to import more garbage -- paper cups, or worse, Styrofoam -- into the city. ...
- Time To Rethink Self-Righteous Earthy Crunchiness?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 10, 2015
Somehow when you weren't looking, Costco has become the largest retailer of organic products. Yes, Costco, that warehouse store known for its gigantic birthday cakes, rotisserie chicken and samples ...
- Study Finds Half of Consumers Think Organic Labeling Is An Excuse To Charge More
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2015
More than a third (38%) of all consumers report that they view "organic" as a marketing term with no real value or definition, and only 29% recognize that organic foo ...
- Scott's Urges Soccer Tournament To 'Keep It Real'
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2015
"The 'Keep It Real' initiative was our way of making a stand now for the future of soccer that the surface athletes play on is just as important as h ...
- I'm No Scientist, So Lemme Tell You A Thing Or Two About Science
Marketing: Green, Benny Thomas - Wednesday, May 13, 2015
If you are in elementary school, "stupid" is not a monicker you want to throw around. It will inevitably lead to fisticuffs, tears, possibly a trip to the principal's offic ...
- Whole Foods Hatching New Brand For Millennials; Expands Advertising
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
While it hasn't revealed a name for the new brand yet, analyst Charles Grom, who covers the retailer for Sterne Agee, writes that 365, Dailyshop, Clever Egg, Small Batch, Swiftgoo ...
- Purpose Leads Charge For Climate Change Campaign
MAD, Larissa Faw - Thursday, April 30, 2015
The #ClimateChangeIsReal initiative - launched on Earth Day - has already reached over 235 million people by engaging them via social media. Businesses including Nike, Unilever, IKEA, Mahindra, Natura, a ...
- New Tesla Batteries Store Solar Energy For Homes And Businesses
Marketing Daily - Top of the News, Thom Forbes - Friday, May 1, 2015
Tesla Motors CEO Elon Musk late yesterday touted his company's new Tesla Energy rechargeable lithium-ion battery units for homes, businesses and utilities as a breakthrough in solar storage that cou ...
- How Green Marketers Can Grab Their Share Of Post-Recession Optimism
Marketing: Green, Julie Erbe - Wednesday, April 29, 2015
According to economists and pundits, the economic recovery is now well in motion. The federal government declared an end to the great recession in 2009, and consumer spending is slow ...
- Consumers' Environmental Interest Extends Beyond Earth Day
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
In the Information Age, however, it's the follow-through that matters most. Trumpeting one's "greenness" one day a year isn't enough for consumers, and pretty soon, not having a clear environment ...
- Budweiser Teams With National Parks, 13th Witness For Promotion
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2015
Budweiser has announced its commitment to the environment through a partnership with the National Park Foundation. The beer maker joins other sponsors of the "Find Your Park" initiative, including Americ ...
- Agencies Team Up To 'Green Out' California
MAD, Larissa Faw - Tuesday, April 21, 2015
Lowe Campbell Ewald serves as the lead agency and developed the larger creative strategy and created all the key assets. Lowe Profero was in charge of the media buy a ...
- Owners Of Hybrids And EV's Are Doing The Math, Then Buying SUVs
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2015
"For better or worse, it looks like many hybrid and EV owners are driven more by financial motives than a responsibility to the environment," says Edmunds.com director of industry analys ...
- JetBlue Diverts Uniforms From Landfill
Marketing Daily, Tanya Gazdik - Wednesday, April 22, 2015
Just in time for Earth Day, JetBlue Airways is partnering with Manhattan Portage to launch a recycled bag collection using unworn airline uniforms. The limited edition unisex collection will ...
