UnitedHealthcare Group is giving $5 million to the YMCA Equity Innovation Center of Excellence in memory of George Floyd. ...

Meanwhile, James' brand sponsors "are staying mum amid [the] firestorm," writes Tamar Lapin for the "New York Post." ...

The four-time Super Bowl champion continues to feel the physical effects of his playing career that ended in 1994. ...

The spots are part of a year-long brand campaign that includes digital, social, events and Hart's tour. ...

The athlete's ambition to be at the top of his profession embodies the spirit of Infiniti's brand positioning, according to Infiniti's Roland Krueger. ...

The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last year after a legendary career with the Boston Red Sox, is scheduled to appear in all forms of m ...

Former Verizon pitchman Paul Marcarelli has switched teams and is now pitching for Sprint. New Sprint ads featuring Marcarelli debuted Sunday night during Game 2 of the NBA Finals on ...

Dairy giant Valio had signed heavy metal rock legend Lemmy Kilmister to appear in new ads. But Kilmister tragically died after shooting a commercial but before it aired. Instead of ...

Funny how this time of year we are obsessed with the awards shows, the red carpet the glitz, the celebrity story lines. This year, I enjoyed watching how so many ...

For several years, it seemed as if Peyton Manning appeared in every commercial on TV, including Nationwide, Papa John's, Gatorade, DirecTV, MasterCard and Buick. That impression was not too far ...

In the study, 68% of artist managers cited brand partnerships as an increasingly important factor in adding value to an artist's career. Eighty-seven percent see raised tour awareness as the ...

"We had trucked in the letters, which are 60 feet high, for the top of the stadium. Each one needed its own tractor-trailer. And the globe logo was 90 feet ...

Kia isn't the first brand that springs to mind as needing a luxury ambassador. But the auto brand has one nonetheless: LeBron the Great. The NBA All-Star has inked a ...

Jeff Bridges, the voice of Hyundai in the U.S. for the past seven years, is hitting the proverbial road. The company has tapped actor Paul Rudd as his replacement. Rudd ...

What's in a voice? For automakers, a lot. But let me be clear about something. I don't mean a spokesperson, but a speaksperson: not someone who appears in ads to ...

The Academy Award-winning actor will be in TV and digital campaigns, starting with the introduction of the 2015 Lincoln MKC small premium utility, a vehicle the company hopes will bring ...

Peak's Antifreeze and Coolant is putting NASCAR racer Danica Patrick in a multimillion-dollar national campaign where the company promises it will replace a customer's entire cooling system if its products ...

Dole Fruit Squish'ems, launched in the U.S. in January 2013, has built national retail distribution and is now focused on marketing programs to drive awareness among parents, reports its senior ...

The electronics brand has enlisted former Houston University standout and former Houston Rocket Clyde "the Glide" Drexler to help fans "Do Game Day Right." Drexler's status as a native Texan ...

Sports performance brand Under Armour has athlete spokespersons from football. Now the company has extended into the world of ballet. Under Armour has signed Misty Copeland, soloist with the American ...

Gatorade.com now features an interactive section called "The Science of G," in which Newton's body serves as a virtual guide showing what happens internally during football play, and how Gatorade ...

Under Armour has a new TV spot, "Under Armour Makes You Better," and new Winter Olympics uniforms for U.S. Speedskating, U.S. Bobsled and Canadian Snowboarding, including the evolutionary Long Track ...

The rapper-turned-mogul Jay Z finds himself square in the middle of a tabloid and social media assault over his business association with Barneys New York, which has been accused by ...

In its latest outlandish effort, via AOR LA-based RPA, the company has tapped PGA Tour player Rickie Fowler to star in a Quinn Martin-esque video series in which Fowler plays ...

A new TV ad campaign from Boston's Salem Five bank features an animated version of Red Sox star Dustin Pedroia saying Salem Five is as passionate about banking as Pedroia ...

Another exciting NBA season has come to a close, and with it, another big year off the court with several multimillion-dollar ad campaigns starring NBA athletes. The association has never ...

It’s a fine line when a company founder also plays the role of spokesperson in ad campaigns. Sure it’s cost-effective, but what happens when the company fires the founder? Do ...

Starting June 17, tennis fans across the U.K. can submit videos doing their own versions of the "Wimbledon Wiggle" -- the "cheeky shake" that players make before receiving a serve ...

The original version of the New York Cosmos of the North American Soccer League featured such superstars as Pel, Giorgio Chinaglia, Franz Beckenbauer and Shep Messing. Twenty years later, the ...

Underwear brand Jockey is launching a campaign for a new line of athletic underwear called Jockey Sport Performance Underwear; a collection of men's tops and bottoms available in cotton, microfiber ...