- 8% of Internet Users Account for 85% of all Clicks
Research Brief, Jack Loechner - Tuesday, October 13, 2009
The results of an update to the comScore highly publicized "Natural Born Clickers" research, conducted two years ago with Starcom USA and Tacoda, indicate that the number of people w ...
- TV's Killer App? Guess What, It May Be An App
MediaDailyNews, Joe Mandese - Friday, October 2, 2009
Widgets, or Web-enabled downloadable applications, may finally be the technology that drives an interactive TV - and advertising - marketplace. That's the conclusion of "Will Widgets Work?," a new whi ...
- ComScore: Most Clicks Come From 'Natural Born Clickers'
Online Media Daily, Gavin O'Malley - Thursday, October 1, 2009
It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from comScore in conjunction with media agency Starcom USA and behavior ...
- How Much Internet Does Your Brand Really Need?
Around the Net In Brand Marketing, Thom Forbes - Friday, September 25, 2009
Your customers may actually have no interest in "chatting" with your brand, writes Mike Linton, who was most recently CMO at eBay. ...
- Prognosticators See 6 More Weeks Of New Media
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
Mark Cuban argued that the assertion that new media means smaller, more portable screens is a fallacy. "For me, the Internet is becoming stale. So, what's next?" He followed th ...
- Yahoo Makes the Internet Personal
Marketing Daily, - Tuesday, September 22, 2009
Yahoo Inc. is launching a global brand campaign, stressing the personalization options the search engine provides. The effort will launch on Sept. 28 in the United States and October ...
- EU Official Supports Google In Trademark Case
Online Media Daily, Wendy Davis - Wednesday, September 23, 2009
Siding with Google in its legal battle with Louis Vuitton, an advisor to Europe's highest court said Tuesday that the search company doesn't infringe on other companies' trademarks by allowi ...
- Report: Mobile Web Sites Are Not Improving
Marketing Daily, Aaron Baar - Thursday, September 17, 2009
According to Yankee Group, 31% of phone-owning customers are using their phones to access the Web at least once a month. However, in its second evaluation of 27 popular mobi ...
- Norton Symantec Effort Leverages Empowerment
Marketing Daily, Aaron Baar - Wednesday, September 16, 2009
The company is promoting the new global effort with events in New York, London and Japan. "We created a physical version of what people can't see, but Norton can," L ...
- OPA Study: Content Is Still King
Online Media Daily, Mark Walsh - Thursday, September 17, 2009
A bigger proportion of Internet users are spending more time on content sites than they were six years ago, according to a new analysis by the Online Publishers Association. B ...
- More Looks, More Screens
Research Brief, Jack Loechner - Friday, September 11, 2009
Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company's most recent Three Screen Report. During 2 ...
- AOL To Garlinghouse: You've Got Mail!
Online Media Daily, - Tuesday, September 8, 2009
AOL this morning named Brad Garlinghouse president of Internet and mobile communications, responsible for all of AOL's e-mail and instant messaging services. Garlinghouse will also take a leadership position f ...
- Demand High For HDTVs, Smartphones, High-Speed Access
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
Consumers aren't letting the recession get in the way of their love affair with high-definition TVs, smartphones and network gear that allows them to make faster connections to the Intern ...
- Audi Rolls Out Refreshed Logo; Cuts Grass on Web Site
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
On its 100th anniversary, Volkswagen-owned Audi is changing its logo for the first time since 1990. The tweaking reflects a more "pure and clear" identity and emphasizes the brand's foc ...
- Online TV Sneaking Up
Research Brief, Jack Loechner - Thursday, August 6, 2009
According to the latest ChangeWave survey of business professionals between the ages of 45 and 63 on TV viewing habits vs. home Internet usage, these Boomers spend more free ti ...
- PUBLIC KNOWLEDGE
Online Media Daily, Wendy Davis -
Public Knowledge issued new report concluding that internet filtering would be harmful. (wendy) ARTtk ...
- IPTV Subscribers To Hit 40 Million Global Households
MediaDailyNews, Wayne Friedman - Tuesday, July 21, 2009
The still-young IPTV distribution of video from telco companies has seen significant growth -- with more to come. Media researcher Parks Associates says there will be some 40 million subscribe ...
- Creative Roundtable: Internet 'Explorer'
OMMA Magazine, Christine Champagne - Monday, March 1, 2010
If National Geographic is known for anything, it is for spectacular photographs of animals, landscapes and breasts. Oh, fess up: Who among us didn't spend hours thumbing through National Geograph ...
- Where People Are Spending Their Time
OMMA Magazine, Christine Champagne - Wednesday, January 5, 2011
The average online consumer in the United States is now spending as much time on the Internet as he or she does watching TV offline. This is according to Forrest ...
