- Kenshoo's Acquisition Of Signals Analytics Creates New Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Kenshoo will expand its data and analytics capabilities with the acquisition and will create a new business unit to help resolve one of the biggest challenges faced by brands duri ...
- Google's Fitbit Purchase Hits Roadblock In Australia
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
Google's proposed acquisition "further consolidates Google's leading position in relation to the collection of user data, which supports its significant market power in online advertising and is likely to ha ...
- RingCentral Acquires Event Intelligence Firm DeepAffects
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
DeepAffects provides speaker and emotion recognition, the company says. ...
- Did Google's Work With Cybersecurity Firm White Ops Help Forge Goldman Sachs Deal?
Inside Performance, Laurie Sullivan - Wednesday, December 23, 2020
Google's Per Bjorke detailed how Google worked with cyber security firm White Ops to uncover digital ad-fraud scheme 3ve. ...
- MDC Partners, Stagwell Enter Definitive Agreement To Merge
MAD, Steve McClellan - Tuesday, December 22, 2020
Stagwell formerly proposed the merger in June and late last night the company said it expected the deal to be completed in the first half of 2021. ...
- 'Axios' Acquires 'Charlotte Agenda,' Rebrands As Part Of Parent Company
Publishers Daily, Sara Guaglione - Friday, December 18, 2020
The 'Charlotte Agenda,' based in North Carolina, has 1,700 supporters, and 55,000 newsletter subscribers, with a 40% average open rate. ...
- Cannabis Consolidation: Aphria/Tilray Deal Will Create Global Leader
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 17, 2020
Deal announced Wednesday brings together Ontario-based cannabis producer Aphria and cannabis/pharmaceutical company Tilray. ...
- An End To Slacker Culture?
Digital News Daily, Ross Clugston - Monday, December 14, 2020
Slack had a go at a rebrand in 2019, showing it takes more than changing your look to be taken seriously. Then came the Salesforce deal. This is BIG NEW ...
- Shipyard Parent TSY Enterprises Acquires Mering Agency
MAD, Steve McClellan - Friday, December 11, 2020
With the acquisition, the group expands to four cities. Dave Mering becomes equity partner, vice chairman at TSY. ...
- Slack's Sale To Salesforce Has A Dark Side: Analysis
Around the Net in Email, Ray Schultz - Friday, December 11, 2020
Slack’s decision to sell to Salesforce for $27.7 billion was a divisive about-face. The company had hoped to remain independent. ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Kepler Group Acquires Infectious Media
MAD, Larissa Faw - Friday, December 4, 2020
The two firms have a shared focus on large-scale advertisers, and a combined client roster including Hasbro, John Lewis, The New York Times, Pepsico, HSBC, and Uber. ...
- Salesforce, Facebook Drop Some Change: What Their New Purchases Mean To Email
Email Insider, Ray Schultz - Friday, December 4, 2020
Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thrive under both mergers. ...
- Premier Music Group Acquires Search Party Inc.
Mediapsssst, Richard Whitman - Thursday, December 3, 2020
Both agencies work with brands to create music assets for advertising and other brand-related content. ...
- AT&T Sells Crunchyroll To Sony For $1.18 Billion, More DirecTV Offers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Looking to pay down debt -- and jettison non-core business -- AT&T has sold off Crunchyroll, its anime TV production and subscription platform business for $1.18 billion to Sony's Funimati ...
- 'Thrillist' Launches New Vertical, 'Detroit Bureau' Sold To Three Ships
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2020
"The New Gameplan" hub will cover sports fans in the time of COVID-19, and how they celebrate without physical tailgates or the ability to attend games in person. ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple social platforms, Seismic says. ...
- Salesforce Will Acquire Slack In $27.7 Billion Deal
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
Together, the firms plan to "shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world," says Marc Benioff, CEO of Salesforce. The transactio ...
- Salesforce Will Announce Slack Purchase On Tuesday: Report
Around the Net in Email, Ray Schultz - Monday, November 30, 2020
Salesforce is expected to announce its purchase of Slack after the markets close on Tuesday. The deal will be half cash and half stock, sources say. ...
- Boone Picks Up 2 Louisiana Newspapers
Publishers Daily, Fern Siegel - Friday, November 27, 2020
Assets include the print publications, websites and a commercial printing business. ...
- ViacomCBS Selling Simon & Schuster For $2.2 Billion
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
ViacomCBS is selling its Simon & Schuster publishing business to Bertelsmann's Penguin Random House for $2.175 billion in cash in a continuing effort to focus on its core TV, fil ...
- Experian Completes $280 Million Acquisition Of Tapad
Email Marketing Daily, Ray Schultz - Monday, November 23, 2020
Tapad provides digital identity resolution services. It will work with Experian on creating new identity verification services. ...
- Bolstered By Venture Capitalist Funds, Dept Acquires Basic
MAD, Larissa Faw - Friday, November 20, 2020
Under the agreement (financial terms were not disclosed) digital design shop Basic will continue to operate under the leadership of founder and CEO Matt Faulk and his team. ...
- Verizon's Technology Will Change BuzzFeed's Ad Products
Publishing Insider, Rob Williams - Monday, November 23, 2020
Verizon is looking for digital content that gives people a reason to sign up for 5G service. ...
- 'BuzzFeed' Acquires 'HuffPost,' Peretti To Run Combined Company
Publishers Daily, Sara Guaglione - Thursday, November 19, 2020
'BuzzFeed' and Verizon Media, which takes a minority stake in 'BF,' will syndicate content across each other's properties and collaborate on ad products. ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFresh. ...
- Trump Allies Reportedly Eyeing Newsmax TV Acquisition
Television News Daily, Wayne Friedman - Monday, November 16, 2020
Newsmax, a pay TV news network and digital platform, is being linked to investment and acquisition talks with Hicks Equity Partners, according to a story in "The Wall Street Journal ...
- Infobip To Acquire Open Market, Mobile Platform, In $300 Million Deal
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
The combined firms will handle 14 million interactions per month across all channels, Infobip claims. ...
- Just Acquires Enigma Marketing
MAD, Larissa Faw - Thursday, November 12, 2020
Staff and offices will remain stationed as-is unless a business need develops. Just's headquarters in the San Francisco, CA area will serve as the global HQ. ...
