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  • Marketing Execs Say Basics Are Most Important in 2008
    According to the first annual survey of Top Marketing Trends for 2008 of 1700 MENG (Marketing Executives Networking Group) members, conducted by Anderson Analytics, key areas for 2008 are found ...
  • Promo Giant Valassis Revises Web Strategy, Will Use FSIs To Promote New RedPlum Site
    Valassis plans to introduce RedPlum and retire the ShopWise name in a rebranding campaign that begins in January. The company will rely primarily on its own marketing methods, ranging from ...
  • Dairy Queen Tests Mobile Coupon Program
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  • Contact: Keeping a Low Profile
    When i sat in on a research panel last year, someone said, "The fact that anyone can lead a luxurious life shows that the meaning of luxury has changed." Even ...
  • The Element of Surprise
    A new book for marketers, POW! Right Between the Eyes! (Wiley, $22.95) by Andy Nulman kicks off its message about the value of surprise marketing straightaway in its forward (forwards, ...
  • MARKETER OF THE YEAR: AT&T
    Our marketer of the year went from Bakelite to broadband in a single bound. Once regarded as a stodgy, if reliable, behemoth, American Telephone & Telegraph zipped from that old ...
  • I'm with the Rebrand
    Shaking off more than a century's worth of dust, the country's largest telecommunications carrier announced in December 2005 that it was changing up its image to give the old brand ...
  • Technology MARKETER OF THE YEAR: Apple
    Few companies can build real anticipation and excitement without heavy advertising, but Apple Inc. makes it look easy to get consumers in a frenzy. ...
  • Restaurant MARKETER OF THE YEAR: Dunkin' Donuts
    Dunkin' donuts marketing in 2007 was as satisfying as that first sip of coffee in the morning. From the ubiquitous orange-and-pink signage to a tagline that actually means something, this ...
  • Retail  MARKETER OF THE YEAR: Costco
    Costco CEO Jim Sinegal is distinctly unimpressed by awards, let alone those with the word "marketer" in them. "We're not big on awards," he harrumphs when informed he's won Retail ...
  • Entertainment MARKETER OF THE YEAR: The Walt Disney Co.
    Once upon a time, in a land where marketers seek to turn ad campaigns into cultural phenomena, there lived a major brand known as The Walt Disney Co. ...
  • Automotive MARKETER OF THE YEAR: Mercedes
    In 2005, Mercedes' three-pointed star, the automotive emblem of comfort, style and luxury, was hanging by a rivet. The brand was dogged by a large recall, quality questions, poor reviews ...
  • Marketers of the Year 2007
    We're into our second go round of naming Marketers of the Year, with 12 more months of taking stock of what's happening in the world of consumer goods marketing under ...
  • Keeping up with the @Joneses
    Online marketing is experiencing a time of unprecedented technological and consumer transformation. This is both exciting and daunting, regardless of the role you play in the consumer engagement continuum. Whether ...
  • Cross-Media Case Study: Happy Meals
    "Integrity" is not exactly a word that rolls off the tongue. It's not typical marketingspeak, especially for food that is appreciated because it is fast and cheap. The word doesn't ...
  • Online All Stars 2010: Beth Comstock
    Just before 8 a.m. on a recent Friday, Beth Comstock tweeted that "after a crazy week," the song "Take a Vacation" from the Young Veins was on her mind. Not ...
  • Online All Stars 2010: Seth Kaufman
    PepsiCo is not acting its age. And that's a good thing. Yes, given the Fortune 500 company's maturity, size and standing, it could be excused for carrying a bit of ...
  • Online All Stars 2010: Ann Lewnes
    With three-quarters of its marketing budget devoted to digital media, Adobe Systems Incorporated is practicing what it preaches when it comes to digital transformation. A driving force behind the software ...
  • Industry Watch: Cuff Links
    Is there anyone who grew up in America who thinks that blue jeans are just pants? More often than not, they serve as a piece of clothing that is also ...
  • Logging In: Going With the Flow
    Back in the day, a marketer's job was pretty simple: Keep one eye on your Kotler, the other on your market research. The connection between brand and customer was remote, ...
  • Markets Focus: Who Wears the Pants?
    If you want to move product, cherchez la femme. Women in the U.S. control 73 percent of household spending, according to Boston Consulting Group. And they're expected to drive $5 ...
  • Flip The Funnel
    BOOK EXCERPT: It's time to set our sights on the very foundation of consumer behavior itself: the marketing funnel, aka A.I.D.A. (the theory, not the opera) - Awareness, Interest, Desire ...
  • Markets Focus: Marketing In The Ruff
    Call it anthropomorphism, or more accurately, call it a lucrative market. Dog owners are a marketer's best friend - even when the task at hand isn't pushing pet products. Despite ...
  • RAM: The Poetry of Digital Direct Marketing
    Aaron Smith and Lisa Harmon are regulars at MediaPost's Email Insider Summit, where they appeared again this past December. But this time, they found themselves more in the limelight and ...
  • Online All Stars: The Elephant Handler
    An iconic American brand with a multibillion-dollar business built on a secret formula isn't easily given to risk-taking. (Remember New Coke?) But at the Coca-Cola Company, Tom Daly has helped ...
  • Online All Stars: The Lion Tamer
    A lot of people know Tim Ellis is Volkswagen's vp marketing, but most don't know he used to be a stage actor. For what it's worth - and I'm sure ...
  • Online All Stars: The Dancing-Bear Trainer
    Having grown up in the business as a second-generation creative, Stephen Gates is showing all he can do as creative director of Starwood Hotels and Resorts. This past year, Gates ...