- Study Reveals Reach, Performance Of Instagram Reels Vs. TikTok Video Ads
Digital News Daily, Colin Kirkland - Tuesday, October 26, 2021
In one recent study testing the reach of a similar video ad campaign on the two platforms, Instagram Reels completely outperformed TikTok. ...
- Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
Mediapsssst, Richard Whitman - Tuesday, October 26, 2021
The platform leverages anonymized transaction data held by banks, allowing brands to hyper-target their offers and communications to a bank's customers. The communications are sent via the bank's communication channel ...
- Amazon Finds Podcasts, Voice Connect Emotionally With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Wondery, an Amazon Music company acquired in December 2020, commissioned studies that found audio creates a stronger emotional connection to listeners. ...
- Reddit Lands In Germany With Advertisers, Where It Plans For Explosive Growth
Inside Performance, Laurie Sullivan - Tuesday, October 26, 2021
Reddit's growth in Germany rose 47% this past year vs. the prior year. Germany now is home to the company's fifth-largest user base. The site has a pretty accurate sear ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutions that its developer team built to support brands. Today the focus turns to reach, relevance and results ...
- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday season. ...
- Duplicate Profiles Make Facebook's User Measurement Unreliable
Digital News Daily, Colin Kirkland - Friday, October 22, 2021
Facebook employees said that in an internal presentation this spring, the platform admitted their system for detecting double accounts tends to undercount them, as reported in "The Wall Street Journ ...
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
"Clean" rooms offer marketers the ability to match their first-party data with other industry data in a privacy-enabled environment. ...
- Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Digital News Daily, Colin Kirkland - Wednesday, October 20, 2021
As part of the update, Instagram says creators who partner with brands will receive additional visibility. ...
- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will rise 10% to reach $207 billion -- setting a new record -- but supply-chain constraints and rising prices wi ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platf ...
- Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released features to help SMBs drive performance on its platform. ...
- If PayPal Buys Pinterest
Inside Performance, Laurie Sullivan - Wednesday, October 20, 2021
PayPal, benefiting from the boom in online shopping, now has Pinterest in its sights. The company reportedly on Wednesday is in discussions to acquire Pinterest, known for its search featur ...
- Media Research Vet Gopalakrishnan Moves To iSpot.tv
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives. ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. ...
- Advertising Industry Opens To Mental Health Awareness
Inside Performance, Laurie Sullivan - Monday, October 18, 2021
Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off to take care of their ment ...
- Merkle Newly Appointed Global CEO Speaks About Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Michael Komasinski's recent appointment to global CEO of Merkle comes at a pivotal time for dentsu as the business moves closer to its ambition of becoming the most integrated agen ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them. ...
- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the ad industry prepares to transition to a post-cookie world. ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack." ...
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Inside Performance, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C. ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
MediaDailyNews, Wayne Friedman - Friday, October 8, 2021
Results this year would more than double the 15% growth rate of digital music advertising from a year ago. ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Week, and Emmys drove engagement on E! News' digital platform, E! Online, to an all-time high across digital a ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering. ...
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Twitter on Wednesday announced the sale of its mobile monetization platform MoPub to AppLovin for $1.05 billion in cash. ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Inside Performance, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decisi ...
