- Search And The Rise Of Facebook
Inside Performance, Roger Barnette - Friday, October 29, 2010
2010 has been an incredibly dynamic year for search marketers. However, it is the advancements and changes in other performance marketing channels that will prove to have the most profou ...
- Eight Tips For Better Blogging
Performance Insider, Chris Chariton - Thursday, October 14, 2010
Blogs are becoming an increasingly important part of the marketing mix for industrial companies. According to the recent GlobalSpec 2010 Marketing Trends Survey, 26% of marketers use company blogs a ...
- Creating An Effective Online Member Acquisition Strategy
Performance Insider, Brian Kissel - Thursday, October 7, 2010
Marketers historically have paid close attention to site traffic, time on site and page view metrics. Success on today's Internet, the social Web, is not guaranteed by any of the ...
- MSNBC Asks 'Why Pay For Ads Nobody Sees?'
Online Media Daily, Gavin O'Malley - Monday, September 27, 2010
Preaching accountability, MSNBC Digital on Monday rolled out a new ad rendering system across its entire network of sites. Christened ServeView, the system counts ads as delivered impressions only wh ...
- Forget Remailing -- Think Remarketing
Performance Insider, Joe DeLago - Thursday, September 23, 2010
There is increasing pressure on marketers to deliver increased marketing ROI through improvements in marketing performance metrics and resultant reductions in acquisition costs. Too often, marketers take the easy pa ...
- Research: Brands Get Little Action From Call-To-Action
Online Media Daily, - Thursday, September 16, 2010
Call-to-action ads, the backbone of direct response and performance-based online advertising, "do little to affect brand performance," according to new research released this morning by WPP's Dynamic Logic unit. T ...
- New York Closes Book On 'Data Pass' Marketing, Collects $10MM In Fines
Online Media Daily, Wendy Davis - Thursday, August 19, 2010
Post-transaction company Affinion, which allegedly duped Web users into signing up for paid subscriptions to discount clubs, has agreed to pay $8 million to settle a probe by New Yo ...
- Five Steps To Implementing A Content Strategy
Performance Insider, Chris Chariton - Thursday, July 29, 2010
Your potential BTB customers want access to content that helps educate them, improves their decision-making capabilities, and increases their confidence level in their final purchase decision. According to a rece ...
- Just An Online Minute... Media Whiz Delivers The Best Of Summer Boardwalks (Freaks Optional!)
Just An Online Minute, Kelly Samardak - Friday, July 23, 2010
Within two minutes of entering last night's party with its wraparound deck on the 23rd floor, my +1 got sprayed down with sunscreen, I heard The Pharcyde's "Runnin'," I fou ...
- Safeguarding Brands From Scams
Performance Insider, Frederick Felman - Thursday, June 10, 2010
2009 will be remembered as the year that delivered an onslaught of challenges to CMOs. Financial uncertainty and changes in consumer buying habits combined with reduced marketing budgets led ...
- Using Advanced Analytics To Track Web Site Hits Generated by TV Ads
Performance Insider, Susan Rowe - Thursday, June 3, 2010
The Internet ushered in a new era of performance marketing not only for online advertising, but also for traditional offline ad campaigns that are crafted to drive Web site commerc ...
- Clash-Media Acquires Trigga
Online Media Daily, Gavin O'Malley - Monday, May 24, 2010
Lead-generation company Clash-Media on Monday announced the acquisition of "ad-matching" technology provider Trigga. Per the deal, Clash-Media founder and CEO Simon Wajcenberg is actually leaving the company, and is bei ...
- Adjusting to the New 'Desktop' Buy Cycle
Performance Insider, Chris Chariton - Thursday, April 29, 2010
In B2B, it is critical that you understand the importance of the industrial buy cycle: the steps buyers engage in when purchasing products and services. While the stages of t ...
- ValueClick Replaces Vadnais With Zarley
Online Media Daily, - Monday, April 12, 2010
ValueClick Friday announced that Tom Vadnais is retiring and resigning from his roles as CEO and director, and that its board has elected James Zarley as president-CEO. As part ...
- How To Reap The Benefits Of Continuous Optimization
Performance Insider, Scott Litman - Thursday, April 1, 2010
As the ongoing and irrevocable shift to digital marketing continues, a new mindset is required to reap the greatest rewards. In the past, marketers often would take a linear pa ...
- What You Can Do Now To Drive ROI
Performance Insider, Christopher Petix - Thursday, March 25, 2010
The last two years have been a significant learning and development period for digital marketers and online publishers. There are now different perceptions about how to engage with customers a ...
- Adapt To New Nuances of Building B2B Relationships
Performance Insider, Andrew Wetzler - Thursday, February 25, 2010
Have you ever heard a B2B marketing person make the following case: "If you just get a single sale out of this campaign, then it will have paid for itself ...
- Social Media As A Sales Tool
Performance Insider, Angela Hribar - Friday, February 19, 2010
Getting involved in social media can offer value to sales professionals, without requiring hours of time. In fact, there are a number of benefits to be gained by spending on ...
- TagMan Closes $1.3M First Round Of Funding
Online Media Daily, Gavin O'Malley - Monday, February 15, 2010
London-based startup TagMan has raised $1.3 million in a first round of funding led by Cambridge Angels and the London Business School's angel investor network. Founded in 2004, TagMan hel ...
- Data Takes Center Stage in 2010
Performance Insider, Jere Doyle - Thursday, February 4, 2010
Last year, you couldn't open a marketing industry email or attend an industry conference without hearing about social media, Twitter and Facebook. This year, data will become a huge focu ...
- Secrets Of Generating High-Scoring Leads
Performance Insider, David Dowhan - Thursday, January 28, 2010
The use of predictive modeling to score online consumer sales leads has been embraced by interactive marketers across a wide range of product and service categories, from education, insurance a ...
- Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
SAN FRANCISCO -- Brands demand the promises and the guarantees of performance -- the same performance and fundamental metrics they have come to know in traditional media, such as televisi ...
- Predictive Modeling Performance Co. Inuvo Raises $4.2M
Online Media Daily, Gavin O'Malley - Tuesday, January 19, 2010
Inuvo, a developer of predictive modeling for performance-based online advertising, said Tuesday that it has raised $4.2 million in an offering of shares. The company plans to use the new ...
- Paying For Quality
Performance Insider, Alex Rampell - Monday, January 18, 2010
If the old saying (usually credited to Ralph Waldo Emerson) about inventors and mousetraps were updated for online advertising in 2010, it would read something like this: "Build the rig ...
- Using Pay-For-Performance To Retain Customers
Email Insider, editor , David Baker - Monday, December 21, 2009
Why can't we apply the same principles of performance marketing to retention marketing? Why is it that you spend so much to acquire a customer, but you still have ha ...
- New York Media Taps Clickable For Local Lead Gen
Online Media Daily, Laurie Sullivan - Monday, December 14, 2009
The publisher of New York magazine and Menupages has partnered with Clickable to add online lead generation to advertising opportunities for prospective and existing brand clients. Aside from a whi ...
- Free's No Good Unless They Want It
Performance Insider, Gary Kreissman - Friday, December 11, 2009
Have you read "Free"? That's Chris Anderson's current business bestseller, following "The Long Tail." Anderson makes a strong case for giving away value in the digital environment in order ...
- Q+A: Zephrin Lasker, CEO & Co-Founder, Pontiflex
Online Media Daily, Gavin O'Malley - Tuesday, December 8, 2009
Zephrin Lasker -- CEO of lead-generation CPL marketplace Pontiflex, which raised a $6.25 million in April -- couldn't be more confident about email marketing's prospects in 2010, when, he say ...
- Evje Exchanges Broadband Enterprises For SpotXchange
Online Media Daily, - Friday, November 13, 2009
Bryon Evje, former COO and President-Products & Technology at Broadband Enterprises Inc., has joined performance-based video ad network SpotXchange. His title was not disclosed, but SpotXchange said he would r ...
- Study: Twitter Ads Might Fly
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 12, 2009
Do Twitterers have a preternatural aversion to advertising, or even the mere mentioning of branded products? Not according to new findings from search engine marketing services provider Performics and R ...
