- EU Regulators Concerned About Dominance Of Amazon, Apple, Google Assistants
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 9, 2021
The European Commission comments come after a year-long inquiry into voice assistants and other internet-connected devices. Concerns of potential anti-competitive practices were triggered by the market dominance of Amazon Alex ...
- Instagram Introduces Creator Affiliate Program, Ways To Monetize Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Instagram on Tuesday introduced an affiliate program and Shops for creators to help them monetize their content on the social media site. The announcement was made at Facebook's first Creat ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging app to reach affluent consumers online. Here's how and why they did it. ...
- Cisco Kicks Off Largest Campaign For Meeting Platform Webex
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
Positioning itself under a new category umbrella -- Hybrid Work -- Webex will incorporate its key video meeting functions and messaging, calling, polling and event functions. ...
- Salesforce Easing CRO Pressures To Generate Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Salesforce is making quite a few changes to its platform lately, in an effort to support marketing and advertising. On Thursday the company announced features in Sales Cloud to he ...
- Email Now Takes A 20% Share Of The Average Marketing Budget: UK DMA
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Email is the most used channel for most brands -- but its focus is shifting, the DMA reports. ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream event on Thursday. ...
- Report: Marketers Believe Supplier Diversity Is Important
Mediapsssst, Richard Whitman - Wednesday, May 26, 2021
The ANA issued a report on the subject a week after Byron Allen's media company sued McDonald's for $10 billion for alleged discriminatory ad-buying practices. ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past year, but most saw no improvement in response, Copper reports. ...
- Stirista Launches New Division, AccessB2B
Inside Performance, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to launch AccessB2B, a new division focused on marketing and sales. ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and f ...
- Return on Delight: Thinking Beyond Tecovas' Bottom Line
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
With a Net Promoter score of 92, the Tecovas brand clearly captured the hearts and minds of boot fans. CMO Rich Lesperance explores how the company thinks beyond the bott ...
- 5 Search Trends That Are Here To Stay
Search & Performance Marketing Daily, Jim Yu - Thursday, May 20, 2021
Every aspect of how people work, live, shop and relax has been changed due to COVID-19, and some of these trends are here to stay. ...
- What Advertisers Get Wrong When Marketing To Asian-Americans
MAD, Larissa Faw - Monday, May 17, 2021
While multiculturalism remains a hot topic within Adland, particularly with Black and Hispanic shops, there is a lack of focus on the Asian community. ...
- Tobin Joins DDB As Global Chief Marketing & Communications Officer
MAD, Steve McClellan - Monday, May 17, 2021
Most recently with the 4As, Donna Tobin will oversee all internal and external corporate communications, including brand management, media relations, corporate social responsibility and cultural
communications. ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corporate and local dealer locations, focusing on search, display, geofencing, video, audio, and advanced TV. ...
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
During Hall's more than 12 years at Microsoft, the company has won 11 Lions. She is probably one of the humblest ad execs you'll meet, even after Cannes Lion announc ...
- Marketing Ops Fail: Marketers Challenged By Pandemic
Inside Performance, Laurie Sullivan - Friday, May 14, 2021
Marketers have been forced to examine their marketing operations' effectiveness to improve performance and solve new challenges accelerated by changes brought about by COVID-19. When asked to describe the effectivene ...
- Marketing, Sales Teams Least Data-Driven Departments
Inside Performance, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating a data-driven culture is a challeng ...
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
MAD, Amy Lanzi - Thursday, May 6, 2021
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and finding unique moments of connection. ...
- Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Inside Performance, Joe Mandese - Wednesday, May 5, 2021
Taking a page from Gillette's brilliant marketing strategy of giving away razors and selling razor blades, Microsoft announced it is giving away a valuable add-on to its massive consumer databa ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for
the keywords marketers can use. ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will serve as Presenting Partner of the WNBA Playoffs and an Associate Partner of WNBA All-Stars on ESPN and t ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to generate awareness of the meatier sandwiches. ...
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving Business
Inside Performance, Laurie Sullivan - Monday, April 26, 2021
Will more ad dollars be pushed into affiliate marketing as Google, Apple, Microsoft, Facebook and others put limitations on third-party cookie tracking? Anthony Capano, managing director of Rakuten Advertising Nor ...
- Sling TV Is Raising Prices, But Lowering National TV Marketing Spend
Television News Daily, Wayne Friedman - Wednesday, April 21, 2021
Sling Orange and Sling Blue packages typically sell for $35 per month each. Sling had offered both packages for $45 a month. Now, the two packages can be bought f ...
- Google Tests Ad Relevance Survey In Gmail Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Google is using data from an ad usefulness survey run in Gmail to improve the user experience. ...
- Unilever Marketing Chief Conny Braams Joins WFA Leadership Team
MAD, Steve McClellan - Monday, April 19, 2021
Her appointment and others are being disclosed on the eve of this year's Global Marketer Week 2021, convening remotely this Tuesday and Wednesday. ...
- TK
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