- Netflix Buys Famed LA Egyptian Theatre, Plans Future Festivals, Events
Television News Daily, Fern Siegel - Friday, May 29, 2020
The streamer has purchased the legendary Grauman's Egyptian Theatre, an ornate movie palace built in 1922 during the silent-film era. ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Connexity on Thursday announced the acquisition of Skimlinks, which helps to monetize commerce for publishers such as Conde Nast, Hearst, and Yahoo. ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said. ...
- Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
The combined companies will become formidable rivals to Partnerize, Impact and others in the performance marketing space. Having a large company with deep pockets able to fund other acquisitions will ...
- Apple Buys NextVR, Heads In Virtual Reality Direction
Digital News Daily, Gavin O'Malley - Friday, May 15, 2020
NextVR has specialized in turning live events, like NBA basketball games and musical performances, into VR content. ...
- Facebook Acquires GIPHY, Could Help Brands Develop Customized Ads
Digital News Daily, Gavin O'Malley - Friday, May 15, 2020
GIPHY will be folded into Facebook's Instagram unit, while its massive library of animated images will be made available to the company's broader network of apps. ...
- Performance Ad Dollars Flow In For Google, Publishers, Brands During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 15, 2020
Reports show an overall decline in sales, but performance in several affiliate market segments remains strong, according to the Pepperjam Affiliate Marketing Sales Index. Twitter acquired CrossInstall, which focuses on ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...
- Game On: AppLovin To Buy Machine Zone
Publishers Daily, Gavin O'Malley - Thursday, May 14, 2020
Machine Zone is credited with helping to bring the free-to-play, massively multiplayer online game genre to mobile. ...
- Cognism Acquires Mailtastic, Email Signature Firm
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Cognism purchased German-based Mailtastic as part of its European expansion. It contends that email is an overlooked B2B lead-generation channel. ...
- Zoom Buys Keybase, Enhances Cybersecurity
Digital News Daily, Gavin O'Malley - Thursday, May 7, 2020
With the purchase, Zoom can now build end-to-end encryption into its video conferencing platform. ...
- Omnicom Merges Rapp With Proximity, Scognamiglio Will Lead
MAD, Steve McClellan - Thursday, May 7, 2020
The combined entity, based in London, will use Rapp's branding and be led by Rapp Global CEO Marco Scognamiglio. Proximity Worldwide's current global CEO, Mike Dodds, will move into a ...
- Virgin Media And O2 Merge
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2020
Virgin Media and O2 are merging to form a GBP31bn giant that will have the fixed and mobile muscle to be a true rival to BT, "Sky News" is report ...
- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by ...
- Namogoo Broadens Ecommerce Offering With Purchase Of Personali
Digital News Daily, Ray Schultz - Monday, May 4, 2020
Namogoo, which blocks unauthorized ad injections on sites, has acquired Personali, a provider of AI-driven analytics tools. ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly being passed by for promotion to ...
- Google Purchase Of Fitbit Deserves Close Look, Advocates Say
PolicyBlog, Wendy Davis - Thursday, April 30, 2020
"Given Google's existing dominance in the gathering and monetizing of consumer data, we believe its proposed acquisition of Fitbit deserves careful scrutiny and should be rejected if the Justice Department ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segments, the company says. ...
- Terminus Acquires Chat Provider Ramble In Apparent Challenge To Drift
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
The move follows the 2019 purchase of email marketing firm Sigstr. ...
- McClatchy, Trinity Audio Team On Text-to-Speech Feature
Publishers Daily, Melynda Fuller - Wednesday, April 29, 2020
The technology can access stories and insert advertising, resulting in a new revenue-generating stream. ...
- Google Reportedly In Talks To Acquire D2iQ
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 27, 2020
While it's not a done deal, Axios reports Google is in talks to acquire D2iQ, an enterprise cloud software company formerly known as Mesosphere. Interestingly, Google developed Kubernetes, the open source ...
- Sarbacane Group Acquires Datananas, B2B Lead Prospecting Firm
Email Marketing Daily, Ray Schultz - Monday, April 27, 2020
Sarbacane Group is the parent of Mailify, a firm that helps B2B brands with their email and other communications. ...
- Streaming Consolidation: NBCU's Fandango Snaps Up Walmart's Vudu, As Fox Seals Tubi Deal
Video Insider, Karlene Lukovitz - Tuesday, April 21, 2020
The Vudu acquisition will help Fandango scale up its transactional VOD business to compete with Amazon and iTunes, although FandangoNow and Vudu will remain separate, at least for now. ...
- McClatchy's Creditors Offer To Buy Company
Publishers Daily, Melynda Fuller - Friday, April 17, 2020
McClatchy creditors Chatham Asset Management and Brigade Capital Management set a sale price of more than $300 million. If the move is approved, it would ignite an auction for McClatchy ...
- DAN Acquires 100% Ownership of Merkle
MAD, Steve McClellan - Wednesday, April 15, 2020
The company acquired a majority stake in Merkle in 2016 with an option to buy the remaining interest next year. That timetable was accelerated to enable a quicker integration of ...
- W2O Accelerates Acquisition Of Social Media Analytics Platform
MAD, Larissa Faw - Tuesday, April 14, 2020
Currently W2O and Symplur are utilizing the platform to track COVID-19-specific conversations and trends across the healthcare ecosystem in collaboration with the California Life Sciences Association. ...
- CNN Purchases Canopy For Upcoming Digital News Platform
Publishers Daily, Sara Guaglione - Tuesday, April 7, 2020
Details are scant about NewsCo, but CNN says the platform will be aimed at "connecting users to trusted sources, storytellers and creators across a wide range of topics." ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend and will be supported by a ...
- Vermont Agency Sold To Long-Time Employees
MAD, Larissa Faw - Thursday, April 2, 2020
Founded in 1977, Burlington, VT-based Kelliher Samets Volk has been sold to four of the agency's long-time employees. Agency clients include Ben & Jerry's and Seventh Generation. ...
- Kantar Sells SRDS To Platform Adwanted Group
MAD, Steve McClellan - Wednesday, April 1, 2020
Nearly two years ago Adwanted Group's U.S. platform Adwanted USA, an automated advertising marketplace, entered into an exclusive partnership to license SRDS data. ...
