- Taboola To Acquire Connexity For $800 Million
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. ...
- DOJ Gives Green Light To Salesforce Slack Acquisition
Around the Net in Email, Ray Schultz - Tuesday, July 20, 2021
The planned purchase of Slack by Salesforce has been approved by the DOJ. The closing is expected on July 21. ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Digital News Daily, Karlene Lukovitz - Tuesday, July 20, 2021
The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and digital audio. ...
- Institutional Shareholder Services Backs MDC Partners-Stagwell Merger
Mediapsssst, Richard Whitman - Monday, July 19, 2021
In a coup for the pro-merger camp, the influential proxy advisory firm reversed its earlier decision after Stagwell offered revised transaction terms. ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft Teams
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
The deal, which is likely to close in first-half 2022, gives publishers and media companies a stronger way to communicate with brands as they work through and collaborate in t ...
- Zoom Is Acquiring Five9 For $14.7 Billion
Around the Net in Email, Ray Schultz - Monday, July 19, 2021
Zoom will acquire cloud contact center Five9 for $14.7 billion. The Five9 platform includes email, CRM integrations and other features. ...
- MDC Shareholder Madison Ave. Partners Signals Its Pro-Merger Stand
Mediapsssst, Richard Whitman - Friday, July 16, 2021
The firm's managing partner Eli Samaha may join the board of the combined company if the merger goes through. MDC shareholders are set to vote on it July 26. ...
- Recently Rebranded Emailable Acquires DataValidation
Email Marketing Daily, Ray Schultz - Friday, July 16, 2021
The two firms are providing email validation and verification solutions. ...
- Barracuda Closes Acquisition Of SKOUT Cybersecurity
Email Marketing Daily, Ray Schultz - Friday, July 16, 2021
SKOUT founder Aidan Kehoe is now serving as GM SKOUT Products, Barracuda. ...
- Aurora Backed By Amazon, Uber Latest To Set IPO In Sea Of Public Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
Global M&As and IPOs were hot in the second quarter of 2021, reports CB Insights. They rose 109% YoY, reaching an all-time high of 2,893. ...
- ZoomInfo To Acquire Chorus.ai for $575 Million
Around the Net in Email, Ray Schultz - Thursday, July 15, 2021
ZoomInfo will purchase Chorus.ai, a sales intelligence firm, for $575 million. The company hopes to bring different parts of the sales process into a single platform. ...
- MDC/Stagwell, Indaba Continue Firing At Each Other Over Merger Terms
Mediapsssst, Richard Whitman - Wednesday, July 14, 2021
With just 12 days to go before a scheduled vote on the merger, both sides remain far apart on acceptable terms. ...
- SFW Capital Partners Takes Majority Stake In Captify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
There's an opportunity to drive mass platform adoption as an industry with a cookieless targeting solution. ...
- Contentsquare Acquires Machine Learning Firm Upstride
Email Marketing Daily, Ray Schultz - Wednesday, July 14, 2021
The move follows the raising of $500 million in Series E funding, the company says. ...
- MDC, Stagwell Still Butting Heads With Inaba Over Merger Terms
Mediapsssst, Richard Whitman - Monday, July 12, 2021
MDC independent shareholder Indaba Capital Management said Monday the "barely revised terms"-filed with the SEC on Friday are still unacceptable. ...
- Merkle Buys LiveArea: Details Behind The Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 9, 2021
Craig Dempster, Merkle CEO, opens up about the company's future in commerce. ...
- DoubleVerify Adds Performance To Protection In Move To Build A Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadening its focus beyond evaluating ad quality -- fraud, brand safety, viewability -- to measure performance and offer ...
- Namogoo Acquires Remarkety, Adds SMS And Email Capabilities
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
The acquisition is the Israel-based company's second. Last year, it purchased Personali. ...
- Nextdoor Steps In Line To Go Public Under Ticker 'KIND'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 6, 2021
Neighborhood network Nextdoor plans to become a publicly traded company through Khosla Ventures Acquisition Co. II, which will serve as a special-purpose acquisition company (SPAC). ...
- Barracuda To Acquire SKOUT Cybersecurity
Email Marketing Daily, Ray Schultz - Friday, July 2, 2021
The purchase provides Barracuda with an extended detection and response platform. ...
- Magnite Acquires SpringServe For $31 Million
Digital News Daily, Karlene Lukovitz - Thursday, July 1, 2021
The acquisition of SpringServe will expand programmatic advertising options for CTV publishers, says Magnite. ...
- Indaba Blasts Penn For Refusing To Negotiate Better MDC-Stagwell Deal Terms
Mediapsssst, Richard Whitman - Wednesday, June 30, 2021
In an open letter the investor called Mark Penn's "dismissive and obstinate posture" the reason it went public in May with its decision to vote against the merger, now schedul ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms and will add more than 10,000 new top-of-car screens to Firefly's network and expand its presence in cities li ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular as the ad industry continues to see an uptick in IPOs. ...
- Cloudli Acquires Omnivigil, CRM-Contact Center Provider
Email Marketing Daily, Ray Schultz - Friday, June 25, 2021
The Quebec-based company provides cloud-based services for SMBs and government offices. ...
- Butler/Till Acquires Digital Marketing Agency Digital Hyve
MAD, Steve McClellan - Thursday, June 24, 2021
Kimberly Jones, appointed President & CEO of Butler/Till in 2020, will serve as President & CEO of the combined agency, which has a staff of 250. ...
- 'BuzzFeed' To Acquire Complex Networks For $300 Million While Pursuing Public Offering
Publishers Daily, Ray Schultz - Thursday, June 24, 2021
Entertainment/news brand is merging with 890 Fifth Avenue Partners, a special purpose acquisition company. ...
- MDC Touts Merger Benefits At Annual Meeting, Reschedules Vote On Stagwell Combination for July
Mediapsssst, Richard Whitman - Wednesday, June 23, 2021
The company laid out a plan to reach $3 billion in annual revenue (up from $1.2 billion last year) by 2025, pushed by data-driven media and content practices and oth ...
- FTC, Now Headed By Antitrust Proponent, To Review Amazon's Planned MGM Acquisition: Report
Digital News Daily, Karlene Lukovitz - Wednesday, June 23, 2021
New FTC chair Lina Khan has advocated for more aggressive antitrust enforcement against Amazon and other giants within tech and other industries. ...
- MDC Partners Postpones Shareholder Vote On Merger
MAD, Steve McClellan - Wednesday, June 16, 2021
The delay will provide more time for the MDC board's committee evaluating the merger to consider revised terms by Stagwell in the face of mounting opposition to the original propos ...
