- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the CEOs and CFOs too. It's n ...
- Politics Aside, Here's What Marketers Can Learn From The Inauguration
MAD, Christa Carone - Friday, January 22, 2021
I watched the proceedings and the precision of well executed (and peaceful, thank goodness) ceremonies through the lens of both a proud American and a creatively curious marketer. ...
- BOTS Catches Bots: FTC Uses Law To Nab Concert Cyber Scalpers
Marketing Daily, P.J. Bednarski - Friday, January 22, 2021
FTC settled 3 cases against ticket brokers using sophisticated technology to bypass Ticketmaster safeguards and scalp thousands of tickets. ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, study by the CMO Council finds. ...
- PayPal Transforms From Payment System To Marketing Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in customer behavior, accelerated by COVID-19. ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by ad dollars fe ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner Marketing
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
Bigalow will support joint marketing efforts between Amazon and content providers such as Netflix, Disney Plus, HBO Max and Discovery Plus for Amazon's Fire TV, tablets and other devices. ...
- You & Mr Jones Completes $260 Million Series B Funding
Mediapsssst, Richard Whitman - Thursday, January 14, 2021
The company, founded by former Havas Group CEO David Jones has just hired its first Chief People Officer, Paulette Forte, formerly with the NBA. ...
- Bed Bath & Beyond Hires New Agencies, Taps Two Agency Vets To Bolster Marketing Ranks
MAD, Steve McClellan - Wednesday, January 13, 2021
The moves follow the unveiling last fall of the company's "recovery plan" which includes a commitment to help customers "Unlock the Magic in Every Room." ...
- 18 Ways To Improve Your Marketing In 2021
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Marketing has changed, between the COVID-19 pandemic and technology and regulatory changes. Here are 18 of the best ways to market your business in 2021. ...
- Marketing All-Star: Ciara Dilley
MediaPost All Stars, Steve Ellwanger - Tuesday, January 5, 2021
Even before COVID-19, product innovation in the CPG space was hyper competitive as brands and retailers grappled with SKU rationalization. For female-led startups, the challenge was exponentially more difficult. C ...
- What to Look for in 2021: Empowerment and Positivity
MAD, Rick Milenthal - Monday, January 4, 2021
Though it was not the year anyone foresaw - and certainly not the year anyone asked for - 2020 accelerated marketing trends we've been watching unfold for the last ha ...
- Verizon Media Exec Offers Ad-Tech Forecast
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Email is the de facto successor to the cookie, says Ivan Markman, chief business officer of Verizon Media. Here is Markman’s analysis of where marketing and advertising technology are headed.&n ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by a Wharton study. ...
- Affiliate Channels, Ranked And Rated
Inside Performance, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer intent and preference, focused on awareness, consideration, and preference. Here are results of the top affiliate networks. The repo ...
- Penske Plans To Merge Business Functions Of Music Titles, Names New Hires
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2020
Combining back-end business of 'Rolling Stone,' 'Billboard' and 'Vibe' brings ad sales, marketing and brand partnerships under one roof. ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
Email Insider, Ray Schultz - Tuesday, December 15, 2020
An Iterable study finds that 83% of brands will include artificial intelligence in their marketing strategy next year. ...
- Solid Gold Benchmarks: Who Scores The Best Email Metrics Worldwide
Email Insider, Ray Schultz - Monday, December 14, 2020
The Americas have the lowest unsubscribe rates, but they pull the median open rate, Sendinblue reports. ...
- ANA Pivots On Marketing 'Word of the Year'
MediaDailyNews, Joe Mandese - Monday, December 14, 2020
"Pivot" has been named the marketing word of the year for 2020, according to an annual poll of the Association of National Advertisers' members, the trade association disclosed this mornin ...
- What The Marketing Word of the Year Should Be, For Those Who Care
RTBlog, Joe Mandese - Monday, December 14, 2020
Coming out of what may well be the greatest year of self-reflection for all of society, the ad industry had a huge opportunity to define its sense of purpose a ...
- Taking TV Sports Marketing To Extremes
TV Watch, Wayne Friedman - Monday, December 14, 2020
How about umpire uniforms for the professional sport of cricket? ...
- How To Remain Compliant With GDPR
Around the Net in Email, Ray Schultz - Friday, December 11, 2020
There has been much talk about GDPR. But do marketers understand its provisions — about email and text, to name only two marketing channels? Here is an overview of h ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
"Google has taken hundreds of millions of dollars from us to advertise and distribute these products in the Chrome Store," the IAC spokesperson explains. "There's nothing new here -- Goog ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers
Television News Daily, Wayne Friedman - Monday, December 7, 2020
President Donald Trump's brand has declined in added advertising value among some major Trump-centric category brands, according to Brand Keys, but TV and entertainment has climbed dramatically. ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple social platforms, Seismic says. ...
- Report: Social Channels Are Critical To This Year's Holiday Marketing
MAD, Larissa Faw - Wednesday, November 25, 2020
Marketers need to explore as many new digital offerings as possible to win consumers' attention in today's cluttered, competitive marketplace, the report surmises, according to a new study by Alloca ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2020
U.S. ad and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists PQ Media. That's a steeper ra ...
