- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customers' ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal. ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and media spending plans worldwide. Significantly, the ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human panel data and measure additional sites ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Inside Performance, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked and provides a central view alongside all their media and creative performance data. ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ad ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Retailers May Stop Using 'Black Friday' In Their Holiday Ads
Inside Performance, Laurie Sullivan - Wednesday, August 12, 2020
Should the industry say goodbye to "Black Friday" and replace it with "Cyber Week" once and for all? Data suggests that this year, Cyber Monday will extend from the day ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under Microscope
Data & Programmatic Insider, Laurie Sullivan - Monday, August 10, 2020
Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are siphoning off and storing" data to ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT and CTV ad space with no markup or surcharges, and mobile and display combined with Stirista's deterministic data. ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and improving on the ecommerce experience. ...
- Google Makes Swirl Ad Format Available To All Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The new format, made available Thursday to all advertisers using Display & Video 360 globally, provides a 360-degree view to explore products in a display ad by zooming in or ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, whether ...
- Suddenly, Advertisers Are Concerned About The Adjacency Of Their Messages
TVBlog, Adam Buckman - Monday, June 29, 2020
Question for the ad biz: Does environment or adjacency really have a bearing on the effectiveness of advertising? ...
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 Months
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Data had previously been kept indefinitely by default because, the company said, it was necessary to personalize its services to individual users. ...
- Small Business Advertisers Sue Google For Antitrust Violations
Inside Performance, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and California's ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study Finds
Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
Viamedia reports that 40% of local businesses have a marketing budget of $75,000. ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursday, ...
- Merkle Tests Performance Models, Strengthens Others
Inside Performance, Laurie Sullivan - Friday, May 22, 2020
Some performance models might not ring the cash register, but all are important. ...
- YouTube Select Replaces Google Preferred, New Ad Formats Added
Digital News Daily, Laurie Sullivan - Tuesday, May 19, 2020
YouTube on Tuesday plans to launch a new global offering called YouTube Select that replaces Google Preferred, the heart of the company's upfront offering. The move supports advertisers buying YouTube ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According to revised estimates released by eMarketer, ...
- Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Alphabet will report earnings on Tuesday. Reports suggest the cuts will include a hiring freeze for full-time employees and contractors. Analysts now expect Alphabet to report flat earnings for Q1 ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity has raised concerns that closing one loophole could create others that jeopardize non-disclosure agreements. ...
- Google To Require All Advertisers To Verify Identities
Digital News Daily, Wendy Davis - Thursday, April 23, 2020
"This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using ...
- Study: UK Consumers Prefer Display Ads, Not Emails, In COVID-19 Crisis
Around the Net in Email, Ray Schultz - Tuesday, April 21, 2020
British consumers are less overwhelmed by display ads than they are by emails and social media ads, according to a New study from Epsilon-Conversant and CJ Affiliate. The research shows that 47% ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visitors to news sites continue to rise, more than 30%, but it's not translating into revenue for publishers. The ...
