- Instinct Vs. Data -- What Marketers Choose To Use
Inside Performance, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Monday in "Search & Performance Marketing Daily" is the extent to which marketers rely on data vs. instinct ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- DMS Names Two To Key Executive Positions
Email Marketing Daily, Ray Schultz - Monday, January 18, 2021
Thomas Bock and Tony Saldana will strengthen Digital Media Solutions' public company and M&A initiatives. ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickson, negotiating advertising deals for big consumer marketers like Sony Picture ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
MAD, Steve McClellan - Thursday, January 14, 2021
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will be led by Global President Aman ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers on behalf of his clients' bra ...
- WarnerMedia: Theatrical Movies On Streamers Need New Metrics
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Theatrical movies moving onto streaming platforms demand new performance metrics -- rather than the decades-long focus on opening weekend U.S. box-office revenues. ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's latest formidable competitor in delivery servic ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisition of Nexstar's digital video ad-tech platform, formerly known as LKQD. ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and services that intersect technology and beauty," said Guive Balooch, head ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
Inside Performance, Laurie Sullivan - Monday, January 11, 2021
Media Matters analyzed data from pages about U.S. political news and found total daily interactions with conservative content dropped significantly after suspending Trump's account. ...
- Harte Hanks Names Industry Veteran Joyce Karel To Chief Commerical Officer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The former MRM//McCann, Wunderman and Digitas executive expands the leadership team in the new role. ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
With the threat of Amazon Web Services pulling the plug Sunday on Parler, the conservative site's CEO said his media company does not "condone or accept violence on our platfo ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics
MediaDailyNews, Michael McLaren - Thursday, January 7, 2021
"Clickstream analytics" has seen an uptick in intent among brands. We can infer from this data that brands are reacting to the impending demise of the third-party cookie, coupled wi ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2021
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ad budgets amidst negative news reports and posts on platforms. But not all social media platforms see their use ...
- Facebook Pages Redesign Eliminates 'Like' Button To Focus On Followers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Facebook's redesign focuses on Followers, a more direct measurement of how the page connects with people. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric Theory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
S4 Capital began 2021 with two major U.S. acquisitions, including performance agency Metric Theory, which focuses on campaigns across Google, Facebook, Amazon and programmatic. ...
- Google Question Hub Launches In U.S.
Inside Performance, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing content creators and writers to create content that answers them. ...
- Sorrell's S4 Kicks Off 2021 With 2 U.S. Acquisitions
MAD, Steve McClellan - Monday, January 4, 2021
The latest acquisitions include Decoded Advertising, which will combine with content company MediaMonks, and Metric Theory, which will merge with S4's programmatic operation MightyHive. ...
- 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
Inside Performance, Laurie Sullivan - Monday, January 4, 2021
Juniper Research forecasts active subscriptions for on-demand video services to be up 65% in 2025 vs. 2020, with traditional broadcasters increasingly turning to streaming services to extend their
reach. ...
- Services, Social Justice, Budgets Issues Top The Most-Read List
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
COVID-19 might have been the top keyword at 'MediaPost' in terms of coverage, but when it came to search and performance marketing, readers had a thirst for information about wh ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans between the age of 21 and 35 on numerous digital platforms. ...
- Predictions: Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards
Inside Performance, Laurie Sullivan - Thursday, December 31, 2020
Zoom became a verb in 2020. Cloud services showed their worth. Apple, Microsoft, Amazon, Alphabet and Facebook will be in better shape next year than most companies, as the wor ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- TikTok To Host New Year's Eve Party, Introduces Creative Visual Feature
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
TikTok recently hosted a live forum to mark the UK's COVID-19 vaccine rollout and plans to host a virtual New Year's Eve celebration to bring friends and family together. ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows the progress of the 4A's a ...
- Kenshoo's Acquisition Of Signals Analytics Creates New Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Kenshoo will expand its data and analytics capabilities with the acquisition and will create a new business unit to help resolve one of the biggest challenges faced by brands duri ...
- IAC/InterActive To Spin Off Vimeo As Streaming Skyrockets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
The decision to spin off Vimeo shows how the rise of streaming has impacted online business models and advertising, as Netflix and other companies make newly released movies such ...
