- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, whether ...
- Suddenly, Advertisers Are Concerned About The Adjacency Of Their Messages
TVBlog, Adam Buckman - Monday, June 29, 2020
Question for the ad biz: Does environment or adjacency really have a bearing on the effectiveness of advertising? ...
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 Months
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Data had previously been kept indefinitely by default because, the company said, it was necessary to personalize its services to individual users. ...
- Small Business Advertisers Sue Google For Antitrust Violations
Inside Performance, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and California's ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study Finds
Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
Viamedia reports that 40% of local businesses have a marketing budget of $75,000. ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursday, ...
- Merkle Tests Performance Models, Strengthens Others
Inside Performance, Laurie Sullivan - Friday, May 22, 2020
Some performance models might not ring the cash register, but all are important. ...
- YouTube Select Replaces Google Preferred, New Ad Formats Added
Digital News Daily, Laurie Sullivan - Tuesday, May 19, 2020
YouTube on Tuesday plans to launch a new global offering called YouTube Select that replaces Google Preferred, the heart of the company's upfront offering. The move supports advertisers buying YouTube ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According to revised estimates released by eMarketer, ...
- Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Alphabet will report earnings on Tuesday. Reports suggest the cuts will include a hiring freeze for full-time employees and contractors. Analysts now expect Alphabet to report flat earnings for Q1 ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity has raised concerns that closing one loophole could create others that jeopardize non-disclosure agreements. ...
- Google To Require All Advertisers To Verify Identities
Digital News Daily, Wendy Davis - Thursday, April 23, 2020
"This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using ...
- Study: UK Consumers Prefer Display Ads, Not Emails, In COVID-19 Crisis
Around the Net in Email, Ray Schultz - Tuesday, April 21, 2020
British consumers are less overwhelmed by display ads than they are by emails and social media ads, according to a New study from Epsilon-Conversant and CJ Affiliate. The research shows that 47% ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visitors to news sites continue to rise, more than 30%, but it's not translating into revenue for publishers. The ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Marketers may need to rethink the consumer journey from resulting in a sale to consuming a brand message, says eMarketer Senior Analyst Nicole Perrin. ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace. ...
- Chacka Marketing Launches Creative Services Practice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services division to augment its support in paid search, social media and display advertising on Wednesday. ...
- Will BIMI Really Make Email Marketing Safer?
London Blog, Sean Hargrave - Tuesday, March 10, 2020
Email marketing's equivalent of ads.txt is a welcome move -- but will it really seriously curtail the phishers? ...
- Ex-Amazon Data, Ecommerce Guru Finds Link Between Business And Football
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2020
Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO at Stackline, says the work ethic is the correlation between running a business and professional football. ...
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
Television News Daily, Wayne Friedman - Wednesday, March 4, 2020
Local political advertising is poised to pull in higher record levels than previously estimated -- up 8% to $7.1 billion in 2020, according to a new projection from BIA Advisory ...
- Analysts Reassess Coronavirus, Anticipate 'Domino Effect' From Product Delays
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2020
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a "wildfire" burning in China. Late Monday, Wall Street analysts began to release research notes and reduce Apple's revenue ...
- Amazon Predicted To Report Much Faster Ad Growth
Inside Performance, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to report higher-than-average ad growth and use of its demand-side platform. ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analysis published by eMarketer. Citing a World Media Group study conducted late last year, the analysis shows 79% of ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determine how to approach investments on an audio-streaming platform. The Test & Tune tool suite, validated by Kantar, fills ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate AI development in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the newest addition ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV Market
Digital News Daily, Laurie Sullivan - Thursday, December 19, 2019
The merger is expected to close in the first half of 2020, at which time management will release the new company name. ...
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts released today by the major ad ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property and assumed liabilities, among other properties. ...
- Google Adds Optimization Score For Display Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2019
Google Ads shows an optimization score for Search and Shopping campaigns, and it is now available for display campaigns. The combined account-level score will include Search, Shopping and Display, according to a ...
