- For A Record BTS Year, OshKosh B'gosh, Dick's Are Throwing It Back
Marketing Daily, Sarah Mahoney - Wednesday, July 21, 2021
OshKosh B'gosh ads themed "Today is Someday" stars young versions of famous icons, including Mariah Carey (played by her daughter, Monroe). ...
- Kohl's, Target, Walmart Zero In On Family Finances
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 19, 2021
Retailers focus on affordable items, some giveaways, for families wrestling with troubling financial realities. ...
- Deloitte, Mastercard Predict Heavy Spending On Back-To-School
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 12, 2021
"We've entered a new era of schooling where traditional back-to-school supplies are fading in favor of tech," according to Deloitte report. ...
- NHL Enlists Young Fans To Join 'Power Players'
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
NHL Power Players provide suggestions and opinions to the League on topics including marketing. ...
- In The Battle To Create Social Media For Kids, Zigazoo Puts Safety First
Social Media Insider, Fern Siegel - Wednesday, April 28, 2021
The design is specifically geared to how kids could use and benefit from the app. ...
- New Mexico AG Urges Appellate Court To Revive Privacy Lawsuit Against Google
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
"Google collects all sorts of information about students' online habits which it then uses to build profiles on individual students, and it does so without providing notice or obtaining conse ...
- 'The Dodo' Partners With Calm To Help Kids Sleep
Publishers Daily, Fern Siegel - Thursday, February 25, 2021
Together, they will create new sleep stories that highlight the Dodo Kids characters. ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratices by demanding detailed information from Facebook, Amazon, Twitter, YouTube and others about how they gather data about consume ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption. ...
- Seeker Offers Tweens 2 New Podcasts
Publishers Daily, Sara Guaglione - Wednesday, October 28, 2020
'That's Totally Normal' discusses body awareness and acceptance, while 'The Genius Generation' looks at entrepreneurial kids. ...
- Honda, Ford Support Youth, Latina Nonprofits
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
Honda hopes to inspire the next generation of scientists and engineers while Ford is coming to the aid of Latina-owned small businesses. ...
- ViacomCBS Forms Kids' Content Division Led By Nickelodeon's Hahn
Digital News Daily, Karlene Lukovitz - Tuesday, October 27, 2020
ViacomCBS International Studios, led by Nina Hahn, is designed to expand the studio's global pipeline of kids' content and broaden its offerings to include short- and long-form content to ...
- Rovner Starts As NBCUniversal Chairman Of Entertainment Programming
Television News Daily, Wayne Friedman - Monday, October 5, 2020
Susan Rovner officially began in her new role Monday, overseeing all TV and associated content for NBC, Bravo, E!, Oxygen, Syfy, Universal Kids, USA and premium streaming service Peacock, ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from building content to merchandising, said Jon Gisby, EVP, managing director at the company's digital division,
WildBrain Spark. ...
- Pinna, 'Time For Kids' Create News Podcast
Publishers Daily, Sara Guaglione - Monday, August 31, 2020
Kid reporters from the magazine will present the news with stories, interviews, quizzes and games. ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Inside Performance, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 acro ...
- 'NowThis' Launches Kids News Brand, 'The Dodo' Debuts Digital Pet Wellness Destination
Publishers Daily, Melynda Fuller - Tuesday, August 18, 2020
Cheerios serves as the exclusive sponsor for NowThis Kids, and Petco is the exclusive launch sponsor of DodoWell. ...
- 'Highlights' Launches First Subscription Box As School Nears
Publishers Daily, Melynda Fuller - Monday, August 17, 2020
The idea for the box was based on research that says a child can get as little as 15 minutes of engaged practice of a learning activity a day ...
- Barbie Shows Off Her COVID-19 Craft Projects
Marketing Daily, Tanya Gazdik - Friday, July 31, 2020
"We are always looking for ways to further engage our fans in the digital space," Mattel's Isaac Quiroga tells "Marketing Daily." ...
- Crayola's Ready For School -- And For Masks Kids May Be Wearing
Marketing Daily, P.J. Bednarski - Friday, July 17, 2020
Crayola has joined with apparel company Supara Group to offer the Crayola SchoolMaskPack for kids who may be returning to school (possibly) next month. ...
- 'Parents' Launches Book Club, New List "100 Books to Inspire Your Kids"
Publishers Daily, Melynda Fuller - Friday, July 10, 2020
The list embraces stories from more than one point of view. New initiatives also include the Raising the Future Book Club. ...
- Kartoon Channel Launches Mid-June, Taps Loesch As Executive Chairman
Television News Daily, Fern Siegel - Saturday, June 6, 2020
Loesch oversees a digital channel geared to kids 2-11. It can access 4,000 episodes of content via its parent, Genius Brands. ...
- 'Time For Kids' Launches New Language Editions, Expands Access
Publishers Daily, Melynda Fuller - Thursday, May 7, 2020
For the first time in 25 years, Time for Kids will be available in languages other than English. ...
- Linear TV Kids Viewing Still Down During COVID-19 Stay-At-Home
Television News Daily, Wayne Friedman - Wednesday, May 13, 2020
Linear TV viewing for kids 2-11 dropped 8% for national kids TV networks in April vs. the same month a year ago, according to a Nielsen analysis -- an improveme ...
- Daytime Kids Viewing In Top 25 Markets Soars Nearly 300%, Big Gains In Internet, Gaming
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Daytime broadcast TV viewership for kids and teens has soared 200% to 300% on average in the top U.S markets in the last month and a half. There have al ...
- 'Sesame Street' Help Brought To You By The Letters C-O-V-I-D
TVBlog, Adam Buckman - Thursday, April 23, 2020
How can parents explain COVID-19 to their young children? They can ask Big Bird to do it. ...
- Google Adding 'Kids' Section To Google Play
Around the Net In Digital, Gavin O'Malley - Thursday, April 16, 2020
Google is adding a Kids section to Google Play, which will include "Teacher Approved" apps, The Verge reports. ...
- Pandemic-Driven Kid-Related Video Boom: Even DIYs Are Diving In
Video Insider, Karlene Lukovitz - Tuesday, March 31, 2020
As views of kids' videos are spiking and hit classics remain most-watched, kid-oriented DIY videos like workouts and hand-washing how-tos and food-and-drink and science-and-tech videos are also trending up ...
- 'Time For Kids' To Make Issues Available Outside Classrooms
Publishers Daily, Melynda Fuller - Monday, March 23, 2020
The move marks the first time the publication is available to readers outside classrooms in its 25 years of publishing. ...
