- IPG Realigns CompassPoint With Mediahub
MAD, Steve McClellan - Friday, September 25, 2020
The move will expand Mediahub's U.S. footprint giving the agency its first Midwest office--in Minneapolis. ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
True[x], an innovative ad-tech company acquired by Disney as part of its acquisition of 21st Century Fox, is poised to announce a sale of all or part of its assets ...
- Penske Media Pays $225M For Majority Ownership Of PMRC, Deanna Brown Expected To Exit
Publishers Daily, Sara Guaglione - Friday, September 25, 2020
Penske Media will control 80% of the new company, called PMRC and lead day-to-day operations. ...
- How Merger Of 'Variety,' 'Hollywood Reporter' Will Affect Advertising
Publishing Insider, Rob Williams - Monday, September 28, 2020
Brand identity remains important. It's crucial for marketing to demonstrate the value of placing ads in multiple publications to reach different audience segments. ...
- E.W. Scripps Buys ION Media For $2.65B, Berkshire Hathaway Invests
Television News Daily, Wayne Friedman - Thursday, September 24, 2020
Scripps is buying ION Media "to create a full-scale national television networks business" and intends to combine ION with Katz and Newsy to offer advertisers "a larger platform on which ...
- Airship Acquires ReplyBuy, Extending Engagement Support To SMS
Email Marketing Daily, Ray Schultz - Thursday, September 24, 2020
ReplyBuy CEO Brandon O'Halloran will join Airship as GM of commerce, the company says. ...
- Penske Media, MRC To Jointly Own Magazines, Including 'Hollywood Reporter,' 'Variety'
Publishers Daily, Sara Guaglione - Wednesday, September 23, 2020
PMRC, the new entity, will have day-to-day operations led by PMC. A new content partnership will leverage MRC's production infrastructure across PMRC intellectual property. ...
- CHEQ Acquires Click-Fraud Prevention Firm ClickCease, Expands To Support SMB Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
CHEQ CEO Guy Tytunovich talks about how the acquisition of ClickCease will expand CHEQ's presence in the pay-per-click and search engine marketing space. ...
- Another Sorrell Makes His Mark In The M&A Sector
Mediapsssst, Richard Whitman - Monday, September 21, 2020
Martin Sorrell's son Mark just got a big new job at Goldman Sachs as co-head of the financial giant's global M&A practice. The elder Sorrell knows a thing or two ...
- Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Microsoft announced Monday it plans to acquire ZeniMax Media, owner of video-game publisher Bethesda Softworks, for $7.5 billion in cash, marking its biggest video game purchase ever. ...
- Do Me A Favor, Wake Me When The TikTok Deal Is Done
RTBlog, Joe Mandese - Monday, September 21, 2020
If you had told me in advance what the latest installment of the TikTok saga would be, I wouldn't have believed you. ...
- Oracle And Walmart Become Partners With TikTok, Trump Signs Off On Deal
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, September 19, 2020
The deal prevents TikTok from sharing U.S. data with the Chinese government. The Chinese government must now sign off on the transaction for it to go forward. As part of ...
- Dynata Acquires CrowdLab, Digital Research Tool
Email Marketing Daily, Ray Schultz - Wednesday, September 16, 2020
CrowdLab helps brands field in-the-moment consumer research, the company says. ...
- ViacomCBS' Sale Of CNET Can Unlock Site's Value
Publishing Insider, Rob Williams - Wednesday, September 16, 2020
CNET gives Red Ventures a stronger foothold in the consumer technology industry . ...
- Details Of Oracle, TikTok Deal Starting To Emerge, Possibly Putting Walmart Back In Play
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Oracle would be a minority shareholder in a global TikTok company headquartered in the U.S., but ByteDance would remain the majority shareholder, reports FT. Other investors, like Walmart, could enter ...
- Red Ventures To Acquire CNET Media Group For $500 Million
Publishers Daily, Sara Guaglione - Monday, September 14, 2020
Red Ventures was formed in 2000 as a performance-marketing startup and now owns more than 100 digital brands. ...
- Oracle Confirms Deal With TikTok -- How Will It Benefit Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
TikTok confirmed Monday its parent company ByteDance submitted a proposal to the Treasury Department over the weekend, in which Oracle will serve as the trusted technology provider. Details of the ...
- ViacomCBS Poised To Sell CNET To Red Ventures: Report
Digital News Daily, Karlene Lukovitz - Monday, September 14, 2020
The approximately $500 million deal could be announced today, unless talks fall apart, reports "WSJ." ...
- S4 Capital's Latest M&A Deal: French Agency Dare.Win
MAD, Steve McClellan - Friday, September 11, 2020
Digital creative agency Dare.Win was founded in 2011 by Wale Gbadamosi-Oyekanmi and will be aligned with S4's MediaMonks. ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a company called Oracle, since oracles make prophecies that can sometimes be ambiguous. ...
- ByteDance Rejects Microsoft's Bid For TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 13, 2020
NBC News Business & Tech Correspondent Jo Ling Kent tweeted that Oracle has been chosen as the technology partner to acquire TikTok's U.S. operations, citing a source directly familiar with ...
- China Would Rather See TikTok Shutdown In U.S. Than Force Sale
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 11, 2020
Reuters reports that China would rather see the app shut down in the U.S. than undergo a forced sale because Beijing officials think the forced sale would make both ByteDance and ...
- Astute Acquires Socialbakers, Combining SaaS Customer Tools
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
The acquisition of social media marketing firm Socialbakers by customer engagement platform Astute will allow brands to manage several customer-related functions in one SaaS platform, Astute says. ...
- ByteDance Explores Avoiding Full Sale Of TikTok
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
China's recent move to restrict export of AI tech has prompted ByteDance to talk with U.S. officials about whether there are viable options outside of a full-out sale of TikTok's ...
- Outbrain, Taboola Call Off Merger, Citing Business Differences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Taboola and Outbrain have called off their planned merger, which was intended to help publishers compete with Google and Facebook, after regulatory hurdles and disagreements hampered the deal. ...
- Wunderman Thompson Acquires CX Consultant
MAD, Steve McClellan - Tuesday, September 8, 2020
WPP said the acquisition supports its wider strategic transformation and strengthens its marketing and technology consulting services in France. ...
- Salesforce To Acquire Mobify After Years Of Working Together
Around the Net in Email, Ray Schultz - Tuesday, September 8, 2020
Salesforce has signed a deal to acuire Mobify, a digital storefront provider, a culmination of their multi-year partnership, according to Mobify Igor Faletski. The Mobify team will join Salesforce when the ...
- Clint Reilly Communications Adds Upscale 'Gentry' To Magazine Stable
Publishers Daily, Fern Siegel - Sunday, September 6, 2020
The company has boosted its holding in the affluent niche - adding 'Gentry' to an earlier purchase of 'Nob Hill Gazette.' Reilly helped propel the careers of Nancy Pelosi and ...
- Episerver Acquires Optimizely In Bid To Drive 'Experimentation'
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
Episerver hopes experimentation will become a standard best practice, the company says. ...
- Growing Its Footprint In The South, Mesh Acquires New Orleans Agency Converge Marketing
Mediapsssst, Richard Whitman - Wednesday, September 2, 2020
The firm's founder, Matt Preuett is joining Mesh as Agency Director, New Orleans. He's tasked with growing the agency's presence throughout the Southern Louisiana region. ...
