- The Mystical Components Of 'Authenticity' In Gaming And Esports Marketing
Digital News Daily, Zach Oscar - Friday, October 23, 2020
What does "authenticity" look like to gamers? How are brands getting it right? The biggest aspects of authenticity to gamers are interactivity and creativity within the gaming ecosystem. ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found that ...
- Amazon Prime Video Is H1 Top Streamer Marketer At $170M, Quibi At $41M
Television News Daily, Wayne Friedman - Thursday, October 22, 2020
Hulu, Disney+ and Apple TV+ were right behind Amazon Prime Video at $144.6 million, $135.3 million and $104.7 million, respectively. Now-defunct Quibi was sharply lower at $40.8 million. ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Inside Performance, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. ...
- ANA: 15% Of Digital Ad Costs Going To 'Unknown'
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
The ANA's annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief Brand Officer Marc Pritchard focusing on ...
- SMTP Relay Service Or An ESP? The Pros And Cons Of Each
Around the Net in Email, Ray Schultz - Monday, October 19, 2020
Email marketers can use an SMTP relay service, or they can subscribe to an email service provider in an effort to reach customers. Here are the pros and cons of ...
- Dentsu, SeeHer Partner In Bid To Achieve Cross-Industry Gender Equality
MAD, Steve McClellan - Wednesday, October 14, 2020
The partners' first effort is an in-depth report on current consumer perceptions about gender equality and how brands and media need to do more to achieve it. Future efforts will ...
- Mastercard's Rajamannar To DPAA: Think Quantum, Act Beneficially
MediaDailyNews, Joe Mandese - Wednesday, October 14, 2020
The Old World of intrusion-based marketing is effectively dead, and a new one based on trust, transparency and how a brand benefits a consumer's life is poised to replace it. ...
- Sendinblue Offers Free Email Certification Course
Email Marketing Daily, Ray Schultz - Tuesday, October 13, 2020
Students who complete the training will receive an expert certificate, the company says. ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strengthen local reputation and become more involved with their communities. ...
- Google's 'People Also Ask' Feature Grows In Importance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
Knowing the question words that trigger Google's 'People Also Ask' feature has become important for SEO professionals and content strategists. Here's why. ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal. ...
- McCann's Macdonald Named AEF Chairman
Mediapsssst, Richard Whitman - Sunday, October 4, 2020
The appointment comes as the ANA Education Foundation is launching more programs to drive improved diversity in the ad-marketing industry. ...
- Marketing Platform Sendinblue Raises $160 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 1, 2020
Initially focused on email, the company has added support for several other channels, and will use the funds to increase its external growth activities, build its product offering and gain ...
- Gannett Sells SweetIQ To Uberall, Its New Location-Marketing Vendor
Publishers Daily, Sara Guaglione - Wednesday, September 30, 2020
More than 90% of internet users conduct online searches for local business information, according to Uberall, especially during the time of COVID-19. ...
- Amazon Ad Testing Platform Set To Launch From Eye Square
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
The experimental platform allows advertisers to evaluate and optimize advertisements as they run on Amazon. ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing strategies and the stories that underpin them. 2020 has been ...
- Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
Email Insider, Ray Schultz - Wednesday, September 30, 2020
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 and Verse report. ...
- The OpenX CFO Who Is Stuck On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
Defining money management as "risk and reward," OpenX CFO Mark Liao is focused on the finances of the business -- what the company spends, what it gets back, planning for ...
- Ironscales Names Tristan David Bishop As VP Of Marketing
Email Marketing Daily, Ray Schultz - Thursday, September 24, 2020
Bishop, who previously served at New Relic, will lead global marketing initiatives. ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches with brand partners that include Activision ...
- Equifax Debuts A New B2B Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
The B2bConnect database can help brands set up automatic email or CRM alerts. ...
- New 'Know When To Say When' Ads From Anheuser-Busch Say It With A Mask On
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, September 3, 2020
Anheuser-Busch is releasing a new "Know When To Say When" message ad -- with a social distancing subtext, and it's masks all around. ...
- The Political Game: Biden Yard Signs Available For 'Animal Crossing' Players
Marketing Daily, P.J. Bednarski - Wednesday, September 2, 2020
The Biden-Harris campaign is giving players of super-popular "Animal Crossing: New Horizons" game the ability to place yard signs around their online imaginary island, no doubt hoping to attract millennial ...
- Pepsi Highlights NFL Fan Stories
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's Todd Kaplan. ...
- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vp, marketing, a new position where he will focus on expanding business in North ...
- MediaLink Taps Saxton To Lead European Operations
People on the Move, Steve McClellan - Wednesday, September 2, 2020
Media and marketing consultant MediaLink, part of Ascential has appointed Kathleen Saxton executive vice president and managing director to lead and expand its European operations. Based in London, she will ...
- NetBlaze Offers New Online Marketing Suite For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, September 2, 2020
NetBlaze Pro helps small businesses improve their SEO and build a more powerful website, the company says. ...
- Time For Brands To Take A Stand
Media Insider, Kaila Colbin - Friday, August 28, 2020
Does your brand want to stand up in solidarity with the protests? If yes, start by taking a good look at yourself as a brand. ...
