- Marketers Must Listen To The COO
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
"Marketing Week" has some unusual advice for marketers. For once, the site is suggesting, they must listen to the COO because in this time of crisis, supply is trumps demand ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the band KISS has marketed the experience and entertainment it provides to fans. ...
- Google Uses Search Home Page To Thank Medical Community, Raise Funds
Search Insider, Laurie Sullivan - Monday, March 30, 2020
Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money for a COVID-19 fund. ...
- Purpose And Marketing In A Time Of Crisis
Media Insider, Kaila Colbin - Friday, March 27, 2020
If you understand what business you're in, you'll understand how to use your purpose to approach your customers with empathy. ...
- This Virus Is Exhausting Even When You Don't Have It
Mediapsssst, Richard Whitman - Thursday, March 26, 2020
It's all-consuming isn't it? A lot of worry, and very little relief. ...
- Can Brand Positivity Be Contagious?
MAD, Rick Milenthal - Wednesday, March 25, 2020
It's time to cure our fear of communicating and let the inspiring positivity of brands help our society. ...
- Adland Must Accept Brands Are Not Spending Their Way Out Of This
London Blog, Sean Hargrave - Wednesday, March 25, 2020
If you're trying to convince clients they can spend their way out of this pandemic, get real. Focus on helping rather than selling. ...
- Former WT CMO Gutfreund Joins In-Game Ad Platform Anzu.io As Strategic Advisor
Mediapsssst, Richard Whitman - Wednesday, March 25, 2020
Jamie Gutfreund was CMO at Wunderman Thompson and its predecessor agency Wunderman for close to four years before leaving last April. The gaming platform has backing from WT parent WPP ...
- TV Creative In The Time Of COVID-19
TV Watch, Wayne Friedman - Tuesday, March 24, 2020
Some TV messaging is referencing what U.S. consumers face, such as from automakers and restaurant chains. ...
- Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: Study
Email Marketing Daily, Ray Schultz - Thursday, March 19, 2020
The teams work separately, using different metrics and technology, 6Sense and Heinz Marketing report. ...
- R/GA Veteran Edwards Jumps To BeenThereDoneThat
MAD, Larissa Faw - Friday, March 13, 2020
He joins as global head of growth for the marketing collective which has a community of 200 experts that specialize in the rapid development of brand ideas and strategies for ...
- Etsy Prepares To Rollout Mandatory Advertising Program
Search Marketing Daily, Laurie Sullivan - Friday, March 13, 2020
A mandatory advertising program for all Etsy sellers will roll out in April that the company says will help increase web traffic to shops and eliminate the risk of them ...
- The Business Of Pandemics: Can Marketers Survive?
Email Insider, Ray Schultz - Thursday, March 12, 2020
With bad news piling up, marketers have to take a deep breath -- and plan for the second half. ...
- PepsiCo Hopes For A Big Gulp Of Energy With Rockstar Acquisition
Marketing Daily, Steve Ellwanger - Wednesday, March 11, 2020
The deal comes amid a tidal wave of established and nascent energy-drink offerings. ...
- Coors Light Pulls Ad That Might Be Viewed As Joking About Self-Quarantine
Marketing Daily, P.J. Bednarski - Wednesday, March 11, 2020
Ad that says Coors is the "Official Beer of Working Remotely" has been pulled. ...
- Chacka Marketing Launches Creative Services Practice
Search Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services division to augment its support in paid search, social media and display advertising on Wednesday. ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The Myers Report. The worst-case 2020 scenario ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2020
There's a fundamental disconnect between the goals of the ad industry to become more serious, analytical and both quantitatively and qualitatively "data-intensive" and the culture of American universities educating the ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising and promotion campaigns, brand strategy, social media and marketing new products and services. ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliate, editorial, video and more. The deals extend past network commission-based payments and CPMs into newsletters and other types ...
- Phase 3 Appoints Schwarz To Northeast Sales Role
Email Marketing Daily, Ray Schultz - Friday, February 28, 2020
Meredith Schwarz has served Nike subsidiaries Converse and Hurley. ...
- Amazon Cracks Down On False Promotional Claims, Price Gouging Related To Coronavirus
Search Insider, Laurie Sullivan - Friday, February 28, 2020
In the past few weeks, Amazon stopped more than one million products from being sold that inaccurately claimed to cure or stop the spread of coronavirus. It also has stopped ...
- Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest installment of bi-annual tracking by The ...
- GasBuddy Has More Than One Data Surprise For Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2020
The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs a debit program, but expanding it to a credit card could provide brands with much more opt-in d ...
- What Is Rio SEO's Suggestion Engine?
Search Insider, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine." ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- Search Data Reveals Super Bowl Ads' Staying Power For Brands
Search Insider, Laurie Sullivan - Monday, February 17, 2020
It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, according to one retail analytics f ...
- B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
Over three-fourths agree that revenue growth is a challenge, Leandata and Sales Hacker report. ...
- Hearst Newspapers Invests In Buffalo Marketing Agency
Publishers Daily, Sara Guaglione - Monday, February 10, 2020
The company has made a "strategic investment" in The Martin Group, the largest marketing firm in the Western and Central New York area. ...
- U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
Search Insider, Laurie Sullivan - Tuesday, February 11, 2020
The acquisition demonstrates the company's need for a solid footing in the U.S., along with the ability to build out tools, conferences and services. ...
