- Serena Williams Stumps For Migraine Med
Marketing Daily, Tanya Gazdik - Sunday, September 5, 2021
The multichannel marketing campaign featuring Williams highlights how the drug works for people with different lifestyles. ...
- Iggy Pop Becomes Face Of Unagi Electric Scooters
Inside Performance, Laurie Sullivan - Friday, August 13, 2021
With a message that highlights individuality, freedom, and liberation from the tyranny of transportation frustrations, Unagi and its new spokesperson aim to demonstrate that Unagi's scooters are unlike any ride-shari ...
- UnitedHeath Group, YouTube, Airbnb, Lyft Respond To Racial Strife With Donations
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2020
UnitedHealthcare Group is giving $5 million to the YMCA Equity Innovation Center of Excellence in memory of George Floyd. ...
- LeBron Under Fire For Criticizing Tweet Supporting Hong Kong Protests
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 16, 2019
Meanwhile, James' brand sponsors "are staying mum amid [the] firestorm," writes Tamar Lapin for the "New York Post." ...
- Medical Device Company Enlists Football Icon Joe Montana
Marketing Daily, Tanya Gazdik - Thursday, July 11, 2019
The four-time Super Bowl champion continues to feel the physical effects of his playing career that ended in 1994. ...
- Mtn Dew Kickstart TV Spots Go Inside Kevin Hart's Head
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2018
The spots are part of a year-long brand campaign that includes digital, social, events and Hart's tour. ...
- Infiniti Enlists Basketball Star Stephen Curry
Marketing Daily, Tanya Gazdik - Thursday, June 29, 2017
The athlete's ambition to be at the top of his profession embodies the spirit of Infiniti's brand positioning, according to Infiniti's Roland Krueger. ...
- Big Papi Goes To Bat For Skechers
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2017
The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last year after a legendary career with the Boston Red Sox, is scheduled to appear in all forms of m ...
- Can You Hear Me Now, Verizon?
MAD, Steve McClellan - Monday, June 6, 2016
Former Verizon pitchman Paul Marcarelli has switched teams and is now pitching for Sprint. New Sprint ads featuring Marcarelli debuted Sunday night during Game 2 of the NBA Finals ...
- The Death Of A Rock Legend/Pitch Man Drives New Campaign Strategy
MAD, Larissa Faw - Monday, January 11, 2016
Dairy giant Valio had signed heavy metal rock legend Lemmy Kilmister to appear in new ads. But Kilmister tragically died after shooting a commercial but before it aired. Instead ...
- When Life Imitates Art: The Evolution Of Celebrity Brands On And Off-Screen
Marketing: Entertainment, Corey Davis - Thursday, February 26, 2015
Funny how this time of year we are obsessed with the awards shows, the red carpet the glitz, the celebrity story lines. This year, I enjoyed watching how so ma ...
- Can Stephen Curry Become The Peyton Manning Of The NBA?
Marketing: Sports, Barry Janoff - Wednesday, February 4, 2015
For several years, it seemed as if Peyton Manning appeared in every commercial on TV, including Nationwide, Papa John's, Gatorade, DirecTV, MasterCard and Buick. That impression was not too f ...
- Bands And Brands, Unite; Just Do It Right
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
In the study, 68% of artist managers cited brand partnerships as an increasingly important factor in adding value to an artist's career. Eighty-seven percent see raised tour awareness as t ...
- How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys
Marketing Daily, Sarah Mahoney - Friday, November 14, 2014
"We had trucked in the letters, which are 60 feet high, for the top of the stadium. Each one needed its own tractor-trailer. And the globe logo was 90 fe ...
- Kia Taps LeBron James As Luxury Ambassador
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Kia isn't the first brand that springs to mind as needing a luxury ambassador. But the auto brand has one nonetheless: LeBron the Great. The NBA All-Star has inked ...
- Hyundai Says Goodbye To Bridges, Hello To Rudd With Sonata Launch
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
Jeff Bridges, the voice of Hyundai in the U.S. for the past seven years, is hitting the proverbial road. The company has tapped actor Paul Rudd as his replacement. Ru ...
- What's At Stake When Hyundai Loses Bridges, Gains Rudd
Marketing: Automotive, Karl Greenberg - Tuesday, September 9, 2014
What's in a voice? For automakers, a lot. But let me be clear about something. I don't mean a spokesperson, but a speaksperson: not someone who appears in ads ...
- McConaughey New Spokesperson For Lincoln Motor
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The Academy Award-winning actor will be in TV and digital campaigns, starting with the introduction of the 2015 Lincoln MKC small premium utility, a vehicle the company hopes will bri ...
- Peak And Danica Patrick Can Guarantee Anti-Freeze
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Peak's Antifreeze and Coolant is putting NASCAR racer Danica Patrick in a multimillion-dollar national campaign where the company promises it will replace a customer's entire cooling system if its produc ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has built national retail distribution and is now focused on marketing programs to drive awareness among parents, reports its seni ...
- LG 'Glides' Into March Madness Tourney
Marketing Daily, Aaron Baar - Thursday, March 6, 2014
The electronics brand has enlisted former Houston University standout and former Houston Rocket Clyde "the Glide" Drexler to help fans "Do Game Day Right." Drexler's status as a native Tex ...
- Under Armour Gets Into Ballet With Misty Copeland
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Sports performance brand Under Armour has athlete spokespersons from football. Now the company has extended into the world of ballet. Under Armour has signed Misty Copeland, soloist with the Americ ...
- Revamped Gatorade Site Aims To Engage Teen Athletes
Marketing Daily, Karlene Lukovitz - Wednesday, November 20, 2013
Gatorade.com now features an interactive section called "The Science of G," in which Newton's body serves as a virtual guide showing what happens internally during football play, and how Gatora ...
- Under Armour Taps Athletes For New Winter Line
Raw, Karl Greenberg - Thursday, November 14, 2013
Under Armour has a new TV spot, "Under Armour Makes You Better," and new Winter Olympics uniforms for U.S. Speedskating, U.S. Bobsled and Canadian Snowboarding, including the evolutionary Long Tra ...
- Profiling Charges Fuel Fury Over Jay Z's Barneys Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, October 28, 2013
The rapper-turned-mogul Jay Z finds himself square in the middle of a tabloid and social media assault over his business association with Barneys New York, which has been accused ...
- Farmers Taps PGA Pro Rickie Fowler For Video Series
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
In its latest outlandish effort, via AOR LA-based RPA, the company has tapped PGA Tour player Rickie Fowler to star in a Quinn Martin-esque video series in which Fowler pla ...
- Boston's Pedroia Turns Cartoon For Bank
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 2, 2013
A new TV ad campaign from Boston's Salem Five bank features an animated version of Red Sox star Dustin Pedroia saying Salem Five is as passionate about banking as Pedro ...
- On The DL: How To Handle Sidelined Partners
Marketing: Sports, Matt Dzamba - Monday, June 24, 2013
Another exciting NBA season has come to a close, and with it, another big year off the court with several multimillion-dollar ad campaigns starring NBA athletes. The association has nev ...
- What Happens When a Company Fires Its Founder/Ad Campaign Star?
Around the Net In Media, Phyllis Fine - Friday, June 21, 2013
It’s a fine line when a company founder also plays the role of spokesperson in ad campaigns. Sure it’s cost-effective, but what happens when the company fires the founder? ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doing their own versions of the "Wimbledon Wiggle" -- the "cheeky shake" that players make before receiving a ser ...
