- NBCUniversal Adds 11 New Advertising Formats For Marketers
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Under NBCU's Content and Commercial Innovations effort, these formats are intended to offer better reach and engagement for marketers. ...
- Marketing Firm Truly Launches Phlywheel For Smaller Budget-Constrained Businesses
MAD, Larissa Faw - Monday, July 13, 2020
The new platform is designed to help small and medium-sized businesses who need the creative and analytical expertise of an agency, but don't have the budgets they demand. ...
- It's Time To Dump The CMO Title
Around the Net in Email, Ray Schultz - Monday, July 13, 2020
It may be time to change the chief marketing officer (CMO) title. Latane Conant, chief market officer of 6sense, explains why. ...
- WFA: Procurement Focus Must Shift To Value-Creation Approach
MAD, Steve McClellan - Thursday, July 9, 2020
A singular focus on price limits the potential contribution that procurement teams can make to marketing ROI, according to a new WFA report. ...
- GM's New NA President Will Have Marketing Duties
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2020
With Steve Carlisle's appointment, GM will have one sales, service and marketing leader across its full portfolio of automotive and connected services brands. ...
- Overcoming Leadership Paralysis in The Time Of COVID-19
MediaDailyNews, Terry Young - Thursday, July 9, 2020
Scenarios with high complexity and uncertainty can be paralyzing, and paralysis is the enemy. The "new world" can be viewed through three lenses -- what is accelerating, what has been ...
- Google, Others Introduce Open-Source Commons To Manage Trademarks
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
Open Usage Commons aims to provide education and give guidance around how to share trademarks in the same way a company might share patents and material with copyrights. Trademarks that ...
- Interest In 'Brand Safety' Continues To Spike, 'Customer Focus' Too
MediaDailyNews, Michael McLaren - Wednesday, July 8, 2020
Our current multiple crises environment has thrown many marketers' strategies into disarray, pushing "brand safety" into the forefront for many brands even more than usual. This week's analysis of marketing-related ...
- Ad Spending Outlook Gives Reason For Cautious Optimism
Publishing Insider, Rob Williams - Tuesday, July 7, 2020
As despairing as the news about the coronavirus pandemic can be, there are signs the U.S. economy can bounce back and boost advertising sales for publishers. ...
- How AI Can Help SMBs With Their Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 2, 2020
AI has helped businesses drive added revenue to the tune of $14 trillion. So small businesses should begin taking advantage of it. Here’s how AI can help small brands with ...
- 'Morning Brew' Launches Marketing Newsletter, Plans To Double Staff
Publishers Daily, Melynda Fuller - Friday, June 26, 2020
A new marketing and media newsletter, 'Marketing Brew' will be add to its portfolio. Sailthru signed on as its first brand partner ahead of the launch. ...
- Marketers Fear Forthcoming Changes To iOS Privacy Settings
Digital News Daily, Gavin O'Malley - Thursday, June 25, 2020
With the change, iOS14 users will be asked to give explicit consent in order for individual apps to track their activity, and share it with third parties. ...
- What Facebook Can Learn From Ryanair
Media Insider, Maarten Albarda - Friday, June 26, 2020
In 2014, after business slippage, Ryanair CEO Michael O'Leary said it was "going to stop publicly pissing off people," which led to a turnaround. ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study Finds
Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
Viamedia reports that 40% of local businesses have a marketing budget of $75,000. ...
- Consumers Are Illogical -- And That's OK
Media Insider, Cory Treffiletti - Wednesday, June 17, 2020
Consumers seem to rarely do as they say and say as they do. ...
- NBCU To Provide Marketing, Creative Services For Small Businesses
Television News Daily, Wayne Friedman - Friday, June 12, 2020
NBCU is also launching a new information hub for businesses and financial content for small business owners. They can secure advice as they reopen. ...
- Why This Is Servant Marketing's Moment
Marketing Daily, Alexander Jutkowitz - Thursday, June 11, 2020
Teachers and caregivers are all servant leaders. How can marketing, whose job ostensibly is to push products, be worthy of such a list? ...
- ANA Acknowledges 'Systemic Bias' Throughout Industry, Pledges Change
MAD, Steve McClellan - Tuesday, June 9, 2020
A letter to the organization's full membership it promised "to do everything in our individual and collective power to end systemic racism and achieve equality and justice" in the marketing ...
- Brand Recovery Success Requires A New Marketing Framework
Marketing Daily, David Staas - Wednesday, June 3, 2020
This isn't a return to pre-pandemic normalcy. More nimble brands are thinking about new customer acquisition and increasing market share. ...
- Stressing Transparency, Fairness, WFA Publishes New Data Ethics Report
MAD, Steve McClellan - Monday, June 1, 2020
CMOs say issues around data collection and privacy have become a higher priority as a result of the pandemic. ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital transformation ...
- Mini Unveils 'Fun-To-Drive' Countryman
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2020
The premium compact crossover vehicle will "fit nicely" within Mini USA's "For the Drive" brand platform, says Mini's Rah Mahtani. ...
- Lotame Introduces Cookieless Tool For Publishers, Marketers
Publishers Daily, Melynda Fuller - Monday, May 18, 2020
Lotame is looking to help publishers, marketers and agencies leverage their first-, second- and third-party data with a new suite of data enrichment solutions. ...
- Is It Time For Marketers To 'Rethink Everything' About Their Organizations?
Mediapsssst, Richard Whitman - Wednesday, May 13, 2020
According to a new survey from the WFA, 84% of those polled say it is time to do just that. The same percentage indicated the pandemic has already accelerated digital ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which of the new rules of engagement with consumers are purely cyclical, and which are here to stay. ...
- Marketing During VUCA Times
MAD, George Musi - Tuesday, May 5, 2020
While the causes, severity, and duration of economic downturns vary, there are sound principles from the VUCA (Volatile, Uncertain, Complex and Ambiguous) framework and past learnings that are broadly applicable. ...
- Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
The home page will now surface customers' questions, and businesses now have the ability to answer them with one click. The updates include Recommendation Cards, Tips, Content Feed and a ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in a ...
- LiveIntent Reports 32% Revenue Increase Across Publisher Newsletters
Publishers Daily, Melynda Fuller - Friday, May 1, 2020
The data and revenue increases are based on the performance of the marketing units LiveIntent places in the emails sent by local news publisher clients. ...
- Starbucks To Restart Marketing As More Locations Reopen Next Week
Marketing Daily, Steve Ellwanger - Thursday, April 30, 2020
Approximately 60% of the chain's stores have drive-through service -- a factor that has helped it avoid the 100% shutdown it experienced in China. ...
