- Chacka Marketing Launches Creative Services Practice
Search Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services division to augment its support in paid search, social media and display advertising on Wednesday. ...
- Will BIMI Really Make Email Marketing Safer?
London Blog, Sean Hargrave - Tuesday, March 10, 2020
Email marketing's equivalent of ads.txt is a welcome move -- but will it really seriously curtail the phishers? ...
- Ex-Amazon Data, Ecommerce Guru Finds Link Between Business And Football
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2020
Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO at Stackline, says the work ethic is the correlation between running a business and professional football. ...
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
Television News Daily, Wayne Friedman - Wednesday, March 4, 2020
Local political advertising is poised to pull in higher record levels than previously estimated -- up 8% to $7.1 billion in 2020, according to a new projection from BIA Advisory ...
- Analysts Reassess Coronavirus, Anticipate 'Domino Effect' From Product Delays
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2020
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a "wildfire" burning in China. Late Monday, Wall Street analysts began to release research notes and reduce Apple's revenue ...
- Amazon Predicted To Report Much Faster Ad Growth
Search Insider, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to report higher-than-average ad growth and use of its demand-side platform. ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analysis published by eMarketer. Citing a World Media Group study conducted late last year, the analysis shows 79% of ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determine how to approach investments on an audio-streaming platform. The Test & Tune tool suite, validated by Kantar, fills ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate AI development in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the newest addition ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV Market
Digital News Daily, Laurie Sullivan - Thursday, December 19, 2019
The merger is expected to close in the first half of 2020, at which time management will release the new company name. ...
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts released today by the major ad ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property and assumed liabilities, among other properties. ...
- Google Adds Optimization Score For Display Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2019
Google Ads shows an optimization score for Search and Shopping campaigns, and it is now available for display campaigns. The combined account-level score will include Search, Shopping and Display, according to a ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-streamed Halsey concert aimed at transforming Times Square into a massive silent disco. ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decisions. "This is where Google's black box gets darker," said Matthew Mierzejewski, SVP search capability lead at Merkle. "The ...
- Digital, Display, Programmatic Ad Spending: 2012-2021
Research Intelligencer, Joe Mandese - Monday, November 25, 2019
This "Research Intelligencer" chart visualizes the rapid growth programmatic has had as a share of the digital display, as well as the total digital advertising marketplace based on data released ...
- Is Desktop Digital Display Dying?
London Blog, Sean Hargrave - Friday, November 22, 2019
Desktop-only campaigns brought in 58% less for publishers in Q2 this year compared to last. ...
- Google Limits Targeting For Political Ads, Updates Media-Buying Policies
Search Marketing Daily, Laurie Sullivan - Thursday, November 21, 2019
Google on Wednesday said it will limit the categories in audience targeting for election ads to age, gender, and general location such as postal ZIP codes across its platforms including ...
- Walmart Reportedly Readying Self-Service Search, Display Ad Platform
Search Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Walmart Media Group is testing an ad platform and self-service tools with a group of CPG companies, with possible rollout during Q1 2020. ...
- Merkle Explains Amazon's Newest Ad Option
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2019
Amazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off of the company’s marketplace without using the Amazon DSP. Once advertisers create a campaign and add products, Amazon auto-generates ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the company moves to significantly expand its addressable programmatic services. ...
- Amazon's Data Turns The Duopoly Into A Triopoly
London Blog, Sean Hargrave - Tuesday, November 5, 2019
eMarketer reveals that 122% growth last year puts Amazon on course for a 10% share of US digital ad spend. ...
- Alphabet: CPCs Fall 2% On Google-Owned Properties In Q3 Reported Earnings
Search Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Alphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue of $40.5 billion and ad revenue of $33.916 billion -- up from $28.954 billion. ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2019
Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views will reach 240 million. ...
- Programmatic Video Drives UK Ad Growth
London Blog, Sean Hargrave - Wednesday, October 16, 2019
Video display is nearly at parity with non-video display -- thanks to programmatic. ...
- Google Search Adds Reports For Video Enhancement, Video Appearances Performance
Search Marketing Daily, Laurie Sullivan - Monday, October 7, 2019
The reports, which serve up in the Google Search Console, support research Google released in August. It shows several ways shoppers use online video in stores. ...
- Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update Policies
Digital News Daily, Laurie Sullivan - Friday, October 4, 2019
TikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a climate of political turmoil. ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
The technology aims to reduce publisher viewability obstacles by 66% for display ad-load times. ...
- Craftsman Builds Email, Social Via Dream Garage Contest
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ad ...
