- Consumers' Environmental Interest Extends Beyond Earth Day
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
In the Information Age, however, it's the follow-through that matters most. Trumpeting one's "greenness" one day a year isn't enough for consumers, and pretty soon, not having a clear environment ...
- Budweiser Teams With National Parks, 13th Witness For Promotion
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2015
Budweiser has announced its commitment to the environment through a partnership with the National Park Foundation. The beer maker joins other sponsors of the "Find Your Park" initiative, including Americ ...
- Agencies Team Up To 'Green Out' California
MAD, Larissa Faw - Tuesday, April 21, 2015
Lowe Campbell Ewald serves as the lead agency and developed the larger creative strategy and created all the key assets. Lowe Profero was in charge of the media buy a ...
- Owners Of Hybrids And EV's Are Doing The Math, Then Buying SUVs
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2015
"For better or worse, it looks like many hybrid and EV owners are driven more by financial motives than a responsibility to the environment," says Edmunds.com director of industry analys ...
- JetBlue Diverts Uniforms From Landfill
Marketing Daily, Tanya Gazdik - Wednesday, April 22, 2015
Just in time for Earth Day, JetBlue Airways is partnering with Manhattan Portage to launch a recycled bag collection using unworn airline uniforms. The limited edition unisex collection will ...
- Navigating The Kaleidoscope Of Green Moms
Marketing: Green, Stacy DeBroff - Wednesday, April 22, 2015
With Earth Day 2015 just around the corner and increased attention focused on recycling and environmental issues, more and more brands now look to get their environmentally friendly products ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics co-founder and CEO Neil
Grimmer. ...
- Merchants Of Doubt
Marketing: Green, Benny Thomas - Wednesday, April 8, 2015
"Doubt is our product since it is the best means of competing with the 'body of fact' that exists in the minds of the general public. It is also t ...
- As Gen Y Gets Less Green, Patagonia Re-Revs Its 'Buy Less' Message
Marketing Daily, Sarah Mahoney - Monday, April 6, 2015
Stopping at stores from Oregon to Boston, Patagonia specialists are also giving lessons in gear repair -- even providing customers with someone else's worn-out duds if they haven't brought the ...
- Timex Counting Down To Earth Hour
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2015
To drive sharing, the company has pulled together a group of Instagram personalities who are making and sharing their own Earth Hour content. The group includes fashion and style maven ...
- Retailers, Brands, Moms In Shift Toward Organic
Marketing: Green, Julie Michaelson - Wednesday, March 25, 2015
I can remember when I started scanning food labels for the word "organic." My daughter was about six months old and just beginning to try solid food. Like many mom ...
- Olivia Wilde Stars In New H&M 'Conscious' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2015
No longer limited to simple ingredient questions (such as whether a garment is made from 100% organic cotton) "sustainable fashion has come to mean having as light an impact ...
- A Shift Toward Organics Among Moms, Brands, And Retailers
Engage:Moms, Julie Michaelson - Friday, March 13, 2015
I can remember when I started scanning food labels for the word "organic." My daughter was about six months old and just beginning to try solid food. Like many mom ...
- JetBlue Mentors Sustainable Food Companies
Marketing Daily, Tanya Gazdik - Friday, March 13, 2015
JetBlue Airways is launching its first business mentoring program geared toward small and start-up sustainable food companies. The program aligns with the airline's belief that just because you're traveling, yo ...
- Big Food's Insatiable Appetite For Good Food
Marketing: CPG, Michael Bollinger - Wednesday, March 11, 2015
I had to smile upon seeing McDonald's announcement this week of its plans to add kale as a salad or smoothie ingredient to the menu. McDonald's also recently announced pla ...
- A Pox Upon Thee, Greenhouse Effect
Marketing: Green, Benny Thomas - Wednesday, March 11, 2015
We have spoken at length in this column about the willful refusal of the human race to do something about problems that are either too big to grasp or t ...
- Using Storytelling To Change Consumer Behavior: Q&A With Unilever's Jonathan Atwood
Marketing: Green, Brigid Milligan - Thursday, January 16, 2014
At the 2013 Yale-Interbrand Sustainability Marketing Conference: The Power of True Stories, I connected with Unilever's Jonathan Atwood, VP for sustainable living and corporate communications, to discuss how one ...
- McDonald's' Latest Move: Food Sourcing Policies Limiting Antibiotics, Hormones
Marketing Daily, Karlene Lukovitz - Thursday, March 5, 2015
Beleaguered McDonald's is aggressively stepping up its efforts to reassure consumers about the quality of its food and cultivate a healthier, more sustainable image with younger generations, in
particular. ...
- Organic Brands Take On Conventional Farming With 'Old MacDonald' Satire
Marketing Daily, Karlene Lukovitz - Monday, March 2, 2015
"In a playful way, our new video turns the spotlight on the true costs of conventional farming and the harm it does to environmental health," said Gary Hirshberg, chairman ...
- Toms Launches Philanthropic Venture Benefitting Maternal Health
Marketing Daily, Tanya Gazdik - Monday, March 2, 2015
Toms is launching a new product line -- the Toms Bag Collection -- with proceeds to help address the issue of maternal health worldwide. With every Toms bag purchased, t ...
- Colombian Coffee Growers Federation Touts 'Bean Bang Theory'
Marketing Daily, Karl Greenberg - Friday, February 27, 2015
The ersatz travelogue is as much about the beauty of Colombia as it is about the virtue of Colombian coffee beans. When he rams his tractor into a fence, wh ...
- Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 25, 2015
It's critical for the organic yogurt maker to reach mothers precisely at specific points in children's development to convey messages about its YoBaby, YoToddler and YoKids brands, Pete Lewis, seni ...
- Nestle To Remove Artificial Colors, Flavors From Chocolate Brands
Marketing Daily, Karlene Lukovitz - Wednesday, February 18, 2015
The latest company to jump on the bandwagon is Nestle USA, which announced that it will remove artificial flavors and FDA-certified colors, such as Red 40 and Yellow 5, fr ...
- The Empowered Consumer
Marketing: Green, Brigid Milligan - Wednesday, February 18, 2015
Consumers are becoming increasingly concerned with the sustainability of the goods and services they buy. A 2013 study by GlobeScan, BBMG and SustainAbility, 86% of consumers said transparency about ingredien ...
- What Can We Learn From The Organic Food Trend?
Marketing: CPG, Susan Frech - Monday, February 16, 2015
I was invited to attend a Jeffersonian Dinner in California's Napa Valley a few weeks ago to discuss the topic of food; diving into what is our food future a ...
- Whole Foods Pick-Up Line? 'Tell Her You Want To Leave A Tiny Footprint'
Marketing Daily, Sarah Mahoney - Wednesday, February 11, 2015
Whole Foods Markets doesn't want anyone to be lonely this Valentine's Day. And in this new video, the retailer guarantees it stocks "zee highest quality and zee best selection ...
- A Vaccine For Global Warming
Marketing: Green, Benny Thomas - Wednesday, February 11, 2015
You may not immediately see the similarities between the recent measles outbreak in the U.S., and the ever-contentious hydra-headed problem of global warming. But on closer scrutiny, both come fr ...
- The Power Of The Pubescent
Marketing: Green, Maryanne Conlin - Wednesday, February 4, 2015
When we talk about marketing green, we tend to focus on selling to mature consumers, that is, adults. In reality, the consumer of tomorrow, an increasingly important influencer of behavio ...
- AC/DC In D.C. As Automakers Reveal Electric And Hydrogen Plans
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
The global head of GM's Cadillac unit kicked off the Washington Auto Show with a speech about how the luxury brand is moving to compete globally against the perennial luxu ...
- Stella Artois Partners With Water.org For Awareness Campaign
Marketing Daily, Tanya Gazdik - Friday, January 23, 2015
Stella Artois has made a donation of $1.2 million to Water.org and is now inviting consumers to join the cause by purchasing limited-edition chalices. One chalice will help Water.org provi ...
