- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Week, and Emmys drove engagement on E! News' digital platform, E! Online, to an all-time high across digital a ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering. ...
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Twitter on Wednesday announced the sale of its mobile monetization platform MoPub to AppLovin for $1.05 billion in cash. ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Inside Performance, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decisi ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video action campaigns. ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to CEO Craig Benner. ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Inside Performance, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share how they will celebrate Halloween. This is not the first year they have used this map, but this ye ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad buying and selling, where recent ad-fra ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Inside Performance, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quarter as a result of more clicks on competitive queries in the Q2, according to Microsoft data. ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across many channels prompted the company to build a better customer experience for B2B marketers. ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Inside Performance, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the sear ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud a ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Fintech company SKUx wants to change the way brands deliver discounts to consumers, and in turn, increase returns from performance marketing. ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Inside Performance, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportunities to export goods and services, diagnosing a business and evaluating how it's set up for opportunities to expa ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the ability to view a shoppable video for a recipe, load all the items required to make the dish ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative to cookie tracking, to help target ads. ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV services with an automated process. ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile after Apple's rollout of iOS !5 and Android 12 and the Mail Privacy Protection (MPP) on Monday. ...
- Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get ev ...
- Merkle Provides Tips To Help Boost Loyalty Through Rewards Program
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 21, 2021
Brands sometimes overlook the importance of interactions with consumers outside of purchases. Here are five steps to help integrate a rewards program that consumers should love. ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Inside Performance, Laurie Sullivan - Monday, September 20, 2021
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences. ...
- Leaders And Laggards: Who's Doing Well With Account-Based Marketing
Email Insider, Ray Schultz - Thursday, September 16, 2021
High performers are much more likely than low performers to solve problems and drive revenue with ABM, MRP and Demand Metric report. ...
- Holiday Performance, Campaign Strategies Rely On Supply
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies. ...
- Shutterstock Launches National TV Campaign, Rebrands As Content Creation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
The campaign demonstrates Shutterstock's move away from its roots as a stock image house, expanding the scope of its offerings and perceptions among individuals, agencies and brands. ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce and Slack. ...
- Using Opportunity To See, Engage As Primary Campaign Metrics
Media Insider, Cory Treffiletti - Wednesday, September 15, 2021
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage. ...
- Building A Creative Quality Score Into Campaign Review Process Improves Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Creative best practices rely on different, often contradictory metrics developed by Facebook, YouTube and other digital platforms. CreativeX recommends building a Creative Quality Score into the
review process. ...
- Meet MuteSix And its Direct-To-Consumer Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
MuteSix, a performance marketing agency created in 2014 and acquired by Dentsu in 2019, talks with TechCrunch about betting on data to boost ecommerce and direct-to-consumer marketing.
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