- Phenomenon Acquires Digital Shop Marketing Supply Co.
MAD, Larissa Faw - Wednesday, January 20, 2021
Founded in 2015 by Shane Bliemaster, Detroit-based MSC works with clients such as Capital One, Fathead, Pet Supplies Plus, and American Family Insurance. ...
- Power Digital Acquires Social Method
Mediapsssst, Richard Whitman - Monday, January 18, 2021
Specializing in performance-based Facebook and Instagram media and creative services, Social Method was launched in 2015. It now has a staff of over 60 across offices in New York, Washingto ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance and productivity for ad agencies and media buyers, improving workflow across media planning, buying, tracking, accounting and reconciliation. T ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purposes. ...
- 'Medium' Buys Social Ebook Platform Glose
Publishers Daily, Rob Williams - Friday, January 15, 2021
Glose has more than 1 million readers in 200 countries; it carries ebooks and audiobooks from major book publishers, such as Penguin Random House, HarperCollins, Macmillan and Hachette. ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
MAD, Steve McClellan - Thursday, January 14, 2021
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will be led by Global President Aman ...
- FuboTV Buys Sports Betting-Gaming Company Vigtory To Up Engagement
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Company executives say a key to its growth is augmenting its programming content with a sports-betting operation to pursue higher engagement. ...
- S4 Capital Adds China Agency Tomorrow To Its Portfolio
Mediapsssst, Richard Whitman - Tuesday, January 12, 2021
The agency's founder Rogier Bikker will lead the MediaMonks/Tomorrow business in China. With plans for an accelerated acquisition pace this year, it's S4's third M&A deal so far in Janu ...
- Enthusiast Magazines 'Rock And Ice,' 'Climbing' Merge
Publishers Daily, Fern Siegel - Tuesday, January 12, 2021
The acquisition diversifies Pocket Outdoor Media's platform to better serve active lifestyle enthusiasts and their media partners. ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- TheChecker Joins Blaze Verify In Cache Ventures Portfolio
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Cache Ventures hopes to dominate the email verification space with Blaze Verify and TheChecker. ...
- W20 Buys Swoop, Forms New Health Tech Business
MAD, Larissa Faw - Friday, January 8, 2021
Swoop uses data and artificial intelligence techniques to help healthcare companies identify targeted groups of patient and healthcare professionals. ...
- Rumors Swirl About Potential Publicis Groupe Transaction
MAD, Larissa Faw, Steve McClellan - Friday, January 8, 2021
The company declined to comment on a report that executives met with a private equity firm in December. Publicis Groupe stock was up 7% in midday trading Friday. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric Theory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
S4 Capital began 2021 with two major U.S. acquisitions, including performance agency Metric Theory, which focuses on campaigns across Google, Facebook, Amazon and programmatic. ...
- Moore Acquires Amergent, Donor Management Firm
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
Amergent helps clients create email and direct mail fundraising campaigns. ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. ...
- Sorrell's S4 Kicks Off 2021 With 2 U.S. Acquisitions
MAD, Steve McClellan - Monday, January 4, 2021
The latest acquisitions include Decoded Advertising, which will combine with content company MediaMonks, and Metric Theory, which will merge with S4's programmatic operation MightyHive. ...
- True Indeed: Dentsu Sells Most Of Its Stake In Recruit Holdings
Mediapsssst, Richard Whitman - Thursday, December 31, 2020
Dentsu Group said it sold about 50 million shares of its holdings in the global employment staffing company for an estimated $1.9 billion to be used to support a restructuri ...
- Alden Global Capital Makes Bid To Buy Remaining Stake In Tribune Publishing
Publishers Daily, Fern Siegel - Thursday, December 31, 2020
The company currently owns 32% of Tribune Publishing, which counts 'Chicago Tribune', 'New York Daily News' and 'Hartford Courant' among its holdings. ...
- Amazon Acquires Wondery, Podcast Network Now Part Of Amazon Music
Publishers Daily, Fern Siegel - Wednesday, December 30, 2020
Wondery fans can still access its podcasts through their app of choice. ...
- Univision Has New Majority Ownership, Former Viacom Exec Wade Davis To Be CEO
Television News Daily, Wayne Friedman - Wednesday, December 30, 2020
Investment firms Searchlight Capital Partners and ForgeLight have secured a majority stake in Univision, with former Viacom CFO Wade Davis assuming the role of CEO. ...
- Ecommerce Fulfillment House Amware Acquires Moulton Logistics
Digital News Daily, Ray Schultz - Tuesday, December 29, 2020
Moulton provides email and social media support, and live phone support, Amware says. ...
- WPP Strikes Deal To Take Full Control Of WPP AUNZ
Mediapsssst, Richard Whitman - Monday, December 28, 2020
The agreement came after some back and forth and a sweetened offer by WPP. ...
- Discovery Inc. Takes Bigger Stake In OWN, Winfrey Swaps Shares For Parent Co.
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
Discovery, which launched the Oprah Winfrey Network in 2011, now owns 95% of the network -- up from a 74% stake. ...
- Personify Acquires MemberClicks In Bid To Provide A Single Platform To Nonprofits
Email Marketing Daily, Ray Schultz - Thursday, December 24, 2020
MemberClicks provides small- to mid-sized organizations with member-management technology. ...
- Street Media Buys Iconic 'Village Voice'
Publishers Daily, Fern Siegel - Wednesday, December 23, 2020
The company plans to resume online publication in January, while a print version will appear quarterly. ...
- Kenshoo's Acquisition Of Signals Analytics Creates New Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Kenshoo will expand its data and analytics capabilities with the acquisition and will create a new business unit to help resolve one of the biggest challenges faced by brands duri ...
- Google's Fitbit Purchase Hits Roadblock In Australia
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
Google's proposed acquisition "further consolidates Google's leading position in relation to the collection of user data, which supports its significant market power in online advertising and is likely to ha ...
- RingCentral Acquires Event Intelligence Firm DeepAffects
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
DeepAffects provides speaker and emotion recognition, the company says. ...
