- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by ...
- Namogoo Broadens Ecommerce Offering With Purchase Of Personali
Digital News Daily, Ray Schultz - Monday, May 4, 2020
Namogoo, which blocks unauthorized ad injections on sites, has acquired Personali, a provider of AI-driven analytics tools. ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly being passed by for promotion to ...
- Google Purchase Of Fitbit Deserves Close Look, Advocates Say
PolicyBlog, Wendy Davis - Thursday, April 30, 2020
"Given Google's existing dominance in the gathering and monetizing of consumer data, we believe its proposed acquisition of Fitbit deserves careful scrutiny and should be rejected if the Justice Department ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segments, the company says. ...
- Terminus Acquires Chat Provider Ramble In Apparent Challenge To Drift
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
The move follows the 2019 purchase of email marketing firm Sigstr. ...
- McClatchy, Trinity Audio Team On Text-to-Speech Feature
Publishers Daily, Melynda Fuller - Wednesday, April 29, 2020
The technology can access stories and insert advertising, resulting in a new revenue-generating stream. ...
- Google Reportedly In Talks To Acquire D2iQ
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 27, 2020
While it's not a done deal, Axios reports Google is in talks to acquire D2iQ, an enterprise cloud software company formerly known as Mesosphere. Interestingly, Google developed Kubernetes, the open source ...
- Sarbacane Group Acquires Datananas, B2B Lead Prospecting Firm
Email Marketing Daily, Ray Schultz - Monday, April 27, 2020
Sarbacane Group is the parent of Mailify, a firm that helps B2B brands with their email and other communications. ...
- Streaming Consolidation: NBCU's Fandango Snaps Up Walmart's Vudu, As Fox Seals Tubi Deal
Video Insider, Karlene Lukovitz - Tuesday, April 21, 2020
The Vudu acquisition will help Fandango scale up its transactional VOD business to compete with Amazon and iTunes, although FandangoNow and Vudu will remain separate, at least for now. ...
- McClatchy's Creditors Offer To Buy Company
Publishers Daily, Melynda Fuller - Friday, April 17, 2020
McClatchy creditors Chatham Asset Management and Brigade Capital Management set a sale price of more than $300 million. If the move is approved, it would ignite an auction for McClatchy ...
- DAN Acquires 100% Ownership of Merkle
MAD, Steve McClellan - Wednesday, April 15, 2020
The company acquired a majority stake in Merkle in 2016 with an option to buy the remaining interest next year. That timetable was accelerated to enable a quicker integration of ...
- W2O Accelerates Acquisition Of Social Media Analytics Platform
MAD, Larissa Faw - Tuesday, April 14, 2020
Currently W2O and Symplur are utilizing the platform to track COVID-19-specific conversations and trends across the healthcare ecosystem in collaboration with the California Life Sciences Association. ...
- CNN Purchases Canopy For Upcoming Digital News Platform
Publishers Daily, Sara Guaglione - Tuesday, April 7, 2020
Details are scant about NewsCo, but CNN says the platform will be aimed at "connecting users to trusted sources, storytellers and creators across a wide range of topics." ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend and will be supported by a ...
- Vermont Agency Sold To Long-Time Employees
MAD, Larissa Faw - Thursday, April 2, 2020
Founded in 1977, Burlington, VT-based Kelliher Samets Volk has been sold to four of the agency's long-time employees. Agency clients include Ben & Jerry's and Seventh Generation. ...
- Kantar Sells SRDS To Platform Adwanted Group
MAD, Steve McClellan - Wednesday, April 1, 2020
Nearly two years ago Adwanted Group's U.S. platform Adwanted USA, an automated advertising marketplace, entered into an exclusive partnership to license SRDS data. ...
- Facebook To Invest In Plessey, Up AR Future
Digital News Daily, Gavin O'Malley - Monday, March 30, 2020
Keith Strickland, Plessey's co-CEO-CTO, said he was committed to making Facebook the first name in augmented-reality hardware. ...
- 'The New York Times' Acquires Text-To-Audio App Audm
Publishers Daily, Sara Guaglione - Tuesday, March 24, 2020
Audiobook narrators read aloud articles from publications such as 'The New York Times,' 'The New Yorker,' 'Rolling Stone,' 'Vanity Fair,' 'The Atlantic' and 'Texas Monthly,' among others. ...
- LexisNexis Risk Solutions Completes Purchase Of Emailage
Email Marketing Daily, Ray Schultz - Friday, March 20, 2020
Emailage, which builds predictive risk scores tied to customer email addresses, has a global presence. ...
- Costco Makes $1B Splurge To Speed Deliveries
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2020
Retailer says its purchase of Innovel Solutions will help with the logistically challenging ability to get purchases from its warehouses into people's homes. ...
- Maven Deepens Tech Abilities With LiftIgniter Acquisition
Publishers Daily, Melynda Fuller - Thursday, March 19, 2020
LiftIgniter is able to recommend content on-site and in-app using machine learning algorithms that gauge a user's interest during an online session. ...
- Disney Looking To Sell TrueX Interactive Ad-Tech Company: Report
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
TrueX, part of Disney's acquisition of 21st Century Fox assets last year, is considered a non-core asset by Disney, which has not integrated it into its sales and tech operati ...
- Atlantic Media's Government Executive Media Group Sells Controlling Stake To Growth Catalyst Partners
Publishers Daily, Melynda Fuller - Wednesday, March 18, 2020
GEMG serves government leaders and contractors through editorial brands that include Government Executive, Nextgov, Defense One and Route Fifty ...
- 'Fatherly' Acquired By Some Spider, Pools Parenting Resources
Publishers Daily, Sara Guaglione - Wednesday, March 18, 2020
Advertisers told both companies they wanted to reach moms and dads together. Some Spider owns the 'Scary Mommy' site. ...
- Some See Opportunities Amid COVID-19 Chaos
Social Media Insider, Gavin O'Malley - Wednesday, March 18, 2020
Despite unfortunate consequences ,"the changes in behaviors that will follow could create new opportunities for marketers to engage with all relevant stakeholders." ...
- Fox Corp. Buys Free, Ad-Supported Streamer Tubi For $440 Million
Television News Daily, Wayne Friedman - Tuesday, March 17, 2020
Fox says it will finance the Tubi purchase primarily from a sale of its stake in set-top-box/smart TV app Roku. ...
- Lee Enterprises Acquires Berkshire Hathaway Newspapers
Publishers Daily, Sara Guaglione - Monday, March 16, 2020
The sale nearly doubles Lee's audience size, adding 30 daily newspapers, 49 paid weekly publications and their websites, and 32 other print products. ...
- California Drops Challenge To T-Mobile Merger With Sprint
Digital News Daily, Wendy Davis - Wednesday, March 11, 2020
T-Mobile's proposed $26 billion acquisition of Sprint inched closer Wedneday, when California's Attorney General Xavier Becerra dropped his opposition to the deal in exchange for concessions. ...
- Havas Group Acquires PR Shop Cicero Group
MAD, Larissa Faw - Wednesday, March 11, 2020
Under the agreement, Cicero will be integrated into Havas' global strategy advisory network AMO under the newly rebranded name, Cicero/AMO. ...
