- CM Group Acquires Selligent, Omnichannel Cloud Platform
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
In addition to Selligent, CM Group owns Campaign Monitor, Sailthru, Emma, Delivra, Vuture and Liveclicker. ...
- Twilio Closes $3.2 Billion Purchase Of Segment
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
Segment helps break down silo walls and facilitates personalized email marketing, Twilio says. ...
- Product Placement/Influencer Marketing Agency BEN To Acquire TubeBuddy
MAD, Steve McClellan - Friday, October 30, 2020
Founded in 2014 TubeBuddy is now said to work with 5 million influencers, offering tools including keyword research, thumbnail generation, A/B testing, bulk processing, and advanced analytics. ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness and support expansion of the business through merger and acquisition activities. ...
- Thesis Acquires Digital Agency Bonfire Marketing
Email Marketing Daily, Ray Schultz - Monday, October 26, 2020
Bonfire Marketing, which once focused mostly on email marketing, now offers general digital agency services. ...
- Gannett Sells 'Inquirer and Mirror,' Returns To Local Ownership
Publishers Daily, Sara Guaglione - Friday, October 23, 2020
'The Inquirer and Mirror' is one of the oldest newspapers in the country. It was first published in 1821. ...
- Portland's Thesis Acquires Assets Of Bonfire Marketing
MAD, Larissa Faw - Thursday, October 22, 2020
The agencies will combine their teams under Thesis' operations once staff returns to the office. All Bonfire clients will now become part of Thesis's roster. Bonfire as a brand na ...
- What Does AT&T Want To Keep?
TV Watch, Wayne Friedman - Thursday, October 22, 2020
According to reports, AT&T wants to possibly sell DirecTV, Xandr, or... perhaps a kids TV network? The bigger question is what it hopes to retain. ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreach, VanillaSoft says. ...
- 'The Dodo' Invests In Pet Insurer
Publishers Daily, Sara Guaglione - Monday, October 19, 2020
Petplan will be renamed Fetch by the Dodo in May 2021. 'Dodo' took a minority stake in the company. ...
- DoJ Still Wants Delay Of DirecTV, Dish Merger: Report
Digital News Daily, Karlene Lukovitz - Monday, October 19, 2020
The DoJ says approval of such a merger is unlikely until 5G is more widely available in rural areas that now lack access to high-speed internet. ...
- The One Club Merges With Type Directors Club
MAD, Larissa Faw - Friday, October 16, 2020
The deal offers a fresh start for the 74-year-old typography trade organization after it ran into financial issues and halted operations in July. ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ...
- Twilio To Acquire Segment, Customer Data Platform, For $3.2 Billion
Digital News Daily, Ray Schultz - Monday, October 12, 2020
Segment helps brands break down silo walls, Twilio says. The stock transaction is expected to close in the fourth quarter. ...
- Weeklys Buys 'Press Banner,' Enlarges Its Newspaper Stable
Publishers Daily, Fern Siegel - Thursday, October 8, 2020
Metro Newspapers, now known as Weeklys, invests in independent community newspapers, both local and regional. Now, it's extended its Santa Cruz, California, reach. ...
- Jellyfish Expands In Latin America With Two Acquisitions
MAD, Larissa Faw - Wednesday, October 7, 2020
The digital agency network has acquired Brazil's Reamp and Mexico's San Pancho. ...
- MDC Says Merger Talks With Stagwell Are Progressing
MAD, Steve McClellan - Tuesday, October 6, 2020
The company said it has reached an agreement in principle "on certain aspects of the potential transaction," and expects to proceed to final talks and a definitive merger agreement. ...
- Bonnier's Sale Of 7 Magazines Hastens Their Digital Evolution
Publishing Insider, Rob Williams - Wednesday, October 7, 2020
North Equity LLC plans to add Bonnier's titles to its growing stable of digital properties. The company has become more aggressive about building out its collection of media brands. ...
- W20 Acquires Influencer Shop Starpower
MAD, Larissa Faw - Monday, October 5, 2020
Founded in 2007, Starpower's "Hollywood meets Healthcare," model has worked with talent such as Serena Williams, Howie Mandel and Chrissy Teigen. ...
- Genpact Acquires Something Digital, Online Commerce Agency
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
The purchase of Something Digital follows Genpact's 2019 acquisition of customer experience firm Rightpoint. ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitates email marketing. ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can deliver addressable consumer experiences without legacy identifiers like cookies, while matching the pace of
accelerated change. ...
- German Tech Firm SAP To Acquire Emarsys, U.S.-Based Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS and the web. ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Inside Performance, Laurie Sullivan - Friday, October 2, 2020
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, and has advised more than 50 startups. ...
- TransUnion To Acquire Tru Optik, Data Platform For Connected TV
Digital News Daily, Ray Schultz - Thursday, October 1, 2020
TransUnion's planned new acquisition, Tru Optik, has a household identity graph on over 80 million U.S. homes. ...
- Interpublic Group Sells Off Another Agency
Mediapsssst, Richard Whitman - Wednesday, September 30, 2020
This time its multicultural agency Casanova//McCann. The holding company has sold a majority stake to its long-time president and CEO Ingrid Otero-Smart. IPG is retaining a minority interest in t ...
- IPG Realigns CompassPoint With Mediahub
MAD, Steve McClellan - Friday, September 25, 2020
The move will expand Mediahub's U.S. footprint giving the agency its first Midwest office--in Minneapolis. ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
True[x], an innovative ad-tech company acquired by Disney as part of its acquisition of 21st Century Fox, is poised to announce a sale of all or part of its asse ...
- Penske Media Pays $225M For Majority Ownership Of PMRC, Deanna Brown Expected To Exit
Publishers Daily, Sara Guaglione - Friday, September 25, 2020
Penske Media will control 80% of the new company, called PMRC and lead day-to-day operations. ...
- How Merger Of 'Variety,' 'Hollywood Reporter' Will Affect Advertising
Publishing Insider, Rob Williams - Monday, September 28, 2020
Brand identity remains important. It's crucial for marketing to demonstrate the value of placing ads in multiple publications to reach different audience segments. ...
