- Wpromote Acquires Metric Digital To Expand D2C, Performance Marketing
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
Metric Digital provides a variety of services, including email and social media. ...
- Publicis Sapient Acquires Third Horizon
MAD, Larissa Faw - Monday, March 2, 2020
Australia's Third Horizon focuses on the public sector and offerings include strategic services, human-centered design, technology enablement and culture & change management. ...
- Validity To Acquire Email Analytics Firm 250ok
Email Marketing Daily, Ray Schultz - Friday, February 28, 2020
The purchase of 250ok follows Validity's acquisition of Return Path, BriteVerify and other service providers. ...
- Facebook Buys Sanzaru Games, Boosts VR Content
Digital News Daily, Gavin O'Malley - Wednesday, February 26, 2020
Sanzaru Games is the maker of the role-playing epic "Asgard's Wrath," which is popular in the gaming community. Although technically part of Facebook's Oculus Studios, Sanzaru is expected to operate ...
- Agency M&A Market Stalls: 2019 Was Half What It Was Just A Couple Years Ago
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019, according ...
- NBCU, Fox Eying Separate Streaming Platform Buys: Vudu, Tubi
Television News Daily, Wayne Friedman - Friday, February 21, 2020
NBCU and Fox Corp are looking to boost streaming efforts in two possible separate deals, according to reports. NBCU is in advance talks to buy Walmart-owned streaming service Vudu, while ...
- Unlimited Merges Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, February 20, 2020
Unlimited Group is merging its CRM agency, Prophecy Unlimited, with its digital agency, Direction Group Unlimited, "Campaign" reports. ...
- Stadiumred Acquires Experiential Agency Creative Riff
Mediapsssst, Richard Whitman - Tuesday, February 18, 2020
Creative Riff, launched in 2015 by founder/CEO Ryan Coan, has worked with well-known media brands like FX Networks, Hulu, Marvel Studios and ABC. ...
- WPP's WT Acquires Tech Consultancy Xumak
MAD, Steve McClellan - Thursday, February 13, 2020
The WPP agency said the transaction would strengthen its suite of Adobe-enabled capabilities and experience technology offering. ...
- DAN Acquires Media Storm, Realigned With Merkle
MAD, Steve McClellan - Thursday, February 13, 2020
The agency, founded by Craig Woerz and Tim Williams, will provide Merkle with expanded capabilities across key verticals such as media and entertainment, a category in which Media Storm is ...
- SiriusXM Buys Stake In SoundCloud For $75 Million
MediaDailyNews, Fern Siegel - Tuesday, February 11, 2020
The audio platform will use the money for product development and upping current services. SoundCloud hosts 200 million+ unique tracks by 25 million creators across its tiers. ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- Synacor And Qumu To Merge, Creating Firm With $120 Million In Revenue
Email Marketing Daily, Ray Schultz - Tuesday, February 11, 2020
Each share of Qumu common stock will be converted into roughly 1.61 shares of Synacor common stock. ...
- U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
Inside Performance, Laurie Sullivan - Tuesday, February 11, 2020
The acquisition demonstrates the company's need for a solid footing in the U.S., along with the ability to build out tools, conferences and services. ...
- Bounteous, Liquid Agencies Grow Via Acquisitions
MAD, Larissa Faw - Friday, February 7, 2020
The Liquid Agency is sharpening its experience design expertise with the purchase of Vignette and Chicago-based Bounteous is purchasing Wilmington-based The Archer Group. ...
- LexisNexis Risk Solutions To Purchase Emailage
Email Marketing Daily, Ray Schultz - Wednesday, February 5, 2020
Emailage builds predictive risk scores tied to customer email addresses, the company says. ...
- Salesforce Completes Evergage Purchase
Email Marketing Daily, Ray Schultz - Tuesday, February 4, 2020
Evergage helps brands deliver marketing messages through several channels, including email. ...
- Could NBCU, Warner Media Merge In Future?
TV Watch, Wayne Friedman - Monday, February 3, 2020
Such an alliance would leave both Comcast and AT&T more focused on their respective core businesses, speculates MoffettNathanson. ...
- DAN Acquires Data, Ecommerce Specialist 4Cite Marketing
Mediapsssst, Richard Whitman - Thursday, January 30, 2020
4Cite, with operations in Albany, New York, and Peterborough, New Hampshire, will join DAN's Merkle, the data analytics and performance and precision marketing agency. ...
- UK Top Market For Agency M&A Activity
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
Despite concerns over the economy and Brexit uncertainty the UK remains the top destination for four in five agencies considering buying other agencies, "Campaign" reports. ...
- Lee Enterprises Buys BH Media Group's Newspapers For $140 Million
Publishers Daily, Fern Siegel - Wednesday, January 29, 2020
The deal means Lee, now in 50 markets, will own 81 newspapers, including 'The Buffalo News,' almost doubling its size. ...
- 'BarstoolSports' Sells Stake To Casino Company Penn National
Publishers Daily, Sara Guaglione - Wednesday, January 29, 2020
Sports blog Barstool Sports is selling a 36% stake in the media company for about $163 million in cash and stock. Founder Dave Portnoy will remain with the site. ...
- Dentsu Aegis Acquires Digital Pi
MAD, Steve McClellan - Monday, January 27, 2020
The company, a provider of marketing automation consulting services in the B2B sector, will be joined with DAN's performance marketing agency Merkle. ...
- Blockthrough Acquires Uponit A Year After PageFair, Consolidates Ad-Blocking Technology
Digital News Daily, Laurie Sullivan - Friday, January 24, 2020
Blockthrough, which touts the ability to help publishers recover ad revenue from ad blocking, continues to consolidate the market with its latest acquisition of Uponit. ...
- Eastport Holdings Merges Three Agencies To Form Full-Service Media Group
MAD, Steve McClellan - Friday, January 24, 2020
The agencies, with combined annual billings of $500 million, are Mindstream Media, Southwest Media Group and Digital Addix. Eastport also owns MARC USA, BFG and other agencies. ...
- MinuteMedia Enhances Sports Portfolio, Acquires 'FanSided'
Publishers Daily, Sara Guaglione - Friday, January 24, 2020
'FanSided' has more than 300 verticals focused on specific professional sports teams, college sports and lifestyle trends. 'FanSided' and its platform of individual sites will remain standalone
properties. ...
- Spotify In Talks To Acquire 'The Ringer'
Publishers Daily, Melynda Fuller - Tuesday, January 21, 2020
If the deal occurred, Spotify would add the outlet's 30-plus shows to its podcast network. The Ringer's podcasts count more than 100 million downloads a month. ...
- New CBS CMO Benson Looks For Expansion Of Shows' Audiences
Television News Daily, Wayne Friedman - Saturday, January 18, 2020
ViacomCBS faces challenges including finding audiences not always associated with the network, says Michael Benson, new president/chief marketing officer of CBS, who came from Amazon Prime Video and successfully marketed ...
- Media Publisher Sells Off 'Spin,' 'Stereogum'
Publishing Insider, Rob Williams - Friday, January 17, 2020
The music publications were sold three years after the Billboard-The Hollywood Reporter Media Group bought them. ...
- Dentsu Acquires Google, Salesforce Experts E-Nor
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2020
This acquisition cements Dentsu's commitment to being the largest reseller of Google 360, said Corey Koberg, co-CEO of Cardinal Path, a Dentsu Aegis Network company. The company believes the acquisition ...
