- Search Behavior Follows 'Pinball' Pattern, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
A Nielsen Norman Group study shows the weight of the image on the page drives people from one visual to another as they scan the patterns. ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all witho ...
- Acura Brings Potential Buyers Inside For A Look At Luxury
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The frictionless AR experience allowed the target to "sit" inside the RDX, customize the interior trim color and explore the numerous high-end innovations via interactive hotspots. ...
- Boston Transit Co. Gets Third-shift Workers Home
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
The campaign drove awareness with late-night workers in real-time via a geofence around each extended bus route and allowed late-night workers to plan their trip home. ...
- Digital Video Ad Spend Up 36% From 2016
Digital News Daily, Alex Weprin - Wednesday, December 20, 2017
According to the Interactive Advertising Bureau's Internet Advertising Revenue Report, digital video ad spend, including mobile and desktop, rose by 36% to $5.2 billion in the first half of 2 ...
- IAB To Brands: Here's How To Embrace Vertical Video
Digital News Daily, Alex Weprin - Monday, November 13, 2017
The Interactive Advertising Bureau wants marketers and brands to embrace vertical video, and it is ready to show them the best way to do so. At the IAB Video Symposiu ...
- Virtual Reality Advertising Tested: Pre-Roll Wins
Connected Thinking, Chuck Martin - Thursday, October 19, 2017
While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better than others. In a te ...
- StreamRail Reports Uptick In VPAID Use
Online Video Daily, P.J. Bednarski - Thursday, December 29, 2016
Video ad server StreamRail says it experienced a five-fold increase mobile adoption the VPAID specified ad format in 2016 , at the expense of the VAST format that pre-dated ...
- Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard Banners
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engagement 7.44 times more than standard banners, according to its 2016 Rich Media and Video Benchmarks report. ...
- Google's AMP For Ads Pushes Fast Delivery
Around the Net in Video, P.J. Bednarski - Wednesday, July 20, 2016
Ads take too long to develop on mobile phones, so Google is introducing AMP for ads designed to encourage advertisers to build ads that load faster. There already is ...
- 4 Sound Solutions To Rich-Media Programmatic's Top Challenges
Real-Time Daily, David Simutis - Wednesday, June 15, 2016
Effective digital advertising comes from that powerful combo of placement, timing, and engagement. Programmatic, the relatively new power-hitter on the digital team that's been moving up the ranks these pa ...
- For Brand Campaigns, Mobile Must Be More Than A Delivery Mechanism
Mobile Marketing Daily, Alex White - Tuesday, April 19, 2016
If mobile adoption is no longer an issue, then the lingering concern is that many advertisers view mobile simply as another online delivery mechanism, rather than a distinct channel th ...
- Meet The 360-Degree Rich Media Unit, VR Included
MediaDailyNews, Laurie Sullivan - Thursday, April 14, 2016
With the ability to spin a car 360 degrees in an image from the palm of a hand, virtual reality becomes the next leap for advertisers and the future ...
- PaperG's Victor Wong Says Rich Media Is Dead
RTBlog, Tobi Elkin - Friday, December 18, 2015
PaperG CEO Victor Wong predicts the death of rich media, the rise of native programmatic and the increase of "ad walls" in response to ad blockers. ...
- Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek. When an ad defaults, it reverts to a single, static image ...
- How Smartphone Sensors Will Change Mobile Advertising and Open the Door to Virtual Reality
MediaDailyNews, Nils Forsblom - Tuesday, April 28, 2015
Many people don't realize how smart their smartphones really are. New sensors - and there are many - invite new possibilities. A major field of innovation in smartphones will ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second TV spot, "It Just Clicks," that features a musical soundtrack of sampled machine noises, and touts the machine's ease-of-u ...
- Mobile RTB Continues To Surge, As Does Rich Media Use
Real-Time Daily, Tyler Loechner - Thursday, November 6, 2014
The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as a result. There was 270% mo ...
- AOL Debuts New Mobile Ad Format
Mobile Marketing Daily, Mark Walsh - Monday, September 8, 2014
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new format, called the Road Devil Interstitia ...
- Tablet, App and Rich Media Ads Show Much Stronger Performance
MoBlog, Steve Smith - Tuesday, September 2, 2014
Tablet ads, app ads and video-laden rich media handily drive performance in mobile advertising, according to aggregated Q1/Q2 metrics from ad-serving platform Medialets. ...
- Ads Still Catching Up With Attention Devoted To Apps
MoBlog, Mark Walsh - Friday, August 22, 2014
The comScore report released yesterday on mobile app use only underscored that apps dominate time spent with media compared to the mobile Web. Apps, for example, account for about ...
- What Do Women Think Of Your Mobile Ads? Meh!
MoBlog, Steve Smith - Sunday, August 10, 2014
Get out of our way! That is the main message women have for mobile advertisers. Interrupting them with irrelevant messaging misunderstands why many of these busy consumers are on the ...
- In-App Pop-Up Ads Make It Difficult To Enjoy Content
Mobile Marketing Daily, Laurie Sullivan - Thursday, June 19, 2014
App users are a captive audience. The majority of smartphone owners -- -- 93% -- use apps daily, averaging three hours. About one in five smartphone owners who have se ...
- Sizmek Creates Team Of RTB Specialists To Aid Buyers
Real-Time Daily, Tyler Loechner - Monday, June 16, 2014
Sizmek, a global ad management firm, on Monday announced the launch of Sizmek Vantage, an independent group of real-time bidding (RTB) specialists. The new group is meant to help agencie ...
- Rich Media, Interstitials, Video Account For 35% Of Mobile RTB Ads
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich media or video ad formats. The ...
- RTB Spend In EU Up 15% QoQ, Mobile Up 433% YoY
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
One out of every four marketers in Europe may have never heard of "programmatic," but that hasn't stopped growth. According to Adform's Q1 2014 RTB Trend Report, Europe, marketers spe ...
- Tango Goes Deeper With Content, Advertising
MoBlog, Mark Walsh - Tuesday, June 10, 2014
Among the top messaging apps, Tango might be thought of as the anti-WhatsApp. Unlike the famously ad-free app acquired by Facebook this year, Tango has embraced advertising, third-party content, a ...
- Automating The Hands-On
RTBlog, Tyler Loechner - Tuesday, May 27, 2014
How do you automate something that, intuitively, you would think requires human input? ReactX, an ad platform that entered the programmatic arena earlier this year with a focus on tradi ...
- Broadcast TV Media Buyers Missing Search Data Opportunity To Connect With Fans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 15, 2014
Broadcast television continues to miss a massive opportunity when it comes to finding its audience online through search data. While media agencies need to look well beyond the obvious digit ...
- IAB To Sync Ad Specs For Cross-Platform Campaigns
Online Media Daily, Mark Walsh - Thursday, May 15, 2014
The Interactive Advertising Bureau on Thursday announced plans to align separate standards developed for digital video, mobile apps, and Web-based rich media ads. The step comes as marketers increasingly se ...
