- For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads
Television News Daily, Wayne Friedman - Monday, March 29, 2021
More than half the total estimated TV marketing for premium streamers comes from linear TV networks owned by legacy TV companies. Discovery+ dominates all other legacy TV-based streamers. ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall in planned use in 2021, Sendoso reports. ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop and mange "purpose-driven" brands. The n ...
- Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
A Clutch survey finds that 60% think emojis are unprofessional when used at work. ...
- Mondelez: Empathy Is The New Personalization
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Shift from personalization to empathy was a competitive step, since other CPG marketers have already caught up on mass personalization. ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing a ...
- IPG's Sherman Joins McKinsey's Marketing & Sales Practice
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketing & Sales Practice as manager of external communications. He joins from vice president-global brand marketing & strategy ...
- Fox's 'Loyal Opposition' Is Just Loyalty To A Good TV Marketing Scheme
TV Watch, Wayne Friedman - Wednesday, March 10, 2021
Advertisers generally don't care about marketing themes. But they do care when some content is so egregious they need to bail. ...
- Top Executives Named At Marketing Tech Companies
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Jonathan Spier takes on the role of CEO at LeadCrunch, and Nick Runyon has been elevated to president at PFL. ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among brand marketers. ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer use the word in its advertisin ...
- Majority Agency Partner Says Data Tells The Story, Inspires Creative
Data & Programmatic Insider, Laurie Sullivan - Monday, March 8, 2021
Celebrating women on International Women's Day 2021, Majority's Chief Strategy Officer Asmirh Davis reveals how the agency will use data to inform creative decisions as "an agency for the cultur ...
- Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services
Search & Performance Marketing Daily, Joe Mandese - Tuesday, March 2, 2021
Few services benefited more from the COVID-19 pandemic in 2020 than online grocery shopping platform Instacart, and it is parlaying its momentum with a new $265 million financing round th ...
- How To Create An Email Marketing Sequencing Strategy
Around the Net in Email, Ray Schultz - Tuesday, March 2, 2021
Email is only as good as its sequencing. Here are ways to build a winning sequencing strategy, starting with email marketing automation. ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CRO
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
The martech company, which specializes in leveraging first-party data and contextual intelligence, has hired Mark Pearlstein and named a new FTSE 100 board to drive worldwide growth through its n ...
- 2021 Will Be Unpredictable, But It Doesn't Have To Be Unplanned
Search & Performance Marketing Daily, Jason Hartley - Tuesday, March 2, 2021
2020 taught us how to make agile, data-powered decisions, with insight into making a plan that is durable regardless of what happens. One of the positive lessons we can ta ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outsiders reports. ...
- Deep Digital: How Customer Engagement Changed During The Pandemic
Email Insider, Ray Schultz - Thursday, February 25, 2021
Most brands worldwide say they would have been severely hurt last year if they had not digitized, Twilio reports. ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience and every element of a website should be evaluated through an SEO lens, to ensure that decisions made arou ...
- Study: Clear Corporate Purpose Strongest Draw For Marketing Talent
Mediapsssst, Richard Whitman - Tuesday, February 23, 2021
Working for firms with strong brands and companies with "a solid track record of performance" were the second- and third top-ranked attributes cited by respondents to a global survey ...
- Truliant Federal Credit Union Promotes Tricia Beeker To Senior Director Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
Beeker is responsible for all marketing communications and strategic planning. ...
- Can Voice-Based Social-Media Apps Help TV Marketers?
TV Watch, Wayne Friedman - Monday, February 15, 2021
Clubhouse, a new social-media platform, is voice-driven. There may be advantages here for promoting TV networks, programming and viewership. ...
- MMA Forms CDO Board, Taps GSK's Speichert To Chair It
MediaDailyNews, Joe Mandese - Friday, February 12, 2021
The Mobile Marketing Association, which has gradually transformed its board to be predominantly composed of CMOs vs. mobile media suppliers, this morning unveiled a new board comprised of Chief Digit ...
- B2C Brands Felt Need To Speak Out On Issues Last Year: Study
Email Marketing Daily, Ray Schultz - Thursday, February 11, 2021
COVID-19 caused 87% of companies to change their strategy, Iterable reports. ...
- WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
MAD, Steve McClellan - Tuesday, February 9, 2021
The research was conducted with Dentsu management consultancy Dentsu Schema, the WFA's official "strategic partner" for marketing transformation. ...
- Postal Volume Plummets Despite Surge In Ecommerce: Marketing Mail Takes A Hit
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
The U.S. Postal Service reported Q4 2020 revenue and service volume Tuesday, reflecting the end of a year of turbulence -- both pandemic and political -- including its impact ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The big change: 63% of companies polled changed their targeting and messaging strategy. ...
- The Email Engine: It's The Most Used Channel In B2B
Email Insider, Ray Schultz - Monday, February 8, 2021
HubSpot is the most popular automation tool in B2B, followed by Adobe/Marketo and Pardot by Salesforce, Sagefrog Marketing Group reports. ...
- P&G's Pritchard Named WFA Global Marketer Of The Year
MAD, Steve McClellan - Thursday, February 4, 2021
WFA said the award was given in part for Pritchard's tireless campaigning for change across the marketing landscape, pushing for greater digital transparency, eliminating negative stereotypes in advertising, demanding th ...
- What Ford's Partnership With Google Means
Inside Performance, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S ...
