- TransUnion Acquires Signal, 'People-Based' Data Firm
Email Marketing Daily, Ray Schultz - Monday, August 17, 2020
Signal's offerings complement TransUnion's, and are designed to help marketers build loyalty, the company says. ...
- Healthline Media Acquires 'PsychCentral' Site
Publishers Daily, Sara Guaglione - Friday, August 14, 2020
This is the fifth acquisition by Healthline since its founding more than 10 years ago. ...
- Fastbase Acquires LeadScoreApp, B2B Tracking, Email Automation Firm
Email Marketing Daily, Ray Schultz - Monday, August 10, 2020
LeadScoreApp's scoring technology allows B2B teams to target hot leads, Fastbase says. ...
- Trump: Microsoft Should Pay U.S. Per TikTok Deal
Digital News Daily, Gavin O'Malley - Tuesday, August 4, 2020
The President wants a "substantial portion" of the sale price sent to the U.S. Treasury, since the government is making the deal happen. ...
- Microsoft Still Pursuing TikTok Acquisition
Digital News Daily, Gavin O'Malley - Monday, August 3, 2020
After a weekend of negotiations between Microsoft CEO Satya Nadella and President Trump, the software giant says it plans to pursue an acquisition of TikTok "in a matter of wee ...
- The XFL Bought By Dwayne Johnson Group For $15M, Avoids Bankruptcy
Television News Daily, Wayne Friedman - Monday, August 3, 2020
The alternative professional football league, which filed bankruptcy proceedings earlier this year, has been bought $15 million by a group led by actor/producer Dwayne Johnson. ...
- W2O Acquires Discern Health
MAD, Larissa Faw - Thursday, July 30, 2020
The healthcare consultancy, based in Washington DC and Baltimore, advises clients about quality measurement in health care, and the strategic implications of measurement. ...
- S4 Capital's Latest M&A Deal: Amazon Specialist Orca Pacific
MAD, Steve McClellan - Thursday, July 30, 2020
Seattle-based Orca Pacific helps clients develop their Amazon ecommerce businesses and S4 said the deal builds on its existing relationship with the ecommerce giant, "equipping teams with an end-to-end ecommerce ...
- Mimecast Acuires eTorch To Strengthen Cybersecurity At 'Email Perimeter'
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Doing business as Mission Control, eTorch provides a security tool based on machine learning. ...
- Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
The combination of the companies' tech platforms and services serves more than 1,750 enterprise and mid-market clients worldwide, driving about $7 billion in transactions through relationships of 750,000 partners, including ...
- Chatham Will Acquire McClatchy For $263 Million, CEO To Exit
Publishers Daily, Sara Guaglione - Monday, July 27, 2020
New Jersey hedge fund Chatham Asset Management is acquiring McClatchy. McClatchy is the second-largest local news company in the U.S. The founding McClatchy family has held control of the company ...
- The New York Times Acquires Serial Productions, Forms Alliance With 'This American Life'
Publishers Daily, Melynda Fuller - Thursday, July 23, 2020
As part of The New York Times Company, Serial Productions will continue to commission and edit its own stories. Added resources will allow it to produce more series than previously ...
- Pub Ocean To Be Acquired By Perion In Possible $22M Deal
Publishers Daily, Melynda Fuller - Wednesday, July 22, 2020
The companies expect the acquisition to spark immediate growth and add over $25 million in revenues. Pub Ocean will be integrated into ContentIQ to build a "new media supply cha ...
- MDC Board Hires Financial, Legal Team To Assess Stagwell Merger Proposal
Mediapsssst, Richard Whitman - Tuesday, July 21, 2020
Both firms are led by Mark Penn, who founded Stagwell in 2015. Last year he invested $100 million in MDC Partners and joined the company as CEO. ...
- Sorrell's S4 Capital Builds Up War Chest
MAD, Steve McClellan - Friday, July 17, 2020
The company has raised an estimated $145 million through a special share offering. The firm said it "continues to believe April will be the trough month for 2020 and performance ...
- MARC USA + BFG + BLR | further = 9Rooftops
Mediapsssst, Richard Whitman - Wednesday, July 15, 2020
The three Eastport Holdings shops quietly joined forces at the end of March. They didn't exactly shout the news from the rooftops. ...
- Chatham Hedge Fund Acquires McClatchy
Publishers Daily, Sara Guaglione - Monday, July 13, 2020
The purchase price was not immediately available, though an agreement should be filed in the U.S. Bankruptcy Court in Manhattan soon. ...
- Scripps Sells Podcasting Business To SiriusXM For $325 Million
Publishers Daily, Sara Guaglione - Monday, July 13, 2020
Scripps says that figure is a "return of more than double Scripps' investment in podcasting over the last five years," and represents 4.5 times Stitcher's revenue in 2019, which was ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'
MediaDailyNews, Joe Mandese - Monday, July 13, 2020
Mediaocean, the leading processor of media buys and bill-paying on Madison Avenue, has agreed to acquire 4C Insights, which facilitates cross-platform advertising buys, especially the kind dubbed as "convergent TV," ...
- Martin Sorrell's Disruption Strategy
Mediapsssst, Richard Whitman - Saturday, July 11, 2020
The S4 Capital chief spoke Friday about his company's M&A strategy, business development approach and why WPP should be broken up. ...
- Freshworks Acquires Flint In Cloud Management Move
Email Marketing Daily, Ray Schultz - Thursday, July 9, 2020
The Flint purchase will help relieve IT teams of tedious tasks, the company says. ...
- Twilio Acquires IoT Business Electric Imp
Email Marketing Daily, Ray Schultz - Thursday, July 9, 2020
The parent of email service provider SendGrid reportedly made the Electric Imp purchase a few months ago. ...
- McClatchy Postpones Newspaper Auction
Publishers Daily, Sara Guaglione - Wednesday, July 8, 2020
The auctioning off of newspaper publisher McClatchy's holdings has been delayed by one day. It operates 30 newspapers in the U.S. ...
- Bazaarvoice's Acquisition Of Curalate A 'Right Time, Right Place' Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
"We have observed and expect deal flow to continue to accelerate as marketing technologies aim to reach more shoppers, and brands and retailers seek the most effective way to reach ...
- Informatica Acquires Compact Solutions
Digital News Daily, Ray Schultz - Wednesday, July 8, 2020
The purchase of Compact Solutions expands Informatica's metadata-driven automation, the company says. ...
- Russian Cyber Gang Attempts Two-Pronged BEC Scam: Agari
Email Marketing Daily, Ray Schultz - Tuesday, July 7, 2020
Cosmic Lynx targets employees at the VP level while impersonating outside legal counsel in a purported M&A transaction. ...
- S4 Capital Buys Lens10, Taps Ex-Ogilvy CEO For Board Duty
MAD, Larissa Faw - Tuesday, June 30, 2020
Lens10 is a data analytics firm that will merge with MightyHive as Miles Young joins the board as a non-executive member. ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite. ...
- MDC Partners Forming 'Special Committee' To Evaluate Stagwell Merger Proposal
MAD, Steve McClellan - Friday, June 26, 2020
MDC Partners said today that its board of directors has formed a special committee of independent directors to review a proposal made by Stagwell Media to merge with MDC. ...
- Demandbase Acquires Engagio: What Does It Mean To B2B?
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Demandbase’s purchase of Engagio could signal a collision course between ABM and marketing automation software. Here’s an analysis of what it means to the B2B field. ...
